6sense

NOVEMBER 9, 2021

I gathered together a team of experts at Forrester to contribute to the research and writing, and in December 2020, the journal published our article, “ It’s Time to Move Past Lean-In: Breaking Institutional Barriers to Empower Female Sales Leaders.”. In our study, we examined some of the systemic biases women in B2B sales face.

Forrester 62

Forrester B2B Sales B2B Barriers 62

The Point

JULY 18, 2014

Over at Forrester Research, Vice President Laura Ramos recently talked to Advertising Age (“ Marketers Still Struggling to Get Results from Content Marketing “) about what she perceives as a general lack of return from the investment so many companies are making in content marketing. They simply want information of value.

Forrester 100

Forrester Work Management Content Marketing Demand Generation Agencies 100

Sprout Social

MAY 10, 2019

According to a 2016 study released by Comscore and YouTube, 35% of the 2,940 respondents selected YouTube as their “one preferred provider,” while just 19% chose TV. Additionally, a 2015 Forrester Research forecast predicted that by 2025, half of all TV viewers under the age of 32 will not subscribe to a traditional pay TV service.

Youtube 111

Youtube Stats Paid Content Marketing Strategy 111

Vidyard

MAY 9, 2017

So we wanted to share this brand new Forrester report to help you make informed decisions about the future of martech – with advice from the experts! The post Forrester Ranks the Martech that Makes the Biggest Impact appeared first on Vidyard. How marketing technology is evolving and how to stay ahead of the curve.

Forrester 60

Forrester Allocation Case Studies Case Study 60

Televerde

APRIL 30, 2020

Sales and marketing powerhouses Joy King, vice president of Vertica Product Management, Marketing & Education for Micro Focus, and Alicia Rasta, vice president of Strategic Accounts for Televerde, will share the virtual stage at this year’s Forrester SiriusDecisions Virtual Summit. The full study can be accessed here.

Forrester 52

Forrester Co-Registration Webinar Metrics Lead Ranking 52

Sword and the Script | B2B

SEPTEMBER 24, 2020

Those are some of the drawable conclusions from a study by the Demand Gen Report. Those engagements with sales are important too: “Of those that agreed the vendor was educated and offered valuable information, 81% said their experience with their sales rep positively influenced their decision to select that vendor.”

Sales Cycle 57

Sales Cycle B2B Sales Studies B2B 57

Conductor

SEPTEMBER 24, 2019

That’s why we commissioned leading market research firm Forrester to build the Conductor + Forrester ROI Calculator (live on September 24) through an independent study of Conductor customers. Read on for background on the Conductor + Forrester ROI Calculator and advice and best practices directly from Alex and Andrew.

Forrester 40

Forrester ROI SEO Paid Search Agency 40

LiveRamp

APRIL 19, 2019

LiveRamp commissioned Forrester Consulting to create that picture for our customers. By estimating the real business impact that customers achieved by using LiveRamp, Forrester was able to create a clear picture of the benefits, costs, and flexibility of LiveRamp.

Forrester 40

Forrester Consulting Webinar Metrics Advertising Agencies 40

Marketing Insider Group

MARCH 2, 2020

A Forrester and FocusVision study found that the way consumers feel is 1.5 Tap into Studies Relevant to Your Market. There is never a shortage of studies. Research firms, organizations and fellow marketers are continuously engaged in studying buyers. Buying Decisions Are Based on the Heart.

Case Studies 341

Case Studies Customer Surveys Trust Marketing Forrester 341

Nuvi

APRIL 27, 2021

Consisting of ad-hoc customer comments such as informal social media posts, unstructured feedback is typically qualitative in nature and provides a valuable source of real-time insight. The study included insights from 152 digital marketing or customer experience decision makers in the U.S. REDWOOD CITY, Calif.

Studies 40

Studies Forrester Lead Scoring Lead Ranking 40

ANNUITAS

AUGUST 19, 2022

” Forrester : “Organisations [sic] that are pivoting and turning the focus of their operations, technology and go-to market messaging to centre [sic] on the customer are twice as successful, and they enjoy longer customer retention, higher brand recognition, and even improved employee retention.”

Lead Ranking 130

Lead Ranking Paid Search Agency SIC Research 130

6sense

JANUARY 26, 2016

To wrap up 2015, Forrester Research, Inc. According to Forrester, all of these developments add up to a lot of change: B2B marketers will have to accept a fundamentally different role in the modern enterprise, reimagine their relationship with sales and change their approach to demand generation.

