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    [Forrester] The Top 10 Stats from 2016 that Show the Importance of Email Marketing
    ” What’s more, as Hubspot pointed out , Forrester Research found that “companies that excel at lead nurturing generate 50 percent more sales ready leads at 33 percent lower cost.” When I think about digital storytelling, there are a few images that come to mind. I picture crisp, vivid photography that draws my eye to a publication. I picture articles so compelling I can practically hear the clear voice of the writer who composed it.
    [Forrester] Driving Conversions Throughout the Customer Lifecycle
    Forrester Research suggests that companies that excel at lead nurturing generate 50% more sales ready leads at 33% lower cost. Author: Stephen Frapart Conversions are part of everyday life. 45% of Stephen Curry’s 3-pointers are drained. Barack Obama won 62% of the electoral vote in last year’s election. Solar cells generally convert 15% of solar energy to electricity. A blackjack dealer will bust on 42% of the hands with a 6 showing. Why Conversions Are Important.
    [Forrester] TCO is So 1990: TCS is the new TCO
    Think back to the 90's: Bill Clinton and the Bull market, Flip phones and the Internet, Forrest Gump and Pulp Fiction, Boy Bands and Nirvana, Friends and Seinfeld. and if you were in IT, it was all about TCO – Total Cost of Ownership. TCO was first developed in 1987, to help compare the costs of different compute infrastructure. At the time, it was a battle between big iron vs. PCs and networked computing.
    [Forrester] Say Hello to Personalized Video!
    Well, for starters, thanks to research from the Forrester Marketing Group we know that including a video thumbnail in your emails can increase click-through rates by 200%-300%. Today’s marketers have demonstrated a deep understanding of what today’s consumers are looking for: in the age of the Internet, engaging digital content, mainly in the form of video, is in high demand.
    [Forrester] Marketing-Led Companies Outperform Their Peers – Part 4
    And even though we established that we’ve been living in the age of the customer for over six years, our research with Forrester surprised us by showing that less than half (43 percent) of respondents fit the build of “customer focused.”. Just to recap, the top takeaways from our Forrester research* are: Marketing-led companies are more likely to outperform others on key metrics. Forrester, “Marketing-Led Organizations Survive and Thrive in The Age of The Customer,” October 2015.
    [Forrester] How Marketing Can Earn the Trust of the C-Suite
    In a recent study entitled “Measuring and Communicating Marketing Performance” by ITSMA, VisionEdge Marketing and Forrester, it was found that the vast majority of marketers rely on activity based metrics – which fail to tie to business outcomes. Author: Jeff Ogden Everyone in marketing wants to become a trusted partner of the C-suite. But what’s the best way to do that? That’s what we’ll explore in this post – we want to help you gain greater respect and job security.
    [Forrester] 5 Marketing Takeaways From Dreamforce 2014
    We’re in the age of the customer – “Power to the Consumer” - George Colony from Forrester Research said in his session, “technology is moving the power from institutions to customers.” Downtown San Francisco was overtaken by the annual Dreamforce conference this week, as more than 140,000 attendees swarmed the event.
    [Forrester] The New Gmail Inbox Tabs: It’s Too Soon to Worry (But Do Watch)
    In a story, Forrester analyst Sucharita Mulpuru commented, “The segregation could actually be helpful because people can quickly scan in one place things that may/may not be relevant without having to hunt for personal emails in a sea of mixed clutter.”. Last May I wrote a blog post on the new tabbed Gmail inbox about how email recipients might use it.
    [Forrester] The Care and Feeding of Your Marketing Automation Engine
    Not long ago I found a piece of research from Forrester regarding marketing automation best practices and one nugget caught my attention. Consider the following: “Marketing leaders typically don’t appreciate that automation makes them a database marketing business, and database marketing requires a continuous effort to run campaigns and maintain an
  • ACT-ON  |  MONDAY, DECEMBER 7, 2015
    [Forrester] What the 2015 Holiday Shopping Season Can Teach Us about the New Buyer’s Journey
    This graphic from Forrester shows how the buyer now moves freely (and unpredictably) throughout the Buyer’s Journey. Image Source: Forrester). More Americans shopped online last Monday (November 30) than braved Black Friday in-store sales, and that can teach us a lot about how the Buyer’s Journey has evolved since “Cyber Monday” was inaugurated 10 years ago.
  • HUBSPOT  |  MONDAY, JANUARY 26, 2015
    [Forrester] 5 Attributes of an Effective Lead Management Process
    Companies that excel at lead nurturing generate 50% more sales ready leads at a 33% lower cost ( source: Forrester Research ). Inbound marketing is a powerful strategy. When we implement it for a company here at Imagine Business Development, we will typically see a 2 to 7 times increase in lead generation in the first year and a 5 to 10 times increase in future years. A 2013 study identified generating high quality leads as the number one challenge for B2B marketers.
