Only B2B

JUNE 30, 2023

By analyzing buyer behaviors, activities, and engagement patterns, businesses can gain a deeper understanding of their audience’s intent and tailor their strategies accordingly. Understanding their online activities and intent can significantly impact the success of marketing and sales efforts.

Purchase Intent 62

Purchase Intent Intent Data Intent Purchase 62

Only B2B

FEBRUARY 6, 2024

Strategies for Maximizing Impact: Build Buyer Personas: Combine demographic and intent data to create detailed buyer personas representing your ideal customers. Content Personalization: Develop targeted content campaigns and nurture sequences based on specific buyer personas and their intent signals.

Intent Data 62

Intent Data Intent B2B Sales ROI 62

6sense

DECEMBER 9, 2021

Gartner found prospects spend 50% of their time getting information from third-party sources, and sales teams can use buyer intent signals to learn about that activity and act on it. Marketers need to go beyond basic intent, though. Buyer intent is increasingly demonstrating its potential for B2B marketers.

Buyer Intent 62

Buyer Intent Intent Data Digital Asset Management Privacy 62

NetLine

DECEMBER 27, 2023

Integrating intent data into these platforms enables you to personalize your messaging based on the behaviors and interests of your target audience as well as identify the right moments to engage with prospects based on their intent signals. It makes it easier to identify and align data elements.

Intent Data 52

Intent Data Intent Data Hygiene Lead Ranking 52

Martech

JUNE 3, 2022

She said marketers should share that data with sales so they can see who’s engaging and what type of intent signals they’re showing. Account engagement, win rate, average deal size, and ROI increase after implementing account-based marketing, according to a recent Forrester/SiriusDecisions survey. Why we care.

Account Based Marketing 106

Account Based Marketing Ideal Customer Profiles ABM Top of Funnel 106

Content4Demand

NOVEMBER 5, 2021

How are B2B companies using intent data to inform the content they’re creating in terms of topics and formats? Intent helps define that granularity. Intent signals emanate from buyers’ interactions with content. How can intent data help marketers build content that's customized for unique accounts and target buyers?

Intent Data 92

Intent Data Intent Top of Funnel Intent Signal 92

Oktopost

OCTOBER 8, 2023

Based on your prior interactions with prospects and their intent signals, you can identify their primary product needs. Boost your sales with prospect nurturing According to Forrester Research, successful lead nurturing results in a 50% increase in sales-ready leads.

Top of Funnel 131

Top of Funnel Marketing Management Buyer's Journey Sales Cycle 131

Martech

OCTOBER 28, 2021

That’s why marketing and sales teams must determine buyer intent and generate interest so you can divide resources accordingly. Targeting consumers without considering their level of interest means missing out on low-hanging fruit — accounts with high buying intent signals. Understanding buyer intent.

Top of Funnel 110

Top of Funnel Account Based Marketing Ideal Customer Profiles Generation 110

6sense

NOVEMBER 2, 2021

Principal of Product Marketing (and former Forrester VP & principal analyst) Kerry Cunningham , you’ll learn: What the Dark Funnel is and what kinds of intent data it contains. The trick is to carefully match anonymous intent signals to accounts and do it in ways that are relevant to your revenue team’s needs.

Top of Funnel 62

Top of Funnel Intent Signal Intent Data Buyer Personas 62

Martech

MAY 4, 2022

According to Cerretani, actioning in-market accounts is the process by which marketers identify “high-fit accounts and key personas at those accounts that are highly engaged or exhibiting high intent signals.” Why we care.

Account Based Marketing 101

Account Based Marketing ABM Webinar Metrics Effectiveness 101

Content4Demand

APRIL 9, 2021

This includes improving filtration capabilities to prevent unqualified leads from slipping through the cracks, as well as identifying intent signals and refining insights into the likelihood of lead action. Interest, which leads to intent signaling and identifies if a company’s in-market and looking for new solutions.

Lead Scoring 69

Lead Scoring Lead Ranking Marketing AI Sales Qualified Leads 69

PureB2B

FEBRUARY 3, 2022

Take it from Forrester, whose research found 77% of consumers have either chosen, recommended, or paid more for a brand that’s offered a personalized customer experience. These intent signals allow B2B sales teams to accurately identify and prioritize in-market prospects with the highest propensity to buy.

Marketing AI 62

Marketing AI B2B Sales Personalization Paid Search Agency 62

SmartBug Media

MAY 13, 2022

Not only does intent data reveal when a prospect account is searching a topic relevant to your business, but it can also do so before anyone from that company fills out a form on your site or engages with your sales or marketing teams. This helps you prioritize companies that fit your ideal customer profile and have high purchase intent.