Forrester 48

Forrester Lead Ranking Marketing Qualified Leads B2B 48

Vision Edge Marketing

OCTOBER 10, 2023

Forrester research found that business process management (BPM) typically delivers 30-50% productivity gains. Seventy-two percent of participants in the State of Business Process Management study agree or strongly agree that BPM practices and technologies have led to improvements in their organizations. But here’s the rub.

Process 229

Process Optimization Work Management Marketing Management 229

The ROI Guy

MARCH 12, 2015

At the Forrester’s Sales Enablement Forum last week, a study by Andy Hoar, Principal Analyst at Forrester was revealed showcasing this 22% expected decline over the next five years. A Forrester survey of 250 B2B Buyers reveals that it’s not just B2C purchases that have moved online. So what can you do about the shift?

Forrester 40

Forrester B2B Sales Marketing Proposals Case Studies 40

Conductor

MARCH 31, 2020

Not only should SEO be one of the first priorities, studies have found that when companies make it the foundation for their other digital marketing efforts, they see an all-around return on investment. Here are just a few examples that showcase how effective SEO data can be when it becomes an integral part of your marketing department.

Cost Per Click 114

Cost Per Click SEO Paid Search Agency Forrester 114

Golden Spiral

APRIL 11, 2019

These five psychological studies can help you engage your buyers in their preferred styles, putting you in charge of the deal. The oldest of the major psychological studies with buyer implications, DiSC theory is rooted in mid-20th century psychology and breaks personality down into four main types: Dominant. Sensor/Intuitive.

Buyer Personas 59

Buyer Personas Studies Ideal Customer Profiles Sales Cycle 59

Heinz Marketing

MAY 17, 2023

In fact, according to recent studies by Forrester and Gartner, 74% of B2B marketers recognize that buyers expect a personalized experience, while 86% of B2B customers expect companies to be well-informed about their personal information during interactions.

Analytics 52

Analytics Personalization Automation Case Studies 52

Cintell

MAY 18, 2021

After all, it’s hard to ignore stats like these: Companies who beat their sales goals are twice as likely to have formally documented personas ( Cintell , “Understanding B2B Buyers: The 2016 Marketing Benchmark Study”). Email open rates are five times higher for companies using personas (Forrester).

Buyer Personas 100

Buyer Personas Budget Programs Forrester Stats 100

Navigate the Channel

JULY 27, 2023

According to a recent study by Forrester Research, Inc., This information equips customers to make informed decisions and communicate the value proposition effectively. Hence, content must be strategically placed throughout the buying journey to keep customers engaged and informed at every stage.

Database Marketing 65

Database Marketing Product Ad Building Content Marketing 65

KoMarketing Associates

MAY 23, 2018

Although B2B marketers have an abundance of data at their fingertips, new research shows that they are not turning to this information to make informed decisions. In addition, 48 percent of B2B marketers are making decisions based on intuition or personal/company experience, rather than quantitative information and analysis.

B2B Marketing 149

B2B Marketing B2B Advertising Agencies Forrester 149

Biznology

FEBRUARY 23, 2018

That’s really the best question, since we just completed a study of B2B marketers, and the results were clear. Vendors like Gainsight , Totango , Strikedeck , and Influitive publish a lot of useful information about tactics and measurement in this area. marketing program? Where do you think this all going?

Top of Funnel 205

Top of Funnel Work Management Marketing Management Churn Rate 205

Only B2B

APRIL 3, 2024

In today’s vast landscape of information, buyers rightfully expect to explore solutions at their own pace. Let’s spotlight findings from the Forrester 2023 report on B2B Intent data : Over 85% of companies report tangible benefits from employing intent data. 30% of companies plan to increase their investment in intent data.

Sales Qualified Leads 71

Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

LeanData

MAY 6, 2022

Forrester bills its B2B Summit North America as “the premier event for B2B marketing, sales and product leaders to empower their strategies, fuel the revenue engine and drive the business forward.” What is the B2B Revenue Waterfall? In describing the impetus for the change, Liz remarked that it was a “Goldilocks moment” of clarity.

De-duping 96

De-duping Marketing Automation Services Lead Ranking B2B 96

Sprout Social

FEBRUARY 28, 2024

In The Sprout Social Index™ , 68% of consumers say their top reason for following brands on social is to stay informed about new products or services. In The 2023 State of Social Media Report, 59% of business leaders anticipate care will be more heavily informed by social in the next few years.

Social Media 100

Social Media Work Management Marketing Management Media 100

Only B2B

APRIL 10, 2024

Marketing and Sales Disconnect: According to Forrester: A well aligned team drives the 15% more revenue. Content Marketing with Gated Forms: Offer valuable content (e-books, white papers) gated behind forms requiring contact information. And guiding leads through this complex journey requires a well-defined strategy.