    [Forrester] Marketing Illuminators Discuss The Future of Marketing
    Laura Ramos, VP and Principal Analyst, Forrester. Lori Wizdo , Principal Analyst, Forrester. by Dayna Rothman This year at Summit we had the privilege to speak with some of the brightest minds in marketing for a great discussion about the future of marketing. Leading the discussion were Marketo’s CEO Phil Fernandez and CMO Sanjay Dholakia. The thought leaders included: Chris Heuer , Internet Marketing Expert. Scott Brinker , Co-Founder and CTO, Ion Interactive.
  • ACT-ON  |  MONDAY, JULY 11, 2016
    [Forrester] Advanced Retargeting: Nurturing Your Audience Across Digital Channels
    Companies that excel at this, West said, generate 50 percent more sales ready leads at 33 percent lower cost , according to Forrester Research. The SaaS marketing world is humming in 2016 to the tune of offering your business something – anything – related to account-based marketing (ABM). It’s the summer hit equivalent of Justin Timberlake’s “ Can’t Stop the Feeling.”.
    [Forrester] How to Promote Your Content Using Paid, Earned & Owned Media
    In Ryan Skinner''s Forrester report, “ Put Distribution at the Heart of Content Marketing ,” he talks about traditional online ad networks and the quickly growing ecosystem of paid content distribution channels. This post originally appeared on the Insiders section of Inbound Hub. To read more content like this, subscribe to Insiders. Some people think content promotion isn’t complicated.
  • FATHOM  |  MONDAY, MAY 2, 2016
    [Forrester] Video is Killing the Written Content Star
    According to Forrester Research ‘s Dr. James McQuivey, “a minute of video is worth 1.8 According to Cisco , global consumer internet video traffic will be 80% of all consumer Internet traffic in 2019. This number is substantially higher than the 64% of internet video traffic in 2014. In other words, the growth of video has been substantial and will continue to be substantial. As such, 2016 has been dubbed ‘The Year of Video’. This title is far from original, though.
  • SNAPAPP  |  THURSDAY, JUNE 18, 2015
    [Forrester] Why You Should Care About Interactive Video for B2B
    That’s one reason interactive videos are found to have closer to a 90% completion rate , according to a Forrester report. Interactive video is a term many B2B marketers are hearing for the first time.
    [Forrester] How To Plan Your B2B Lead Generation Content Over Three Martinis
    Forrester illustrated the chaos of the buyer’s journey in this image. Are you overwhelmed and confused about creating the ideal content for increasing traffic, leads and sales? It's nothing a stiff drink can't cure. Many Great Ideas Started Over Drinks In A Bar The. United States Marine Corps , Southwest Airlines and. Shark Week , to name just a few. So when it comes to growing your business, there’s no reason a similar approach can’t help you.
    [Forrester] #Pubcon 2012: Tips, Tools & Trends
    Duane Forrester does a tremendous job of connecting with the search community, talking about the company, what they are doing and how they are improving. Last week I was fortunate enough to spend the week in Las Vegas for Pubcon 2012. Pubcon is by far the biggest search and social media conference around and features some of the brightest minds in the industry. With over 50 sessions a day along with non-stop networking events, Pubcon can be pretty overwhelming.
    [Forrester] Lead Nurturing Makes It Happen
    Forrester Research). A long time ago, in a galaxy far away, I was a salesperson. To be specific, I sold health and wellness training materials (videos, posters, booklets) to enterprise organizations that used them to educate employees, with the goal of lowering health care costs and raising productivity and satisfaction levels. When I began, my tools were a telephone, a stack of 3×5 cards, and a pencil.
  • 6SENSE  |  MONDAY, MARCH 14, 2016
    [Forrester] 5 Reasons You Can’t Miss This Year’s B2B ESP Summit
    You’ll hear from organizations like Cisco, Forrester and Brocade. This year 6sense is going back to the iconic San Francisco Four Seasons Hotel to host our annual predictive intelligence summit, B2B ESP , but that doesn’t mean we’ll be covering old ground. This year’s event will be focused on helping B2B marketing and sales professionals capture demand, build pipeline and grow their business. Here are 5 reasons you won’t want to miss this year’s B2B ESP Summit. Learn from Experience.
    [Forrester] Hindsight 20/20 Series: 1. Your choice of social platform does matter
    Forrester, Gartner, McKinsey, Deloitte, IDC and many other organizations provide plenty of research papers covering the areas of Social Collaboration, Social Business and Enterprise Social Networking. Choices (Photo credit: emilio labrador). A question I hear often after any presentation about the implementation of a social networking platform at the workplace is: what advice can you give to companies starting their journey now, or willing to reboot their strategy?
    [Forrester] Brand Loyalty isn’t Dead – Don’t “Buy” the Hype
    As we already know, consumers trust Don Draper about as far as they can throw him – recent stats from Forrester indicate that only 10% of adult US internet users trust online advertisements, and 95% of millennials told Social Chorus that they consider their friends to be the most trusted source of information about products.
