Lake One

APRIL 18, 2023

HubSpot CEO Yamini Rangan introduced the Crisis of Disconnection at the first in-person Inbound conference post-global lockdown. The same report suggests that while the number of apps and devices to help “connect” us grew, it also reduced the time spent consuming information, stressing us out and leading to digital fatigue.

Marketing & Strategy 82

Marketing & Strategy Paid Search Agency Work Management Hubspot 82

The Marketing Blender

OCTOBER 14, 2022

A recent study by Social Media Examiner found that 84% of businesses that use Facebook report increased traffic after starting a page, and 70% say they’ve generated new leads thanks to the platform. . With over 2 billion active monthly users, Facebook is by far the largest social media platform.

Social Media 98

Social Media Marketing Budget Media Budget Programs 98

chiefmartech

SEPTEMBER 20, 2022

Jay McBain , formerly of Forrester and now with tech analyst firm Canalys, is the world’s leading expert in partner, channel, and ecosystem technology. Disclosure: I manage HubSpot’s platform partnerships.). Where I’ve gone broad with the martech landscape , Jay has gone deep with his own ecosystem tech landscape.

Work Management 117

Work Management Marketing Management Marketing Automation Services Advertising Agencies 117

Exo B2B

JUNE 18, 2019

And in this area, the Content Marketing Institute and HubSpot are kings! First of all, this graph taken from a post on blogdumodératreur, which shows the results from HubSpot in France on the best social channels in the two domains, namely B2C and B2B and surprisingly, LinkedIn is listed third in B2B. Mature or immature?

Social Media 53

Social Media Emarketing Forrester Media 53

Lake One

JUNE 6, 2023

HubSpot CEO Yamini Rangan introduced the Crisis of Disconnection at the first in-person Inbound conference post-global lockdown. The same report suggests that while the number of apps and devices to help “connect” us grew, it also reduced the time spent consuming information, stressing us out and leading to digital fatigue.

Marketing & Strategy 52

Marketing & Strategy Paid Search Agency Work Management Hubspot 52

Only B2B

SEPTEMBER 18, 2023

Enhanced Accuracy : Automated algorithms consistently apply predefined criteria, leading to a 25% reduction in errors, as reported by Salesforce. Advanced Lead Segmentation : Research by HubSpot indicates that businesses using automated lead qualification witness a 15% increase in lead segmentation precision.

Lead Qualification 62

Lead Qualification Lead Ranking Marketing Qualified Leads Lead Scoring 62

ClickZ

JANUARY 22, 2020

In its first ever Marketing Automation Technology Forecast, Forrester had also predicted that the global spending on marketing automation tools will pass $25 billion by 2023, a 14% annual growth rate. Hubspot is currently one of the most popular marketing automation tools. Offes a visual campaigning performance reporting tool.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Marketing AI Enterprise Management 144

Only B2B

JULY 5, 2023

HubSpot reports that companies with effective demand generation strategies can generate 50% more leads at a 33% lower cost per lead, showcasing the importance of adopting successful strategies.

Demand Generation 62

Demand Generation Demand Sales Qualified Leads Account Based Marketing 62

Hubspot

APRIL 12, 2019

According to a 2018 Forrester report , 55% of marketing decision-makers plan to increase their spending on technology, with one-fifth of the respondents expecting to increase by 10 percent or more. HubSpot Marketing Automation. HubSpot Marketing Automation. The 11 Best Marketing Automation Software in 2019. SendinBlue.

Marketing Automation Services 100

Marketing Automation Services Budget Programs Marketing Automation Software 100

PathFactory

MAY 29, 2022

Similar alerts can be set to existing customers, targeted ABM accounts, specific high value campaigns, including campaigns that feature 3rd party assets (G2 reviews, Forrester reports. FMB in HubSpot. This reduces the notification fatigue for the sales team and helps them prioritize meaningful engagement. Lead Engagement Alert.

Sales Management 40

Sales Management Ideal Customer Profiles Top of Funnel Eloqua 40

SpotMe Blog

JULY 21, 2023

With so many options out there, we’ve reviewed 12 of the best event registration software platforms based on features like customization, ease of use, reporting and analytics, and more. Reporting and analytics : Run reports to see registration numbers, most popular ticket types, and more.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Budget Programs 52

Vidyard

OCTOBER 27, 2019

This is the reporting that marketing desperately needs to identify their most engaged leads faster and prove the value of game-changing initiatives. Plus, 97% of marketers say that video has helped increase user understanding of their product or service, according to HubSpot. contain at least one video, as reported by Search Metrics.

Video Marketing 84

Video Marketing Dwell Work Management Marketing Management 84

Vidyard

OCTOBER 27, 2019

This is the reporting that marketing desperately needs to identify their most engaged leads faster and prove the value of game-changing initiatives. Plus, 97% of marketers say that video has helped increase user understanding of their product or service, according to HubSpot. contain at least one video, as reported by Search Metrics.

