Earnest about B2B

This is the week that was in B2B: from surrogate meeting attendees to AI tools

Earnest about B2B

In a week where Netflix got a kicking for its dirty data centres , Forrester revealed who was most at blame for losing our data and Uber got sued by a philanderer , there was much to write home about in the world of B2B.

Vital statistics for every B2B marketer

Earnest about B2B

Source: Forrester Research, How to take B2B relationships from Indifferent to Engaged: Jan 2009. Use and abuse at your leisure… where possible we’ve tried to accurately cite the source and provide a link to the site where we came across the research. B2B companies are ahead of their B2C rivals when it comes to social media adoption. 81% of B2B companies maintain company-related accounts or profiles on social media sites versus 67% of B2C.

Trending Sources

This is the week that was in B2B: It’s back in business

Earnest about B2B

Like the fact video is 50 times more likely to get organic page ranks in Google than plain text results (source: Forrester). Summer is well underway. The British weather has returned to business-as-usual.

B2B Marketing in 2011: The year Augmented Reality gets its big break?

Earnest about B2B

As Forrester advised in a recent post on Mobile AR: “For now, it is primarily used by brands willing to launch innovative mobile services and in search of a “wow&# effect. However, Forrester believes this is much more than a gimmick. Almost a year has passed since our post : “Augmented Reality: The implications for B2B Marketing.” At the time the media were going doolally over AR as the next big thing. Gartner had cited AR as one of its top 10 disruptive technologies.

This is the week that was: Getting inside the minds of CMOs

Earnest about B2B

Social spending patterns of the week: According to Forrester three-quarters of interactive marketers in Europe use social media or plan to use it by the end of 2011. This blog from Forrester takes a look at the social spending patterns across Europe and how they are set to change in the future. As we brush off the dust from the winter coats and ponder the annual question of why there are Christmas adverts on the TV already, there is another week of news to digest.

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This is the week that was: When the web changed

Earnest about B2B

For the Forrester CEO this means the death of the web – with applications offering faster and more efficient usability than we are all used to at the moment.

The CEO-CMO Conundrum: How to make the leap from CMO to CEO

Earnest about B2B

As David Cooperstein , VP at Forrester Research asserts, “CMOs need to invest their time in understanding the other departments they interact with and act like a company wide leader. As the role of the CMO shifts, how can they make the leap upwards within their organisation?

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The CEO – CMO Conundrum: How to make the leap from CMO to CEO

Earnest about B2B

As David Cooperstein , VP at Forrester Research asserts, “CMOs need to invest their time in understanding the other departments they interact with and act like a company wide leader. It was way back in 1546 when English writer John Heywood conceived the oft-quoted proverb, ‘You cannot see the wood for the trees’. Back then he probably didn’t realise that his evergreen phrase would encapsulate so perfectly the difficult transition from CMO to CEO.

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This is the week that was: Behavioural copywriting, marketing innovation and projection mapping

Earnest about B2B

A fascinating study of 400 top marketers by Forrester revealed a worrying state of affairs for marketing departments at large. It’s been a good old week at Earnest – we have attended events, beavered away on pitches and celebrated our 4 th Birthday in style. All the while the twitter engine has been all steam ahead with an endless stream of marketing pick and mix. Here are a few of our favourites…this is the week that was. Science of the week.

The B2B skunkwork project : Why B2B marketing needs a touch of innovation

Earnest about B2B

A fascinating study of 400 top marketers by Forrester revealed a worrying state of affairs for marketing departments at large. Researching our appetite for stepping into the brave new world, the paper showed that only 11% of marketing departments today have budget set aside for innovation. More worryingly only 9% have an on-going budget dedicated to experimentation and development.

This is the week that was: When the web changed

Earnest about B2B

For the Forrester CEO this means the death of the web – with applications offering faster and more efficient usability than we are all used to at the moment.

Forrester: The Accelerating Death of the B2B Sales Rep

The ROI Guy

Now, two years on, the forecast from Forrester is even gloomier, with faster than anticipated disintermediation. Alinean Consultative selling Death of a B2B Sales Rep Diagnostic Assessment Forrester interactive content Pisello ROI Calculator Sales Enablement Value Marketing Value Selling

Forrester Report: Customer Goodwill Is An Untapped Marketing Goldmine

Influitive b2b

Analysts at Forrester and Gartner have outlined how advocate marketing strategies can spark B2B growth by increasing leads, brand awareness, and customer retention. The post Forrester Report: Customer Goodwill Is An Untapped Marketing Goldmine appeared first on Influitive.

