Email Tools and Forrester's Best & Worst of Email Marketing
Anything Goes Marketing
MARCH 11, 2007
then check out Email Labs Email Marketing Usability Rating Calculator as well as the Email Evaluation Scorecard from Forrester (page 4 - provided by Responsys). In the Forrester report: " The Best and Worst of Email Marketing of 2006 ", there are some useful tips for email marketers. In B2B, the average score for the Forrester Email Evaluation Scorecard was -0.8 (10 Tags: email marketing , accountability of marketers , Forrester , email ROI calculator.