Only B2B

MARCH 27, 2024

B2B marketers spend countless hours crafting campaigns, social media posts, and targeted ads, all in the name of capturing potential customers. These stats underscore the importance that both marketing and sales teams agree on the definition and criteria for SQLs and SALs. Ah, the never-ending quest for qualified leads!

Sales Qualified Leads 71

Sales Qualified Leads Lead Ranking Marketing Qualified Leads Ideal Customer Profiles 71

Convince & Convert

SEPTEMBER 20, 2010

A comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem. The full 49-page study is full of interesting graphs and data morsels, but these are the 7 findings that I didn’t anticipate: 1. 19% seek customer support.

Social Media 159

Social Media Media Stats Statistics 159

EveryoneSocial

JUNE 10, 2020

Below, I’ll explore the concept of brand equity, how it pertains to social media engagement, and tips for maximizing your brand’s equity through employees today. The Power of Social Media. While social media won’t solve all brand equity challenges, it can play a pretty big role in how audiences connect and perceive your organization.

Social Media 52

Social Media Ad Building Brand Identity Branding 52

Brandwatch Marketing

JULY 4, 2022

Furthermore, it is one of the best platforms to advertise on – a Forrester report has shown that engagement with brands on Instagram is 10 times higher than Facebook, 54 times higher than Pinterest, and an astonishing 84 times higher than Twitter. You can view your media, likes, and followers, and manage comments.

Analytics 95

Analytics Tools Best Practices Tagging 95

NetLine

JUNE 21, 2022

In each of our annual consumption reports, we’ve shared a stat unique to NetLine called The Consumption Gap. . You’ve probably seen the stats, and maybe even accepted as common knowledge now that conversion increases by 9x when responding within five minutes of lead submission. . Corporate Services. Aerospace/Aviation. Automotive.

Lead Nurturing 126

Lead Nurturing Lead Ranking Marketing Qualified Leads Sales Qualified Leads 126

Contently

MAY 17, 2017

In fact, Forrester Research found that videos were 50 times more likely to receive an organic first page ranking than traditional text pages. That’s a pretty impressive stat!” According to the IAB , media buyers are spending 67 percent more on video marketing than they did in 2015. ” How about this one?

Customer Surveys 121

Customer Surveys Video Marketing Planning Work Management 121

Webbiquity

JANUARY 5, 2021

A Few Stats. For the data nerds out there, a few quick stats: The people on this list follow an average of 1,641 others on Twitter; the median is 891. Principal Analyst, Forrester Research. Journalist turned social media pro. Transparent volume stats for nearly every asset & exchange. Followers: 3,699.

Twitter 259

Twitter Startups Work Management Marketing Management 259

Golden Spiral

MARCH 10, 2022

As marketers, we have become obsessed with numbers, stats, and metrics. Companies throw around so many dates, names, stats, and jargon that our brains brush most of them aside. They’ve committed some of their marketing strategy and budget to paid media. A Statistic to Cite. Sometimes to our own detriment. And it’s paid off.

Word of Mouth 62

Word of Mouth Case Study Case Studies Stats 62

Convince & Convert

APRIL 28, 2010

But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Labeled “Mass Influencers&# this army of 29 million opinionated chatterboxes may very well be the key to your social media success. million followers on Twitter? Fly more miles, get priority seating on an airline.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

PureB2B

FEBRUARY 3, 2022

Take it from Forrester, whose research found 77% of consumers have either chosen, recommended, or paid more for a brand that’s offered a personalized customer experience. These Seven Stats Shed Light on the Future of Sales.” Who doesn’t love a little personal attention? It makes us feel special, like we actually matter.

Marketing AI 62

Marketing AI B2B Sales Personalization Paid Search Agency 62

Porch Group Media

JANUARY 26, 2021

In addition to customer experience, the CMO Survey study also examined other areas such as social media. Spend on social media as a percentage of the overall marketing budget continues to rise. Social Media and the Customer Experience. Teens use these frequently, with 70% using these channels more than once a day.

Demand 69

Demand Marketing Budget Mobile Marketing Marketing Budget Creation 69

Sprout Social

JANUARY 9, 2017

Managing all of your social media networks can be a daunting task. Knowing the best times to post on social media is even more challenging. Just ask any seasoned social media manager how difficult it is to be on top of each network. Managing multiple accounts makes it hard to know the best times to publish on social media.

Social Media 112

Social Media Media Best Practices Viral Marketing 112

Hubspot

DECEMBER 13, 2013

With that being said, we’ve compiled a list of some of the best holiday marketing statistics from our friends at Forrester Research, the National Retail Federation, and Deloitte (among others).

