How to simultaneously attract new prospects and retain loyal customers
JANUARY 16, 2017
Interview them informally by asking good questions at the right time. This Forrester Report: B2B Loyalty, The B2C Way emphasizes the opportunities B2B companies can explore that have already worked well for B2C companies. (I
50 Facts about online consumer behavior not to ignore
SEPTEMBER 22, 2016
96% of consumers have searched for product information from their mobile device. 79% of shoppers feel empowered by technology because it provides access to information. (GE Consumers spend an average of 79 days gathering information before making a major purchase. (GE
14 key facts on website speed and 4 top tips when it ‘s slow
NOVEMBER 9, 2016
Forrester ). Generally, your website accesses this information in one of two ways: in an external file, which loads before your page renders, and inline , which is inserted in the HTML document itself.
What’s the killer app in B2B marketing? Face-to-face events
JULY 28, 2016
20% on average, according to Forrester. So make sure you focus on how you will capture contact information, and make a record of what happened during the conversation, and what your team should do to follow up.
SEO is the Top Skill for Digital Marketers
DECEMBER 6, 2012
Since I started focusing on SEM for IBM, I have trained thousands of content producers, information architects, developers, metrics analysts, and executives on search. The idea is people will rely exclusively on information from their friends and the people they follow.
Innovators Wanted: Marketing to Generation Live
NOVEMBER 6, 2013
Like the rest of Generation Live, he is comfortable with (over) sharing and expects instant access to games, information, media, and friends. Internet Marketing Business Common Sense Media Forrester Research Generation Y Generation Z Internet marketing Millennial
Hindsight 20/20 Series: 1. Your choice of social platform does matter
NOVEMBER 4, 2013
Forrester, Gartner, McKinsey, Deloitte, IDC and many other organizations provide plenty of research papers covering the areas of Social Collaboration, Social Business and Enterprise Social Networking. Choices (Photo credit: emilio labrador).
11 tips and tools to jump-start your SEO
FEBRUARY 24, 2014
54% of people come to a website from a search engine (source: Forrester ). But subscribing to an email, downloading product information, registering for a trial offer or buying something from your site does. Photo credit: Sean MacEntee.
37 reasons that video content is king
JUNE 17, 2013
By the percentages: 200% to 300% increase in click-through rate when marketers include video in an e-mail ( Forrester ). 90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text. About 65% of those who view a video click through to visit the vendor website, 50% look for more information and 45% report that they contacted a vendor after seeing an online video ad. Image via CrunchBase.
Mobility and why it matters
JUNE 19, 2014
Mobility is all about a non-stop, multi-directional conversation between people/users/consumers and brands/information/knowledge. Consumers on mobile are asking for information, forming their opinions of brands, and sharing their experience about them while buying everything with their thumbs.
11 expectations to have from a great SEO proposal
NOVEMBER 24, 2014
54% of consumers find a website through natural search (source: Forrester ). A Competitive Analysis informs keyword decisions and desired results. 31% click through to the websites in the first position of natural search (source: MOZ ).
Keep consumers clicking on your online videos
OCTOBER 2, 2014
million words, according to Forrester Research. The best rule of thumb is to make your information as concise and entertaining as possible. Digital video content is growing in popularity faster than its creators can seemingly accommodate.
Let's Face It For Facebook: It's All About The Benjamins
MAY 27, 2010
Like Forrest Gump's momma told him, "Stupid is as stupid does," the same applies to Facebook. Facebook needs to get their information in the open for marketers to spend money with them. Facebook is banking on providing advertisers with information about Facebook users.
4 Key Marketing Technology Takeaways From A Forrester Wave
FEBRUARY 3, 2014
report entitled “The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014.”. There is great potential to take B2B marketing to the next level when that information is combined with data that can be mined from social and other digital channels.”.
Forrester thinks Content Marketing Isn’t Working – They’re Half Right
JULY 18, 2014
Over at Forrester Research, Vice President Laura Ramos recently talked to Advertising Age (“ Marketers Still Struggling to Get Results from Content Marketing “) about what she perceives as a general lack of return from the investment so many companies are making in content marketing.
Death of a Salesman? Forrester says Yes.
The ROI Guy
MARCH 12, 2015
At the Forrester’s Sales Enablement Forum last week, a study by Andy Hoar, Principal Analyst at Forrester was revealed showcasing this 22% expected decline over the next five years. A Forrester survey of 250 B2B Buyers reveals that it’s not just B2C purchases that have moved online.
B2B Marketing & Sales Insights from Lori Wizdo of Forrester Research
MARCH 12, 2013
I had the great the opportunity to interview Lori Wizdo , B2B marketing analyst at Forrester Research. Lori is a senior analyst with extensive marketing, sales, and operation experience in the information systems and software industries. Forrester does a great deal of buyer journey research on sources of influence in a lot of other dimensions: First, buyers do like to talk to vendors early in the process. Buyers need to talk to people to get information.
Forrester Claims Marketing Content Not Relevant for Sales Teams, Customers
DECEMBER 11, 2015
“If ‘mobile-first’ is the new rallying cry for digital design, then ‘sales-first’ should be the mantra by which marketing delivers and distributes content.” – Laura Ramos, Forrester Analyst.
The High ROI of Attribution: A Total Economic Impact™ Study by Forrester Consulting on Behalf of Bizible [Infographic]
JANUARY 27, 2017
The Total Economic Impact™ Study of Bizible is a commissioned study conducted by Forrester Consulting on behalf of Bizible in December 2016.
Digital transformation failure recipes: the content and process integration deficit
SEPTEMBER 11, 2016
Actionable data, information and knowledge are at the very center of the value ecosystem most enterprises claim to seek with digital transformation.
