Vidyard

APRIL 12, 2017

Vidyard has created a new generation video platform for businesses that goes beyond traditional video hosting tools like YouTube and Vimeo. Audience engagement data is passed to sales reps via MAPs including Salesforce, Marketo, Eloqua, HubSpot and more.

Enterprise Management 50

Enterprise Management Work Management Marketing Management Marketing Automation Services 50

Hubspot

MARCH 9, 2018

Rather was joined by SXSW Director Hugh Forrest, WP Engine's Heather Brunner, and Edelman Digital's Jess Clifton to discuss the results of the poll in a panel moderated by Edelman CEO Richard Edelman. Here are the findings that stood out. It all boils down to psychology," he said at the time.

Trust Marketing 72

Trust Marketing Custom Publishing Broadcasting Forrester 72

Mailmunch

APRIL 26, 2021

As Henni Roini, Marketing Manager of EMEA at HubSpot, explains, “Only the companies and brands that create human connection are going to succeed. In the words of Shar VanBoskirk , VP and Principal Analyst at Forrester, “Be Human. Personalization provides a human connection from your brand to the recipient. Be Helpful. Be Handy.”.

Top of Funnel 63

Top of Funnel Webinar Metrics Marketing & Strategy Marketing Strategy 63

Vidyard

OCTOBER 8, 2020

Engage visitors —72% of people would rather use video to learn about a product or service ( HubSpot ). Improve search rankings —websites that make effective use of video increase their likelihood of being ranked on the first page of Google search results by as much as 53x ( Forrester ). Learn From the Pros. Customer Story Videos.

Video Marketing 112

Video Marketing Marketing Websites Paid Search Agency Enterprise Management 112

ConvertKit

MARCH 25, 2020

I know, I know—you're probably thinking about creating videos for social networks or YouTube. Videos are usually embedded within the page using a standalone video player like Youtube or Wistia. Some say a picture is worth a thousand words—but according to Forrester , a video is worth closer to 1.8 Image via Hubspot.

Landing Pages 46

Landing Pages Video Marketing Conversion Marketing Automation Services 46

Leadspace

FEBRUARY 19, 2018

According to research from Forrester , 74% of firms say they want to become more “data-driven,” but only 29% say they’re good at connecting analytics to action. Instagram and other visual channels like YouTube or even Snapchat are now (and will continue to be) in contention as profitable lead generating channels for many larger B2B brands.

Lead Generation 99

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 99

Hubspot

JULY 20, 2011

The Forrester Blog - Market Insights ( Subscribe via RSS ): Geared toward market research, this Forrester blog features a roll-up of posts from analysts serving market insights professionals. Official YouTube Blog ( Subscribe via RSS ): Get a heads up on any new features or updates about YouTube. Connect with HubSpot :

RSS 28

RSS Marketing Websites Emarketing Forrester 28

The Effective Marketer

MAY 9, 2011

Twitter feeds need updating, Facebook pages need commenting, blog posts need editing, and YouTube videos have to be tagged. The power of marketing automation is the ability to target your marketing database with specific content based on their behavior and stage in the purchasing process. What used to be clear roles (i.e.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Hubspot

FEBRUARY 2, 2017

An analysis from Oxford researchers reported than 47% of jobs are at risk , while a more recent Forrester report predicts that 7% of jobs may be eliminated by 2025. The increasing sophistication of AI is also predicted to change the work force.

Product 28

Product Practices Forrester Youtube 28

Vidyard

OCTOBER 8, 2020

Popular free options include sites like YouTube and Vimeo. Learn From the Pros The Vidyard Content team regularly creates video versions of popular blog posts, which we embed in the post and share on YouTube for increased discoverability. There are a ton of video hosting options , ranging from free to enterprise-grade solutions.

Video Marketing 65

Video Marketing Marketing Websites Paid Search Agency Enterprise Management 65

Hubspot

MARCH 18, 2011

Most of the HubSpot blog readers found the examples eye-catching and inspiring, but many of the comments contained a similar yearning to see if these same concepts could be applied to B2B businesses. SalesForce has also integrated YouTube, Twitter, and Slideshare in order to share a wide variety of content with their fans.

Facebook 28

Facebook B2B Forrester Youtube 28

SnapApp

JULY 11, 2017

Research conducted by HubSpot made it clear that salespeople are no dummies. Considering that we also know from Forrester research that 74% of business buyers conduct more than half of their research online, and Demandbase research shows that 53% of B2B buyers admit to taking longer to make a purchase, this poses an interesting scenario. .

Buy 70

Buy Process B2B Peer-to-peer 70

KoMarketing Associates

NOVEMBER 10, 2021

Hubspot reported each additional social channel you add to your social media marketing plan can increase ROI and effectiveness by 35%. According to Forrester, 68% of people don’t think brands share interesting content. . According to Hubspot , the average best times to post on social media are: . Thursday: 11 AM CDT.

