Buzz Marketing for Technology

APRIL 5, 2015

This webinar was sponsored by Lithium and featured Dave Evans ( @evansdave ), the VP of Social Strategy at Lithium, Erna Alfred Liousas ( @ErnaLiousas ), an analyst serving B2C Marketing Professionals at Forrester Research, and Brien Hall ( @BrienHall ), Social Media Manager for Guest Services at AMC Theatres.

Marketing Management 100

Marketing Management Service Social Marketing Forrester 100

SpotMe Blog

JUNE 13, 2023

And many of them use our fully compliant life science event platform and mobile event app to help pharma companies manage engaging HCP events. SpotMe Named a Leader in The Forrester Wave : B2B Event Management Technology, Q1 2023 report. And with 10+ languages and industry-specific event knowledge, working together is a breeze.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

Marketing Insider Group

JANUARY 7, 2014

A recent prediction for marketing in 2014 comes from Rebecca Borison, assistant editor with Mobile Marketer. She covers Forrester’s latest marketing report “ Predictions 2014: Marketing Leaders Put Insights To Use. I don’t disagree with what may become more important for marketers in 2014. What do you think?

Forrester 100

Forrester Advertising Agencies Internet Marketing Mobile Marketing 100

Marketing Insider Group

JULY 23, 2013

The main finding from a survey of senior marketing executives conducted by Forrester and the Business Marketing Association was that there has never been a better time to be a CMO at business-to-business organizations. CMOs need to become effective business leaders. Not party-planners or advertising order-takers. Obsess over customers.

CMO 100

CMO Peer-to-peer Forrester Mobile Advertising 100

Buzz Marketing for Technology

OCTOBER 25, 2013

Posted in Advertising Behavioral Targeting Communities Mobile Personalization Testing Web Design. So then I ask myself a simple but very important question: Are CMOS acting like mobile and social “agents” for Hispanic shoppers and giving them exactly what they want (i.e., According to the U.S. million, or nearly one in six Americans.

Mobile Advertising 100

Mobile Advertising Advertising Agencies Mobile Marketing CMO 100

Buzz Marketing for Technology

OCTOBER 18, 2013

According to Forrester Research , U.S. By providing personalized, relevant and unique content in line with consumers’ likes and dislikes, purchase behaviors and demographic profiles, they’ll increase eyeballs to their online or mobile sites, boost traffic and, most important, drive short-term and long-term sales. Overall, U.S.

Personalization 100

Personalization Forrester eCommerce Ideal Customer Profiles 100

Porch Group Media

OCTOBER 9, 2019

Take a look at some of these additional stats on how consumers use social media: 80% of consumers use social to engage with brands (Forrester). Customers that receive a response from brands on Twitter are willing to spend up to 20% more and are 30% more likely to recommend the brand (Twitter). Mobile Customer Experiences.

Loyalty 45

Loyalty Marketing Budget Mobile Marketing Marketing Budget Creation 45

KoMarketing Associates

MAY 30, 2017

We Are Social , in coordination with Hootsuite , provides a snapshot of internet, social media, and mobile use, globally and in every country in the world. Please add your suggestions through the comments below or send us your recommendations through Twitter or LinkedIn as well. Vidyard’s The Video Marketing Landscape.

B2B Marketing 121

B2B Marketing Account Based Marketing B2B Thought Leadership B2B 121

ClickZ

JANUARY 22, 2020

In its first ever Marketing Automation Technology Forecast, Forrester had also predicted that the global spending on marketing automation tools will pass $25 billion by 2023, a 14% annual growth rate. The tool is an effective personalization device that can be used across various channels like email, video, and mobile.

Marketing Automation Services 143

Marketing Automation Services Budget Programs Marketing AI Enterprise Management 143

Convince & Convert

FEBRUARY 5, 2018

Credible research and data validate the proposition that mobilizing employees as media is a good thing: Peer recommendations drive business value. Do a quick search on Twitter or LinkedIn for topics like Hadoop, DevOps, or SecOps. Employees tell better stories than you do. They have no agenda. But don’t take my word for it.

Social Media 145

Social Media Social Marketing Marketing & Strategy Peer-to-peer 145

B2B Marketing Traction

DECEMBER 4, 2013

According to analyst Sheryl Pattek of Forrester Research , by the time Business-to-Business (B2B) buyers engage with you online, they are 60% or more done with their buying process. It’s critical to have a strong presence online to attract buyers and then to engage with impact as they make their decision.

B2B Marketing 100

B2B Marketing Planning Brand Identity Branding 100

6sense

DECEMBER 9, 2021

Apple’s privacy policy downgrading tracking on mobile and Google’s plans to nix the third-party cookie are making it more challenging for marketers to track prospective customers across properties and target them with ads. Kerry Cunningham, former Forrester Analyst and Senior Principal, Product Marketing, 6sense. Joseph Zappa.

