Webbiquity

Nine Winning Digital Marketing Strategies From The B2B World

Webbiquity

According to recent research from Forrester, digital marketing spend in the US will reach $120 billion by 2021. Guest post by Cheryl Joy.

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16 Enigmatic Business Blogging and Other Marketing Stats

Webbiquity

But, seemingly in support of Kundera’s quote above, Forrester Research says marketers are the ““sole source of sustainable competitive advantage.”.

Trending Sources

23 Outstanding Social PR Guides

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Forrester #CMO REPORT: Embracing Digital and Delivering Brand Experience by #SocialPR Chat. As noted in several of the posts highlighted below, the PR professional has changed considerably over the past few years. The audiences, topics, tools, and tactics employed in PR have evolved.

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48 Phenomenal SEO Guides, Tips & Tactics

Webbiquity

5 Keys to Improving Search Rankings with Duane Forrester of Bing by Stone Temple Consulting. Eric Enge talks to Bing’s Duane Forrester about the keys to improving SEO rank on Bing. Link building is somewhat surprisingly at #4 of Forrester’s five top areas.

18 of the Best Content Marketing Strategy Guides of 2013

Webbiquity

Noting that “The old adage — build it and they will come — doesn’t work for content marketing,” Laurie Sullivan reports on Forrester Research guidance on building a content distribution strategy to overcome the glut on content online.

Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 1

Webbiquity

Eric Vreeland addresses that gap in this excellent post, showcasing companies like Saleforce.com and Forrester Research , and also provides tips and guidance on how B2B marketers can make the most of the world’s largest social network.

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20 (More of the) Best SEO Guides, Tips and Insights of 2011

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Duane Forrester steps through the major search factors for Bing (though most apply more broadly), including crawlability (e.g., SEO remains the most cost-effective way to drive website traffic.

11 (of the) Best SEO Tools and Keyword Research Guides of 2012

Webbiquity

Aaron Wall interviews Duane Forrester of Bing about the search engine’s new SEO tools and product roadmap.

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Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity

SEO Underused, Forrester Report Suggests by MediaPost Search Blog. Laurie Sullivan reports Forrester research discovering that three-quarters of technology vendors have embraced SEO; less than 10% don’t use search optimization at all.

55 (of the) Best Social Media Tips, Tactics and Tools of 2010

Webbiquity

Forrester senior analyst Augie Ray distinguishes social media marketing success (creating online buzz, having lots of Facebook fams) from true social media success (delivering on brand promises, fostering genuine, even fanatical advocates online and off).

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Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

You’ll learn from this fascinating infographic that Forrester Research estimates that $716 million was spent on social media marketing in 2010, and the figure will reach $3.1

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The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity

Senior Analyst at Forrester ( @TomGrantForr ) “You don’t build a community. Note: This post, a joint effort between Cheryl Burgess and me, originally appeared on the Blue Focus Marketing Blog last month.

Seven Expert Social PR Guides and Tips

Webbiquity

Wendy Marx interviews Brian Kardon, CMO at Lattice Engines and formerly with Eloqua and Forrester Research, about PR and its integration with B2B marketing, social media and lead generation efforts.

What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity

Forrester Research has named Nielsen a leader in brand monitoring solutions, saying “the vendor has the strongest strategic vision and currently competes at a scale unmatched by any other competitor.&#. Tags: Social Media Marketing Social PR Alterian SM2 analytics Andy Beal Bacon's clipping service Cision Forrester Research Google Alerts Nielsen BuzzMetrics pricing PRWeb Radian6 sentiment tracking social media monitoring tools Social Mention Techrigy Trackur UberVU Vocus

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Eight Experts Explain (Almost) Everything You Need to Know about Google Authorship and Author Rank

Webbiquity

Over the past decade and a half, Google has continually updated its core search ranking algorithm to incorporate an increasingly complex set of “quality signals” and indicators of subject-matter authority. At first, it was just links. Then it was links from certain types of websites.