Social Media 276

Social Media Budget Programs Cost Per Thousand Statistics 276

Marketing Insider Group

JANUARY 6, 2020

Social Media Marketing World features a number of sessions and workshops covering marketing on Facebook, Instagram, YouTube and other social media channels, content marketing, video creation, local business marketing, messenger bots, and more. HubSpot’s INBOUND Marketing Event. B2B Marketing EXPO – London. March 25 – 26, London, UK.

Conference 58

Conference Marketing AI Work Management Marketing Management 58

Marketing Insider Group

SEPTEMBER 14, 2020

Nearly 48% of marketers are making YouTube video a top priority, while 46% plan to focus on Facebook video. Here are 199 Digital Marketing Stats to drive your marketing strategy… Content Marketing Stats. On average, inbound marketing overheads 62% less per lead than outbound marketing, which is more traditional. Pew Research Center ).

Stats 267

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 267

Hubspot

NOVEMBER 16, 2012

Together, they manage the relationship between Marketing and Sales to ensure that both sides are optimized to deliver (Marketing's role) and work (Sales' role) the highest quality leads, something HubSpot has grown fond of calling " SMarketing." In 2011, Forrester released a report called " The Rise of the Chief Customer Officer."

Planning 28

Planning Paid Search Agency Advertising Agencies Top of Funnel 28

Hubspot

JUNE 29, 2012

Source: Forrester Research ) Peer-to-peer communication through text messaging has become of core part of society's communication infrastructure. Source: Forrester Research ) Commerce is shifting more and more online. 18) YouTube users watch more than 3B hours of video per month. Tweet This Stat! Tweet This Stat!

Internet Marketing 28

Internet Marketing Stats Peer-to-peer Planning 28

Online Marketing Institute

DECEMBER 1, 2010

YouTube and UStream Videos Create pre-event videos discussing conference topics or featuring conference speakers. The blog can even extend beyond the conference and be used as a year-round source of information. Social Fresh and Social Media Week NY are good examples of event blogs that generate marketing value.

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40

Hubspot

DECEMBER 9, 2010

” “Kodak: Once you have started with social media you can't stop” “Accenture: Blog is your Online HeadQuarters, and social media provide paths to connect to HQ” “The @ dassaultsystems @ collabtribe campaign seamlessly spans Youtube, Facebook, Twitter, LinkedIn and email. Connect with HubSpot :

Inbound Marketing 28

Inbound Marketing Paid Search Agency CPC Cost Per Click 28

Hubspot

AUGUST 20, 2019

YouTube Statistics. YouTube is the preferred form of social media marketing worldwide. Most of YouTube’s user base is male. 96% of all teens in the United States use YouTube. Forrester ). 96% of all teens in the United States use YouTube. Forrester ). Twitter Statistics. PR Newswire ). PR Newswire ).

Statistics 101

Statistics Social Media Social Marketing Paid Search Agency 101

Hubspot

APRIL 3, 2012

We use lead generation and nurturing tools like Hubspot's inbound marketing software to make it easier to generate quality leads -- but to do it, we stay dedicated to creating new blog content, lead gen offers , and optimized landing pages. Connect with HubSpot : 4) Leverage lead generating and lead nurturing tools.

Ideal Customer Profiles 28

Ideal Customer Profiles Salesforce.com Enterprise Management Marketing Proposals 28

ClearVoice

NOVEMBER 11, 2022

694,000 hours of content are streamed on YouTube every minute. Forrester ). YouTube content. Video content is essential — but not all video content should be YouTube content. The best YouTube content often is evergreen and serialized. Why should your organization invest in YouTube content? Statista ).

SMS 98

SMS Buy Top of Funnel Content Marketing 98

Vidyard

MARCH 23, 2021

YouTube Statistics 3.7 Forrester blogs– Predictions 2021: Grounded Sellers Fly In The Face Of Old Norms, October 2020 Connect, Convert, and Close More Deals Easily create and share 1-to-1 videos. Social media, websites, and YouTube are the most popular places to distribute video content. Social Media Video Statistics 3.1

Stats 65

Stats Video Marketing Enterprise Management Planning 65

Marketing Insider Group

FEBRUARY 9, 2021

In 2020, it was 2,100-2,400 words , according to HubSpot. Check out research papers by Forrester and Gartner. Share your content on social media, YouTube, and SlideShare. Develop a video and embed it on your website and share it on Vimeo and YouTube. The “ideal blog post length” increases yearly. Inbound marketing works.

Content Marketing 362

Content Marketing Planning Paid Search Agency Lead Ranking 362

ClearVoice

JUNE 19, 2023

YouTube came at a close second with 2.5 Image source: Statista According to HubSpot’s 2023 Social Media Trends Survey , the top three social media platforms expected to grow the most in 2023 are Instagram, TikTok, and Facebook. In a Forrester report , Reels account for 30% of the time users spend on Instagram.

