B2B Marketing Directions

DECEMBER 20, 2020

Last year, Google published a white paper that addressed three of the most important - and still unsolved - challenges relating to the measurement of marketing effectiveness. This post will discuss the third "grand challenge" described in the Google paper. I covered two of these challenges in previous posts ( here and here ).

Multi-Touch Attribution 98

Multi-Touch Attribution Advertising Agencies Forrester Paid Search Agency 98

Martech

JULY 25, 2022

Seventy-one percent of B2C marketing executives expected that demonstrating the value of marketing to the CEO, CFO and the board would be “very challenging” or “extremely challenging” in 2022, a Forrester survey found. Its purpose is to help marketers allocate future spend and bring it in line with business goals.

Marketing Attribution 105

Marketing Attribution Enterprise Management Work Management Marketing Management 105

PureB2B

JUNE 23, 2022

Therefore, as Forrester states, the role of B2B marketing is “no longer to attract and persuade; it’s really to engage buyers and help them through their journey.”. A quick Google search reveals a variety of ways you can attempt to categorize the different types of B2B buyers. Key B2B Buyer Journey Statistics to Learn From .

Top of Funnel 62

Top of Funnel Buyer's Journey Ideal Customer Profiles B2B 62

Brandwatch Marketing

JULY 4, 2022

Furthermore, it is one of the best platforms to advertise on – a Forrester report has shown that engagement with brands on Instagram is 10 times higher than Facebook, 54 times higher than Pinterest, and an astonishing 84 times higher than Twitter. Quintly also covers Facebook, Twitter, Google+, LinkedIn, and YouTube.

Analytics 95

Analytics Tools Best Practices Tagging 95

B2B Digital Marketer

MARCH 14, 2024

They kick off by highlighting a startling statistic: only 1% of marketing leaders believe their content planning and execution strategies are seamlessly integrated. ” “You’re not going to find your greatest idea from Google.” ” “Innovation in marketing comes from breaking through, not fitting in.”

Planning 52

Planning Marketing Management Allocation Marketing & Strategy 52

ClickZ

SEPTEMBER 27, 2019

Percolate works with some of the largest brands in the world, including Google, Cisco, Microsoft and Electronic Arts. Roth emphasized this point by presenting some key statistics from top research firms including the CMO Council, Forrester and Gartner. However, achieving this is a pain point for many companies.

Digital Asset Management 63

Digital Asset Management Top of Funnel Enterprise Management Work Management 63

Martech

OCTOBER 1, 2022

Nearly 60% of consumers in a recent BCG/Google survey think companies are selling their data even though the reality is that most companies don’t do this. The term zero-party data was first coined by Fatemeh Khatibloo, VP principal analyst at Forrester Research. Here’s an overview of each. Zero-party data.

Privacy 107

Privacy Paid Search Agency Ad Exchange Transparency 107

Golden Spiral

MARCH 10, 2022

That’s why they turned to Google to ask their questions. A Statistic to Cite. If you can craft a statistic about how your solution improves your customer’s business or patient’s outcome that sticks in your prospect’s mind, you are bound to be discussed or quoted. What statistic do you want your prospects to remember most?

Word of Mouth 62

Word of Mouth Case Study Case Studies Stats 62

Sprout Social

MAY 10, 2019

By becoming familiar with some of the latest YouTube statistics, you’ll help ensure your marketing strategy for video content is on a path to success. Additionally, Google has revealed that YouTube users often search for ‘how to’ videos and other ‘search engine-like’ queries. 1. There are 1.9 billion active users on YouTube.

Youtube 111

Youtube Stats Paid Content Marketing & Strategy 111

KoMarketing Associates

NOVEMBER 18, 2014

The growth of all things digital continues to gain traction around the world, and We Are Social’s new Social, Digital & Mobile Worldwide report summarizes findings on key social, digital, and mobile statistics worldwide. Google Quality Ratings Guideline (Version 5.0). Forrester’s New B2B Buyer.

Budget Programs 120

Budget Programs Marketing Report B2B Marketing Research 120

Only B2B

FEBRUARY 16, 2022

Before making a purchase decision, 74% of business purchasers conduct research online, says Forrester. You should analyze the statistics of your competitors’ target audiences. Use quantitative tools like Google Analytics to better interpret how consumers engage with your marketing resources.

Lead Generation 118

Lead Generation Marketing Budget Generation Webinar Metrics 118

seo.co

JANUARY 10, 2022

According to Forrester , in 2021, the customer service interactions via digital avenues are projected to increase by 40%. Forrester also anticipates that, on average, the digital brand channels numbers will surge from 8 to 11. As a result, Google push sites that comprise videos. Voice Search Assistants. User-Generated Content.