Intent Data 98

Intent Data Work Management Intent Marketing Management 98

Content4Demand

SEPTEMBER 24, 2021

Forrester conducted personalization research that found that even companies whose personalization processes and approach are immature still see benefits. More specifically, companies that personalize, according to Forrester, can see a 6% increase in revenue, a 33% increase in customer loyalty and an 11% marketing cost savings.

Intent Data 78

Intent Data Top of Funnel Intent Lead Ranking 78

6sense

NOVEMBER 22, 2021

In fact, Forrester Research did a study recently that showed that on average, post-pandemic, buyers are having 27 interactions each. Sellers armed with leading account engagement technologies can track, aggregate and de-anonymize these intent signals. And again, all of those folks are having interactions.

Account Based Marketing 62

Account Based Marketing Tips ABM Intent Signal 62

DemandBase

SEPTEMBER 13, 2018

In my role as CMO of Demandbase, I worked to help the company become the ABM category creator, with recent recognition as a leader by Forrester. I talked with marketing influencer and host, Drew Neisser, about the world of Account-Based Marketing (ABM) and why it’s no longer just optional for B2B marketers.

Account Based Marketing 80

Account Based Marketing ABM B2B Marketing DemandBase 80

Leadspace

FEBRUARY 19, 2018

Take advantage of intent signals. For B2B, data analysis can be essential for Intent Signal Monitoring — the ability to “see” every page your customer has visited in order to predict their intent to buy. One of the many advantages of doing business in a data-driven marketplace is the access to more consumer data.

Lead Generation 99

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 99

DemandBase

DECEMBER 18, 2018

But B2B advertisers continue to drift away from cost-per-lead (CPL) as a core metric, and for good reasons: advertising is not particularly efficient for driving leads, and only 1% of leads ever turn into revenue (Forrester). Accounts visited: How many target accounts came to our website during the course of the campaign?

Cost per Lead 53

Cost per Lead Advertising Agencies Advertisements Advertising 53

6sense

AUGUST 27, 2021

Whereas many vendors started with basic advertising capabilities, we began at the intersection of intent signals, account identification, and predictive analytics, and then spent the last five years layering native advertising, sales intelligence, and orchestration capabilities on top of our predictive foundation.

Ideal Customer Profiles 48

Ideal Customer Profiles Marketing Automation Services Work Management Marketing Management 48

Madison Logic

AUGUST 26, 2020

Forrester Research Principal Analyst Mary Shea predicts that because of COVID-19 and social distancing, face-to-face interactions in a sales cycle will decrease to 5-15% of the total engagement a seller has. As buyers engage, again use intent signals to help reps prioritize and personalize their outreach to accounts.

Budget Programs 52

Budget Programs Paid Search Agency Tools Top of Funnel 52

TrustRadius Marketing

OCTOBER 3, 2022

This finding aligns with a Forrester SiriusDecisions survey that found over 50% of participating marketers’ “desired future state” was to be “‘broadly aligned’—sharing people, processes, and tools” on ABM and demand gen. . Demand gen and ABM share a common goal of driving sales through a focused blend of inbound and outbound efforts.

Account Based Marketing 52

Account Based Marketing Demand Generation Agencies Demand Generation ABM 52

TrustRadius Marketing

OCTOBER 3, 2022

Even before the pandemic, 68% of B2B buyers preferred to research online independently , according to Forrester. Identifying accounts showing signs of intent allows companies a more bottom-of-funnel approach to ABM. . Lead scoring is useful for leveraging intent data in an ABM program.

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52

Strategic-IC

APRIL 23, 2023

The drive for personalization 56% of marketers say that personalized content is key to a successful ABM strategy ( Forrester ). It informs which accounts you should be targeting, highlights intent signals, reveals customer pain points, and helps you to engage at a deeper level. That’s why data is the foundation for ABM.

Account Based Marketing 62

Account Based Marketing ABM Statistics Marketing AI 62

Hubspot

JULY 15, 2020

From there, work with intent signals that show surging topics for certain accounts, like how often they're searching for topics related to your service. What to do: Work with your team to come up with a short list of topics your potential prospects would be looking for that are a fit for you and compile them. The resounding answer?

Demand Generation 91

Demand Generation Account Based Marketing Ideal Customer Profiles ABM 91

Madison Logic

OCTOBER 11, 2022

Intent data is a valuable tool to support your ABM strategy, and B2B marketers are taking notice. In fact, a 2020 Forrester survey finds that 77% of B2B marketers are using intent data in their ABM programs, with 11% making plans to implement it in their future ABM campaigns. .

