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3 Secrets To Having A Two-Way Conversation With Your Brand’s Customers Online

Buzz Marketing for Technology

Posted in Branding Communities eCommerce Interactive Marketing Mobile Optimization. What Google, Amazon and Facebook all have in common is that they’ve built their entire customer experience across all devices and all channels around customers’ trust and respect.

Best Twitter Tips, Tools and Tactics of 2011


Twitter’s 200 million users collectively tap out a billion tweets per week. Nearly 3/4 of active Twitter users are bloggers. Twitter users are twice as likely to purchase from companies they follow than are Facebook users. How can Twitter to used to support SEO efforts?

The 2011 #Nifty50 Top Twitter Men Reprise


Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list.

39 More (of the) Best Social Media Guides, Tips and Insights of 2011


And for those laggard firms still resisting social media, recent changes by Google now make it all but imperative. Forrester: 5 Stages Of Social Media Growth by MediaPost Online Media Daily. How to Twitter and LinkedIn Boot Camp) in this intriguing collection of infographics.

Is It A Good Time To Be CMO?

B2B Marketing Insider

The main finding from a survey of senior marketing executives conducted by Forrester and the Business Marketing Association was that there has never been a better time to be a CMO at business-to-business organizations.

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40 Awesome Marketing Tweets From 2011

B2B Marketing Insider

Google B2B Team. e6e6e6 ;'> March 15, 2011 6:58 am via Mobile Web Reply Retweet Favorite. e6e6e6 ;'> March 23, 2011 7:29 am via Google Reply Retweet Favorite. RT @ mitchjoel : The new Twitter Effect (and what it means for business): [link]. Social Media Twitter

Search: Moving Beyond Your Website in 2013

KoMarketing Associates

When we think of SEO, we think about the big three search engines (Google, Yahoo, and Bing) and how well our website(s) perform in the results of these search engines. Are they only searching in Google? Check out related hashtags on Google+ to get some additional ideas.

48 Phenomenal SEO Guides, Tips & Tactics


Google image search only gets a half a percent of Google’s overall traffic. Content Quality Score: Google’s Best Kept Secret For Rankings by Mace Dynamics. * Contending that “Every page indexed by Google has a content quality score assigned to it.

Is This The Year Of Big Data For Marketing?

B2B Marketing Insider

A recent prediction for marketing in 2014 comes from Rebecca Borison, assistant editor with Mobile Marketer. She covers Forrester’s latest marketing report “ Predictions 2014: Marketing Leaders Put Insights To Use.

Test Your Digital IQ with Mark Schaefer’s Social Media Quiz

grow - Practical Marketing Solutions

2) What is the approximate percentage of Twitter users who have created an account but have never sent a Tweet? c) mobile website ads. Many content creators are taking advantage of a new Google+ feature called HOA. c) Google+. b) Twitter. d) Google.

Why You Won't Recognize SEO in Five Years


We are in the early stages of a new era of search -- an era tied closely to more sophisticated patterns such as mobile, social, and voice search, among other things. More precisely, it's been linked directly to Google. 1) Mobile Search. Mobile is the internet."

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16 Enigmatic Business Blogging and Other Marketing Stats


But, seemingly in support of Kundera’s quote above, Forrester Research says marketers are the ““sole source of sustainable competitive advantage.”. 4: 45 Phenomenal Email and Mobile Marketing Stats. #5:

Why Marketing Innovation Fails

B2B Marketing Insider

With all the changes in the content and consumer landscape brought on by digital, social and mobile technology, you would think that innovation in marketing is a foregone conclusion. Those are the findings of a recent Forrester report, covered by MediaPost.

Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2


59% are on Twitter, and 43% use a company blog for marketing. Researchers To Marketers: Go Social, Mobile by MediaPost Online Media Daily. Twitter, Facebook And LinkedIn: Age, Ethnicity And Gender Of The Major Social Networks [STUDY] by All Twitter. ” Twitter Stats.

50+ Video Marketing Stats that Prove You’re Doing it Right


50% of internet users look for videos related to a product or service before they visit a store – Google ( Tweet This ). 96% of business-related videos take place on desktop browsers, and only 14% on mobile – Vidyard ( Tweet This ). Adding video to your site increases your chance of a front-page Google result by 50x – Forrester ( Tweet This ). Searches related to “how-to” on YouTube are growing 70% year over year – Google ( Tweet This ).

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How to Perform a Social Media Audit: Measure What Matters


This graphic is from Wearever’s Compendium of research into the digital, social, and mobile state of the world (a mind-boggling 376 slides’ worth of data). And as far back as 2013, Forrester analyst Zachary Reiss-Davis concluded that “ everybody uses social media for work.”.

The Best Marketing Conferences Of 2015

B2B Marketing Insider

Adobe Summit is in Salt Lake City, UT from March 9-13 and grabs nearly 5,000 marketers to discuss marketing analytics, digital, social, mobile and web marketing techniques. Forrester Forum for Marketing Leadership April 14th in New York.

The Secret To A Better Customer Experience

B2B Marketing Insider

SAP recently commissioned a new paper with Forrester called Delivering New Levels Of Personalization In Consumer Engagement in order to highlight the importance of personalization.

The Multi-Channel Marketing Mandate: Be Where Your Customers Are!

B2B Marketing Insider

And so Kimberly McCabe from Sitecore found me on LinkedIn and offered to send me a report they commissioned with Forrester on Multi-channel Marketing. And that is why Forrester called their report “The Multi-channel Maturity Mandate.”

The Challenges in Adoption of Marketing Technology « The Effective.