Video Marketing 65

Video Marketing Dwell Work Management Lead Scoring 65

Hubspot

AUGUST 30, 2023

HubSpot conducted research on the “State of AI,” with over 1,350+ specialists reporting on how AI affects their business. HubSpot’s research says that sales professionals spend 2+ hours daily to automate repetitive tasks. 79% reported that AI helped them focus more on the selling part.

Marketing AI 59

Marketing AI Top of Funnel Lead Ranking Work Management 59

Martech

JANUARY 25, 2022

According to Forrester , 94% of B2B purchasing decisions are made by buying groups and not individuals. This data can then be operationalized through the funnel and in existing workflows through platforms such as Salesforce, HubSpot, Marketo, and Outreach. If the MQL is the main KPI you report on as a marketer, it’s not enough.

Lead Ranking 93

Lead Ranking Top of Funnel Marketing Qualified Leads Ideal Customer Profiles 93

Content4Demand

FEBRUARY 16, 2021

I like Hubspot ’s clear, concise definition: “Advocacy marketing is the process of inciting and equipping customers to generate buzz around your brand through social mentions, reviews, and word-of-mouth marketing. Forrester released a report that found having a better UX design could yield conversion rates up to 400%.

Paid Search Agency 115

Paid Search Agency Marketing Strategy Marketing & Strategy B2B Marketing 115

Metadata

FEBRUARY 14, 2024

To do this, create a report in Salesforce or HubSpot with recent closed-won deals and pull those customers. Measure metrics far beyond the MQL Have you ever wondered how Forrester feels about MQLs? Then, create an audience in the native tools or Metadata and deliver campaigns across channels to those highest-intent groups.

Lead Ranking 52

Lead Ranking Marketing Qualified Leads MQL Paid Search Agency 52

Full Circle Insights

SEPTEMBER 12, 2022

According to HubSpot , 70% of marketers reported using ABM last year, which is a 15% increase from the prior year. According to Forrester , sales and marketing teams that work together using an ABM strategy are 6% more likely to exceed revenue goals than teams who are not using ABM. HubSpot Marketing Hub. Download eBook.

Account Based Marketing 98

Account Based Marketing ABM Full Circle Insights Ideal Customer Profiles 98

Hubspot

JULY 22, 2018

Did you know that B2B marketers who implement marketing automation increase their sales pipeline contribution by an average of 10% according to a report by Forrester ? You can trigger a content download workflow based on a form submission from a tool like HubSpot’s free conversion tool, HubSpot Marketing Free.

Marketing Automation Services 101

Marketing Automation Services Top of Funnel Lead Ranking Marketing Automation 101

Strategic-IC

APRIL 23, 2023

In fact, one-third of marketers who’ve never used ABM told HubSpot they’re planning to invest in it for the first time this year. The drive for personalization 56% of marketers say that personalized content is key to a successful ABM strategy ( Forrester ). Well, for starters it confirms that ABM is in a major growth stage right now.

Account Based Marketing 62

Account Based Marketing ABM Statistics Marketing AI 62

The Mx Group

SEPTEMBER 11, 2018

Forrester ). 80% of marketers who use social media influencers have reported effective results. 46% of respondents to HubSpot’s recent Demand Generation Marketing Survey indicated that content creation receives the greatest share of their marketing budgets. CMI, ICC, Contentful and Publicis.Sapient ). CMI and MarketingProfs ).

B2B Marketing 83

B2B Marketing Content Marketing Planning Marketing Budget Creation 83

Marketing Insider Group

JANUARY 10, 2017

The BuzzSumo report will tell you how many shares each piece of content got across the various social media channels, how long the content is, and the number and quality of backlinks. Pull reports from your social media platforms to determine how your promotional efforts went over for each campaign. Pull up the Latest Research Reports.

Research 100

Research Campaigns Tips Content 100

Martech

JANUARY 25, 2022

Improved reporting. Salesforce and HubSpot are some of the most popular operational CRM tools. Analyst firm Gartner put together a CRM system ranking for its 2021 Magic Quadrant for the CRM Customer Engagement Center report , highlighting the most impactful players in the field. Automated data entry. Customer segmentation.

Enterprise Management 96

Enterprise Management Work Management Marketing Management Paid Search Agency 96

Marketing Insider Group

FEBRUARY 5, 2024

Zippia) 82% of marketers report that AI significantly influences their content creation plans. Hubspot) 79% of companies have observed revenue growth in marketing and sales due to AI. Hubspot) 75% of marketers recognize SEO as their most effective content strategy. Forbes) 93% of online experiences start with a search engine.