Marketing Qualified Leads 71

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 71

Zoominfo

OCTOBER 23, 2019

Forrester predicts cognitive technologies such as robots, AI, machine learning, and automation will replace 16% of U.S. Forrester predicts cognitive technologies such as robots, AI, machine learning, and automation will create 9% of new U.S. Forrester forecasts one million U.S. PwC predicts up to 38% of U.S. jobs by 2025.

Marketing AI 247

Marketing AI Statistics Enterprise Management Work Management 247

Lead Forensics

APRIL 16, 2024

Studies by Gartner reveal that companies that leverage AI for customer sentiment analysis experience increased customer retention rates, as they can address issues before they escalate and foster loyalty through proactive communication. This provides a wealth of information you can use to generate high-quality leads.

Ideal Customer Profiles 52

Ideal Customer Profiles Budget Programs Cross-Selling High Quality Lead 52

Adobe Experience Cloud Blog

JULY 22, 2021

CRM holds hostage all of your sales opportunity, pipeline, and order value information and it’s built to track sales reps instead of buyer behavior. For more information, please visit our Bizible LinkedIn Integrations product docs or ask an Adobe representative. In short, your CRM. But the other ways have limitations.

Linkedin 154

Linkedin Sales Management Paid Search Agency ROI 154

Golden Spiral

APRIL 11, 2019

These five psychological studies can help you engage your buyers in their preferred styles, putting you in charge of the deal. The oldest of the major psychological studies with buyer implications, DiSC theory is rooted in mid-20th century psychology and breaks personality down into four main types: Dominant. Sensor/Intuitive.

Buyer Personas 48

Buyer Personas Studies Ideal Customer Profiles Sales Cycle 48

The Point

AUGUST 16, 2019

For the reader, preview text provides another layer of information that helps that individual determine which emails to open and which to ignore (or mark as spam.) In fact, studies suggest that preview text can increase click-throughs up to 30%. 5 Tips for More Effective Email Preview Text Click To Tweet.

Effectiveness 157

Effectiveness Tips Forrester CAN-SPAM 157

Heinz Marketing

MAY 17, 2023

In fact, according to recent studies by Forrester and Gartner, 74% of B2B marketers recognize that buyers expect a personalized experience, while 86% of B2B customers expect companies to be well-informed about their personal information during interactions.

Analytics 52

Analytics Automation Optimization Personalization 52

KoMarketing Associates

JULY 17, 2018

Dun and Bradstreet recently commissioned a report by Forrester titled, “The B2B Data Activation Priority.” According to the study, just 50 percent of marketing and sales decisions are made using data. Research shows, however, that marketers have an abundance of data at their fingertips.

Marketing Report 125

Marketing Report Enterprise Management Forrester Paid Search Agency 125

Zoominfo

SEPTEMBER 24, 2021

A Hinge Research Institute study indicated that greater sales automation adoption is a characteristic of high-growth firms , which it defines as businesses that have a compound annual growth rate of 20 percent or greater over a three-year period. Source: High Growth Study 2021, published by the Hinge Research Institute. percent vs. 16.6

Demand 130

Demand Automation Work Management Marketing Management 130

Martech

OCTOBER 21, 2021

Effective CX strategies are experience-driven — companies employing them see 18 times faster revenue growth than other brands, according to a Forrester study commissioned by Adobe. These organizations use data to inform customers and avoid confusion. They’re primarily concerned with improving the customer journey.

Organization 103

Organization Paid Search Agency Conference Digital Transformation 103

Martech

JUNE 23, 2022

Microsoft Advertising recently partnered with Forrester Consulting on research outlining how work and shopping behaviors have changed for people who work remotely. Employ methods such as self-reported studies, observational studies, location tracking and time-of-day data. Stay informed.

Top of Funnel 88

Top of Funnel Campaigns Funnel Advertising Work Management 88

Adobe Experience Cloud Blog

OCTOBER 9, 2018

According to the CMO Impact Study , over 40% of CMOs have been in their roles for less than two years and 70% less than four years. Given this information, perhaps the limited incumbency of CMOs isn’t that surprising. Source: Lori Wizdo, Forrester Research. So what’s the answer? For example: Stakeholder. Meaningful Metrics.

Sales Qualified Leads 132

Sales Qualified Leads Cost per Lead Touchpoints Forrester 132

Marketing Insider Group

SEPTEMBER 14, 2020

I see resume-based profiles with generic company information like how the firm specializes in integrating supply chains and solving business-critical challenges from solution to design. Studies by Forrester Research revealed that salespeople who create a buying vision end up winning out against the competition about 74% of the time.

Differentiation 182

Differentiation Enterprise Management Work Management Marketing Management 182