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Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2


Find the answers to these questions and many more here in more than 40 of the best reports, studies, videos and other sources of social media, search, and other marketing facts and statistics of the past year. General Social Media Statistics. SEO Research and Stats.

Best Social Media Stats, Facts and Marketing Research of 2010


the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. 10 Interesting Social Media Statistics by Jeff Bullas. 20+ mind-blowing social media statistics revisited by Econsultancy.

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Trending Sources

B2B Budgeting for 2015: 10 Key Marketing Research Reports & Guides

KoMarketing Associates

research reports, trends, and important industry announcements in the B2B marketing space) for quite some time now. Google Quality Ratings Guideline (Version 5.0). Forrester’s New B2B Buyer. Did we miss an important or mission-critical piece of research?

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16 Enigmatic Business Blogging and Other Marketing Stats


First, all of these numbers seem a tad high; other (fairly) recent research has reported that 55% of small businesses have blogs but just 31% of Fortune 500 enterprises do. These research findings address high-level topics like the value of marketing and the future of brand differentiation.

39 More (of the) Best Social Media Guides, Tips and Insights of 2011


And for those laggard firms still resisting social media, recent changes by Google now make it all but imperative. Forrester: 5 Stages Of Social Media Growth by MediaPost Online Media Daily. Jeff Bullas shares some interesting social media statistics (e.g.,

Why Your Content Lacks Substance (and How to Fix It)

Modern B2B Marketing

Author: Kylie Ora Lobell Anybody can go on Google, research a topic, and come up with content. Do you want to rank at the top of Google and attract your audience? A solid infographic will contain credible statistics that are sourced back to the research.

11 reasons SEO is a science; 14 reasons it’s an art


If your brand has a website, more people are likely to come to it from search engines than anyplace else according to Forrester. SEO is a science because it operates according to mathematical laws that are statistical reliable and predictive of human behavior. #1 1 reason people come to your website (source: Forrester ). Volume of search for any keyword and key phrase can be easily known with tools the the Google Keyword Planner and Wordtracker.

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87 New (Really) Marketing Automation Stats

Marketing Action

You can find it in the Q2 2011 Forrester Wave™ report.). Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). Forrester Research, Gauging Your Progress and Success , Dec 2013). Research reports (59%).

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Why You Should Question Most Video Marketing Stats You See


At a time when many people think facts are fluid, I decided to evaluate some video marketing statistics reverberating around the media industry that everyone likes to pass off as truth. Look, here’s legitimate research that supports our business model.

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What is the Number One Strategy for Effective B2B Lead Generation?

KEO Marketing

Research can be biased. When researching organizations from different industries, the answer depends on the lead generation strategies they implemented that year. Source: Forrester Research). 71% of B2B researchers begin their research with a generic search.

70 New (Really) Marketing Automation Stats

Marketing Action

You can find it in the Q2 2011 Forrester Wave™ report.). Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). Forrester Research, Gauging Your Progress and Success , Dec 2013). Research reports (59%).

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18 of the Best Content Marketing Strategy Guides of 2013


The number of Google searches for the phrase have increased 400% since January 2011. 2: 30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014). Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well.

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54 Content Marketing Stats to Guide Your 2018 Strategy


And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. There are a lot of content marketing statistics shown below. Blogging Statistics. Content Strategy Statistics.

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5 Myths of Social Media Marketing

Marketing Action

A 2014 report from Forrester found that 26 out of 30 B2B companies failed to create compelling content that engaged their audiences , losing sales and buyers to competitors in the process. Not so, says that Forrester report. Other telling statistics?

Best Twitter Tips, Tools and Tactics of 2011


The delightful Kristi Hines digs deep into Twitter, explaining how to do things like deleting a “Recent Image,” create customized RSS feeds from Twitter, use Twitter’s Advanced Search, search Twitter results using Google, get the most out of your Twitter bio and more.

Discover Where Your Competitors Are Beating You Online


Consider this: 97% of consumers now use online media when researching products and services in their local market 1. Inbound links are a key component of Google’s assessment of your website’s authority and popularity. 2] Google ZMOT. [3] 3] Forrester. [4] 4] Forrester. [5]


70 New (Really) Marketing Automation Stats

Marketing Action

You can find it in the Q2 2011 Forrester Wave™ report.). Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). Forrester Research, Gauging Your Progress and Success , Dec 2013). Research reports (59%).