Lead to Revenue Management Programs: How to Invest and Select the Right Agency Partners (Forrester Report Review)
DECEMBER 18, 2013
It’s written for companies that are evaluating their investment options in a Lead to Revenue Management (L2RM) strategy , a term first coined by Forrester in 2010, categorizing the marketing processes involved from lead generation to sales close.
Forrester Report: 3 Pillars of B2B Marketing’s New Mission
JANUARY 26, 2016
To wrap up 2015, Forrester Research, Inc. According to Forrester, all of these developments add up to a lot of change: B2B marketers will have to accept a fundamentally different role in the modern enterprise, reimagine their relationship with sales and change their approach to demand generation. Forrester says this will only happen if predictive analytics “becomes a demonstrated decision-support tool” for marketing and sales and not simply a new layer of marketing technology.
Forrester Research, Inc. Benchmark Report: How Top Marketers Do Lead Generation, Part 1
JANUARY 16, 2014
That’s according to a December, 2013 Forrester report by VP and Principal Analyst Peter O’Neill, Gauging Your Progress and Success , a benchmark-style assessment of what top-performing marketers do. The post Forrester Research, Inc.
There is no community on social media
grow - Practical Marketing Solutions
JUNE 8, 2015
And when I saw that headline reporting on a speech provided by a Forrester executive , it made me pause. I am generally a fan of Forrester and their research but this observation has me dumbfounded. Three marketing truths for an information dense world.
3 Secrets To Having A Two-Way Conversation With Your Brand’s Customers Online
Buzz Marketing for Technology
NOVEMBER 1, 2013
3 Ways Mobile Insights Are Informing Online and Offline Marketing It’s predicted that shoppers around the world will have purchased. Branding Communities eCommerce Interactive Marketing Mobile Optimization Age of the Customer Apple CMO CMOs Customer Experience Forrester Google Mobile Commerc
Three 2015 Marketing Predictions I Hope Are Terribly Wrong
DECEMBER 16, 2014
Only 13% of vendors that were reviewed passed the “B2B Customer Engagement Test” – Forrester. As mentioned in the previous prediction, according to Forrester, less than 15% of B2B organizations are connecting with their customers with effective content. Blog Content marketing strategy Demand Generation Strategy Forrester Laura Ramos marketing predictions
Smart Marketers Will Be At Forrester’s B2B Marketing Forum (And Use Our Discount Code!)
Sales Intelligence View
AUGUST 29, 2016
59% of those same business buyers prefer not to interact with a sales rep as their primary source of information. forrester marketing Sales Intelligence sales productivity Smarketing sponsor technologiesThere’s no doubt B2B marketing is getting harder, especially when you see stats like these: 74% of business buyers conduct more than half of their research online before making an offline purchase.
18 of the Best Content Marketing Strategy Guides of 2013
DECEMBER 11, 2013
Noting that “The old adage — build it and they will come — doesn’t work for content marketing,” Laurie Sullivan reports on Forrester Research guidance on building a content distribution strategy to overcome the glut on content online.
B2B Content Marketing Execution: We’re Not as Mature as We Think
Type A Communications
JULY 16, 2014
Today, the Business Marketing Association (BMA), Forrester and the Online Marketing Institute released the results of a survey about the maturity of content marketing practices in business-to-business (B2B) organizations. (In July 16, 2014.
It’s Time For CMOs To Tap Into The Power Of Personalization
Buzz Marketing for Technology
OCTOBER 18, 2013
According to Forrester Research , U.S. That kind of data is more apt to deliver real insights into who their audience is, what types of content and information they want, and where they are making those purchases. Posted in eCommerce Optimization Personalization.
39 More (of the) Best Social Media Guides, Tips and Insights of 2011
JANUARY 24, 2012
Forrester: 5 Stages Of Social Media Growth by MediaPost Online Media Daily. The notion of using social media for business has gone from cutting edge to commonplace in an amazingly short time.
The Social-Shake-Up: A New Breed of Marketer is Coming
Buzz Marketing for Technology
APRIL 25, 2013
Gartner is predicting that by 2015, 25% of organizations will have a Chief Digital Officer (CDO) and further estimated that 20% of existing chief information officers (CIOs) have already taken on some of the responsibilities of the CDO. Posted in Innovation Interactive Marketing Strategy.
Online Shopping’s – Zero Moment of Truth
Buzz Marketing for Technology
SEPTEMBER 12, 2012
Sealing the deal comes down to being able to provide a great deal of information in as few clicks as possible. According to Forrester Research, the top six reasons for abandoning a cart before making a purchase are: Shipping and handling costs are too high (55%!).
20 (More of the) Best SEO Guides, Tips and Insights of 2011
FEBRUARY 13, 2012
Duane Forrester steps through the major search factors for Bing (though most apply more broadly), including crawlability (e.g., SEO remains the most cost-effective way to drive website traffic.
White Papers are Not Dead. They’re on Life Support.
MARCH 27, 2013
The original purpose of white papers as a B2B marketing tactic was to produce objective information, packaged as quasi-academic research, that might validate a company’s or product’s value proposition. Have Marketers Killed This B2B Golden Goose?
The new ABCs of Selling: Always Be Challenging!
The ROI Guy
OCTOBER 24, 2014
Unfortunately, buyers indicate that: 10% of sales reps are still pitching products right out of the gate, or pseudo-solution selling, asking a few questions before diving into a one-size-fits-all product pitch (Forrester).
Marketing for Manufacturing in the Age of the Self-Directed Buyer [Lunch & Learn]
APRIL 15, 2014
Information—and the advantage—was on your side. Fast-forward to today: Buyers might be anywhere from two-thirds to 90% of the way through their buying journey before they contact the vendor (Forrester). Retooling Your Marketing for Exponential Growth & Profitability.