Trending Sources

Forrester Research Names Oracle Marketing Cloud a Leader

Modern Marketing

That’s according to Forrester Research’s newest Enterprise Marketing Software Suite (EMSS) Wave, a market assessment that looks at vendors who compete in the “marketing cloud” landscape.

Death of a Salesman? Forrester says Yes.

The ROI Guy

At the Forrester’s Sales Enablement Forum last week, a study by Andy Hoar, Principal Analyst at Forrester was revealed showcasing this 22% expected decline over the next five years. A Forrester survey of 250 B2B Buyers reveals that it’s not just B2C purchases that have moved online.

Oracle Attains Highest Score for Current Offering in The Forrester Wave™: Lead-To-Revenue.

Modern Marketing

Forrester Research recently evaluated 11 lead-to-revenue management (L2RM) platform vendors including Act-On, Adobe, bpm’online, CallidusCloud, HubSpot, IBM, Marketo, Oracle, Right On Interactive, Salesforce, and Salesfusion against 36 criteria.

Oracle’s Maxymiser Named a Leader in Forrester Wave for Online Testing

Modern Marketing

Today, it’s my pleasure to share that Oracle’s Maxymiser was cited by Forrester Research as a leader in The Forrester Wave™: Online Testing Platforms, Q3 2015. Click here to download a copy of the Forrester report at Maxymiser.com.

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Strategies For Interactive Marketing In A Recession by Josh Bernoff - Forrester Research

Buzz Marketing for Technology

Note: Site search accesskey is "S" Forrester: - Making Leaders Successful Every Day. About Forrester. For Interactive Marketing Professionals. Strategies For Interactive Marketing In A Recession. But since interactive marketing programs are now fueled by measurable results, not dot-com madness, we believe that they can thrive in a recession. Technology: Interactive Marketing , Marketing & Advertising , Marketing Measurement. About Forrester.

82% of CMOs Have Goals that Align with Revenue Targets — A Discussion on Marketing Performance Management with a Forrester Analyst [Video]

bizible

Allison Snow is a Senior Analyst on Forrester’s B2B marketing team with a focus on marketing performance management. Forrester survey results reflect that the single biggest challenge faced by B2B marketers as they set budgets is "attributing program spend to revenue results."

John Legend Coming to Interact 2014

Modern Marketing

Shar VanBoskirk, VP, Principal Analyst, Forrester Research. About Interact 2014: Customers, regardless of industry, want orchestrated experiences across email, mobile, social, display, and the web. Will we see you at Interact in San Francisco?

Forrester: Marketers need to say goodbye to campaigns, hello to AI-driven conversations with customers

Opentopic

Marketers will need to transform from campaigns to real-time, continuous interaction with customers via intelligent agents. So says Forrester Research VP and Principal Analyst Brian Hopkins, co-author (with Adam Silverman) of a new Forrester Research report, The Top Emerging Technologies to Watch: 2017 to 2021 ($499 for individual purchase).

Forrester: Marketers need to say goodbye to campaigns, hello to AI-driven conversations with customers

Opentopic

Marketers will need to transform from campaigns to real-time, continuous interaction with customers via intelligent agents. So says Forrester Research VP and Principal Analyst Brian Hopkins, co-author (with Adam Silverman) of a new Forrester Research report, The Top Emerging Technologies to Watch: 2017 to 2021 ($499 for individual purchase).

3 Secrets To Having A Two-Way Conversation With Your Brand’s Customers Online

Buzz Marketing for Technology

Posted in Branding Communities eCommerce Interactive Marketing Mobile Optimization. But for brands, the real opportunity lies in the data obtained from consumer interactions on these social media sites.

Forrester Report: 3 Pillars of B2B Marketing’s New Mission

6sense

To wrap up 2015, Forrester Research, Inc. According to Forrester, all of these developments add up to a lot of change: B2B marketers will have to accept a fundamentally different role in the modern enterprise, reimagine their relationship with sales and change their approach to demand generation. Forrester says this will only happen if predictive analytics “becomes a demonstrated decision-support tool” for marketing and sales and not simply a new layer of marketing technology.

Forrester Research, Inc. Benchmark Report: How Top Marketers Do Lead Generation, Part 1

Marketing Action

That’s according to a December, 2013 Forrester report by VP and Principal Analyst Peter O’Neill, Gauging Your Progress and Success , a benchmark-style assessment of what top-performing marketers do. The post Forrester Research, Inc.

50 Facts about online consumer behavior not to ignore

Biznology

Forrester ). 75% of consumers believe it takes too long to reach a customer service agent ( Harris Interactive ). Forrester ). 81% of consumers research online before buying. ( GE Capitol ).

CMOs Win When High-Value Customers Are Treated Personally Online

Buzz Marketing for Technology

The reason for this is simple: These customers are more often than not brand loyalists and willing to persuade others to become regular brand purchasers if they’re kept happy and engaged consistently in every single place they are interactive with brands.

There is no community on social media

grow - Practical Marketing Solutions

And when I saw that headline reporting on a speech provided by a Forrester executive , it made me pause. I am generally a fan of Forrester and their research but this observation has me dumbfounded. Now that’s a headline that gets your attention, right?