Buyer Intent 62

Buyer Intent Intent Data Digital Asset Management Privacy 62

Marketing Insider Group

AUGUST 23, 2012

And so Kimberly McCabe from Sitecore found me on LinkedIn and offered to send me a report they commissioned with Forrester on Multi-channel Marketing. And that is why Forrester called their report “The Multi-channel Maturity Mandate.” While it is registration-required, I will provide a nice summary here for all of you.

Multi-Channel 100

Multi-Channel Advertising Channels Forrester Peer-to-peer 100

seo.co

JANUARY 10, 2022

According to Forrester , in 2021, the customer service interactions via digital avenues are projected to increase by 40%. Forrester also anticipates that, on average, the digital brand channels numbers will surge from 8 to 11. 27% of the customers used voice search on their mobile devices in 2018. User-Generated Content.

Marketing AI 98

Marketing AI Trends Work Management Marketing Management 98

Sprout Social

MAY 10, 2019

YouTube reaches more 18-49-year-olds on mobile alone than any cable TV network or broadcast. Additionally, a 2015 Forrester Research forecast predicted that by 2025, half of all TV viewers under the age of 32 will not subscribe to a traditional pay TV service. 4. Mobile devices dominate YouTube views, but TV is gaining.

Youtube 111

Youtube Stats Paid Content Marketing Strategy 111

Conductor

JUNE 4, 2020

1 Duane Forrester , VP Industry Insights at Yext. There are a handful of different tools you can use to surface the questions they’re asking, not only on Google but on different search engines like Bing, Twitter, and Youtube. Your content must be mobile-friendly (though you don’t necessarily need AMP). Let’s talk about audience.

SEO 64

SEO Tips SERP Forrester 64

Marketing Insider Group

AUGUST 6, 2013

With all the changes in the content and consumer landscape brought on by digital, social and mobile technology, you would think that innovation in marketing is a foregone conclusion. Those are the findings of a recent Forrester report, covered by MediaPost. Why does marketing innovation fail? Photo Source.

Planning 100

Planning Budget Programs Marketing Budget Creation Marketing Budget 100

The Effective Marketer

MAY 3, 2011

Marketers as Technologists According to Forrester’s research, data driven marketers are divided about technology investments. Mobile technologies were also a clear trend for 2011, having the majority of marketers saying they are planning on using or increasing the use of mobile marketing technology.

Work Management 100

Work Management Marketing Management Planning Marketing Automation Services 100

Marketing Insider Group

JANUARY 16, 2014

The future of business is emerging from the technological disruption of digital, social and mobile technologies. The one trend we’re seeing in the collaborative economy, where people can share goods in local areas powered by mobile technologies is that local commerce becomes a more viable solution.

Peer-to-peer 100

Peer-to-peer Work Management Forrester Marketing Management 100

KoMarketing Associates

MAY 21, 2013

They’re using search engines but they’re also on social media and mobile apps, and they’re spending time in communities and places that interest them. While hashtags are best known for being used in Twitter, Google+ recently improved its hashtag functionality, and Facebook has been talking about adding them for some time.

Marketing Websites 120

Marketing Websites Sales Qualified Leads Ideal Customer Profiles Search Engine Marketing 120

Marketing Insider Group

JUNE 11, 2010

I link to some of the latest research from firms like emarketer, Forrester, Morgan Stanley and the Altimeter Group and cite popular social media experts like Charlene Li, Shannon Paul, Jay Baer and Jason Falls. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Share your thoughts, post a comment.

Social Media 100

Social Media Buy Media Marketing & Strategy 100

Biznology

JUNE 17, 2013

By the percentages: 200% to 300% increase in click-through rate when marketers include video in an e-mail ( Forrester ). 35% increase in mobile video views occurred from 2010 to 2011. By the numbers: Mobile video subscription is expected to hit $16 billion in revenue by 2014, with over 500 million subscribers. YouTube ).

Video Marketing 80

Video Marketing Youtube Content Forrester 80

SmartBug Media

NOVEMBER 11, 2019

You can run paid social ads on Facebook, Twitter, LinkedIn, Instagram, and even Pinterest. As mobile continues to dominate, local SEO can make a big difference in driving more customers to your front door. The first challenge is figuring out which tool is right for your business.

Lead Scoring 94

Lead Scoring Sales Management Lead Ranking Sales Qualified Leads 94

Convince & Convert

SEPTEMBER 20, 2010

A comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem. Twitter is Ubiquitous Like Terrell Owens, Carrie Underwood, and Coke Zero, Twitter is almost universally on the radar of Americans.

Social Media 159

Social Media Media Stats Statistics 159

Leadspace

FEBRUARY 19, 2018

According to research from Forrester , 74% of firms say they want to become more “data-driven,” but only 29% say they’re good at connecting analytics to action. Most B2B brands are familiar with “the big three” platforms: Twitter , Facebook , and LinkedIn. Optimize your site for mobile speed. Branch out to new social channels.

