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Strategies For Interactive Marketing In A Recession by Josh Bernoff - Forrester Research

Buzz Marketing for Technology

Note: Site search accesskey is "S" Forrester: - Making Leaders Successful Every Day. About Forrester. Emerging Trends. For Interactive Marketing Professionals. Strategies For Interactive Marketing In A Recession. But since interactive marketing programs are now fueled by measurable results, not dot-com madness, we believe that they can thrive in a recession. Technology: Interactive Marketing , Marketing & Advertising , Marketing Measurement.

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Top Trends in Technology Marketing for 2015

Hinge Marketing

There is much to consider, but we can take the legwork out of one topic: understanding the marketing trends and opportunities emerging in 2015. Below, we’ve collected the top four trends to watch – and what you need to know to leverage them most effectively.

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Trending Sources

75 Email Newsletter Content Topics You Can Use ASAP

Vertical Response

adults are twice as likely to sign up for emails to stay in touch with a company rather than interact with that company on Facebook? A report by Forrester makes that clear. Breaking, industry-related trends or news.

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Rise of the Marketing Platform

Modern B2B Marketing

But jokes aside, when you put recent marketing trends into a historical context, you see just how fast the industry is changing. Five Big Trends in Marketing Today. Here are five of the biggest trends that are transforming marketing today.

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Open Research: A Framework for Social Analytics

delicious b2bmarketing

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The State of the Blogosphere 2010

delicious b2bmarketing

Perhaps we should follow the trend of those bloggers who DO NOT link their blogs to Facebook. Curators promote interaction, collaboration, as well as enlightenment.

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The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity

Senior Analyst at Forrester ( @TomGrantForr ) “You don’t build a community. He is an industry expert in the areas of SEO, interactive and digital technologies and author of Search Engine Marketing and several more books. Co-founder and partner at Bonsai Interactive Marketing.

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This is the week that was: Getting inside the minds of CMOs

Earnest about B2B

This week Marketing Profs looked at 6 rules for marketing to Europe , surrounding data in reflection of the new e-privacy directive – from ensuring data is lawfully and fairly processed to data not being kept longer than necessary. Social spending patterns of the week: According to Forrester three-quarters of interactive marketers in Europe use social media or plan to use it by the end of 2011.

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Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies

delicious b2bmarketing

If you’re marketing security software or… Read more… Doug Kessler | January 13th, 2008 | no comments B2B web marketing trends for 2008 Here’s our first broad brush, crystal ball prediction of the year: 2008 is the year of web engagement for B2B technology firms. Full of fantastic, interactive, imaginative explorations of the web medium.

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Digital Natives in Our Midst | Advice and Opinion

Buzz Marketing for Technology

Privacy. Privacy. Privacy. Hear about industry trends for ECM and why standardizing your ECM platform is so critical to your success during this roundtable discussion. Publisher emeritus at CIO magazine, Gary Beach, talks with Forrester analyst Erica Driver about the current and future state of workplace technologies. Explore the interactive whitepaper: Rightsizing Blades for the mid-market. Privacy Policy |.

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Re-casting How We Think About B2B Marketing Automation | MarketingProfs Daily Fix Blog

delicious b2bmarketing

world has fundamentally changed the dynamics of buyer-vendor interaction. It’s a posture that imitates how a live sales person might have engaged with a prospect in a consultative interaction in the past. Interestingly enough, we did a joint study with Forrester recently, and in the interviews, ROI was the least-most-imporant issue that came up. BLOG HOME ARCHIVES RSS/XML BECOME A MEMBER MARKETINGPROFS Adam Needles BIO 01.21.10

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