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Best of 2009: Social Media Marketing, Part 1

Webbiquity

Forrester: B2B Marketers Need To Keep Up With Business Technology Buyers On Social Media by Forrester Research. With the rapidly increasing use of social media tools for marketing and PR comes growing pressure to demonstrate results. But what metrics are really most appropriate for social media measurement?

Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

By 2014, Forrester predicts that social media spending will be higher than that for both email and mobile, though still much smaller than search and online display advertising. By 2014, Forrester predicts that social media spending will be higher than that for.

Five Social Media Marketing Reports and Guides Worth Checking Out

Webbiquity

And adoption of mobile marketing is expected to more than double this year, despite recent findings from groups such as Forrester that less than 5% of U.S. Much has been written about content marketing from the delivery side.

Measuring the Impact of Social Media in B2B Marketing

Webbiquity

Forrester recently released a report by Laura Ramos and Augie Ray on How to Assess the Impact of Social Media in B2B Tech Marketing. While B2B marketers have been ramping up social media activities over the past 18 months, not all are seeing the outcomes they’d hoped for.

Best Email Marketing Strategies and Tactics of 2009

Webbiquity

Forrester Wave Report Cites Email Marketing Service Provider Leaders by Demand Gen Report. Noting that “Forrester’s March 2009 US Interactive Marketing Forecast Online Survey found that 92% of respondents are currently using email marketing and spending is expected to balloon to $2 billion dollars by 2014,&# Forrester ranks the best providers based on their research; ExactTarget , Yesmail and Experian’s CheetahMail are among the top picks.

Best of 2009: SEO Tips, Part 1

Webbiquity

He also quotes a finding from Nate Elliot of Forrester that there are “an average of 4.7 Which factors are really most important in search engine rankings? How do search engines treat different forms of keywords? How can you get the most of out of Google’s free webmaster tools to improve rankings? What other tools are worth checking out for keywords, linking and website analysis?

Forrester: The Accelerating Death of the B2B Sales Rep

The ROI Guy

Now, two years on, the forecast from Forrester is even gloomier, with faster than anticipated disintermediation. Alinean Consultative selling Death of a B2B Sales Rep Diagnostic Assessment Forrester interactive content Pisello ROI Calculator Sales Enablement Value Marketing Value Selling

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Forrester Report: Customer Goodwill Is An Untapped Marketing Goldmine

Influitive b2b

Analysts at Forrester and Gartner have outlined how advocate marketing strategies can spark B2B growth by increasing leads, brand awareness, and customer retention. The post Forrester Report: Customer Goodwill Is An Untapped Marketing Goldmine appeared first on Influitive.

Forrester thinks Content Marketing Isn’t Working – They’re Half Right

The Point

Over at Forrester Research, Vice President Laura Ramos recently talked to Advertising Age (“ Marketers Still Struggling to Get Results from Content Marketing “) about what she perceives as a general lack of return from the investment so many companies are making in content marketing.

Forrester: Advocate Marketing Is Critical To B2B Success

Influitive b2b

That’s what Forrester Vice President and Principal Analyst Laura Ramos has found in a new report, Advocate Marketing Creates B2B Customer Relationships That Last A Lifetime. .

4 Key Marketing Technology Takeaways From A Forrester Wave

Modern Marketing

report entitled “The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014.”. Here are our 4 takeaways from the Forrester report around driving change and progress in technology adoption, as well as some added tips: 1.

Forrester Sounds the Digital Marketing Alarm

Vidyard

The years change but the marketing plans pretty much stay the same, according to recent research from Forrester. ” – Forrester Research. ” – Forrester Research. The post Forrester Sounds the Digital Marketing Alarm appeared first on Vidyard.

Forrester Finds the Future of Video May Not Be Television

Vidyard

Forrester Research has bad news for marketers. Well, thankfully Forrester has some answers on that as well. The post Forrester Finds the Future of Video May Not Be Television appeared first on Vidyard. Remember commercials?

