How most Social Media experts are wrong about LinkedIn

Biznology

I’ve read from many social media experts (including Jay Baer ) that you should take a scattershot approach to LinkedIn. By providing very specific, relevant content, our client is getting these leaders to join their exclusive LinkedIn community.

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Act-On’s a Leader in the Forrester Wave™ and What That Means to You

Act-On

So, with that said, we were pretty excited to see Act-On Software named a Leader among lead-to-revenue management (L2RM) platform vendors in the Forrester Research, Inc., report: The Forrester Wave™: Lead-to-Revenue Management Platform Vendors, Q4 2016. “… What Act-On might miss in depth, it reaches in breadth,” writes author Lori Wizdo, Principal Analyst for Forrester Research in the report. The Forrester Wave™ research process is rigorous, objective, and transparent.

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Trending Sources

Real examples of how account-based marketing & selling is driving higher revenues on LinkedIn

Biznology

Many social media and social selling experts say “volume” is the key to success on social media platforms like LinkedIn. And, the same thing happens when you do not take a rifle approach and focus on targeted audiences on LinkedIn.

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CMOs fail to go beyond brand awareness on LinkedIn

Biznology

Recent studies show 87% of B2B sales and marketing leaders are using LinkedIn and other social media platforms, but less than 1 in 5 can clearly prove and demonstrate social media ROI. Xerox CMO John Kennedy mentioned that they are using LinkedIn to share content with their followers.

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Marketers need to play a stronger sales enablement role on LinkedIn

Biznology

Earlier this year, LinkedIn set out to determine which departments wield the most influence over B2B buyers across a number of different sectors. Even though marketers have the most pull as they add the most value, we have found that in many cases, marketing’s influence on LinkedIn is minimal.

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Vidyard Adds LinkedIn CMO Shannon Stubo to Board of Directors

Vidyard

Shannon, LinkedIn’s CMO and SVP of corporate communications, will help guide Vidyard’s rapid growth as the company drives the digital transformation of organizations, including marketing and sales teams, communicating through the use of online video.

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How to Leverage LinkedIn for Lead Generation and Recruitment

Marketing Action

LinkedIn remains the great stalwart of professional networks, regularly attracting some 81% of today’s B2B marketers (“How B2B Marketers Use Social Now ,” Zachary Reiss-Davis , Forrester Research ). LinkedIn for Recruiting. LinkedIn for Lead Generation.

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Thought Leadership Merchandising: Rising Above the Noise

Marketing Craftmanship

A great way to accomplish this, is on LinkedIn.” Thought Leadership Programs Must be Accountable for Business Outcomes. Thought Leadership is one of the most widely used terms in B2B marketing.

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39 More (of the) Best Social Media Guides, Tips and Insights of 2011

Webbiquity

Chris Tompkins supplies 10 methods to help “promote your social media profiles OUTSIDE of logging in to Facebook, LinkedIn and Twitter,” such as adding your social media profiles to company email signatures, business cards, advertising and all marketing collateral.

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The new ABCs of Selling: Always Be Challenging!

The ROI Guy

Unfortunately, buyers indicate that: 10% of sales reps are still pitching products right out of the gate, or pseudo-solution selling, asking a few questions before diving into a one-size-fits-all product pitch (Forrester).

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Three Big Myths Debunked at SiriusDecisions Sales and Marketing Summit

The ROI Guy

Forrester concurred , reporting that digital experiences are replacing sales reps at a rapid pace, foretelling a 22% decline in the number of B2B sales reps over the next 5 years = a total of 1 million sales reps expected to lose their jobs.

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What is the Social Enterprise?

Modern Marketing

“The ‘social enterprise’ to me refers to a business that connects employees to each other and to customers, through the power of social technologies,” says Zach Hofer-Shall , an analyst at Forrester Research.

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What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity

Forrester Research has named Nielsen a leader in brand monitoring solutions, saying “the vendor has the strongest strategic vision and currently competes at a scale unmatched by any other competitor.&#. Share this on LinkedIn. Until fairly recently, keeping track of your organization’s online presence was relatively easy. Other than your company’s website, most mentions were likely in well-known online news sites or trade industry publication sites.

