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Contently Emerges as a Top Choice for B2B Content Marketers in Report by Forrester

Contently

There’s a line in Forrester’s latest report on content marketing platforms, or CMPs for short, that I love. ” Being a top choice for B2B marketers is the result of all our employees’ hard work and what we believe is a unique, strategic approach to the content space. .”

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5 Ways to Break Down Data Silos in Your Business

Zoominfo

Control and governance of business data, especially when there are regulatory and compliance standards at hand, are mission-critical tasks for any enterprise company. Forrester also reported that 80% of decision-makers said cutting through the data silos that result from this tech sprawl is a top priority for their businesses.

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Getting smarter together: Trends in AI for B2B marketing

SmartBrief - Marketing

This, along with developing a strategy for its purposeful utilization, creates an environment in which marketer and machine get smarter together and empower the customer-obsessed future of work. Let’s take a look at three trends in AI for B2B marketing that Forrester sees.

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Top 50 Global Thought Leaders and Influencers on Business Continuity 2024

Thinkers360

Top 50 Global Thought Leaders and Influencers on Business Continuity 2024 2024 Annual Ranking Find and work with the World’s Premier B2B Thought Leaders, Advisors, Analysts, Authors, Influencers & Speakers (100M+ followers combined). Join Enterprise Lite to work with all of these Business Continuity influencers! Score: 39.47

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What is marketing performance management and how can it help you?

Martech

Seventy-one percent of B2C marketing executives expected that demonstrating the value of marketing to the CEO, CFO and the board would be “very challenging” or “extremely challenging” in 2022, a Forrester survey found.

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Return on Intelligence: ServiceNow on Optimizing B2B Brand Thought Leadership with Content

Top Rank Marketing

They’ve consistently been ahead of the curve, covering pressing topics like hybrid work, environmental social governance (ESG), and AI’s future impacts. Think of it as a niche business publication, populated with original research, trend analyses, and special reports.

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Executive Insights: Navigating Digital Transformation and Virtual Events

Marketing Insider Group

It was my great pleasure to work with ON24 for many years while at SAP Marketing and see them evolve as a leader in webinars and virtual events. We were followed on the Webinar World agenda by both Forrester and SiriusDecisions analysts – organizations I had also worked with for many years. A: Never put up barriers for yourself.