Ambal's Amusings

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How to measure ROI on creating and marketing content?

Ambal's Amusings

Forrester Blog for Interactive Marketing Professionals. Laura Patterson's book Marketing Metrics in Action. Hugh MacLeod's Ignore Everybody: and 39 Other Keys to Creativity. Recommended Resources from B2B Marketing Experts. Ardath Albee's blog Marketing Interactions. Rebel Brown's blog Phoenix Rising.

ROI 100
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ClickInsights: Biggest roadblock to converting marketing leads

Ambal's Amusings

Forrester Blog for Interactive Marketing Professionals. Kristina Halvorson's Content Strategy for the Web. Seamus Walsh's 'Assessment to measure how well your content is aligned to sales'. Recommended Resources from B2B Marketing Experts. Ardath Albee's blog Marketing Interactions. Rebel Brown's blog Phoenix Rising.

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Does your B2B Marketing have Consistent Messages?

Ambal's Amusings

Forrester Blog for Interactive Marketing Professionals. Laura Patterson's book Marketing Metrics in Action. Hugh MacLeod's Ignore Everybody: and 39 Other Keys to Creativity. Recommended Resources from B2B Marketing Experts. Ardath Albee's blog Marketing Interactions. Rebel Brown's blog Phoenix Rising.

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Does 'Being Findable' mean 'Being Everywhere'?

Ambal's Amusings

Forrester Blog for Interactive Marketing Professionals. The High-Tech Direct Marketing Handbook (Ebook). How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (White Paper). Recommended Resources from B2B Marketing Experts. Ardath Albee's blog Marketing Interactions. Rebel Brown's blog Phoenix Rising.

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How should B2B content differ for Business and Technical Decision Maker?

Ambal's Amusings

Forrester Blog for Interactive Marketing Professionals. In short, effective content for either technical or business buyers needs to address issues that keep them awake at night, in the language they use. Recommended Resources from B2B Marketing Experts. Ardath Albee's blog Marketing Interactions. Rebel Brown's blog Phoenix Rising.

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B2B Content Marketing - Less is the New More?

Ambal's Amusings

Forrester Blog for Interactive Marketing Professionals. Laura Patterson's book Marketing Metrics in Action. Hugh MacLeod's Ignore Everybody: and 39 Other Keys to Creativity. Recommended Resources from B2B Marketing Experts. Ardath Albee's blog Marketing Interactions. Rebel Brown's blog Phoenix Rising.

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The Content Marketing Question: To Gate or Not To Gate?

Ambal's Amusings

Forrester Blog for Interactive Marketing Professionals. But just keep in mind: step #1 is getting into the mindset that it is “OK” to give the content away for free. Recommended Resources from B2B Marketing Experts. Ardath Albee's blog Marketing Interactions. Rebel Brown's blog Phoenix Rising.