    [Forrester] Tom Pisello: The ROI Guy: Diametrically Opposed Forces: Selling.
    Frugalnomics in Full Effect: Forrester and Gartner. Forrester: Understand and Drive Outcomes for Sales. Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.
    [Forrester] 180 days, 4320 hours, and Countless Campaigns
    one_half] [one_half_last valign="middle"] [frame style="none"] [/frame] [/one_half_last] [divider style="simple"] Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. [one_half valign="middle"] Partner Portal. Why Partner With SalesFUSION. [/one_half]
    [Forrester] Chapter Twelve: Keeping Up Momentum
    one_half] [one_half_last valign="middle"] [frame style="none"] [/frame] [/one_half_last] [divider style="simple"] Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. [one_half valign="middle"] Partner Portal. Why Partner With SalesFUSION. [/one_half]
    [Forrester] What You Need to Know This Morning: June 5, 2013
    On Forrester''s CMO Blog , VP and Principal Analyst James McQuivey argues that these disruptors are “coming under fire because they’re using cheap technology and existing resources to make their customers'' lives dramatically better, one positive experience at a time. Happy Wednesday, marketers. Thanks to your overwhelmingly positive response yesterday , we''re going to keep this post theme going.
    [Forrester] Brian Walker of Hybris: If you don’t know your clients’ online buyer behavior, you will soon lose out
    In this interview with Brian Walker, former Vice President with research giant Forrester, now Senior Vice President of Strategy at commerce software vendor Hybris , we discuss the changing face of B2B buyer behavior and what B2B companies need to do to stay ahead. We’ve said it before: B2B buyer behavior is changing and it’s high time that B2B suppliers follow suit.
    [Forrester] 3 Steps Towards Becoming a Data-Driven B2B Marketer [Ebook]
    The often quoted statistic from Forrester Research’s 2015 report, “Don’t Let Muddled Messaging Compromise Customer Experience,” that as much as 90% of a buyer’s journey is self-directed is unequivocally true. Author: Tanya Chu What does it mean to be a data-driven marketer? How do you even get started? Everyone talks about the importance of tracking data and making decisions based on it, but no one tells you how to do it and what a data-driven marketing organization looks like.
    [Forrester] The Content-Ready Buyer Persona
    What’s more, 75% of buyers believe vendors give them too much material to sort through, 62% of which is considered useless (Forrester). Recently, Cintell was a proud sponsor of a Marketo webinar with Ardath Albee on the topic of content marketing and buyer personas. You can watch the recording here if you missed it. In the event, she revealed that content output in the past 5 years has increased by 78%, but content engagement has decreased by 60% (according to TrackMaven).
    [Forrester] 3 Essentials of Learning for B2B Marketers — Explore, Discover, Experience
    In a recent survey of 500 B2B and B2C decision makers in the US and UK, Forrester found that only 11% qualified as “modern marketers”. There are many qualifying criteria depending on how you define “modern”, but in essence, modern marketers are those that use multi-channel marketing, gather and analyze real-time customer data, create customer personas based on this intelligence, monitor and measure results, and so on.
    [Forrester] 3 Marketing Fundamentals for Busy B2B Marketers
    Lori Wizdo at Forrester has a helpful process for defining the buyer’s journey and laying it out in a readable map. School’s been back in session for a few weeks now – in some cases a month or more. Do you remember being in school and – by this point – already feeling behind? The fall seems to slip away before it’s barely begun, and suddenly it’s time for Halloween and midterms and Thanksgiving and finals and then… it’s over. Winter.
    [Forrester] Content Retargeting: A Marketer's Guide to Getting Started
    Our issues were not really all that unique -- data from Forrester shows that 96% of website visitors just don’t convert to a lead or sale. Retargeting is a paid search marketing strategy whereby website visitors are identified and remarketed to using search or social media ads. In other words, retargeting is a way to reach specific audiences who''ve already shown interest in your business.
    [Forrester] Customer Lifecycle Metrics, Part 4: Convert, and Create a Customer
    In a 2013 survey, Forrester Research asked B2B marketing execs about the quality of collaboration between sales and marketing, and 57% reported weak or mixed collaboration with sales when “defining lead qualification criteria” and “administering leads and lead pipelines.”
  • 6SENSE  |  THURSDAY, JULY 21, 2016
    [Forrester] The Day of the Fish: B2B ESP 2016 Recap
    Continuing the trend, Forrester principal analyst Laura Ramos discussed the six ways predictive gives sales and marketing teams an unfair advantage and displayed a photo of a goldfish jumping from one bowl to another. Check out some of the top quotes coming out of last week’s event below: “Marketing needs to better understand sales’ priorities.” – Laura Ramos, Forrester Vice President, Principal Analyst.
