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Forrester B2B Summit 2023: The Year of the Content AI Clarion Call

PathFactory

By Christine Polewarczyk, SVP Product Marketing and Research, PathFactory Last year at Forrester B2B Summit, I was on the mainstage with former colleague Phyllis Davidson giving a keynote on “Time Travel and Transformation: The Future of B2B Content.” This year, I returned for my eighth Summit experience.

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Contently Emerges as a Top Choice for B2B Content Marketers in Report by Forrester

Contently

There’s a line in Forrester’s latest report on content marketing platforms, or CMPs for short, that I love. In 2017 we made significant investments in each component of the Contently offering to help marketers enforce brand governance, increase audience engagement, and improve workflow efficiency.

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5 Ways to Break Down Data Silos in Your Business

Zoominfo

Control and governance of business data, especially when there are regulatory and compliance standards at hand, are mission-critical tasks for any enterprise company. Forrester also reported that 80% of decision-makers said cutting through the data silos that result from this tech sprawl is a top priority for their businesses.

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Getting smarter together: Trends in AI for B2B marketing

SmartBrief - Marketing

Let’s take a look at three trends in AI for B2B marketing that Forrester sees. Maximizing the potential of AI while minimizing risk requires well-defined governance and oversight to ensure that it operates ethically.

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The yin and yang of martech

ClickZ

Companies are now searching for people who understand the nature of these data systems, how they work, and how to use them to create sound data governance, privacy, security, and trust. Forrester projections show spending on global marketing automation tech hit $13.4 Where is marketing technology (martech) going? Good question.

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Winter ‘23 Release: How sales enablement software helps teams do more with less

Seismic

In fact, Forrester has forecasted that growth in US tech spending will fall from 7.4% Proper training and coaching, combined with the right technology, can lead to meaningful gains in efficiency. B2B businesses are looking more closely at their cost structure given the economic and market fluctuations over the past year.

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Winter ‘23 Release: How sales enablement software helps teams do more with less

Seismic

In fact, Forrester has forecasted that growth in US tech spending will fall from 7.4% Proper training and coaching, combined with the right technology, can lead to meaningful gains in efficiency. B2B businesses are looking more closely at their cost structure given the economic and market fluctuations over the past year.