Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2
FEBRUARY 7, 2012
Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. But which networks are most effective for spreading the content produced? How widespread, really, is the use of social media for marketing?
Best Social Media Stats, Facts and Marketing Research of 2010
JANUARY 17, 2011
the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. How are consumers and b2b decision makers using social media in their buying processes? Social Media Facts and Stats.
28 Awesome B2B Social Media Statistics
Social Media B2B
AUGUST 4, 2010
Below are a collection of B2B social media statistics collected from various sources covering a wide range of topics. Usage : 86% of B2B firms are using social, compared to 82% of B2C. B2B firms aren’t as active in their social media activity with only 32% engaging on a daily basis compared with 52% of B2C firms. More than half (53.5%) of marketers surveyed said they currently use social media as part of their marketing strategy.
39 More (of the) Best Social Media Guides, Tips and Insights of 2011
JANUARY 24, 2012
The notion of using social media for business has gone from cutting edge to commonplace in an amazingly short time. And for those laggard firms still resisting social media, recent changes by Google now make it all but imperative. Social Media Marketing Tips and Tactics.
17 Compelling and Highly Usable B2B Marketing Statistics
NOVEMBER 1, 2010
One of the best sources of information is industry statistics. Good To See that Apple Cares Use Social Media to Understand Brand Perception Thats an interesting theory. by denise lee yohn on Use Social Media to Understand Brand Perception I Not can play,its shows the.
55 (of the) Best Social Media Tips, Tactics and Tools of 2010
FEBRUARY 7, 2011
If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. 500 companies now call social media “very or “somewhat important to their marketing or business strategy.
Best Social Media Stats and Market Research of 2010 (So Far)
SEPTEMBER 8, 2010
Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. Which social networking site is used by 92% of senior marketing executives?
The 39 Social Media Tools I’ll Use Today
OCTOBER 31, 2010
Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. So, I took a personal inventory and created this overview of the 39 social media tools I use daily. Lifetime statistics, cross-posting, multiple accounts, etc.
12 Social Media Tools for B2B Pre-Event Marketing
DECEMBER 1, 2010
Whether it’s a webinar or a multi-day conference, leveraging social media can help event organizers extend an event’s visibility, attendance and pre-event conversations. Sharing photos, videos, press releases, media coverage, speaker updates, etc.
17 Compelling And Highly Usable B2B Marketing Statistics
Modern B2B Marketing
SEPTEMBER 29, 2010
One of the best sources of information is industry statistics. For your use in PowerPoints, to share with associates or just to get up to date, below are 17 usable and compelling B2B Marketing stats collected from various sources around the B2B industry: B2B Social Spending.
48 Instagram Stats That'll Help You Improve Your Posting Strategy
JUNE 9, 2016
But, as with any social network, the brands that are getting the most out of Instagram are the ones who are smart about what they post, when they post, how often they post, and whom they're targeting. growth for the social network sector as a whole.
12 Examples of B2B Companies Managing Impactful Twitter Profiles
MARCH 24, 2014
As a matter of fact, an estimated 310 million active users per month have propelled Twitter to number two on the list of most popular social networks, behind Facebook. Forrester. Twitter Profile: @Forrester.
Is Your Social Media Strategy Dynamic?
NOVEMBER 22, 2013
Social media, once the province of teenagers and the PR people who work for celebrities, crossed the chasm some time back and has become so mainstream that your grandmother probably has a Twitter handle. Her points underscore a key proposition: Social media is extremely dynamic.
Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 1
DECEMBER 27, 2011
You know the statistics : Facebook is the most popular method for sharing online content. A Big Brand’s Social Strategy Really Means ‘Facebook’ by MediaPost Online Media Daily. Facebook Publishes Guide to Social Marketing Best Practices by ReadWriteWeb.
5 Amazing Infographics to Guide Your Online B2B Marketing
Modern B2B Marketing
MARCH 23, 2011
The State Of B2B Social Media Marketing. This bird’s eye view from Mashable gives a glimpse into B2B marketing and social media, complete with B2B and B2C comparisons. The numbers show that although more B2B companies are using social media, B2C companies are more active.
Will Social Media Replace Traditional Marketing?
Content Marketing for BI
APRIL 13, 2010
Social media is on the tip of most every B2B marketer’s tongue these days. Laura Ramos of Forrester recently published the 2010 B2B Marketing Budgets and Mix Trends Research. Of course, it’s no surprise that Forrester finds social media to be the hot new marketing tool.