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55 (of the) Best Social Media Tips, Tactics and Tools of 2010


Discover the answers to these questions and more here in 55 of the best guides to social media strategies, tactics, tools and statistics of the past year. In the wild days before Google acquired YouTube, users would routinely create and upload videos using any music tracks they had about.

Digital Marketing Glossary, Part 1

Marketing Action

AdWords: Google’s pay-per-click (PPC) search-engine marketing (SEM) program. Google’s famously has more than 200 major components. Good personas are created through researching your best customers, and represent a target group large enough to be important in a marketing plan.


73 Experts Reveal B2B Marketing Trends to Leverage in 2017


According to our research, print may have hit bottom. Do your research, find out what your competitors are doing and what they’re not doing. Both Google AdWords and Facebook Ads work best when your website can handle mobile traffic. Lots of work, but worth it: Deep Research.

11 Must-Subscribe Marketing News Blogs and Websites


eMarketer ( Subscribe via RSS | Subscribe via Email ): eMarketer offers data, statistics and analysis on digital marketing, media and commerce by weighing and analyzing information from various sources.

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12 Social Media Tools for B2B Pre-Event Marketing

delicious b2bmarketing

If you sell tickets, Eventbrite charges a fee, plus you will need to link to a Paypal or Google Checkout account to accept payment. You can even track your registration page in Google Analytics.

Is Your Social Media Strategy Dynamic?

Marketing Action

What’s even more interesting is that virtually all your buyers – whether you’re B2C or B2B – are using it as well, often for research into purchasing decisions. For Facebook and Google+, the 45–54 year age bracket is the fastest growing demographic.

The Sales Game Has Changed: Here's How to Adapt


It also helps you generate better visibility; my own blog has more than 800 articles, so it becomes more and more likely, with each passing day, that one of my articles will turn up in somebody’s Google search results on queries related to my industry.

Best of 2009: Social Media Marketing, Part 1


Mark Walsh helpfully outlines the recent changes Facebook has made to its privacy settings, though noting that “ profiles opened to everyone, however, will still not turn up in searches on Google or other outside search engines. &#. Marty Weintraub provides a remarkable and highly detailed guide to setting up a social media reputation monitoring dashboard using free tools such as Google Alerts, iGoogle, Google Analytics, and keyword tools along with Excel.

A B2B Guide to Engagement Marketing (with Strategies, Tools and Examples)


Research from Forrester finds that today’s customers “distrust and resent one-off campaigns that interrupt or intercept them”. . According to Forrester, prospects wait until they are 65-90 percent of the way through their journey before approaching a vendor. .

Best of 2009 (So Far): Social Media Marketing, Part 3


How are b2b buyers actually using social media in their research and buying decisions? Video search 101: Marketing and optimization by iMedia Connection Noting some statistics on the explosive growth of online video, David L.

Industrial and B2B Customer Engagement Simplified

Industrial Marketing Today

The good news is that you can use a free tool like Google Analytics to get a very good handle on your customer engagement. Defining B2B Customer Engagement Forrester Research has proposed a definition of customer engagement that makes a lot of sense to me.

Social Media Dos and Don’ts for Realtors


simply give buyers basic demographic statistics and perhaps some flowery language about the area. Video is 50 times more likely to appear on the first page of Google search results than a text page, according to Forrester Research.

ClickInsights: How can B2B marketers use content effectively for demand generation?

Ambal's Amusings

Forrester Blog for Interactive Marketing Professionals. Have a new statistic that shows the opportunity is growing faster than ever? This kind of content shows your prospects that you’ve done the research and that you know the industry inside and out.

Top 40 Posts and Hot Topics of Inbound Marketing and Social Media

B2B Marketing Zone Posts

Great B2B Marketing Stats (in a GREAT format!) - CK’s B2B Blog , June 13, 2010 As marketers, data, statistics and factoids are our friends. And it’s even better when a bunch of statistics are aggregated for us in one place! The Ultimate List: 100+ Twitter Statistics - Hubspot , June 2, 2010 Twitter , while simple, is often a confusing social media platform for. This post provides a treasure trove of statistics in the form of infographics related to Twitter.


ClickInsights: What ROI metric should B2B marketers use in this digital marketing era?

Ambal's Amusings

Forrester Blog for Interactive Marketing Professionals. I use Google Analytics and Sitemeter, and advise my clients to do the same. You don’t need an advanced degree in statistics to know that when the line goes up, you’re doing something right.