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Forrester Research Names Oracle Marketing Cloud a Leader

Modern Marketing

That’s according to Forrester Research’s newest Enterprise Marketing Software Suite (EMSS) Wave, a market assessment that looks at vendors who compete in the “marketing cloud” landscape.

Death of a Salesman? Forrester says Yes.

The ROI Guy

At the Forrester’s Sales Enablement Forum last week, a study by Andy Hoar, Principal Analyst at Forrester was revealed showcasing this 22% expected decline over the next five years. A Forrester survey of 250 B2B Buyers reveals that it’s not just B2C purchases that have moved online.

Forrester Ranks the Martech that Makes the Biggest Impact

Vidyard

So we wanted to share this brand new Forrester report to help you make informed decisions about the future of martech – with advice from the experts! The post Forrester Ranks the Martech that Makes the Biggest Impact appeared first on Vidyard.

Act-On’s a Leader in the Forrester Wave™ and What That Means to You

Act-On

So, with that said, we were pretty excited to see Act-On Software named a Leader among lead-to-revenue management (L2RM) platform vendors in the Forrester Research, Inc., report: The Forrester Wave™: Lead-to-Revenue Management Platform Vendors, Q4 2016. “… What Act-On might miss in depth, it reaches in breadth,” writes author Lori Wizdo, Principal Analyst for Forrester Research in the report. The Forrester Wave™ research process is rigorous, objective, and transparent.

Forrester Research Predicts Account-Based Everything in 2017

Vidyard

According to Forrester Research, a revolution is coming for account-based marketing. Discover why Forrester is predicting skyrocketing usage of account-based marketing in 2017 in their new report Predictions 2017: ABM Boosts B2B Marketing’s Customer Obsession IQ !

Forrester Names Oracle Marketing Cloud’s BlueKai Data Management Platform a Leader in the.

Modern Marketing

The Oracle Data Management Platform is proud to be named a “Leader” in the recently released report: The Forrester Wave™: Data Management Platforms, Q2 2017. Click here to learn more and download The Forrester Wave™: Data Management Platforms, Q2 2017. [1]

Oracle Attains Highest Score for Current Offering in The Forrester Wave™: Lead-To-Revenue.

Modern Marketing

Forrester Research recently evaluated 11 lead-to-revenue management (L2RM) platform vendors including Act-On, Adobe, bpm’online, CallidusCloud, HubSpot, IBM, Marketo, Oracle, Right On Interactive, Salesforce, and Salesfusion against 36 criteria.

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Oracle’s Maxymiser Named a Leader in Forrester Wave for Online Testing

Modern Marketing

Today, it’s my pleasure to share that Oracle’s Maxymiser was cited by Forrester Research as a leader in The Forrester Wave™: Online Testing Platforms, Q3 2015. Click here to download a copy of the Forrester report at Maxymiser.com.

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Oracle’s Maxymiser Named a Leader in Forrester Wave for Online Testing

Modern Marketing

Today, it’s my pleasure to share that Oracle’s Maxymiser was cited by Forrester Research as a leader in The Forrester Wave™: Online Testing Platforms, Q3 2015. Click here to download a copy of the Forrester report at Maxymiser.com.

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High-Performing B2B Marketers Will Make These 4 Shifts in 2016, Predicts Forrester

Vidyard

And Forrester is taking notice, predicting massive shifts in marketing in the coming year. Forrester Predictions for 2016: B2B Marketing's New Mission. Check out the rest of Forrester’s predictions in their report, here. B2B buying has changed.

Video Marketing Success Starts with Distribution, says Forrester

Vidyard

Many marketers are underestimating the importance of distribution and treating it as an afterthought, according to a recent Forrester report. Different people are on different platforms for different reasons and Forrester argues that your content must align with this.

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No marketing tactic works well Forrester says, it’s all about strong content

Vidyard

Forrester has been following marketers to ask them how those efforts were going, and the answer is… not so well. The post No marketing tactic works well Forrester says, it’s all about strong content appeared first on Vidyard.