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DemandCon: Why Storytelling Drives Demand Generation [Video]

Modern Marketing

Ernst, a Principal Analyst at Forrester Research , who spends the majority of his time talking to CMOs, dedicated his entire presentation at DemandCon today dispelling what he considers common myths of marketing. LinkedIn. by Jesse Noyes | Tweet this.

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Content Marketing Must Focus On Customer Value

B2B Marketing Insider

That is according to a March 2014 report by Forrester Research, Inc., Forrester conducted in-depth interviews with marketers, agencies and publishers in order to gain insights into the importance of content marketing, and the top strategies for how brands can become more effective with it.

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Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

Social Media 3Q Update: Who Uses Facebook, Twitter, LinkedIn, & MySpace? Facebook, Twitter and LinkedIn continued to add users in the second half of 2010, albeit at a slower pace than in previous quarters. 2010 LinkedIn Marketing Stats That Matter For B2B by SmartBug Media.

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55 (of the) Best Social Media Tips, Tactics and Tools of 2010

Webbiquity

Dan Neely discusses which social networking sites get the most attention from marketers (Facebook, Twitter, LinkedIn, no surprises there), how marketers can best use social media for branding and business development, and concerns about the use of social media in brand planning.

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Email Adoption High But Lacking Best Practices

The Effective Marketer

A Forrester Research “ How US Maketers Use Email &# Report sheds some light into the use of email by B2B and B2C companies. The Forrester Research Report can be downloaded for free thanks to Neolane.

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Gamification of the Sales Process

Sales Intelligence View

According to Forrester, gamers span just about every demographic. facebook gamification jigsaw linkedin Microsoft Dynamics netsuite oracle rainmaker Sales Sales Data Sales Intelligence sales process sales productivity salesforce.com Social CRM social media SugarCRM twitter unlocked winner

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Is It A Good Time To Be CMO?

B2B Marketing Insider

The main finding from a survey of senior marketing executives conducted by Forrester and the Business Marketing Association was that there has never been a better time to be a CMO at business-to-business organizations.

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Vidyard Named a Leader for Online Video Platforms for Sales and Marketing by Independent Research Firm

Vidyard

KITCHENER, Ontario – October 31, 2016 – Vidyard , the video platform for business, has been named a leader in Online Video Platforms for Sales and Marketing by independent research firm Forrester Research, Inc. The recognition comes as part of The Forrester Wave™: Online Video Platforms For Sales And Marketing, Q4 2016, which analyzed the most significant providers in the space. Forrester analyzed nine vendors’ video platforms across 39 criteria. “I

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Social media ROI sucks! (Or, you can prove anything if you send out a survey)

ViewPoint

Social distribution of content and messages isn’t considered all that effective in providing business value to companies, according to a recent analysis by Forrester Research. LinkedIn was rated eighth out of 13 channels and YouTube was 10th, followed by Google+, and Twitter.

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Social Selling: Aligning Your Sales and Marketing For The Modern Buyer

The Forward Observer

Forrester) • 75% of B2B buyers use social media to research vendors. Start with your LinkedIn profile and then your Twitter profile (if you’re on Twitter). Bonus tip: get a professional head shot – LinkedIn’s own research shows it’s the most important element of your profile.

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Why You Should Consider Using Twitter for B2B Leads

Act-On

Every day there are new B2B opportunities waiting for you on Twitter, LinkedIn and the other social media channels. Forrester , 2013. Whether you turn these moments of opportunity into high-quality leads is up to you.

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Vorsight: If You Can’t Beat ‘Em, Train ‘Em

Sales Intelligence View

All of the research of Forrester, IDC, CEB, SiriusDecisions, etc. We also did a test where we sent 500 LinkedIn InMails as outreach for Vorsight’s sales prospecting training service.

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B2B Gets Yelp’d

Modern Marketing

In the same way Yelp put support and customer service a key marketing concern for stores, bars and restaurants, sites like Quora , LinkedIn and Twitter wresting control from B2B marketing departments and putting it in keyboard-happy hands of customers. I’m seeing more anticipation from B2B companies on places like Focus , LinkedIn and Twitter,” says Ardath Albee , B2B Marketing Strategist and CEO of Marketing Interactions. LinkedIn. by Jesse Noyes | Tweet this.