    [Forrester] Successful Sales and Marketing Alignment, Part 1: Get Started
    According to a study from Forrester, only 8% of companies say they have tight alignment between sales and marketing. This post is part of a series to help B2B organizations improve sales and marketing cooperation. In part one, you’ll get the basics of beginning the process along with the information and agreements you’ll need to put in place in order to ensure success. Sales and marketing alignment is key to business success. You know it, and the research proves it.
    [Forrester] Data is In the Driver's Seat for Effective Cross Channel Marketing [eBook]
    Well consider the fact that in a study done by Forrester, when marketers were asked about their biggest challenge with their cross-channel marketing programs, the #1 answer was: Understanding customer interactions across channels. Yesterday we launched the newest addition to our Modern Marketing Essentials series - the Modern Marketing Essentials Guide to Cross-Channel Marketing.
    [Forrester] Consolidating point solutions with a hub in your marketing stack?
    In the Forrester Research brief Buy Social Point Solutions, Not Social Suites , analyst Nate Elliot begins by definitively stating: “More than two-thirds of avid social marketers believe it’s more effective for them to buy all their social tools from a single vendor than to buy social point solutions from several different vendors — but they couldn’t be more wrong.”. The following is a guest opinion piece by Josh Dreller , VP of product marketing at 4C.
    [Forrester] B2B Marketing in 2011: The year Augmented Reality gets its big break?
    As Forrester advised in a recent post on Mobile AR: “For now, it is primarily used by brands willing to launch innovative mobile services and in search of a “wow&# effect. However, Forrester believes this is much more than a gimmick. Almost a year has passed since our post : “Augmented Reality: The implications for B2B Marketing.” At the time the media were going doolally over AR as the next big thing. Gartner had cited AR as one of its top 10 disruptive technologies.
    [Forrester] Google Penalties – All You Need to Know
    Duane Forrester of Bing says they really don’t penalize sites unless they’re doing some “really bad stuff, like hacking, malware and things like that.” Penalties from search engines, mainly Google, have become more and more common in the past few years. Some penalties have resulted in crippling the organic traffic of some big name sites and tons of little guys, too.
    [Forrester] Marketing’s Leadership Role in Driving Revenue
    Think about these stats from the Business Marketing Association and Forrester research: 21% of marketers say the skills for which they were hired are now obsolete. Marketing executives must walk a fine line between building pipeline, meeting revenue expectations, managing customer experience, delivering new prospects and building and maintaining a productive team with the proper skill set. What does it take to make it all happen?
  • HUBSPOT  |  FRIDAY, JULY 24, 2015
    [Forrester] 12 About Us Page Examples That Are Probably Better Than Yours
    million words, according to Forrester Research's Dr. James McQuivey. When you’re building a website, it’s tempting to get distracted by all the bells and whistles of the design process and forget all about creating compelling content. But having awesome content on your website is crucial to making inbound marketing work for your business. So how do you balance your remarkable content creation with your web design needs? Why, with your 'About Us' page, of course!
    [Forrester] 8 Takeaways From MediaPost’s Social Media Insider Summit
    Read this “ How to Build and Interactive Brand Ecosystem ” blog post from Nate Elliott of Forrester Research, Inc. by Erick Mott | Tweet this When social business doors swing open, expectations go up. . During the Social Media Insider Summit 2014 held at the South Seas Island Resort, I was reminded of a simple idea: Come rain or shine, resort staff and facilities must deliver meaningful customer experiences in an environment of change and high expectations.
    [Forrester] Your Content Marketing Program Isn’t Perfect and Never Will Be
    In the September 2015 Forrester Research report, “ How to Re-Energize Your Branded Content ” (subscription required for access), analyst Ryan Skinner writes that “marketers’ best and only real route to nailing customers’ expectations is to embrace an iterative process of test and learn,” and that “Marketers must accept that part of the price of engaging with these customers is a continuous process of reinvention.
    [Forrester] 11 tips and tools to jump-start your SEO
    54% of people come to a website from a search engine (source: Forrester ). Photo credit: Sean MacEntee. Search Engine Optimization (SEO) is the process of maximizing the number of visitors to a particular website by ensuring the site appears high on the list of results returned by a search engine for particular keywords. If you do business on the internet, a top rank on search engines (Google, Yahoo and Bing) is a primary requirement.
    [Forrester] The Customer Experience Map
    Analyst Laura Ramos listed content as one of the four core imperatives in the Forrester report, “ Make Your B2B Marketing Thrive in the Age of the Customer.”. Disjointed customer experiences are limiting the growth of B2B companies. Across the B2B landscape we see content being produced in an uncoordinated way, managed by different, siloed teams.
    [Forrester] Are CMOs Poised To Take Over Technology Purchasing?
