Only B2B

JULY 5, 2023

A survey by Demand Gen Report reveals that personalized content is considered highly effective by 75% of B2B buyers, indicating the need for personalized demand generation approaches.

Demand Generation 62

Demand Generation Demand Sales Qualified Leads Account Based Marketing 62

Only B2B

JUNE 19, 2023

According to a survey by Demand Gen Report, 82% of B2B buyers have a spending threshold in mind when evaluating potential solutions. According to a report by Marketo, organizations that align their sales and marketing teams achieve an average of 32% annual revenue growth.

Sales Qualified Leads 62

Sales Qualified Leads High Quality Lead Lead Ranking Marketing Qualified Leads 62

Adobe Experience Cloud Blog

OCTOBER 2, 2018

53% of B2B organizations are using marketing automation technology today, and 37% surveyed say they are planning to implement it, according to an eConsultancy report. It’s reported that 70% of enterprises expect to implement AI in the next 12 months, according to Forrester. I’d love to hear about what you think in the comments.

Marketing AI 134

Marketing AI Marketing Automation Services Marketing Automation Enterprise Management 134

Adobe Experience Cloud Blog

JULY 5, 2016

At Marketo, a lead has to meet three criteria to become a lead: right demographics, right behavior, and right account profile. In fact, according to a 2014 Forrester Content Marketing Benchmark online survey, only 12% of content marketers are focusing on retention, cross-sell, and upsell. .

Demand Generation Agencies 91

Demand Generation Agencies Demand Generation Demand Lead Ranking 91

KoMarketing Associates

APRIL 11, 2013

Research, guides, and marketing surveys help guide B2B marketers down the right path. BtoB Research, in coordination with Eloqua, surveyed hundreds of online marketing professionals to uncover the core competencies of Modern Marketers. A growing list of tactics and technological opportunities further complicates the process.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

Adobe Experience Cloud Blog

MARCH 6, 2017

Demandbase conducted a survey that revealed 80% of marketing executives of companies with more than 250 employees believe that AI will revolutionize marketing by 2020. More specifically, the survey revealed what marketers believe to be the top benefits of AI: Better insights into accounts (60%). Share your experiences below.

Marketing AI 134

Marketing AI Work Management Marketing Management Lead Ranking 134

PathFactory

SEPTEMBER 15, 2021

Forrester reports that over 80% of purchases now involve complex buying groups, and 63% include at least four people — compared to 47% in 2017. According to Forrester , marketing executives cited “understanding customer’s content preferences” as their number-one content-related challenge.

Process 52

Process Multi-Touch Attribution Top of Funnel Marketing AI 52

The Point

MAY 14, 2012

A new report from Forrester Consulting, commissioned by marketing automation provider Silverpop , offers little in the way of groundbreaking insights, but does provide plenty of data confirming what most already know: that many companies are failing to realize the true potential from their investments in marketing automation.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Marketing Report Automation 100

Marketing Insider Group

JANUARY 10, 2017

If that’s not feasible, send customer surveys to people who have bought your products. Or add popup or sidebar surveys to your online content to allow visitors to give their feedback on a particular subject's relevancy or point of view. Content Marketing Institute. Pew Research Center. Demand Gen Report.

Research 100

Research Campaigns Tips Content 100

Martech

MARCH 10, 2022

And with ABM tech platforms becoming mainstream, it is much easier to implement (think of platforms such as Marketo, Pardot, and HubSpot). HubSpot, Marketo, Pardot) Predictive analytics (e.g., Bombora, 6Sense) ABM ad-targeting platform (e.g., Terminus, Demandbase). You’re not alone in figuring it out! Why we care.

Account Based Marketing 101

Account Based Marketing Ideal Customer Profiles Enterprise Management Work Management 101

Seismic

OCTOBER 10, 2019

While the most commonly used tools are familiar, such as Outlook, Excel, Gmail, and Marketo, sellers rely on plenty of other, less well-known applications, too. In the report, Forrester goes on to explain that sales reps who use effectiveness tools are able to “prepare, refine, and deliver compelling value stories to their customers.”

CRM 45

CRM Marketing Management Forrester Marketo 45

Customer Experience Matrix

FEBRUARY 12, 2013

We’ve recently been seeing surveys that suggest something close to 50% adoption of marketing automation. For example, LoopFuse reported 42% of respondents had marketing automation in place, a Forrester study reported 45% use among B2B enterprise marketers, and the Lenskold Group found 70% marketing automation usage.*

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Automation 120

SpotMe Blog

JULY 21, 2023

You may need fields for attendee information or event surveys. Common integrations include Hubspot , Salesforce , Marketo , or Veeva if you’re a life science or pharma company. 1 SpotMe Named a Leader in The Forrester Wave : B2B Event Management Technology, Q1 2023 report. Look for software with flexible form customization.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Budget Programs 52

Porch Group Media

NOVEMBER 5, 2019

Even when the data is accessible, more than half of the survey respondents (54%) say that the biggest barrier to leveraging the data they do have their hands on is that it too is fragmented or siloed. With the sheer number of marketing technologies available on the market today, this number is going to continue to grow exponentially.

