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73 Experts Reveal B2B Marketing Trends to Leverage in 2017

SnapApp

As 2016 draws to a close, it's time to look forward and see what B2B marketing trends will shape the road into 2017. What trends should B2B marketers be leveraging to break through the noise and create more compelling experiences for their audiences?

No. 6 Trend: A Roadmap for Investing in Marketing Technology in 2016

Content Standard

Over the last two months, I’ve been summarizing the content marketing trends to watch in 2016 as a way to first highlight what’s changed in our industry this year and second what will continue to evolve over the next 12 months. Gartner’s The Magic Quadrant Reports.

Trending Sources

8 Key Mobile Marketing Trends

Hubspot

To help you better grasp this exciting industry, we have identified the 8 most significant mobile marketing trends of 2011 that are sure to change the mobile marketing world we know now. Trend 1 - Mobile Advertising Spend is on the Rise. Trend 4 - Mobile Optimization Becomes a Reality.

Why Is B2B Marketing Automation Growing So Slowly?

Customer Experience Matrix

The most notable is Eloqua, which as a public company has to report its results. Raab Associates' VEST report shows about 20,000 B2B marketing automation systems at those companies, yielding about 6% penetration. An Aberdeen study reported 30% adoption.

No. 6 Trend: A Roadmap for Investing in Marketing Technology in 2016

Content Standard

Over the last two months, I’ve been summarizing the content marketing trends to watch in 2016 as a way to first highlight what’s changed in our industry this year and second what will continue to evolve over the next 12 months. Gartner’s The Magic Quadrant Reports.

The 30 Best Content Curation Resources for Marketers and Business Pros

B2B Marketing Insider

I use email alerts from RSS feeds, Twitter lists and a few key websites I visit every day to make sure I can stay on top of the latest trends and news in business and marketing. Forrester (@ Forrester ) – top analysts firm covering business and marketing.

9 Highly Reputable Resources for Compelling Marketing Stats

Hubspot

Self-described as a “research discovery engine,” Factbrowser compiles the latest power stats on business and technology from reputable sources, like Nielsen, Forrester, Gartner, Google, and more. 4) CMI’s Content Marketing Budgets, Benchmarks, and Trends.

87 New (Really) Marketing Automation Stats

Marketing Action

You can find it in the Q2 2011 Forrester Wave™ report.). Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). Forrester Research, Gauging Your Progress and Success , Dec 2013). Research reports (59%).

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70 New (Really) Marketing Automation Stats

Marketing Action

You can find it in the Q2 2011 Forrester Wave™ report.). Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). Forrester Research, Gauging Your Progress and Success , Dec 2013). Research reports (59%).

Stats 56

How to Choose the Right Predictive Analytics Tool for Account-Based Marketing

NuSpark

Predictive analytics is the process of mining large data sets to identify trends and patterns that help companies understand their target audiences and identify risks and opportunities. Reporting Mechanisms.

Inbound Marketing Leads Costs Less

B2B Marketing Insider

I will point to some research from Hubspot that quantifies the fact that inbound leads cost significantly less than traditional demand generation. Marketing platform provider Hubspot has been delivering research to support this notion for over 3 years.

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Understanding the New Roles in Marketing

Hubspot

Together, they manage the relationship between Marketing and Sales to ensure that both sides are optimized to deliver (Marketing's role) and work (Sales' role) the highest quality leads, something HubSpot has grown fond of calling " SMarketing." Here are some top trends we've noticed.

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18 Productivity-Boosting Bots for Marketers

Hubspot

Forrester reports that AI will eliminate 16% of U.S. But that same report also says it will provide some job creation, so the news isn't all bad. Plus, like most bots, it does its job in real-time, helping employers "spot trends before they become problems.".

The Blogging Tactic No One Is Talking About: Optimizing the Past

Hubspot

Nine months ago, I analyzed a report that would transform not only my role on the HubSpot blogging team, but also the whole blog's editorial strategy. Attribution Reports enabled us to better determine how many new leads each of our individual blog posts directly generated.

9 Essential Tips for Researching Your Next Content Campaign

B2B Marketing Insider

The BuzzSumo report will tell you how many shares each piece of content got across the various social media channels, how long the content is, and the number and quality of backlinks. Pull up the Latest Research Reports. Forrester. Demand Gen Report.

48 Phenomenal SEO Guides, Tips & Tactics

Webbiquity

5 Keys to Improving Search Rankings with Duane Forrester of Bing by Stone Temple Consulting. Eric Enge talks to Bing’s Duane Forrester about the keys to improving SEO rank on Bing. Link building is somewhat surprisingly at #4 of Forrester’s five top areas.

88 Expert Content Marketing Posts Worth Another Read

Webbiquity

Image credit: HubSpot. How to Build an Unbeatable Content Marketing Plan by HubSpot. most useful right before making a decision, reports Ayaz Nanji. Podcasting has enjoyed a media blitz of late, reports Dorie Clark. Content marketing is more than a trend.