Intent Data 52

Intent Data Intent Marketing Budget Buyer Intent 52

SalesIntel

FEBRUARY 1, 2022

You can use Gartner or Forrester industry statistics to determine which subsections of your market meet your aims and offers – and how big those subsections are – as part of this plan. A Top-Down analysis starts with the highest size estimate possible and reduces it using data and assumptions about your company and industry.

Planning 52

Planning Marketing Automation Services Cross-Selling Paid Search Agency 52

SalesIntel

FEBRUARY 1, 2022

You can use Gartner or Forrester industry statistics to determine which subsections of your market meet your aims and offers – and how big those subsections are – as part of this plan. A Top-Down analysis starts with the highest size estimate possible and reduces it using data and assumptions about your company and industry.

Planning 52

Planning Marketing Automation Services Cross-Selling Paid Search Agency 52

Leadspace

JUNE 21, 2017

But an major rule of thumb for businesses with any level of interest in AI who are struggling to see through the blinding fog of hype, is to immediately moderate their expectations by focusing on what Forrester refers to as “pragmatic AI,” and simply ignoring everything else.

Marketing AI 70

Marketing AI Lead Ranking Marketing Management Lead Scoring 70

Directive Agency

FEBRUARY 22, 2019

New Customers: Using “Search” as Buyer Intent Signal. One of the primary principles of PPC strategy is serving text ads in search engines to users with buying intent. Forrester Wave Reports. Forrester Wave Analyst Report – Landing Page). G2Crowd Company Comparison Reports.

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Madison Logic

DECEMBER 14, 2023

Forrester predicts that over 70% of buyers will complain about the collateral vendors share due to growing frustration over poor personalization and failure to demonstrate understanding their business needs. And finally, there’s the human element. Make sure to provide clear and easy-to-find instructions on how to do this.

Marketing AI 52

Marketing AI B2B Marketing Marketing Automation Services Work Management 52

Madison Logic

AUGUST 10, 2022

To help marketers better understand this concept, we brought on guest speaker Robert Peterson, VP & Principal Analyst, Forrester, to share the latest research on the state of data-driven multi-channel ABM and how these findings will impact future B2B marketing strategies. . Forrester finds that B2B organizations are investing in data.

Multi-Channel 52

Multi-Channel Account Based Marketing ABM Advertising Channels 52

DemandBase

JUNE 16, 2020

Steve Casey from Forrester wrote that “ABM is transitioning from hot trend to table stakes”, while Todd Berkowitz at Gartner projected that “75% of mid-size to large enterprises will have at least piloted ABM by the end of 2019.” This combination will be a game changer for both customers and the market. Defining the Category.

DemandBase 97

DemandBase Account Based Marketing Enterprise Management Marketing Automation Services 97

Zoominfo

AUGUST 23, 2022

Data from Forrester indicates that, while the average number of touchpoints in the buying journey had been increasing gradually between 2017 and 2019, it increased sharply thereafter, going from an average of 17 interactions in 2019 to 27 in 2021. ZoomInfo SalesOS is the modern go-to-market platform for sales professionals.

B2B Sales 100

B2B Sales Trends Zoominfo B2B 100

DealSignal

MARCH 22, 2023

According to Forrester, companies that excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost. With DealSignal, you can define your target buyer personas and intent topics that you want to be monitored.

Lead Generation 52

Lead Generation Lead Scoring Lead Ranking Cost per Acquisition 52

Leadspace

JUNE 19, 2019

The release of The Forrester New Wave: B2B Customer Data Platforms, Q2 2019 this week is the clearest sign yet that B2B businesses see CDPs as the solution to their data challenges. We’re proud to see Leadspace recognized by Forrester as one of only two leaders in this highly competitive, emerging market. Read the full report here.

Marketing Automation Services 78

Marketing Automation Services B2B Marketing Forrester Intent Signal 78

DemandMatrix

JULY 1, 2020

Moreover, according to Forrester, “only 15% of senior leaders actually use customer data consistently to inform business decisions” (“The B2B Marketers Guide to Benchmarking Customer Maturity”, Forrester, 2017). Moreover, employees don’t know the data adoption ways or sometimes data solutions are not easy to use.

Top of Funnel 52

Top of Funnel Intent Signal Forrester Segmentation 52

Leadspace

DECEMBER 15, 2020

According to Forrester , more ABM platforms are upgrading their features to enable users to: Select and prioritize target accounts. But how do you get your hands on valuable (and reliable) data so you, as a B2B marketer, can do the same? . It’s by adopting a platform that enables ABM, and is designed with omnichannel in mind. .

Account Based Marketing 62

Account Based Marketing Marketing Automation Services ABM Trends 62