Planning 40

Planning Paid Search Agency Barriers Loyalty 40

Adobe Experience Cloud Blog

JULY 29, 2015

Author: Aden Forrest Marketers can no longer afford to ignore the power of mobile marketing. Deloitte’s Media Consumer Survey revealed that in Australia alone, 81% of people have a smartphone, and more than half have the trifecta of tablet, laptop, and smartphone. A PwC survey last year showed that in the U.S.

Blast Campaigns 48

Blast Campaigns Advertising Mediums Mobile Marketing Mobile Advertising 48

Adobe Experience Cloud Blog

MAY 10, 2013

In a Forrester report last year on content marketing being the new differentiation, I described the new interaction model of need-match-engage, where the buyers now initiate the interaction and spend a major part of their buyer journey doing their own research before calling in potential suppliers. (BTW How do they achieve this success?

Enterprise Management 48

Enterprise Management Work Management Marketing Management Service 48

Litmus

OCTOBER 1, 2018

Chad: The data that we have on ESP dissatisfaction is from a poll that was run separately from our State of Email Survey (which is the same survey for which our State of Email Service Providers report is based). Does Litmus work with Marketo to help expand on analytics?

Marketing Automation Services 40

Marketing Automation Services Webinar Metrics Marketing Budget RFP 40

SnapApp

JANUARY 4, 2017

If that’s not feasible, send customer surveys to people who have bought your products. Or add popup or sidebar surveys to your online content to allow visitors to give their feedback on a particular subject's relevancy or point of view. . But you can also start with the research report to get inspiration for upcoming content campaigns.

Research 61

Research Campaigns Tips Content 61

Full Circle Insights

SEPTEMBER 12, 2022

According to a survey conducted by ITSMA , 87% of marketers say that ABM efforts outperform other marketing efforts. According to Forrester , sales and marketing teams that work together using an ABM strategy are 6% more likely to exceed revenue goals than teams who are not using ABM. That’s because it works. HubSpot Marketing Hub.

Account Based Marketing 98

Account Based Marketing ABM Full Circle Insights Ideal Customer Profiles 98

Adobe Experience Cloud Blog

AUGUST 4, 2015

In fact, peer experience and product ratings are the most valuable sources of non-vendor content for technology buyers, according to a Forrester survey. Demand Gen Report’s 2014 B2B Buyer Behavior Survey shows that 72% of surveyed professionals look to peer networks for information when making B2B purchasing decisions.

Enterprise Management 48

Enterprise Management Peer-to-peer Work Management Marketing Management 48

Adobe Experience Cloud Blog

JUNE 14, 2016

A 2015 study by Forrester Research, “The Contextual Marketing Imperative,” revealed large gaps in delivering personalization. A move towards individualization is needed to become more targeted and relevant. Unfortunately, this can be harder than it sounds. Please share with me in the comments below; I would love to hear them!

Digital Transformation 48

Digital Transformation CMO Trends Marketing Automation Services 48

Adobe Experience Cloud Blog

AUGUST 18, 2016

On average, smartphone owners spend two hours a day accessing apps and websites on their phone and pick up or glance at their phones 150-200 times a day, according to Forrester Research’s 2015 report, “Vendor Landscape: Mobile Engagement Automation Solution.” Mobile is dominating your buyers’ mindshare.

Marketing Automation Services 48

Marketing Automation Services Paid Search Agency Lead Ranking Mobile Advertising 48

Business Brainz

JULY 11, 2021

According to a survey by DemandBase, 83% of companies use ABM as it increases engagement with their target accounts. According to a joint study by Marketo and ReachForce, when sales and marketing are aligned, they become 67 per cent better at closing deals. Sophisticated and relevant content can be produced with the help of insight.

Account Based Marketing 52

Account Based Marketing ABM Budget Programs Ideal Customer Profiles 52

Adobe Experience Cloud Blog

FEBRUARY 10, 2011

Leverage Social Networks – Allow your sales team to use social networks throughout the day to connect with target audiences, answer questions popping up in conversations and ultimately understand the prospect better.According to a recent Forrester survey, 57% of shoppers use recommendations in the decision making process.

B2B Sales 48

B2B Sales Top of Funnel Landing Pages RSS 48

Online Marketing Institute

NOVEMBER 1, 2010

This blog draws on the heritage of my Forrester research. Disclaimer The views expressed on this blog are mine alone and do not necessarily reflect the views of my employer, Xerox Global Services, nor those of my former one, Forrester Research. I will delete spam, off-topic, or inappropriate comments, but all others are welcome.