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Challenges in Adoption of Marketing Technology A recent webinar hosted by Neolane, “ Crack the Code – Getting C-Suite Buy-In for Your Marketing Tech Purchases &# had a very interesting presentation by Suresh Vital from Forrester Research.


87 New (Really) Marketing Automation Stats

Marketing Action

You can find it in the Q2 2011 Forrester Wave™ report.). Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). Forrester Research, Gauging Your Progress and Success , Dec 2013). use Google.

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Banners Have 99 Problems And A Click Ain’t One

B2B Marketing Insider

In 15 minutes of every day, there are more Google searches than there were people on the web back in 1994. About 50% of clicks on mobile ads are accidental. ( GoldSpot Media ) . Forrester ). Mobile devices account for just 3 percent of advertising spending.

The Expanding Role Of B2B Marketing

B2B Marketing Insider

I predicted that changes brought on by digital, social and mobile technologies had placed the customer firmly at the center of marketing strategy. Two years ago I wrote that Change is Coming To B2B Marketing.

70 New (Really) Marketing Automation Stats

Marketing Action

You can find it in the Q2 2011 Forrester Wave™ report.). Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). Forrester Research, Gauging Your Progress and Success , Dec 2013). use Google. They’re getting old.

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Are You Ready For The Sharing Economy? Interview With Jeremiah Owyang

B2B Marketing Insider

The future of business is emerging from the technological disruption of digital, social and mobile technologies. On a similar notion, Google launched Google Shopping Express in the SF and Silicon Valley area that delivers goods within hours from local retailers.

12 Social Media Tools for B2B Pre-Event Marketing

delicious b2bmarketing

If you sell tickets, Eventbrite charges a fee, plus you will need to link to a Paypal or Google Checkout account to accept payment. You can even track your registration page in Google Analytics. Twitter Twitter can offer limitless value in promoting your event.

This is the week that was: Getting inside the minds of CMOs

Earnest about B2B

Advertising shift of the week: First it was TV and print advertising that controlled the pockets of the media spenders and then came along online advertising – proving extremely successful for businesses looking to push their products – not to mention very lucrative for the likes of Google delivering ads to the unsuspecting public. This blog from Forrester takes a look at the social spending patterns across Europe and how they are set to change in the future.

73 Experts Reveal B2B Marketing Trends to Leverage in 2017


It's hard to define what makes "high-quality" content, but Google uses a number of indicators to help decide whether a piece of content is high-quality or not. The stats are all going the direction of mobile and have been going for some time. Mobile Video. Mobile.

#SMX West 2013: Top Tips, Tools & Takeaways

KoMarketing Associates

Duane Forrester ( @duaneforrester ) of Bing suggested you assign a value to each of your URLs. Set Up Google Authorship. Use Google authorship. Use Google authorship. Use Google authorship. It allows you to easily create the correct Google analytics code to track goals and events. Google Live Spam : Google Live Spam isn’t really a tool but it’s fun to look at. See live spam that Google is taking out of the index.

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How to Design Content Remarketing Campaigns That Actually Work


What''s So Awesome About the Google Display Network? According to Forrester Research , 96% of people who visit a website leave without completing the action the marketer would have liked them to take. 2) What''s So Awesome About the Google Display Network (GDN)?

37 reasons that video content is king


By the percentages: 200% to 300% increase in click-through rate when marketers include video in an e-mail ( Forrester ). 35% increase in mobile video views occurred from 2010 to 2011. By the numbers: Mobile video subscription is expected to hit $16 billion in revenue by 2014, with over 500 million subscribers. 25 million smartphone users stream 4 hours of mobile video per month. 700 YouTube videos are shared on Twitter every minute. Image via CrunchBase.

12 About Us Page Examples That Are Probably Better Than Yours


million words, according to Forrester Research's Dr. James McQuivey. When you’re building a website, it’s tempting to get distracted by all the bells and whistles of the design process and forget all about creating compelling content.

Marketing Innovation Content Chat: It’s All About The Customer

B2B Marketing Insider

We know the digital story: social, mobile, local – all conspiring! BrennerMichael Extremely true – new Forrester study shows “customer-obsessed” #content mktg = results: [link] #contentchat. What is the future of Marketing Innovation?

78 Tweetable Moments From Social Media Plus #SMPlus

B2B Marketing Insider

Forrester Tech classifies how biz pple use social @bengrossman Creators, critics, collectors, joiners, spectators 91% spectators. Forrester Study. Ms_Write: Forrester: 40% of B2B companies have little insight into where customers and prospects spend time online. SusanStrayer: There are more mobile phones than there are toilets via @Joelcheesman #SMPlus #QOTD (quote of the day?). Google owns search and Facebook owns social but they cannot stay separate!

Content Retargeting: A Marketer's Guide to Getting Started


Our issues were not really all that unique -- data from Forrester shows that 96% of website visitors just don’t convert to a lead or sale. We chose the Google Display Network for our retargeting campaigns, simply because of the massive network size.

The 39 Social Media Tools I’ll Use Today

delicious b2bmarketing

Twitter Tweetdeck I use Tweetdeck for serious twitter sessions. I find it to be especially valuable and hassle-free for updating Twitter, Facebook, and LInkedin simultaneously. Tweetie This extremely intuitive Mac-only app is my hour-to-hour choice for Twitter.

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B2B Social Media Marketing -- Does It Work?

delicious b2bmarketing

Nearly 85 percent of B2B decision makers are online and using social media to help in their decision making, according to Forrester Research estimates. Several years ago they developed some hilarious YouTube videos targeted to business decision makers, and most recently have opened up their arms to Twitter. IBM employees are encouraged to become Twitter-holics. Because IBM understands that their prospects are using Twitter and looking to connect with experts.

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