Marketing AI 98

Marketing AI Trends Work Management Marketing Management 98

Adobe Experience Cloud Blog

FEBRUARY 12, 2018

But the real question is, do you know where to find these numbers, and will those statistics provide actual value for your business ( a.k.a. According to a Forrester report, “ engagement is the level of involvement, interaction, intimacy, and influence an individual has with a brand over time.” Understand your audience.

Social Media 134

Social Media ROI Social Marketing Media 134

Biznology

JANUARY 27, 2014

If your brand has a website, more people are likely to come to it from search engines than anyplace else according to Forrester. SEO is a science because it operates according to mathematical laws that are statistical reliable and predictive of human behavior. #1 1 reason people come to your website (source: Forrester ).

SEO 80

SEO Forrester Wikipedia Keywords 80

Vidyard

OCTOBER 27, 2019

These video marketing statistics highlight precisely why so many companies, in industries across the B2B and B2C spectrum, are taking advantage of this medium—and why video marketing should be part of your business, too. Known as dwell time, this is an important Google ranking factor, according to Backlinko.

Video Marketing 84

Video Marketing Dwell Work Management Marketing Management 84

Vidyard

OCTOBER 27, 2019

These video marketing statistics highlight precisely why so many companies, in industries across the B2B and B2C spectrum, are taking advantage of this medium—and why video marketing should be part of your business, too. Known as dwell time, this is an important Google ranking factor, according to Backlinko.

Video Marketing 65

Video Marketing Dwell Work Management Lead Ranking 65

QuanticMind

OCTOBER 12, 2016

Register for the webinar featuring Forrester Research and receive a free copy of the full report. We’ve also seen Google finally decouple tablet bidding from mobile and desktop bidding – coincidentally enough, at a time when PPC analysis reveals that tablet clickshare is losing ground to mobile.

Advertisements 40

Advertisements Advertising Mobile Advertising Forrester 40

chiefmartech

JULY 14, 2020

From a high-level view in Google Maps, it looks like you’ve got to travel quite a ways from Boston to Portland, and then it’s just a short hop to a spot on the coast north of the city. Statistical Self-Similarity and Fractional Dimension. Definitely a way better view than my basement. It’s a fractal.

Work Management 76

Work Management Marketing Management Software Multi-Channel 76

SalesIntel

FEBRUARY 1, 2022

You can use Gartner or Forrester industry statistics to determine which subsections of your market meet your aims and offers – and how big those subsections are – as part of this plan. Too many pitches utilize industry TAM statistics and then claim about undercutting incumbent pricing by 50% or more. There are some restrictions.

Planning 52

Planning Marketing Automation Services Cross-Selling Paid Search Agency 52

Digital B2B Marketing

APRIL 2, 2013

No one makes a million dollar decision based on one white paper, one email or one Google search. Measure the impact of your overall marketing mix using sophisticated statistical models. The image is Forrester’s reimagined sales funnel. The buying process may take 12 to 18 months.

Top of Funnel 100

Top of Funnel Peer-to-peer B2B Work Management 100

SalesIntel

FEBRUARY 1, 2022

You can use Gartner or Forrester industry statistics to determine which subsections of your market meet your aims and offers – and how big those subsections are – as part of this plan. Too many pitches utilize industry TAM statistics and then claim about undercutting incumbent pricing by 50% or more. There are some restrictions.

Planning 52

Planning Marketing Automation Services Cross-Selling Paid Search Agency 52

Brandwatch Marketing

FEBRUARY 15, 2019

Furthermore, it is one of the best platforms to advertise on – a Forrester report has shown that engagement with brands on Instagram is 10 times higher than Facebook, 54 times higher than Pinterest, and an astonishing 84 times higher than Twitter. Quintly also covers Facebook, Twitter, Google+, LinkedIn, and YouTube.

Analytics 85

Analytics Tools Best Practices Tagging 85

Porch Group Media

AUGUST 3, 2021

50 Statistics on the Latest Marketing Trends and Strategies (updated for 2021). Below is a list of 50 incredible marketing statistics that every marketer should know. Source: Google). Source: Forrester). Alchemer and Forrester Consulting , 2021). Think with Google, 2019). Email Marketing. LoopMe , 2021).

Statistics 85

Statistics Marketing Budget Marketing & Strategy Trends 85

seo.co

FEBRUARY 16, 2021

According to Forrester , in 2021, the customer service interactions via digital avenues are projected to increase by 40%. As a result, Google push sites that comprise videos. Although voice search is not currently incorporated in Google’s algorithm, it still dictates the current search results. Voice Search Assistants.

