CMO Challenges in Driving Data into Insights
Buzz Marketing for Technology
NOVEMBER 17, 2009
A recent Forrester report called The Intelligent Approach to Customer Intelligence does a good job outlining the challenges of creating data that can truly be used for driving strategic marketing decisions (what they call Strategic Intelligence). Share this on Linkedin.
Best Social Media Stats and Market Research of 2010 (So Far)
SEPTEMBER 8, 2010
A national survey of reporters and editors revealed that 89% use blogs for story research, 65% turn to social media sites such as Facebook and LinkedIn, and 52% utilize microblogging services such as Twitter. 92% said they personally use LinkedIn, versus 56% on Facebook. LinkedIn.