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Interview: Guided Selling with Storytelling, Insights and Financial Justification

The ROI Guy

An interview with Dario Priolo, Chief Strategy Officer for Richardson, a leading training and sales effectiveness firm. And research from Forrester indicates that the late engagement could have serious impacts on win rates? How can Selling with Insights Training Help?

The Case Against Thought Leadership (Mostly, Anyway)

Content Standard

Well, this content marketer has fallen off the love train. Tempted as I am to rant (this article’s working title was, briefly, “Why I Hate Thought Leadership”), I’ll content myself with sowing a few seeds of doubt.

Case 49

Trending Sources

Marketing’s golden opportunity in innovation

Chris Koch

ITSMA’s social media research (free excerpt available) shows that marketing is responsible for monitoring social media and for training, governing, and supporting the organization in using social media. They were the only C-level executives involved in all the efforts to rethink the ways that companies did work across the entire organization. Innovation is becoming more external to companies and more social.

Media 48

55 (of the) Best Social Media Tips, Tactics and Tools of 2010


How can you “train&# your CEO to use social media productively? Liza Hausman explains how feeds, traditional search and social network search can work together and steps through “four ‘musts’ of on-site social optimization&# for organizations.

AEC Marketing: The Upcoming Elections Demand Change

Hinge Marketing

For AEC firms with government contracts, is your AEC marketing—strategy and implementation—up to the challenge? And, even if a virtue is a differentiator, a client will not experience the value of your virtue until they’ve been working with your firm for some time.

Digital Natives in Our Midst | Advice and Opinion

Buzz Marketing for Technology

Training. Governance. s anyone under 30 working in your company, youâ??ve re working for you. s organizations and management systems are not designed for either the new way of work that information and communications technologies have enabled or the new employees these technologies have helped to create. re working in. I work with a lot of Digital Natives. Today, IT is making a difference in every aspect of work, play, politics and life.

Technology Sales & Marketing - Party Like its 1999?

The ROI Guy

for 2005 – this according to Forrester latest research. Frugal buyers are the norm - driven to be skeptical by a lack of demonstrated value from prior investments and increased investment governance. Recently, we have worked with several vendors who are re-tooling their website to provide value-oriented content including vertical case studies, research, interactive capability / maturity / opportunity assessments and on-line ROI and TCO tools.

Better Social Selling, an Interview with Jill Rowley

B2B Lead Generation Blog

I work with big and small companies on how to approach social selling from a programmatic, organizational level. I literally just had this question, being interviewed for a Forrester research report on social selling. This absolutely requires training.