Forrester thinks Content Marketing Isn’t Working – They’re Half Right

The Point

Over at Forrester Research, Vice President Laura Ramos recently talked to Advertising Age (“ Marketers Still Struggling to Get Results from Content Marketing “) about what she perceives as a general lack of return from the investment so many companies are making in content marketing.

Forrester: Advocate Marketing Is Critical To B2B Success

Influitive b2b

That’s what Forrester Vice President and Principal Analyst Laura Ramos has found in a new report, Advocate Marketing Creates B2B Customer Relationships That Last A Lifetime. .

4 Key Marketing Technology Takeaways From A Forrester Wave

Modern Marketing

report entitled “The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014.”. Here are our 4 takeaways from the Forrester report around driving change and progress in technology adoption, as well as some added tips: 1.

Forrester Sounds the Digital Marketing Alarm

Vidyard

The years change but the marketing plans pretty much stay the same, according to recent research from Forrester. ” – Forrester Research. ” – Forrester Research. The post Forrester Sounds the Digital Marketing Alarm appeared first on Vidyard.

Forrester Finds the Future of Video May Not Be Television

Vidyard

Forrester Research has bad news for marketers. Well, thankfully Forrester has some answers on that as well. The post Forrester Finds the Future of Video May Not Be Television appeared first on Vidyard. Remember commercials?

Forrester Research Names Oracle Marketing Cloud a Leader

Modern Marketing

That’s according to Forrester Research’s newest Enterprise Marketing Software Suite (EMSS) Wave, a market assessment that looks at vendors who compete in the “marketing cloud” landscape.

Death of a Salesman? Forrester says Yes.

The ROI Guy

At the Forrester’s Sales Enablement Forum last week, a study by Andy Hoar, Principal Analyst at Forrester was revealed showcasing this 22% expected decline over the next five years. A Forrester survey of 250 B2B Buyers reveals that it’s not just B2C purchases that have moved online.

Forrester Ranks the Martech that Makes the Biggest Impact

Vidyard

So we wanted to share this brand new Forrester report to help you make informed decisions about the future of martech – with advice from the experts! The post Forrester Ranks the Martech that Makes the Biggest Impact appeared first on Vidyard.

Act-On’s a Leader in the Forrester Wave™ and What That Means to You

Act-On

So, with that said, we were pretty excited to see Act-On Software named a Leader among lead-to-revenue management (L2RM) platform vendors in the Forrester Research, Inc., report: The Forrester Wave™: Lead-to-Revenue Management Platform Vendors, Q4 2016. “… What Act-On might miss in depth, it reaches in breadth,” writes author Lori Wizdo, Principal Analyst for Forrester Research in the report. The Forrester Wave™ research process is rigorous, objective, and transparent.

Forrester Research Predicts Account-Based Everything in 2017

Vidyard

According to Forrester Research, a revolution is coming for account-based marketing. Discover why Forrester is predicting skyrocketing usage of account-based marketing in 2017 in their new report Predictions 2017: ABM Boosts B2B Marketing’s Customer Obsession IQ !

Forrester Names Oracle Marketing Cloud’s BlueKai Data Management Platform a Leader in the.

Modern Marketing

The Oracle Data Management Platform is proud to be named a “Leader” in the recently released report: The Forrester Wave™: Data Management Platforms, Q2 2017. Click here to learn more and download The Forrester Wave™: Data Management Platforms, Q2 2017. [1]

Oracle Attains Highest Score for Current Offering in The Forrester Wave™: Lead-To-Revenue.

Modern Marketing

Forrester Research recently evaluated 11 lead-to-revenue management (L2RM) platform vendors including Act-On, Adobe, bpm’online, CallidusCloud, HubSpot, IBM, Marketo, Oracle, Right On Interactive, Salesforce, and Salesfusion against 36 criteria.

Oracle’s Maxymiser Named a Leader in Forrester Wave for Online Testing

Modern Marketing

Today, it’s my pleasure to share that Oracle’s Maxymiser was cited by Forrester Research as a leader in The Forrester Wave™: Online Testing Platforms, Q3 2015. Click here to download a copy of the Forrester report at Maxymiser.com.

Oracle’s Maxymiser Named a Leader in Forrester Wave for Online Testing

Modern Marketing

Today, it’s my pleasure to share that Oracle’s Maxymiser was cited by Forrester Research as a leader in The Forrester Wave™: Online Testing Platforms, Q3 2015. Click here to download a copy of the Forrester report at Maxymiser.com.