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7 Ways to Create More Interesting Content for Your Blog

Act-On

Here are a few ideas: Check out LinkedIn groups. Which LinkedIn groups does your target audience belong to? During this post, they highlight 12 B2B brands including players such as Intel, Cisco, and Forrester that are rocking the Twitter space.

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Content Is The Key To Social Selling Success

B2B Marketing Insider

Forrester research shows 90% of customers start their purchase with a search engine. Provide the type of content to get you found early in the buying process on LinkedIn, Twitter and Google Search. Expertise, which can take the form of content via a Twitter or LinkedIn relationship!

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Is This The Year Of Big Data For Marketing?

B2B Marketing Insider

She covers Forrester’s latest marketing report “ Predictions 2014: Marketing Leaders Put Insights To Use. And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates.

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12 Examples of B2B Companies Managing Impactful Twitter Profiles

KoMarketing Associates

Additional research shows us that Twitter outperforms LinkedIn and Facebook 9 to 1 for lead generation. Forrester. Twitter Profile: @Forrester. LinkedIn Help. Nowadays, Twitter, its tweets, and hashtags seem to be everywhere around us.

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16 Enigmatic Business Blogging and Other Marketing Stats

Webbiquity

But, seemingly in support of Kundera’s quote above, Forrester Research says marketers are the ““sole source of sustainable competitive advantage.”.

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Marketing Maturity: How Do You Stack Up?

Modern Marketing

A study conducted by Forrester Consulting revealed that most companies are in the process of evolving their marketing practices, but only 11% of those surveyed scored well enough to be considered modern marketers ? And in that same study, Forrester also found that companies that have a high level of marketing maturity tend to grow revenue faster and enjoy greater market share than their less sophisticated peers. Connect with Greg on LinkedIn.

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Should Social Marketing Still Get Your Vote?

Act-On

My point of view to this important question is an emphatic “ NO *.” But please, indulge me for a couple of minutes as I explain that little asterisk I put next to my answer. First, let me start by saying that I get social.

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Agencies Under Pressure to be More Digital

Act-On

In his LinkedIn post last year called 8 Tips For How To Sell Your Ad Agency To WPP , he stated: “The digital sweet spot is a firm with technological prowess, owned IP, strategic vision and industry leading expertise in a hot category like mobile, social, etc.”.

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How to Perform a Social Media Audit: Measure What Matters

Act-On

And as far back as 2013, Forrester analyst Zachary Reiss-Davis concluded that “ everybody uses social media for work.”. Social media is long past the novelty stage.

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10 Most Popular B2B Lead Blog Posts of 2016

B2B Lead Generation Blog

My methodology was compiling the aggregate social shares across Twitter, LinkedIn, Facebook, and Google+. Tips On How to Use LinkedIn for Better Lead Generation. I met Susan through following her writing on her blog and her work in the LinkedIn community.

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The Challenges in Adoption of Marketing Technology « The Effective.

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Challenges in Adoption of Marketing Technology A recent webinar hosted by Neolane, “ Crack the Code – Getting C-Suite Buy-In for Your Marketing Tech Purchases &# had a very interesting presentation by Suresh Vital from Forrester Research.

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Measuring by Anecdote with SlideShare

Modern Marketing

Figuring viewers associate analyst firms with data collection, we ran our LeadShare campaign around a PowerPoint that accompanied a webinar on Revenue Performance Management conducted by Eloqua CMO Brian Kardon and Forrester analyst Suresh Vittal. LinkedIn. Revenue Performance Management Brian Kardon cloud connectors Eloqua Forrester Greg Thorne JMP Securities Joe Payne LeadShare Marketing Measurement SlideShare Steve Woods Suresh Vittalby Joe Chernov | Tweet this.

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Social Media Audiences Are Great, But Email Audiences Are Better

Act-On

It’s not a whole lot better on Twitter or LinkedIn. The exact stats vary widely, but here’s what Forrester reported early last year. Even on LinkedIn, where most B2B networking goes down, people just aren’t in the same mindset as they’re in when they’re working through their inbox.

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Storytelling Is Not a Strategy

Contently

There are over 4,000 open content marketing jobs on LinkedIn. And one Forrester analyst estimated that global content spend topped $40 billion last year. At the start of 2017, I made the shift from ad tech to martech.

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