How to measure ROI on creating and marketing content?
Ambal's Amusings
NOVEMBER 12, 2010
Forrester Blog for Interactive Marketing Professionals. Laura Patterson's book Marketing Metrics in Action. Hugh MacLeod's Ignore Everybody: and 39 Other Keys to Creativity. Recommended Resources from B2B Marketing Experts. Ardath Albee's blog Marketing Interactions. Rebel Brown's blog Phoenix Rising.
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