21 Internet Marketing Stats That Will Blow Your Mind
JUNE 29, 2012
21 Internet Marketing Statistics That May Surprise You. Source: Track Social ) Be mindful of your publishing frequency on Facebook, and start testing with your own page to see what frequency is right for your community. Source: Lightspeed Research ) Social is mobile.
Best of 2009: Social Media Marketing, Part 1
JANUARY 10, 2010
With the rapidly increasing use of social media tools for marketing and PR comes growing pressure to demonstrate results. But what metrics are really most appropriate for social media measurement? How can you monitor everything that’s being said about your company, competitors and key industry topics across the social media landscape without spending a fortune on monitoring software? A free DIY approach to social media by iMedia Connection.
Focusing on your Klout score is detrimental to your business
AUGUST 22, 2012
By tracking "network signals" such as Facebook mentions, Twitter retweets, Google +1's, Foursquare tips completed, etc. In our opinion that is what the social media scientist behind HubSpot is doing.
The Graying of Facebook, Research and Other Signposts for Social Media Maturity
B2B Marketing Savvy
SEPTEMBER 15, 2009
Read time = 2-3 minutes) One of the surest signs of mainstream acceptance is when cutting edge trends bleed into traditional media coverage, become fodder for SNL and other parody spoofs, and (gasp!) A Smattering of Social Media Maturity Proof Points.
11 Must-Subscribe Marketing News Blogs and Websites
JULY 20, 2011
eMarketer ( Subscribe via RSS | Subscribe via Email ): eMarketer offers data, statistics and analysis on digital marketing, media and commerce by weighing and analyzing information from various sources.
Top 25 Most Useful Social Media Marketing Blog Posts of 2010
JANUARY 3, 2011
As we head into 2011, it’s best to take a look back at the top 25 social media marketing blog posts of 2010 and see what we can glean to help us in the new year. Social media is fascinating in that the way we utilize these sites, and the functionality of these sites, is always changing. 55 Interesting Social Media Infographics by Yanuar Prisantoso [1,867]. The State of B2B Social Media Marketing by Alexander Hotz [1,610].
73 Experts Reveal B2B Marketing Trends to Leverage in 2017
DECEMBER 14, 2016
Instead of launching a new content platform, consider buying a media platform or blogger site that your audience is already engaged in. Whatever you do or produce, do it consistently (just like a media company). Social Media is only getting bigger. CEO at CoryWest Media.
7 Ways To Kick Start B2B Sales Teams
Modern B2B Marketing
FEBRUARY 10, 2011
shows when leads are ready for sales, allows sales to interact with potential customers via technology such as social media and makes it easier for sales to pass back leads to marketing for better lead nurturing and scoring.
Show Me the Numbers: Hard Data on Internet Use and Media Spend
Customer Experience Matrix
SEPTEMBER 3, 2009
Summary: Here are links to about twenty studies with statistics on online media consumption and advertising spend. Many are contradictory, but it's clear that marketers need to invest in social media, which might eventually replace search as the primary way that customers find them. And, in particular, are social media as important as industry gurus claim they are? At that time, social networks were lumped into content, which had a 34% share.
Best of 2009 (So Far): Social Media Marketing, Part 3
DECEMBER 9, 2009
While most marketers have now embraced social media for monitoring and participating in brand conversations, questions still abound. How are b2b buyers actually using social media in their research and buying decisions? Social Tagging
Social Media Dos and Don’ts for Realtors
APRIL 29, 2010
Most real estate agents have a social media presence, but are they really giving home buyers and sellers want they crave? That’s where social media comes in. Here is a handy list of social media dos and don’ts for real estate agents.
The B2B Marketer's Blind Spot and Other Marketing Stories of the Week
JULY 29, 2012
B2B Marketers Have a Blind Spot: The Buyer's Journey From Forrester. This story comes to us from Jeff Ernst's Forrester blog. The latest update from the ever-evolving social network is a concept called the 'Recommendation Bar' for websites to install.
Industrial and B2B Customer Engagement Simplified
Industrial Marketing Today
AUGUST 3, 2010
Defining B2B Customer Engagement Forrester Research has proposed a definition of customer engagement that makes a lot of sense to me. These statistics are easily and readily available from your dashboard in Google Analytics.
2010 B2B Marketing Budgets and Mix Trends Research
NOVEMBER 1, 2010
Reviewing the prior survey's results published in April 2009 , I expected that the economy -- and burgeoning interest in social media -- would accelerate the shift toward digital channels throughout 2009 to an unprecedented degree. In fact, most digital media fair equally, and unremarkably, poorly on the list of "what works?" Two of my recently published Forrester reports take a deeper look at marketing mix effectiveness and program spending trends.