High-Performing B2B Marketers Will Make These 4 Shifts in 2016, Predicts Forrester

Vidyard

And Forrester is taking notice, predicting massive shifts in marketing in the coming year. Forrester Predictions for 2016: B2B Marketing's New Mission. Check out the rest of Forrester’s predictions in their report, here. B2B buying has changed.

Video Marketing Success Starts with Distribution, says Forrester

Vidyard

Many marketers are underestimating the importance of distribution and treating it as an afterthought, according to a recent Forrester report. Different people are on different platforms for different reasons and Forrester argues that your content must align with this.

New Forrester Research: B2B Should Use B2C Customer Loyalty Principles

Influitive b2b

And Forrester’s latest research report, B2B Loyalty, The B2C Way , outlines practical ways B2B marketers can apply B2C principles to deepen relationships and engagement. As Forrester analyst Emily Collins underscores, “B2B companies stand to benefit from three core tenets valued by B2C marketers, which have nothing to do with discounting, and everything to do with building a flexible, customer-obsessed loyalty strategy.”

No marketing tactic works well Forrester says, it’s all about strong content

Vidyard

Forrester has been following marketers to ask them how those efforts were going, and the answer is… not so well. The post No marketing tactic works well Forrester says, it’s all about strong content appeared first on Vidyard.

B2B Marketing & Sales Insights from Lori Wizdo of Forrester Research

ViewPoint

I had the great the opportunity to interview Lori Wizdo , B2B marketing analyst at Forrester Research. Forrester does a great deal of buyer journey research on sources of influence in a lot of other dimensions: First, buyers do like to talk to vendors early in the process. Lori is a senior analyst with extensive marketing, sales, and operation experience in the information systems and software industries.

Forrester Weighs in on the Top Video Platforms for Marketing and Sales

Vidyard

Even Forrester Research Analyst, Nick Barber, said so in his latest report, Online Video Platforms for Sales and Marketing : If you think “doing video” means having a YouTube channel, then you need to up your game. Believe it or not, posting videos on YouTube isn’t a video strategy.

Open Lounge: Forrester’s Mary Shea Talks ABM, Millennials, and the Changing B2B Buyer

Sales Intelligence View

Mary Shea, PhD, Principal Analyst at Forrester Research, shared her wealth and depth of B2B sales and marketing knowledge with Open Lounge today, explaining how organizations can cope while everything around them is changing. Events Thought Leadership 2016 df16 Dreamforce forrester forrester alignment forrester b2b forrester dreamforce forrester marketing forrester millennials forrester sales mary shea mary shea forrester mary shea research Open Lounge

Forrester Claims Marketing Content Not Relevant for Sales Teams, Customers

Vidyard

“If ‘mobile-first’ is the new rallying cry for digital design, then ‘sales-first’ should be the mantra by which marketing delivers and distributes content.” – Laura Ramos, Forrester Analyst.

Forrester Shows Marketing Needs to be More Helpful, Handy, and Human

Vidyard

And nobody understands this better than Forrester. In their latest report, Forrester breaks down why B2B brands need to move from channel-centric to customer-centric marketing, and focus on customer outcomes, not on feature stories.

New from Forrester: Building a Predictable Lead-To-Revenue System

Vidyard

Forrester Report: Understanding the Performance Levers in Your Lead-to-Revenue System. Forrester suggests that it is, in fact, feasible to accurately predict the outcome of your marketing efforts if you take an analytical approach to understanding the key performance drivers.

Leader of the Pack! Forrester Wave Results Revealed for Predictive Marketing

6sense

Forrester has just released The Forrester Wave TM : Predictive Marketing Analytics for B2B Marketers, Q2 2017. In the first report of its kind for the predictive marketing analytics space, Forrester named 6sense a leader among predictive analytics providers. In Forrester’s new report designed to help B2B marketers make the right decisions when choosing a partner to help them identify and reach ready-to-buy prospects, 6sense emerged as a leader of the pack.

The High ROI of Attribution: A Total Economic Impact™ Study by Forrester Consulting on Behalf of Bizible [Infographic]

bizible

The Total Economic Impact™ Study of Bizible is a commissioned study conducted by Forrester Consulting on behalf of Bizible in December 2016.

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3 Key Metrics that Will Have a Profound Impact - a Report from Forrester’s Sales Enablement Forum

The ROI Guy

T his week, leading sales enablement professionals met to share issues, best practices and success stories at the Forrester Sales Enablement Forum. The Bottom-Line Your customers continue to be impacted by what Forrester termed the “Do More With Less Economy”.