Interview: Guided Selling with Storytelling, Insights and Financial Justification
The ROI Guy
APRIL 15, 2014
An interview with Dario Priolo, Chief Strategy Officer for Richardson, a leading training and sales effectiveness firm. And research from Forrester indicates that the late engagement could have serious impacts on win rates? How can Selling with Insights Training Help?
Marketing’s golden opportunity in innovation
APRIL 22, 2011
ITSMA’s social media research (free excerpt available) shows that marketing is responsible for monitoring social media and for training, governing, and supporting the organization in using social media. They were the only C-level executives involved in all the efforts to rethink the ways that companies did work across the entire organization. Innovation is becoming more external to companies and more social.
55 (of the) Best Social Media Tips, Tactics and Tools of 2010
FEBRUARY 7, 2011
How can you “train your CEO to use social media productively? Liza Hausman explains how feeds, traditional search and social network search can work together and steps through “four ‘musts’ of on-site social optimization for organizations.
AEC Marketing: The Upcoming Elections Demand Change
FEBRUARY 2, 2016
For AEC firms with government contracts, is your AEC marketing—strategy and implementation—up to the challenge? And, even if a virtue is a differentiator, a client will not experience the value of your virtue until they’ve been working with your firm for some time.
Digital Natives in Our Midst | Advice and Opinion
Buzz Marketing for Technology
JUNE 27, 2008
Training. Governance. s anyone under 30 working in your company, youâ??ve re working for you. s organizations and management systems are not designed for either the new way of work that information and communications technologies have enabled or the new employees these technologies have helped to create. re working in. I work with a lot of Digital Natives. Today, IT is making a difference in every aspect of work, play, politics and life.
Technology Sales & Marketing - Party Like its 1999?
The ROI Guy
MAY 4, 2006
for 2005 – this according to Forrester latest research. Frugal buyers are the norm - driven to be skeptical by a lack of demonstrated value from prior investments and increased investment governance. Recently, we have worked with several vendors who are re-tooling their website to provide value-oriented content including vertical case studies, research, interactive capability / maturity / opportunity assessments and on-line ROI and TCO tools.
Better Social Selling, an Interview with Jill Rowley
B2B Lead Generation Blog
NOVEMBER 29, 2016
I work with big and small companies on how to approach social selling from a programmatic, organizational level. I literally just had this question, being interviewed for a Forrester research report on social selling. This absolutely requires training.