    A Forrester Research Study says that marketing executives who make technology decisions without the CIO are taking a gamble. Editor's Note: Today's post comes courtesy of Daniel Newman , President of Broadsuite , a company dedicated to helping companies be found, seen, and heard online by tying together paid, owner, and earned media to drive meaningful business outcomes.
    [Forrester] The Top 3 Priorities for 2010 Marketing Budgets
    Social Media – according to a study early this year by Forrester Research, 91% of technology b2b decision makers use social media in some form (blogs, video, customer reviews, social networking sites, Twitter, etc.).
    [Forrester] B2B Marketing: Significant Shift Towards Online Solutions
    A recent report from Forrester blared what initially sounded like a fatal finding for B2B operations. The big takeaway from the report was the prediction that one million B2B salespeople will lose their jobs by the year 2020. On the surface, that certainly seems like terrible, depressing news. Granted, it isn’t great news for those who are currently in traditional B2B sales roles.
    [Forrester] How To Get Super Smart On Keyword Research In One Hour
    The changing role of SEO and keyword research is best summarized by Duane Forrester : "SEO is a marketing function, but it needs to be baked into a product, not slapped on like icing after the cake is baked.". Artillery B2B Marketing Blog > The Forward Observer Are you mystified by what goes in to keyword research? Don''t be. Spend one hour with this guide and be on your way to becoming an SEO superhero.
  • VIDYARD  |  MONDAY, OCTOBER 24, 2016
    [Forrester] Get These B2B Video Secrets – Before They Self-Destruct!
    But according to Forrester Research, adding a video to an email marketing campaign lifts click-through rates 200-300%. Just before the first big tech bubble burst in the early 2000s, my co-founder, Bill Wittenberg of Humongous Media, started a different business, one that had an unintended side-effect: whenever he described his new enterprise, it made everybody laugh. To be fair, sometimes they’d frown. Or shake their head. Or kick him out of their office.
  • THE ROI GUY  |  THURSDAY, JUNE 11, 2015
    [Forrester] What do Myth Busters, B2B Sales Reps and Real Estate Agents Have in Common?
    Analysts Marisa Kopek and Jennifer Ross retold the “tall tales” of Gartner, Forrester and CEB, about the Death of a Salesman. Shy the pyrotechnics and crazy stunts, but still to the delight of the 2,000+ on hand, SiriusDecisions played the role of “Myth Busters” at their latest Summit in Nashville. The myths? That B2B buyers were thought to be anywhere from 57% to 85% complete in their decision making process before contacting sales.
    [Forrester] Small Marketing Budget? Use In-House Experts to Get Huge Results
    According to Forrester Research , 51% of B2B marketers expect to increase their budgets this year, and they’ll average an increase of 6%. Many marketing teams struggle to make the most of limited resources. Whether you’re just starting out with a one-person business or you’re running a mid-size company that’s trying to break into the big time, it seems like there’s never enough time and money to achieve your marketing goals.
    [Forrester] Separating marketing technology fact from fiction at #MarTech in 2 weeks
    We’re now only two weeks away from the MarTech conference in San Francisco, May 9-11 — the world’s largest independent marketing technology conference designed for senior-level marketers and technologists. We stress the the word independent because unlike most of the big marketing events these days that are run by Adobe, HubSpot, IBM, Marketo, Oracle, Salesforce, or alliances of smaller vendors, MarTech is produced by a professional conference company with no conflict of interest.
    [Forrester] Five Areas Where B2B Marketers Can Leverage Big Data
    Forrester’s “ Forrsights Strategy Spotlight: Business Intelligence And Big Data ” study notes that “High-growth firms are more interested in what’s possible tomorrow than what’s painful today.” Big data is now the “New New Thing” in marketing and companies big and small are scrambling on what to make out of this emerging hot subject.
  • FATHOM  |  MONDAY, APRIL 11, 2016
    [Forrester] Abandoning the Marketing Campaign: How to Think Long Term
    Recent Forrester research found that only 27% of consumers reporting having ‘good’ or ‘excellent’ experiences with brands in 2015, but 75% of brands thought their consumers had ‘good’ or ‘excellent’ experiences with them. The marketing campaign has been dying a slow death for awhile now. A reliable and some might say necessary mindset in its heyday, the marketing campaign is now nothing more than a remnant of outdated thinking.
  • ACT-ON  |  MONDAY, AUGUST 22, 2016
    [Forrester] Social Media Audiences Are Great, But Email Audiences Are Better
    The exact stats vary widely, but here’s what Forrester reported early last year. Which would you rather have: 3,000 email newsletter subscribers or 30,000 social media followers? Choose carefully … it’s a trick question. It’s a trick question because I bet you know the answer. You opted for the subscribers because you’ve been around the block. You know that while social media represents a vast potential audience, the engagement rates are awful.