Social Media 52

Social Media Statistics Social Marketing Advertising Agencies 52

Hubspot

OCTOBER 9, 2014

They could be checking their email, reading the news, watching a YouTube video … and there you are, with something new and awesome to show them. According to Forrester Research , 96% of people who visit a website leave without completing the action the marketer would have liked them to take. YouTube Ads.

Paid Content 28

Paid Content Cost Per Click Work Management Clickthrough 28

Vidyard

DECEMBER 4, 2020

How to Embed Video to a HubSpot Page 3.3.3 HubSpot’s Landing Page Video CTA 5.5 How to Embed Video to a HubSpot Page HubSpot offers a complete CRM platform with all the tools and integrations you need to grow. The widget allows you to embed video from hosting sites like YouTube directly on your pages and pop-ups.

Landing Pages 65

Landing Pages Video Marketing Marketing Automation Services Work Management 65

Single Grain

MARCH 9, 2021

Step 6: Publish your webinar on YouTube. Make sure to add closed captions to make it easier for YouTube to understand your video’s context. Apart from webinars, you also need to create videos to support your content strategy – because 65% of senior executives visit the website related to the video posted on YouTube.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

ClearVoice

APRIL 10, 2023

Forrester ) Millennials aren’t the interns anymore. CoSchedule ) 73% of B2B marketers use YouTube to distribute content. B2B Audience Information Whether you’re building B2B buyer personas or just staying up to date, get to know the state of your buyers with these statistics. Millennials make 73% of all B2B buying decisions.

Statistics 52

Statistics Top of Funnel B2B Thought Leadership B2B Marketing 52

Vidyard

MAY 25, 2017

According to Hubspot , 87% of marketers use it and according to Google , 50% of customers expect it. Research by Forrester suggests that one minute of video is worth 1.8 And if you tried uploading it to YouTube and sharing the link, you’d likely have to play with the privacy settings to limit the rest of YouTube from seeing it.

Peer-to-peer 84

Peer-to-peer Video Marketing Forrester Youtube 84

Vidyard

MARCH 16, 2017

North Americans ranked video as the #1 content asset they would like to see from brands – HubSpot ( Tweet This ). The human brain processes visuals 60,000 times faster than text – HubSpot ( Tweet This ). The top 3 types of video on YouTube are Product Reviews, How-Tos and Video Blogs – Mediakix ( Tweet This ).

Stats 113

Stats Video Marketing Paid Search Agency Click Rate 113

Valasys

MAY 29, 2020

According to the “Marketing Automation Technology Forecast, 2017 to 2023 (Global)” report by Forrester, marketing automation technology is expected to grow at a 14% compounded annual growth rate (CAGR) over the next 5 years. In the present atmosphere, B2B associations are adjusting to an altogether online methodology.

Marketing Automation Services 69

Marketing Automation Services Enterprise Management Marketing Budget Work Management 69

Webbiquity

JANUARY 10, 2010

by HubSpot. Forrester: B2B Marketers Need To Keep Up With Business Technology Buyers On Social Media by Forrester Research. a YouTube channel and Live Help component on your website). This tutorial is clear and generously illustrated with screenshots. Is Your Online Marketing Strategy All Tweet and No Meat?

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

Vidyard

FEBRUARY 18, 2021

Forrester blogs– Predictions 2021: Grounded Sellers Fly In The Face Of Old Norms, October 2020. Simple Strat’s episodic video series, HubSpot Hacks , is a perfect example of creating content that’s interesting, relevant and subscribe-worthy, all while doing it in a way that is approachable, low-cost, and hyper-authentic.

Sales Management 127

Sales Management Trends Video Marketing B2B 127

Metadata

FEBRUARY 22, 2021

Also very well known, but maybe you can give us a little bit of your background from HubSpot as well as the current company you’re with. That’s why it is super inspiring to see HubSpot at $20 billion market cap and whatever. I think our one big compelling point, we’ve been working [Forrester] for years.

B2B 52

B2B Enterprise Management Work Management Marketing Management 52

EveryoneSocial

OCTOBER 26, 2021

Content Platforms (Youtube, Apple Podcasts, etc.) Sure, search engines like Google, review sites like G2, and research vendors like Forrester or Gartner still carry some influence — but not as much as people tend to think. Here is a list of dark social examples to keep in mind: Social Networks (LinkedIn, Twitter, Instagram, etc.)

Ideal Customer Profiles 69

Ideal Customer Profiles Work Management Paid Search Agency Marketing Management 69

Vidyard

FEBRUARY 18, 2021

Forrester blogs– Predictions 2021: Grounded Sellers Fly In The Face Of Old Norms, October 2020 How to Take Advantage of Video Trend #1 1. The ability to live stream through Facebook, Instagram, LinkedIn, and YouTube has changed the need for in-person marketing activations. Sales reps are using video from prospecting to proposals.

Sales Management 65

Sales Management Trends Video Marketing B2B 65