Marketing AI 116

Marketing AI Trends Work Management Marketing Management 116

Marketing Insider Group

FEBRUARY 5, 2024

We’ve sorted these statistics into clear, relevant categories, capturing the essence of digital marketing and consumer trends. Golden Steps ABA) SEO and Organic Search Stats Google processes approximately 7 billion searches daily, equating to about 81,000 searches per second. Search Engine Journal) Google drives 59.2%

Paid Content 226

Paid Content Stats Marketing Budget Webinar Metrics 226

KEO Marketing

MARCH 30, 2017

Source: Forrester Research). Here are a few statistics: 81% of shoppers conduct online research before making big purchases. The first position on Google search results on desktop has a 34.36% clickthrough rate. The first position in Google search results on mobile has a 31.35% clickthrough rate. Google, 2015).

Lead Generation 48

Lead Generation Lead Ranking Lead Scoring Marketing Qualified Leads 48

EveryoneSocial

JULY 31, 2018

Some quick content marketing statistics: The average person consumes 11.4 pieces of content before making a purchasing decision, according to Forrester. Google Search Terms: The easiest one to do is start with topics and keywords that are related to your industry and enter them in the Google search bar.

Research 79

Research Effectiveness Brand Identity Branding 79

Porch Group Media

JUNE 29, 2021

25 Amazing Omnichannel Statistics Every Marketer Should Know (Updated for 2021). Check out these 25 amazing statistics on the benefits of being an omnichannel brand: Marketers using three or more channels in any one campaign earned a 287% higher purchase rate than those using a single-channel campaign. Google Research ).

Statistics 131

Statistics Forrester Multi-Channel Marketing Management 131

ClearVoice

APRIL 10, 2023

B2B Audience Information Whether you’re building B2B buyer personas or just staying up to date, get to know the state of your buyers with these statistics. Forrester ) Millennials aren’t the interns anymore. Content Marketing ROI Statistics Is content marketing still worth it?

Statistics 52

Statistics Top of Funnel B2B Thought Leadership B2B Marketing 52

Valasys

JANUARY 9, 2020

YouTube has grown bigger than all the other social media platforms & every other website as well, except for Google. The blog covers the amazing YouTube statistics for B2B marketers that the brands can look up to & learn from. billion YouTube videos per day on YouTube, as inferred by research from Think With Google.

Youtube 64

Youtube Statistics B2B Marketing B2B 64

KoMarketing Associates

JANUARY 18, 2018

While monetary investments vary depending on business size, industry, and overall marketing program, this statistic makes clear that SEO plays a critical role in digital marketing. In 2018, having a mobile optimized website will be even more important as Google rolls out its mobile-first index. SEO and Content. Customer Experience.

Paid Content 236

Paid Content Statistics B2B Marketing Planning 236

Webbiquity

DECEMBER 11, 2013

The number of Google searches for the phrase have increased 400% since January 2011. 2: 30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014). Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. This was post #3 of Content Marketing Week on Webbiquity. #1:

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Content Marketing Planning 100

Hubspot

APRIL 27, 2015

If you’re in the business of content marketing, there is a 100% chance you need marketing statistics. Statistics lend authority and weight to your blogs, ebooks, and social media posts. However, not all statistics are worth citing. A search engine exclusively for inbound marketing and consumer statistics? 7) eMarketer.

Paid Content 28

Paid Content Stats Resources Peer-to-peer 28

SnapApp

JULY 10, 2018

The SnapApp blog content contains a balance of innovative strategies, graphs and statistics from some of the most respected analysts in the industry, as well as case studies demonstrating the effectiveness of interactive content. . Forrester B2B Marketing Forum. Lead Generation: Lynda.com.

Training 59

Training Demand Demand Generation Agencies Demand Generation 59

Hubspot

MARCH 15, 2019

We're losing more than we're gaining for the first time since those statistics have been tracked, and the crossover coincided with the recession of 2007-2009. Although that might surprise you, it's definitely a much better statistic to focus on. On the flip side, only 8% are opened. Source: Capterra. According to the U.S.

Tips 101

Tips Business Lead Ranking Lead Scoring 101

TrustRadius Marketing

AUGUST 21, 2018

Research from a study by Google and The Boston Consulting Group (BCG) reports that mobile usage drives or influences more than 40% of revenue in leading B2B companies. The Google/BCG study concluded that mobile usage can accelerate the time to purchase by as much as 20%. The Modern B2B Shopper. Be cognizant of your website’s load time.

Marketing Attribution 40

Marketing Attribution Ideal Customer Profiles B2B Mobile Advertising 40

Industrial Marketing Today

AUGUST 3, 2010

The good news is that you can use a free tool like Google Analytics to get a very good handle on your customer engagement. Defining B2B Customer Engagement Forrester Research has proposed a definition of customer engagement that makes a lot of sense to me. Let’s see how Google Analytics can help you do just that.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60