  • FATHOM  |  TUESDAY, JULY 12, 2016
    [Forrester] Lead Change and Transform Communications with Nurture Marketing
    Forrester Research ). The times, they are a changin’. The prerequisites for a company to be successful have intensified. And the prerequisites for a marketing team to be successful are no different. The past few weeks I have been writing about how to identify your unfair advantage and how to utilize your unfair advantage to punch above your weight. Both of these topics, I believe, are essential for staying ahead in this tough environment.
    [Forrester] Recovery Makes Selling IT Much Easier into 2012? Fahgettaboudit!
    Forrester, originally estimating worldwide IT budget increases north of 7% at the start of the year, have now revised their predictions downward, as have many other analysts. They said 2011 was going to be the year for IT execs to refocus on revenue growth versus cost savings, loosen budgets for backlogged / new projects, and return to innovation and growth. But that was then, and this is now.
    [Forrester] The Impact of Mobile Technology in B2B Companies
    According to Forrester Research mobile marketing spending will quadruple in five years, rising from $26 million in 2009 to $106 million in 2014. “Simplicity is actually quite complicated” Today, Apple introduced its newest operating system, iOS7, with a cryptic tag line “Simplicity is actually quite complicated.” ” And, in the short time the announcement has been live, critics and champions of Apple alike are on board with opinions.
  • THE ROI GUY  |  TUESDAY, AUGUST 13, 2013
    [Forrester] Gartner says Buyers Have Changed. IT Sales and Marketing Strategies Are Lagging
    This at a time when Forrester reports the spoils going to those who can engage earlier, with 76% of all deals going to those that can help the buyer establish the need and define the buying agenda, while only 24% of deals went to those winning the “bake-off”. According to Charles Darwin, “It is not the strongest of the species that survives, nor the most intelligent, but the one most responsive to change.”
    [Forrester] 9 Essential Tips for Researching Your Next Content Campaign
    Forrester. Coming up with a steady stream of ideas is par for the course for content and demand gen marketers. Not every idea is necessarily perfectly aligned , or can be followed up on, however, what makes a strong piece of content stand out from the others is almost always the research behind it. Smart marketers gotta do research. And there are a lot of different methods and starting points to conduct the research.
    [Forrester] Live From Marketing Nation Summit: Day 2 Keynote – Step Up, Shape Up, and Fight On
    In fact, Forrester predicts that by 2020, most boards will want to see a trust metric. Author: Elaine Ip Day 2 of Marketing Nation Summit has been a whirlwind of amazing sessions and fantastic keynotes…the momentum is going strong. The highlight of the day was the inspiring keynotes from our very own CMO, Sanjay Dholakia, and an inspiring line-up of innovative marketers. This afternoon’s keynote brought great insights, celebrations, and inspiration.
    [Forrester] Vital statistics for every B2B marketer
    Source: Forrester Research, How to take B2B relationships from Indifferent to Engaged: Jan 2009. Use and abuse at your leisure… where possible we’ve tried to accurately cite the source and provide a link to the site where we came across the research. B2B companies are ahead of their B2C rivals when it comes to social media adoption. 81% of B2B companies maintain company-related accounts or profiles on social media sites versus 67% of B2C.
  • WRITTENT  |  TUESDAY, JULY 5, 2016
    [Forrester] 25 Experts Share Top 3 Content Marketing Trends for 2017
    For example, when a company licenses a Forrester report (or an Aberdeen report <wink>) for a demand generation campaign, there are only two things that matter: the title and the fact that it comes from Forrester. Content marketers who keep track of the current trends will have an advantage when it comes to planning for the future. Isn’t it great when you know which way content marketing is heading in the next few years and which areas to focus your efforts on?
    [Forrester] Buying Online Display; Click-through Rate & Conversion Considerations
    A similar report from Forrester also shows how display spending continues to grow significantly. Have you clicked on a banner ad recently? Has the message engaged you? The online display industry has gone through significant changes over the years.
  • THE ROI GUY  |  FRIDAY, APRIL 5, 2013
    [Forrester] How can you Be Provocative without being Arrogant?
    At this year’s Forrester Sales Enablement Forum, it was reported that vendors who engage earlier, helping the Prospect identify issues they might not have known they had or prioritizing issues that should have garnered more attention, were awarded 76% of the deals. One of the challenges you face as a B2B solution provider is that more and more deals are stalled, with almost 60% of prospects choosing to “Do Nothing” versus saying “Yes”, this according to Sales Benchmark Index.
    [Forrester] The Ultimate List of 2012 Email Marketing Stats
    Source: Forrester Research, “Email Marketing Forecast 2012 – 2017? Contrary to rumor, email is not dead. Nor is it dying in the wake of social media's rise in popularity. According to our 20 Marketing Trends & Predictions for 2013 , email will live on longer than you might think. Because email is alive and kicking, email marketing is still an incredibly important channel for most businesses. But while email is here to stay, it is also rapidly evolving.