2011: The year of personal brands

Chris Koch

Forrester Research is testing both sides of this argument. Now, awhile back I wrote a post criticizing Forrester’s decision to prevent its analysts from hosting their own personal blogs. The reason I bring up Forrester again is because they are actually so far ahead of the curve on this issue that they are the Sputnik dog of personal and a corporate brand testing. It’s a good problem to have, to be grappling with this issue as Forrester is.

Why You Should Care About Interactive Video for B2B

SnapApp

Interactive video is a term many B2B marketers are hearing for the first time. Video is already an incredibly powerful medium for communicating with and engaging B2B buyers, and interactivity enables B2B marketers to have a conversation with prospects while they’re watching a video.

Where to Place Interactive Elements in Your Marketing Videos

SnapApp

As video has become increasingly less expensive to produce for marketers, new technologies are also making interactive video just as easy to create. Leaping over the tech hurdles, many content creators and marketers get held up over interactive video because it’s a new way of thinking.

Three Big Myths Debunked at SiriusDecisions Sales and Marketing Summit

The ROI Guy

Forrester concurred , reporting that digital experiences are replacing sales reps at a rapid pace, foretelling a 22% decline in the number of B2B sales reps over the next 5 years = a total of 1 million sales reps expected to lose their jobs.

What Can Marketing Do for You?

Salesfusion

Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. Best Practices Customer Interaction Email Marketing Lead Nurture [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half].

What’s the killer app in B2B marketing? Face-to-face events

Biznology

20% on average, according to Forrester. Put the event to its best use—meaning a place to have efficient and productive interactions. B2B Marketing B2B marketing conference Event marketing face to face marketing Forrester lead generation trade shows

It’s Time For CMOs To Tap Into The Power Of Personalization

Buzz Marketing for Technology

According to Forrester Research , U.S. A study by Forrester Research found that 45 percent of people on social networks have interacted with a brand through social media over the previous three months. Posted in eCommerce Optimization Personalization.

CMOs fail to go beyond brand awareness on LinkedIn

Biznology

Forrester reports that 99% of leads don’t convert, and LinkedIn says 87% of leads don’t convert. Recent studies show 87% of B2B sales and marketing leaders are using LinkedIn and other social media platforms, but less than 1 in 5 can clearly prove and demonstrate social media ROI.

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39 More (of the) Best Social Media Guides, Tips and Insights of 2011

Webbiquity

Forrester: 5 Stages Of Social Media Growth by MediaPost Online Media Daily. The notion of using social media for business has gone from cutting edge to commonplace in an amazingly short time.

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Hit Your Channel Sales Goals with ROI Selling

The ROI Guy

For example: Engaging earlier is a requirement, with 74% of deals going to the provider setting the buying agenda (according to Forrester), but most partners are notorious at engaging late in the sales cycle, and merely responding to solution requests and RFPs.

Five B2B Social Strategy Myths

Salesfusion

Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. Best Practices Customer Interaction Social Media [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half].

B2B Marketing Communications

Salesfusion

Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. Best Practices Customer Interaction Email Marketing Nurture Marketing [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half].

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From High Touch to Low Cost – A Disturbing Trend in B2B Selling?

The ROI Guy

Last year, new research from Forrester boldly predicted the Death of the B2B Sales Rep, making some stark forecasts: Much of B2B buying will not need sales reps anymore, and will move to lower cost self-service or inside sales reps.

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Social Media for the Sales Department

Salesfusion

Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. Best Practices Customer Interaction Nurture Marketing Social Media [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half].

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Ensuring Qualified Lead Generation

Salesfusion

Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. Best Practices Customer Interaction Lead Nurture Nurture Marketing [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half].

Smart Marketers Will Be At Forrester’s B2B Marketing Forum (And Use Our Discount Code!)

Sales Intelligence View

59% of those same business buyers prefer not to interact with a sales rep as their primary source of information. forrester marketing Sales Intelligence sales productivity Smarketing sponsor technologiesThere’s no doubt B2B marketing is getting harder, especially when you see stats like these: 74% of business buyers conduct more than half of their research online before making an offline purchase.

Lead Generation Marketing

Salesfusion

Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. Best Practices Customer Interaction Lead Nurture [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half].

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Marketing Automation Done Right

Salesfusion

one_half] [one_half_last valign="middle"] [frame style="none"] [/frame] [/one_half_last] [divider style="simple"] Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field.

Where is ROI Best Applied in the Sales Process?

The ROI Guy

This was presented at the latest Forrester Sales Enablement Forum, and is a marked increase from the 65/35% split of just two years ago.

Five 2015 B2B Demand Generation and Content Marketing Resolutions

ANNUITAS

This means that every interaction from the buyer is met with a response from the vendor, digitally or a via live interaction. In Forrester’s 2013 report B2B CMOs Must Evolve or Move On , 97% of CMOs either strongly agreed or agreed “Marketing must do things it hasn’t done before in order to be successful.” Blog Buyer''s Journey buyer-centric Customer lifetime value Engage-Nurture-Convert Enterprise Demand Generation Study Forrester

The Social-Shake-Up: A New Breed of Marketer is Coming

Buzz Marketing for Technology

Posted in Innovation Interactive Marketing Strategy. In this new Age of the Customer (credit to Forrester for naming this one), how well a company uses the readily available information about their customer will determine how successful they are in the marketplace.

B2B Marketing Blogs

Salesfusion

Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. Best Practices Customer Interaction Social Media [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half].

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