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Tom Pisello: The ROI Guy: Do White Papers Still Engage? They do if.

The ROI Guy

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

B2B Marketing’s Measurement Problem

Digital B2B Marketing

No one makes a million dollar decision based on one white paper, one email or one Google search. It is called a complex sale for a reason, but B2B marketers keep trying to fit it into a simplistic measurement framework: where did we get that lead?

Trending Sources

What is the Number One Strategy for Effective B2B Lead Generation?

KEO Marketing

When we examine the results from companies that make their living selling Inbound Marketing services , then the answer is that inbound marketing generates the most leads. Email marketing is still a top-converting method of effective lead generation. Source: Forrester Research).

Feeding Sales Is a Process, Not a Project.

Sales Engine

They develop white papers, email campaigns, go to trade shows, and —well, you know, execute on lots of projects. When it’s all over, you ship the booth and collateral boxes home and collect the leads for sales. Marketing has fulfilled its new role by sending leads to salespeople.

B2B Lead Generation without Lead Nurturing is Doomed to Fail

Industrial Marketing Today

Here’s the shocking reality of B2B lead generation – 79% of marketing leads never convert into sales opportunities. B2B marketing and lead generation experts point to a lack of lead nurturing as the primary cause of this poor performance. Why is lead nurturing important? Handing off these semi-qualified and not sales ready leads to sales before adequate lead nurturing only reinforces the impression that “marketing generates crappy leads.”.

Tom Pisello: The ROI Guy: The IT Hierarchy of Needs: Categorizing.

The ROI Guy

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Got Leads?

18 of the Best Content Marketing Strategy Guides of 2013

Webbiquity

The number of Google searches for the phrase have increased 400% since January 2011. “If your goal is to create content that can drive leads or sales, it doesn’t make sense to create content that is too broad or targets large audiences with only cursory interest in what you are selling.

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Feeding Sales Is a Process, Not a Project.

Sales Engine

They develop white papers, email campaigns, go to trade shows, and —well, you know, execute on lots of projects. When it’s all over, you ship the booth and collateral boxes home and collect the leads for sales. Marketing has fulfilled its new role by sending leads to salespeople.

The B2B Marketing Guide to Paid Content Distribution

Digital B2B Marketing

Forrester recently released a report pointing out the failure of most content marketers to plan for adequate content distribution. Following the lead of Forbes and others, many B2B trade publications are rolling out their own native publishing programs. Google.

87 New (Really) Marketing Automation Stats

Marketing Action

Case in point: “Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% less cost.”. You can find it in the Q2 2011 Forrester Wave™ report.). Lead & Relationship Management. Forrester Research, Gauging Your Progress and Success , Dec 2013).

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5 Myths of Social Media Marketing

Marketing Action

A 2014 report from Forrester found that 26 out of 30 B2B companies failed to create compelling content that engaged their audiences , losing sales and buyers to competitors in the process. Not so, says that Forrester report. Myth #3: Social Media is Only about Lead Generation.

70 New (Really) Marketing Automation Stats

Marketing Action

Case in point: “Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% less cost.”. You can find it in the Q2 2011 Forrester Wave™ report.). Lead & Relationship Management. Forrester Research, Gauging Your Progress and Success , Dec 2013).

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Tom Pisello: The ROI Guy: Value Selling Tools and the Buying Lifecycle

The ROI Guy

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

Tom Pisello: The ROI Guy: Alinean Powers Eight More B2B Assessment.

The ROI Guy

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

Tom Pisello: The ROI Guy: Predictions for 2011: The End of B2B.

The ROI Guy

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

Tom Pisello: The ROI Guy: IDC: Economic Buyers, Digital Overload.

The ROI Guy

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

The Role of Emotions in B2B Marketing: Telling a Story, Making a Sale

Marketing Action

Google’s research with Motista and CEB shows that emotions and branding are very much connected. Stories have an emotional component that’s lacking in benefit statements, data sheets, and white papers.

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Digital Marketing Glossary, Part 1

Marketing Action

I read not long ago that a lot of folks confuse or conflate “lead generation” with “demand generation.” Above the fold : This term originated in newspapers: important stories ran “above the fold” so that they could be read while the paper was folded. Guilty as charged.

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Tom Pisello: The ROI Guy: Hard and Soft ROI - The differences and.

The ROI Guy

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

Tom Pisello: The ROI Guy: TCA Champ - Oracle or Microsoft SQL Server?

The ROI Guy

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

70 New (Really) Marketing Automation Stats

Marketing Action

Case in point: “Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% less cost.”. You can find it in the Q2 2011 Forrester Wave™ report.). Lead & Relationship Management. Forrester Research, Gauging Your Progress and Success , Dec 2013).

73 Experts Reveal B2B Marketing Trends to Leverage in 2017

SnapApp

Leading marketers in 2017 will strive to create a culture focused on delivering valuable content to their customers that translates into better marketing results. Both Google AdWords and Facebook Ads work best when your website can handle mobile traffic.

Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies

delicious b2bmarketing

Home > Our blog HOME | RSS FEEDS | SITEMAP | CLIENT ZONE | CONTACT US Our blog About Velocity Our clients What we do Who we are Recent posts The white paper is dead…or is it? I presented a webinar the other day where I stated that while white papers are still the staple of content marketing, they’re getting really stale as a communications vehicle for B2B. Google has dis-intermediated the content business.

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Industrial and B2B Customer Engagement Simplified

Industrial Marketing Today

Some B2B marketers are using more sophisticated ROI measurement tools to track activities over the entire life cycle of a lead. The good news is that you can use a free tool like Google Analytics to get a very good handle on your customer engagement.

Demand Generation In the Face of Frugalnomics and Internet Fueled Decisions

The ROI Guy

Frugalnomics Changes Everything According to Forrester analyst Scott Santucci, "Go-to-market models always change during periods of disruption, and this economic downturn has been deep, long, and might not even be over. According to Forrester’s Mr. Santucci, “Today, buyers are looking for business partners that will help them drive business results or outcomes – rather than bundle their products and services into solutions.”

ROI 0

Best of 2009: Social Media Marketing, Part 1

Webbiquity

Mark Walsh helpfully outlines the recent changes Facebook has made to its privacy settings, though noting that “ profiles opened to everyone, however, will still not turn up in searches on Google or other outside search engines. &#. Marty Weintraub provides a remarkable and highly detailed guide to setting up a social media reputation monitoring dashboard using free tools such as Google Alerts, iGoogle, Google Analytics, and keyword tools along with Excel.

PR 7

How To Create A Know-It-All Company - CIO.com - Business Technology Leadership

Buzz Marketing for Technology

White Papers |. Six Techniques to Get More from the Web than Google Will Tell You. src = [link]. }. ); WHITE PAPERS. Find out why a new study picks Googles Messaging Security over competitors. Salesforce for Google Apps Webcast. Get instant email notifications by topic when white papers, webcasts, and case studies are added to our library. WHITE PAPERS. Forrester Wave: Service Desk Management Tools, Q2 2008.

Tom Pisello: The ROI Guy: ShoreTel And Alinean Launch Online TCO.

The ROI Guy

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

Tom Pisello: The ROI Guy: New TCO Calculator: EMC SMB Virtual.

The ROI Guy

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

Tom Pisello: The ROI Guy: Can a Value Selling / Marketing Program.

The ROI Guy

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

ClickInsights: What was your "Aha" moment in 2009? - Part 2

Ambal's Amusings

Forrester Blog for Interactive Marketing Professionals. Brian Carroll's blog B2B Lead Generation Blog. Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. Brian Carroll's book Lead Generation for the Complex Sale. B2B Lead Generation Benchmark Study 2009.

Digital Natives in Our Midst | Advice and Opinion

Buzz Marketing for Technology

White Papers |. Marc Prensky coined this term in 2001, in a paper titled, â??Digital leading thinkers. Google. Read This White Paper » The Problem with Business Software & How Visualization Can Fix It. This white paper discusses how iRise(TM) can help by providing a collaborative software platform that enables businesses to quickly visualize and test market applications before a single line of code is written.

ClickInsights: What ROI metric should B2B marketers use in this digital marketing era?

Ambal's Amusings

Read these interesting blog posts on B2B marketing ROI: Kevin Joyce's Untangling B2B Marketing Campaigns ROI , Jon Miller's Improving B2B Marketing ROI: Thought Leadership With Merry Elrick , Tom Scearce's Three metrics that are more useful than Cost per Lead. Number of leads?

ClickInsights: How can B2B marketers use content effectively for demand generation?

Ambal's Amusings

Forrester Blog for Interactive Marketing Professionals. Brian Carroll's blog B2B Lead Generation Blog. Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. B2B Lead Generation Benchmark Study 2009. Sales Lead Expert’s Learning Center.

Tom Pisello: The ROI Guy: How TCO is a common sense sales and.

The ROI Guy

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

?What Is the Modern B2B Buying Process?

SnapApp

Considering that we also know from Forrester research that 74% of business buyers conduct more than half of their research online, and Demandbase research shows that 53% of B2B buyers admit to taking longer to make a purchase, this poses an interesting scenario. .

What's Next for B2B Social Media? FYIndOut Now

WebMarketCentral

Paid membership runs $99 per month plus $100 per accepted lead. In comparison to something like Google AdWords, depending on campaign efficiency, FYIndOut's cost per lead runs 30%-100% higher, but—the leads should theoretically be more qualified, and vendors pay only for accepted leads.

Top 60 B2B Marketing Posts and Hottest Topics November 2010

B2B Marketing Zone Posts

Google Analytics. 9 Indispensable B2B Social Media White Papers - Social Media B2B , November 2, 2010 White papers and eBooks can be helpful resources when they’re well-prepared and provide usable information. Below are a list of 9 B2B white papers that have useful information for B2B social media marketers. Only one of the white papers requires registration and all were published within the past year. What the heck’s a “Lead” anyway?