    [Forrester] Scaling Social Intelligence Across the Enterprise
    I had a great session yesterday with Zach Hofer-Shall at the Forrester Marketing Forum in San Francisco, substituting for Converseon CEO Rob Key. Image via CrunchBase. I ran into numerous companies at this conference who are at various stages of social media adoption, but most have moved beyond the experimentation stage to a place where they are asking bigger questions about social media. They want to know how to use it for more than one use case.
    [Forrester] How to Write Your First Blog Post
    A few weeks later during a conversation with Peter O’Neill, a top analyst at Forrester, he also confirmed that a lot of people and even companies are afraid of creating content. Author: Megan Ziman Trust me, writing your first blog post can be scary. Day one at Marketo, I was informed that one of my projects as a Social Media & PR intern would be writing for the blog. I’ll admit, I was scared. Just thinking about it sent a wave of nervousness through my body.
  • ACT-ON  |  THURSDAY, MAY 5, 2016
    [Forrester] Team Trifecta: Why Align Customer Success with Sales & Marketing?
    According to Forrester, acquiring a new customer costs a business six times more than satisfying and retaining a current customer. As the Forrester data shows, these existing relationships with current customers yield more predictable and more reliable revenue than just acquiring new customers. Much talk is made about the importance and need for sales and marketing alignment, and rightly so; alignment is a key strategy for company growth.
  • THE ROI GUY  |  MONDAY, OCTOBER 31, 2011
    [Forrester] Are you CIO Worthy?
    From Forrester, as reported in their Sales Enablement Forum earlier this year, buyers can easily categorize salesperson agendas, with: · 27% only wanting to tell the buyer about their products / solutions (transactional focused) at over 27% of the time; · 41% listening for a keyword or two so they can give a prepared pitch (buzz word solution focused). Gartner says CIOs are spending too much time with vendors - laying down gauntlet to vendor sales to add more value, or get lost.
    [Forrester] Book Your Plane Ticket Now: Must-Attend International Marketing Events of 2014
    Forrester’s Forum for Marketing Leaders EMEA (May 13) – London, UK. Author: Aine Dundas Last month, we published a list of 2014′s Must-Attend Marketing Events in the United States. Now, in response to overwhelming demand, we’ve prepared a list of international marketing events. Regardless of where you live (or do business), these events are worth traveling for. Marketing advances quickly.
    [Forrester] 5 Key Marketing Measures That Don't Include Revenue
    The situation – and barely concealed frustration – is captured perfectly in the headline from a recent Forrester Consulting study sponsored by Silverpop : “Response Metrics Are Used To Evaluate Success, Leaving Customer Or Business Impact Metrics Largely Ignored”. Ask most marketers how they measure performance, and they’ll tell you they look at results: incremental revenue or return on investment if they’re available, or response rates if they're not.
    [Forrester] PowerViews with Jonathan Farrington: Stay Focused
    The next PowerViews will be with Jeff Ernst of Forrester Research. I’m really pleased to introduce you to PowerViews, a new series of Q&A video interviews that are all about providing solutions to the marketing and sales challenges we face today. It’s an honor for me to have as my very first guest Jonathan Farrington who is the CEO of Top Sales Associates and the Managing Director of Jonathan Farrington & Associates.
    [Forrester] How important is contextual content in the B2B sales process?
    You have to build what Forrester calls a contextual marketing engine. As technology and connectivity advances, marketers have had to move away from mass media targeting campaigns towards producing more real-time, contextual content that creates one-to-one interaction with potential buyers.
  • VIDYARD  |  THURSDAY, JULY 28, 2016
    [Forrester] 4 Research-Backed Ways to Infuse Online Video in Your Marketing
    And most marketers aren’t doing this, according to Forrester’s latest research report, “ Take This Four-Step Approach to Branded Video ”. “We’ve But, according to Forrester, they’re wrong. Discover the 4 myths of online video in Forrester’s report here. These four myths have led to bad habits in content marketing, according to Forrester. And that’s why Forrester elected to research this topic and provide tangible recommendations.
    [Forrester] 5 Ways to Use AI Technology in Marketing In 2017
    In a survey conducted by Forrester Consulting and commissioned by Everstring, 41 percent of B2B marketers using predictive technology reported growth above the industry average compared to 14 percent of traditional B2B marketers. Artificial technology is not a new concept, but its use in marketing and other industries has expanded greatly due to increased sophistication. Algorithms can sift through more data in a second than humans can do in a month.
  • HUBSPOT  |  THURSDAY, MAY 29, 2014
    [Forrester] The 10-Minute Marketing MBA
    Check out this SlideShare presentation featuring marketing org structures from Mindjet, Zendesk, HubSpot, Forrester, GitHub, Atlassian, and Rue La La: The CMO''s Guide to Marketing Org Structure From HubSpot. Have ten minutes? Want to learn business school basics? Keep reading -- this post is for you. A few months ago, HubSpot CMO Mike Volpe started a mini-MBA program for HubSpot employees.