Stats 28

Stats Forrester Budget Programs Inbound Marketing 28

KoMarketing Associates

NOVEMBER 10, 2021

Social media has changed the way we live, interact with each other, and, yes, even market our businesses. billion people use social media worldwide, making it one of the most popular online activities. Designing an effective B2B social media marketing strategy, however, is no easy feat. Strategic Execution for B2B Social Media.

Social Media 276

Social Media Budget Programs Cost Per Thousand Statistics 276

Hubspot

APRIL 27, 2015

Statistics lend authority and weight to your blogs, ebooks, and social media posts. Self-described as a “research discovery engine,” Factbrowser compiles the latest power stats on business and technology from reputable sources, like Nielsen, Forrester, Gartner, Google, and more. However, not all statistics are worth citing.

Paid Content 28

Paid Content Stats Resources Peer-to-peer 28

Content Standard

AUGUST 26, 2016

If not, take a closer look at the top stats of 2016 that highlight the importance of email, and a few tactics for effectively wielding it effectively in your content strategy. The post The Top 10 Stats from 2016 that Show the Importance of Email Marketing appeared first on The Content Standard by Skyword. ” Are you among them?

Stats 40

Stats Email Marketing Storytelling Mobile Marketing 40

Hubspot

JUNE 29, 2012

Tweet This Stat! Tweet This Stat! 3) On average, companies respond to only 30% of social media fans' feedback. 3) On average, companies respond to only 30% of social media fans' feedback. Stand out from your competition by caring and engaging with your social media community. Tweet This Stat!

Internet Marketing 28

Internet Marketing Stats Peer-to-peer Planning 28

The Mx Group

SEPTEMBER 11, 2018

Forrester ). The most effective types of content B2B marketers use for content marketing purposes are ebooks and white papers (50%), case studies (47%), and social media posts, excluding videos (41%). ( 80% of marketers who use social media influencers have reported effective results. DemandGen ).

B2B Marketing 83

B2B Marketing Content Marketing Planning Marketing Budget Creation 83

Brandwatch Marketing

FEBRUARY 15, 2019

Furthermore, it is one of the best platforms to advertise on – a Forrester report has shown that engagement with brands on Instagram is 10 times higher than Facebook, 54 times higher than Pinterest, and an astonishing 84 times higher than Twitter. You can view your media, likes, and followers, and manage comments.

Analytics 85

Analytics Tools Best Practices Tagging 85

Porch Group Media

OCTOBER 9, 2019

In addition to customer experience, the CMO Survey study also examined other areas such as social media. Spend on social media as a percentage of the overall marketing budget continues to rise. Social Media and the Customer Experience. Customers reach brands across an average of seven social media channels (Pew).

Loyalty 45

Loyalty Marketing Budget Marketing Budget Creation Mobile Marketing 45

Hubspot

DECEMBER 14, 2012

Nor is it dying in the wake of social media's rise in popularity. Source: Epsilon Q2 2012 Email Trends & Benchmarks Report ) Tweet This Stat. Source: Epsilon ) Tweet This Stat. Source: Epsilon ) Tweet This Stat. Source: Epsilon ) Tweet This Stat. Source: Epsilon ) Tweet This Stat. in Q2, jumping 8.5%

Stats 28

Stats Email Marketing Clickthrough Click Rate 28

Moz

JANUARY 14, 2020

This stat summons the final wag for the long-tail of smaller specialist retailers. Google Analytics is astonishingly rigorous at suppressing social media success stats. This finding runs in parallel with recent research by Forrester which finds one-third of CMOs still don’t know what to do with social.

Studies 69

Studies Correlation Marketing Websites Top of Funnel 69

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

Stats 271

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 271

Stevens & Tate

FEBRUARY 1, 2021

Audio Social Media is Booming. In a time of social isolation and screen fatigue, audio social media is all the rage. Clubhouse, Discord, Wavve, and Twitter’s developing Audio Spaces are trying to win people’s ears and shape the future of social media. Social Media Ad and Video Spend Skyrocketed in Q4 2020.

Trends 52

Trends Paid Search Agency Planning Marketing & Strategy 52

Litmus

MAY 4, 2021

Check out these stats from Gartner : 75% of organizations with frontline decision-making teams reflecting a diverse and inclusive culture will exceed their financial targets. Hands—Agile marketing isn’t a buzzword; it’s mainstream.

Planning 79

Planning Paid Search Agency Advertising Agencies Work Management 79

NuSpark Consulting

DECEMBER 29, 2013

Unless you have a compelling offer that drives audiences to lead capture landing pages, the CTR is a misleading stat when it comes to measuring performance. A similar report from Forrester also shows how display spending continues to grow significantly. Understand how display works and its role within a multi-media digital mix.

