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Strategies For Interactive Marketing In A Recession by Josh Bernoff - Forrester Research

Buzz Marketing for Technology

Note: Site search accesskey is "S" Forrester: - Making Leaders Successful Every Day. About Forrester. Emerging Trends. For Interactive Marketing Professionals. Strategies For Interactive Marketing In A Recession. But since interactive marketing programs are now fueled by measurable results, not dot-com madness, we believe that they can thrive in a recession. Technology: Interactive Marketing , Marketing & Advertising , Marketing Measurement.

Top Trends in Technology Marketing for 2015

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There is much to consider, but we can take the legwork out of one topic: understanding the marketing trends and opportunities emerging in 2015. Below, we’ve collected the top four trends to watch – and what you need to know to leverage them most effectively.

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Rise of the Marketing Platform

Modern B2B Marketing

But jokes aside, when you put recent marketing trends into a historical context, you see just how fast the industry is changing. Five Big Trends in Marketing Today. Here are five of the biggest trends that are transforming marketing today.

Open Research: A Framework for Social Analytics

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2010 B2B Marketing Budgets and Mix Trends Research

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Two of my recently published Forrester reports take a deeper look at marketing mix effectiveness and program spending trends. Email, search marketing, and inside sales were the only tactics to show steady upward trends for both branding and demand generation since 2007. To keep pace with the digital transformation, B2B marketers must shift from designing outbound campaigns to fostering community interactions.

The 2011 #Nifty50 Top Twitter Men Reprise


Senior Analyst at Forrester ( @TomGrantForr ) “You don’t build a community. He is an industry expert in the areas of SEO, interactive and digital technologies and author of Search Engine Marketing and several more books. Co-founder and partner at Bonsai Interactive Marketing.

Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies

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If you’re marketing security software or… Read more… Doug Kessler | January 13th, 2008 | no comments B2B web marketing trends for 2008 Here’s our first broad brush, crystal ball prediction of the year: 2008 is the year of web engagement for B2B technology firms. Full of fantastic, interactive, imaginative explorations of the web medium.

Digital Natives in Our Midst | Advice and Opinion

Buzz Marketing for Technology

Privacy. Privacy. Privacy. Hear about industry trends for ECM and why standardizing your ECM platform is so critical to your success during this roundtable discussion. Publisher emeritus at CIO magazine, Gary Beach, talks with Forrester analyst Erica Driver about the current and future state of workplace technologies. Explore the interactive whitepaper: Rightsizing Blades for the mid-market. Privacy Policy |.

Re-casting How We Think About B2B Marketing Automation | MarketingProfs Daily Fix Blog

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world has fundamentally changed the dynamics of buyer-vendor interaction. It’s a posture that imitates how a live sales person might have engaged with a prospect in a consultative interaction in the past. Interestingly enough, we did a joint study with Forrester recently, and in the interviews, ROI was the least-most-imporant issue that came up. BLOG HOME ARCHIVES RSS/XML BECOME A MEMBER MARKETINGPROFS Adam Needles BIO 01.21.10