9 Essential Tips for Researching Your Next Content Campaign

SnapApp

The BuzzSumo report will tell you how many shares each piece of content got across the various social media channels, how long the content is, and the number and quality of backlinks. Think With Google Marketer’s Almanac is another fantastic source of insights on seasonal trends and events.

70 New (Really) Marketing Automation Stats

Marketing Action

You can find it in the Q2 2011 Forrester Wave™ report.). Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). Forrester Research, Gauging Your Progress and Success , Dec 2013). Research reports (59%).

Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

A national survey of reporters and editors revealed that 89% use blogs for story research, 65% turn to social media sites such as Facebook and LinkedIn, and 52% utilize microblogging services such as Twitter. New Chart: Survey Says Inbound Marketing Budgets on the Rise by HubSpot Blog.

Demand Generation: An A-Z Guide for B2B Marketers (with Strategies & Examples)

SnapApp

Both Forrester and Gartner predict that by 2020, 80% of the buying process will occur without any human contact. Five9 uses an interactive assessment to garner useful feedback and data from their audience, offering a benchmark report based on industry survey results. .

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

According to MarketingSherpa research, marketers working in social media report an average 27% conversion rate for organic search traffic, while those not using social media reported a 17% rate. Find out in this report.

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The Rise of the Content Marketer « The Effective Marketer

The Effective Marketer

Larger organizations may even start thinking of a higher level role, of Chief Content Officer , created in order to plan, coordinate the execution, and report on content ROI.

RSS 34

55 (of the) Best Social Media Tips, Tactics and Tools of 2010

Webbiquity

According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Laurie Sullivan reports on research from MIT that quantifies how social networks accelerate the spread of information and affect the behavior of members.

Who Exactly Uses Twitter and Other Marketing Stories of the Week

Hubspot

18-24 year old are also pretty fanatical, with 1 in 5 18-24 year olds reporting using Twitter on their mobile phones , and 15% reporting daily use of Twitter for mobile. of CMOs report that their sales teams have access to social data. From Forrester.

Top 32 B2B Marketing Posts and Hot Topics of Social Media Forecast

B2B Marketing Zone Posts

Five Big Shifts in Social Media Marketing - Webbiquity , April 19, 2010 Social media reflects a larger trend toward buyer empowerment that has changed not only the practice but the underlying philosophies of marketing over the past several years. In the end, you knew if you had briefings with Yankee Group, Gartner, Forrester, Jupiter and Meta Group, you had your bases covered. How Marketers are Using Social Media for Business: New Report , April 27, 2010.

The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity

Senior Analyst at Forrester ( @TomGrantForr ) “You don’t build a community. A reporter and anchor for CBS affiliate WCCO TV in Minneapolis (the top-rated newscast in the Twin Cities); Jason hosts the station’s popular “Good Question&# segment.

How to Diagnose and Repair Rotten Lead Nurturing Workflows

Hubspot

Marketing Qualified Leads (MQLs) : According to Forrester, companies that excel at lead nurturing generate 50% more sales-ready leads. Here’s an example of a recent lead nurturing email we've sent from HubSpot. Here’s the landing page for the HubSpot email mentioned in the last section.

11 expectations to have from a great SEO proposal

Biznology

54% of consumers find a website through natural search (source: Forrester ). Search volumes, keyword search trends, competitiveness, CPC (Cost Per Click – what others pay) leading to keyword recommendations are a key phase in an SEO proposal. HubSpot offer some sound advice.

Email Design Review Gallery « The Effective Marketer

The Effective Marketer

What I Don’t Like: The ‘download’ button with the Forrester logo on top and right next to the image looks a bit out-of-place, maybe it’s just me?

CMOs: Wield Powers of Influence to Gain a Seat at the Executive Table

ViewPoint

Moreover, Best-in-Class companies report a 31.6% Brian Halligan, CEO and Founder of HubSpot. The key is to unearth trends and anomalies and make the necessary adjustments, while also tying marketing activities to revenues generated.

RFP 2

Top 60 B2B Marketing Posts and Hottest Topics November 2010

B2B Marketing Zone Posts

Published by Hubspot, May 2010. The 9 Worst Ways to Use LinkedIn for Business - Hubspot , November 3, 2010 LinkedIn is a powerful social network to connect with industry professionals, especially for B2B. grow - Practical Marketing Solutions , November 21, 2010 There is an interesting, and perhaps alarming, trend brewing on the social media scene. Reporting news. You could literally spend weeks in this section running reports.

Why Unified, Cross-Channel Customer Data Is Essential for Marketers

Hubspot

When asked about the effectiveness of their social media campaigns , most marketers will point to their latest Facebook Insights report or the size of their company’s Twitter following. ” Furthermore, a Forrester study of U.S. Connect with HubSpot