Click Rate 100

Click Rate Display Buy Cost Per Thousand 100

Optinmonster

AUGUST 19, 2023

More Than 80% of Brands Use Affiliate Marketing Programs A study by Rakuten/Forrester Research found that 8 out of every 10 brands (which is 80%) use affiliate marketing programs. Next up is social media, with 67% of marketers using it to connect with possible customers. Blogging secures the third spot, with 65% of marketers doing it.

Statistics 57

Statistics Cost per Acquisition Advertising Agencies Cost Per Click 57

Adobe Experience Cloud Blog

MAY 23, 2012

To start the afternoon keynotes we have Lori Wizdo from Forrester presenting on “The Lead to Revenue Management Zeitgeist”. This presentation is guaranteed to have a ton of stats. Social media is a great way to widen your reach! And thanks so much to all of our attendees for keepin’ it social. OK, back to the conference.

Marketo 48

Marketo Enterprise Management Allocation Forrester 48

Convince & Convert

MARCH 8, 2012

This is Episode 6 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Jonathan Wichmann the head of social media for Maersk Line , the world’s largest container shipping company. I can’t do social media.” What is this week’s social media stat of the week, Eric?

Paid Search Agency 120

Paid Search Agency Companies Work Management Facebook 120

Hubspot

MARCH 15, 2016

Research conducted by Forrester has shown that marketers see an average 20% increase in sales opportunities from nurtured vs non-nurtured leads. Furthermore, the research also reveals that companies that excel at lead nurturing generate 50% more sales at a 33% lower cost (Source: Forrester, 2014 ). Tweet this stat ).

Sales Management 28

Sales Management Lead Nurturing Lead Scoring Lead Ranking 28

Smashmouth Marketing

FEBRUARY 22, 2009

Tweet some key ideas or stats. Laura Ramos from Forrester wants to know what the panel thinks about social media marketing as it pertains to sales 2.0?" Such as: damphoux : [link] @mvolpe from @hubspot responds - Inbound vs Outbound Marketing #sales20 Share a speaker's quote. Calls to others to meet after hours for a drink.

Conference 100

Conference Tips Broadcasting Salesforce.com 100

Smashmouth Marketing

FEBRUARY 17, 2009

Tweet some key ideas or stats. If someone makes a statement with a great soundbite of stats, such as something on my favorite topic, appointment setting programs , tweet it. Laura Ramos from Forrester wants to know what the panel thinks about social media marketing as it pertains to sales 2.0?". Share a speaker's quote.

Conference 100

Conference Tips Broadcasting Salesforce.com 100

Sword and the Script | B2B

DECEMBER 28, 2022

Twitter is still a journalist’s favorite social media site. A survey of 2,500 journalists finds Twitter is still their favorite social media network. Another 46% will spend the same about of time and just 12% will spend less time on Twitter; 60% of journalists consult a company’s social media in their reporting; and.

PR 75

PR Trust Marketing Stats B2B Marketing 75

Online Marketing Institute

DECEMBER 23, 2010

| Log in now ClickZ Interactive Marketing Events Search Engine Watch Search Marketing Conferences Subscribe to Newsletter Subscribe to RSS Feeds Free Webcasts Members Area Forums Advertise You are here: SEW Home › Experts › Social Media Marketing › B2B Social Media Marketing -- Does It Work?

Work Management 40

Work Management Social Media Social Marketing B2B Marketing 40

Hubspot

MAY 13, 2015

This is a basically a search engine for facts and stats. For instance, you'll find stats such as 53% of US digital marketers plan to prioritize mobile ads in 2015 over social media (Forrester Research) and 40% of women like strawberry flavored alcoholic drinks (Nielsen). 5) Moz Academy.

Inbound Marketing 28

Inbound Marketing Resources Planning Class 28

SmarkLabs

NOVEMBER 18, 2019

According to the market research firm, Forrester , 68% of B2B customers prefer to research independently online. You can put your all into a sales pitch, with all of the stats to back it up. With the rise of social media and a desire for transparency, putting some more focus on your brand itself is becoming increasingly popular.

Marketing Websites 79

Marketing Websites Marketing & Strategy B2B Work Management 79

Adobe Experience Cloud Blog

SEPTEMBER 29, 2010

For your use in PowerPoints, to share with associates or just to get up to date, below are 17 usable and compelling B2B Marketing stats collected from various sources around the B2B industry: B2B Social Spending. Source : Forrester Research. 86% of B2B firms are using social media, compared to 82% of B2C outfits.

Statistics 48

Statistics B2B Marketing Emarketing B2B 48