Marketing Mix 40

Marketing Mix Tactics Work Management Marketing Management 40

Marketing Insider Group

FEBRUARY 5, 2024

Martech) Digital marketing accounts for nearly 60% of marketing spending, as per the AMA’s 2021 CMO survey. MarketingEvolution) 37% of respondents in Gartner’s survey find manual data gathering a hindrance to team effectiveness. Marketo, Forbes) 93% of B2B buying processes start with an online search. PwC) Customers are 2.4x

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

Adobe Experience Cloud Blog

FEBRUARY 28, 2014

There’s data here too: according to a recent Ernst & Young survey, only 25% of consumers site “brand loyalty” as the deciding factor when making a purchasing decision. At Marketo, we don’t pick fights with our competitors, but we do pick fights with the problems our customer base of marketers face every day. Not to worry!

Loyalty 48

Loyalty Buy Brand Identity Branding 48

Content Standard

FEBRUARY 17, 2015

Forrester Research recently found that 51 percent of B2B organizations will increase their digital marketing budget this year. According to a new report from The Economist Unit and Marketo, 81 percent of respondents believe their organizations must change dramatically to cope with increased technical and consumer demand.

Enterprise Management 40

Enterprise Management Trends Marketing Budget Marketing Budget Creation 40

Ambal's Amusings

APRIL 29, 2010

Surveys, quizzes. Forrester Blog for Interactive Marketing Professionals. Marketo's Modern B2B Marketing. Marketing and Sales Alignment – Marketo eBook (New!). Blog posts. Newsletters. Video clips. Podcasts, MP3 files, Interviews. Lead generating content: (Gated, email required). White papers. Special reports.

Top of Funnel 100

Top of Funnel Marketing Automation Services Webinar Metrics Content Marketing 100

Directive Agency

JANUARY 9, 2019

According to Marketo , a study performed by the Altera Group showed that 97% of users surveyed experienced a higher ROI using ABM than other marketing initiatives. Powerful content pieces that you can use for your top-of-funnel ABM remarketing campaigns could be industry reports generated by Forrester or Gartner. Not convinced?

Account Based Marketing 45

Account Based Marketing Tactics Lead Ranking Marketing Qualified Leads 45

Directive Agency

JANUARY 9, 2019

According to Marketo , a study performed by the Altera Group showed that 97% of users surveyed experienced a higher ROI using ABM than other marketing initiatives. Powerful content pieces that you can use for your top-of-funnel ABM remarketing campaigns could be industry reports generated by Forrester or Gartner. Not convinced?

Account Based Marketing 40

Account Based Marketing Tactics Lead Ranking Marketing Qualified Leads 40

Directive Agency

JANUARY 8, 2019

According to Marketo , a study performed by the Altera Group showed that 97% of users surveyed experienced a higher ROI using ABM than other marketing initiatives. Powerful content pieces that you can use for your top-of-funnel ABM remarketing campaigns could be industry reports generated by Forrester or Gartner. Not convinced?

Account Based Marketing 40

Account Based Marketing Tactics Lead Ranking Marketing Qualified Leads 40

Online Marketing Institute

JULY 31, 2009

I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. Forrester® is a registered trademark belonging to Forrester Research, Inc. Any use of the Forrester name is subject to Forresters Citation Policy, available at www.forrester.com.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Adobe Experience Cloud Blog

FEBRUARY 18, 2020

Research by Forrester shows that consumers rate your brand based on feelings more than cold, hard facts and information. The Marketo blog describes research findings, and “the trouble is, 65% of consumers are uncomfortable with their personal data being shared with for-profit firms, according to the Insights Network report.”.

Ad Building 171

Ad Building Gartner Trust Marketing Transparency 171

Ambal's Amusings

SEPTEMBER 17, 2009

Forrester Blog for Interactive Marketing Professionals. Marketo's Modern B2B Marketing. Eccolo Media 2008 B2B Technology Collateral Survey. Eccolo Media 2008 B2B Technology Collateral Survey. Recommended Resources from B2B Marketing Experts. Ardath Albee's blog Marketing Interactions. Rebel Brown's blog Phoenix Rising.

Work Management 100

Work Management Marketing Management B2B Marketing B2B 100

SpotMe Blog

JUNE 28, 2023

Veeva CRM , Salesforce , Hubspot , Marketo , Rainfocus ) that collect webinar data for you. Conduct research on your audience’s interests and survey existing customers on pressing issues. #4 Create an engaging pre-event survey to get attendees interacting with your webinar content beforehand. Are Monday mornings always crazy?

Webinar Metrics 59

Webinar Metrics Enterprise Management Planning Work Management 59

Adobe Experience Cloud Blog

JUNE 21, 2019

In a recent study with Forrester, we examined the convergence of B2C and B2B strategies to explore similarities between business and consumer purchase journeys and to identify cross-collaborative learning opportunities for B2B and B2C marketers and evaluate how marketing technologies can help both strategies.

B2B Marketing 133

B2B Marketing B2B Forrester B2B Thought Leadership 133