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Interview: Guided Selling with Storytelling, Insights and Financial Justification

The ROI Guy

An interview with Dario Priolo, Chief Strategy Officer for Richardson, a leading training and sales effectiveness firm. And research from Forrester indicates that the late engagement could have serious impacts on win rates? How can Selling with Insights Training Help?

Marketing’s golden opportunity in innovation

Chris Koch

ITSMA’s social media research (free excerpt available) shows that marketing is responsible for monitoring social media and for training, governing, and supporting the organization in using social media. They were the only C-level executives involved in all the efforts to rethink the ways that companies did work across the entire organization. Innovation is becoming more external to companies and more social.

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55 (of the) Best Social Media Tips, Tactics and Tools of 2010


How can you “train&# your CEO to use social media productively? Liza Hausman explains how feeds, traditional search and social network search can work together and steps through “four ‘musts’ of on-site social optimization&# for organizations.

AEC Marketing: The Upcoming Elections Demand Change

Hinge Marketing

For AEC firms with government contracts, is your AEC marketing—strategy and implementation—up to the challenge? And, even if a virtue is a differentiator, a client will not experience the value of your virtue until they’ve been working with your firm for some time.

Digital Marketing Glossary, Part 1

Marketing Action

Uses: Paid, earned, and owned media; sales, customer success, training, marketing campaigns, web pages, microsites, as offers, and more. B2G marketing : Business-to-government marketing. Business rules : Rules that determine how a process will work and how different groups (e.g.,


Technology Sales & Marketing - Party Like its 1999?

The ROI Guy

for 2005 – this according to Forrester latest research. Frugal buyers are the norm - driven to be skeptical by a lack of demonstrated value from prior investments and increased investment governance. Recently, we have worked with several vendors who are re-tooling their website to provide value-oriented content including vertical case studies, research, interactive capability / maturity / opportunity assessments and on-line ROI and TCO tools.

Better Social Selling, an Interview with Jill Rowley

B2B Lead Generation Blog

I work with big and small companies on how to approach social selling from a programmatic, organizational level. I literally just had this question, being interviewed for a Forrester research report on social selling. This absolutely requires training.