This special 350th episode was brought to you from Drew’s hotel room at Forrester’s 2023 B2B Summit and holds 12 key takeaways that B2B marketers can use to drive customer-centric growth. Long-time listeners will recognize Drew’s CATS framework and the enduring importance of being courageous, artful, thoughtful, and scientific. These core traits of successful CMOs are reinforced with fresh insights from the Summit. Tune in to soak it all in.
What You’ll Learn
- Top B2B marketing lessons from Forrester analysts
- How to lead with customer centricity
- The 4 dimensions of customer value