Lead Generation 99

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 99

Convince & Convert

APRIL 28, 2010

million followers on Twitter? In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. online population access the Internet from a mobile device.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Martech Advisor

DECEMBER 20, 2019

Affle is a mobile marketing platform that leverages blockchain data for in-app ads, consumer-targeted advertising, and fraud detection. This will improve mobile e-commerce experiences, in addition to its web-based applications. Tell us all about your experience on LinkedIn , Facebook , or Twitter. That, only time will tell.

Advertising Agencies 67

Advertising Agencies Paid Search Agency Startups Mobile Advertising 67

Content Standard

OCTOBER 15, 2015

The rise of buy buttons on Twitter and Pinterest could be a social media marketing shot in the arm this holiday season—if such buttons prove effective. Social media platforms like Twitter and Pinterest are rolling out expanded buy-button options in time for holiday shopping. Shop to it on Twitter! Buy Buttons to the Rescue.

Social Media 40

Social Media Buy Social Marketing Media 40

Marketing Insider Group

JUNE 4, 2013

I predicted that changes brought on by digital, social and mobile technologies had placed the customer firmly at the center of marketing strategy. Kathy joined Forrester VP-Principal Analyst Laura Ramos in presenting the results of their latest survey of more than a hundred senior B2B Marketers.

B2B Marketing 100

B2B Marketing B2B Paid Search Agency Advertising Agencies 100

Vidyard

AUGUST 28, 2017

Social media now accounts for 10 percent of all support traffic, and Twitter alone has seen a 250 percent increase in support traffic over the past three years according to the social care platform, Conversocial. Because it’s easy: they already spend much of their time on mobile and they can get help without leaving these apps.

Service 61

Service Trends Paid Search Agency Gartner 61

Customer Experience Matrix

SEPTEMBER 3, 2009

Digging a little deeper within the social media category, the women’s blogger community BlogHer reported in its 2009 Women and Social Media Study that as of March 2009, 75% of women participated in social networks, compared with 55% who read blogs, 40% read message boards or forums, and 16% update status on platforms like Twitter.

Spending 120

Spending Media Mobile Advertising Forrester 120

Sprout Social

JANUARY 9, 2017

Jump to Twitter. Best Time to Post on Twitter. Twitter is still one of the fastest ways businesses communicate with customers via social media. To gain better insights on the network, here are a few interesting facts about the best times to post to Twitter: Monday Through Thursday are the strongest days to post.

Social Media 112

Social Media Media Best Practices Viral Marketing 112

markempa

NOVEMBER 29, 2016

I literally just had this question, being interviewed for a Forrester research report on social selling. Twitter is much more conversational. Jill: The absolute easiest and fastest way to get my attention is on Twitter. My Twitter handle is @Jill_Rowley. I think that these networks each have their own culture.

Marketing AI 0

Marketing AI Linkedin Marketing Automation Services B2B Sales 0

KEO Marketing

JULY 18, 2017

According to Forrester Research, last year, the average company dedicated 30% of its marketing budget to online efforts. This year, 81% of marketers plan to boost their digital, mobile, and social spending if they could more effectively track their ROI. Digital is the easiest marketing strategy to measure. They have clout.

Allocation 54

Allocation Planning Paid Search Agency Advertising Agencies 54

Marketing Insider Group

JANUARY 26, 2015

Adobe Summit is in Salt Lake City, UT from March 9-13 and grabs nearly 5,000 marketers to discuss marketing analytics, digital, social, mobile and web marketing techniques. Forrester Forum for Marketing Leadership April 14th in New York. Join me there (NewsCred is a sponsor and I am speaking!). I may be going if I’m lucky.

Conference 100

Conference Planning Best Practices B2B Thought Leadership 100

Marketing Insider Group

DECEMBER 22, 2011

e6e6e6 ;'> March 15, 2011 6:58 am via Mobile Web Reply Retweet Favorite. RT @ mitchjoel : The new Twitter Effect (and what it means for business): [link]. RT @ outspokenmedia The Myth of ‘Professional’ Twitter Accounts [link] @ lisabarone nails it with this one. Social Business Leadership Framework: [link].

B2B Thought Leadership 100

B2B Thought Leadership Paid Search Agency Forrester Social Media 100

Smashmouth Marketing

JUNE 18, 2009

Wanting to know more about the various speakers from MarketingProfs this past week, I started looking some of them up on the web, subscribing to their blogs, checking them out on LinkedIn and trying to find them on Twitter. iLoop Mobile. Forrester Research. After finding a few, I thought it might be valuable for others.

Thought Leadership 100

Thought Leadership Advertising Agencies Mobile Advertising Forrester 100