Paid Content 226

Paid Content Stats Marketing Budget Webinar Metrics 226

ViewPoint

MARCH 6, 2012

Moreover, Best-in-Class companies report a 31.6% Brian Halligan, CEO and Founder of HubSpot. According to the 2012 B2B Content Marketing Benchmarks, Budgets and Trends report published by the Content Marketing Institute and MarketingProfs: 9 out of 10 organizations market with content marketing. decline among Laggards.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

Marketing Insider Group

JULY 5, 2015

HubSpot State of Inbound, 2014). pieces of content before they buy, suggesting they are spending a lot of time reading content (Source: Forrester). Leverage, a paid research report, white paper, or an e-book to collect on your customers’ relationship currency. Help Self-Educating Customers. Maybe too much content, actually.

B2B Thought Leadership 100

B2B Thought Leadership Landing Pages Content Gartner 100

SmarkLabs

JUNE 12, 2023

Here’s a list of 10 leading platforms to consider for your platform: HubSpot : This tool excels in lead generation and allows businesses to create and automate detailed, personalized workflows. Pardot : A Salesforce product, Pardot provides a B2B marketing automation tool excellent in lead management and ROI reporting.

Marketing Automation Services 52

Marketing Automation Services Marketing Automation Automation Work Management 52

NuSpark Consulting

FEBRUARY 5, 2017

According to a 2015 report from Forrester Research, 83 percent of companies who tried using predictive analytics for insights had positive outcomes. Reporting Mechanisms. Basic reporting measures the value offered by the platform over a range of time periods. These included: Ability to reach the right buyers.

Account Based Marketing 100

Account Based Marketing Marketing Automation Services Marketing Management Top of Funnel 100

Content4Demand

JULY 11, 2019

Michael Brenner , CEO of the Marketing Insider Group , shares his thoughts with Demand Gen Report , along with a variety of examples that demonstrate the success that some notable B2B brands are seeing with a serialized approach. Many content creators are adopting a serialized content approach to help buyers make informed decisions.

Content 58

Content Storytelling Advertising Benchmark Forrester 58

Marketing Insider Group

JANUARY 29, 2013

Are they the same as the metrics you report to your CEO? It is not the creatives who will delivering reports to the C-Suite. Recently, Lattice Engines and former Eloqua and Forrester CMO, Brian Kardin posted on this site about his own real-time marketing dashboard. What marketing metrics do you use to run your business?

ROMI 100

ROMI Paid Search Agency Ad Exchange Budget Programs 100

Biznology

JANUARY 14, 2013

source: Forrester ). source: Forrester). 70%+ of CMOs report feeling unprepared to harness the power of their data to make intelligent marketing decisions. source: Forrester). 70%+ of CMOs report feeling unprepared to harness the power of their data to make intelligent marketing decisions. source: HubSpot ).

Stats 80

Stats ROI CMO Forrester 80

SnapApp

OCTOBER 12, 2018

In fact, Forrester reports that marketers see a 20% increase in sales opportunities from nurtured vs non-nurtured leads, and companies that excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost. In fact, by segmenting your contacts by behavior like this you can improve your email open rates by over 15%.

Lead Ranking 67

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 67

Customer Experience Matrix

DECEMBER 27, 2010

These are conceptually quite different from the dimensions used in the Gartner and Forrester reports* , which are designed to illustrate competitive position. I excluded HubSpot because it is a fundamentally different product.) . - vendor strength , which assesses a vendor’s current and future business position.

Marketing Automation Services 120

Marketing Automation Services Lead Scoring Lead Ranking Vendors 120

Strategic-IC

SEPTEMBER 25, 2018

That's a staggering insight from Forrester research a while ago. In fact, Matthew Barby Head of Growth at HubSpot, recently did an interview where he talked about the way that Google ranks video content above certain other content formats because it resonates better with searchers for specific terms. million words.

Top of Funnel 54

Top of Funnel Lead Ranking Lead Scoring Video Marketing 54

Inbox Insight

AUGUST 12, 2019

79% of marketing leads don’t convert ( HubSpot). Nurturing your active leads is almost as important as acquiring them in the first place, with a recent Forrester report finding that lead nurturing generated 50% more qualified leads at 33% less cost. Reading time: 4 minutes. Why persevere with lead nurturing?

Lead Nurturing 81

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 81

Metadata

APRIL 21, 2021

If you’re running ads for Hubspot, look for “Pardot” and “Marketo” as skills listed on their profile. This type of content usually has titles like “The 5 Things to Look for When Evaluating XYZ Platforms” or might be an industry report such as the Gartner Magic Quadrant or Forrester Wave.

Cost per Lead 98

Cost per Lead CPL Linkedin Marketing Qualified Leads 98

Only B2B

APRIL 13, 2022

According to The Sales Development Technology Report, connecting with a customer today takes an average of 18 dials. Forrester Research. 17% of salespeople think they’re pushy, while 50% of prospects view them as pushy – Hubspot. Your ability and the tools you have at your disposal will determine the quality of your outreach.

Effectiveness 118

Effectiveness Ideal Customer Profiles Sales Qualified Leads Cold Calling 118