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How to do lead management that improves conversion


In this post, I’m going to focus on how to do lead management that increases sales conversion. Here’s why: First, B2B lead conversion to actual revenue conversion is low. According to Forrester, top performers convert 1.54% of leads to revenue. And average performers turn less than 0.75% of leads into closed deals.

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Blog: Driving Efficiencies for Sales and Marketing Teams


Better lead management: Many organizations have an excess of incoming leads, yet still fail to reach their target number of closed/won deals. To remedy this situation, organizations tend to push on Marketing to generate more leads for Sales. According to Forrester, U.S.

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Using Buyer Intent to Drive Your Marketing Efforts


Businesses who capitalize upon and utilize this intent data gain a competitive advantage over those that do not. According to Forrester , the first vendor who makes contact with an interested prospect closes the deal over 85% of the time.