    [Forrester] CEB Sales and Marketing Summit: Throw Away What You Know
    We all know the statistic from Forrester that says that buyers do most of their research before they reach out to sales – but have we taken in what that means? I recently returned from the CEB Sales and Marketing Summit in Las Vegas and let me tell you: I was blown away. We’re Doing It Wrong. Companies are doing sales and marketing wrong. We are selling and marketing the wrong way because we aren’t taking the time to truly understand our customers.
  • THE ROI GUY  |  TUESDAY, JUNE 24, 2014
    [Forrester] Qvidian & Alinean Announce Strategic Partnership to Deliver Comprehensive Sales Execution Solutions
    Unfortunately, only 1 in 10 sales reps have made the transition from pitching products to engaging prospects with value according to Forrester Research, and 60 percent of buyers disengage with sales because reps do not communicate compelling value according to Qvidian’s recent Sales Execution Trends report.
  • ANNUITAS  |  THURSDAY, MAY 5, 2016
    [Forrester] 3 Common Mistakes in Demand Generation
    Engaged to Opportunity rate, which is higher than the mean cited by both Forrester and Sirius Decisions. “Hold the vision; trust the process.”. — Author unknown. Marketers are often eager to get started on the road to Demand Process Transformation℠. We tell them it won’t be easy and that only by way of a structured process will we get to the finish line and accomplish the established goals.
    [Forrester] A New Framework for Sales Enablement
    No: In a 2010 blog post, Forrester’s Scott Santucci described the struggle an executive roundtable composed of VP-level sales and marketing executives representing 16 blue-chip companies had to define the term, way back in 2008. Is “sales enablement” just another buzzword? Yes, and no. Yes : A quick Google search returns just over a million hits, and many are insipid. (“ Is ‘sales enablement’ the new black? ” I’m paraphrasing, but you know what I mean.).
    [Forrester] 18 Productivity-Boosting Bots for Marketers
    Forrester reports that AI will eliminate 16% of U.S. If it's not clear by now, allow us to be the first ones to tell you: Artificial Intelligence [AI] is here to stay. There have been some mixed responses to this phenomenon. jobs by 2025 , which understandably freaks some people out. But that same report also says it will provide some job creation, so the news isn't all bad.
  • ACT-ON  |  THURSDAY, JANUARY 19, 2017
    [Forrester] Your Role on the Customer Journey
    Forrester Research describes customer journey this way: “The customer journey spans a variety of touch points by which the customer moves from awareness to engagement and purchase. Do you get lost? I do. I’m infamous for my 180-degree wrong sense of direction. Come to an intersection and I will invariably go left when I should go right, north when I should go south, and so on. It’s because I rely on instinct.
    [Forrester] Experian Marketing Services cited as a Strong Performer in cross-channel campaign management and enterprise marketing software suites evaluations
    Opentopic blog >> Experian Marketing Services cited as a Strong Performer in cross-channel campaign management and enterprise …PR Newswire (press release)NEW YORK, June 15, 2016 /PRNewswire/ — Experian Marketing Services, a recognized leader in data-driven marketing, today announced it was named a Strong Performer in the Forrester Research, Inc., May 2016 reports, The Forrester WaveTM: …and more » Step up.
    [Forrester] A/B Testing: Optimize Your Emails and Landing Pages and Improve Conversions
    According to Forrester, B2B buyers may be as much as 90% of the way through their journey before they reach out for a sales person. One of the tough things about being a marketer these days is the fact that what worked in the past doesn’t always work anymore. Our B2B customers and prospects changing the way they search, consider, and buy. They’re also spending much more time doing their own research.
    [Forrester] Do best practices really exist in the realm of Social Business?
    “Ultimately, adoption is the leading indicator of social business success” (Forrester, “Mapping the value of social business and collaboration,” 2013). Seal of Good Practice as it appeared in 1958 (Photo credit: Wikipedia). A quick Google search for “social media best practices” reveals 102 million results. If you narrow that down to “social business best practices,” you’ll end up with still impressive 82 million results and change.
  • SNAPAPP  |  WEDNESDAY, MAY 4, 2016
    [Forrester] 15 Facts to Know About Bottom of the Funnel Marketing
    Forrester. The sales funnel , as a whole, is a beautiful thing – but the bottom of the funnel is where things really get interesting. As a lead moves closer and closer to becoming a customer, marketers need to know how to increase the likelihood that the conversion actually happens. That means putting the bottom of the funnel under a microscope to not only understand some of the common pitfalls, but to also know what the appropriate steps are that they need to take next.
  • HUBSPOT  |  SUNDAY, AUGUST 5, 2012
    [Forrester] Who Exactly Uses Twitter and Other Marketing Stories of the Week
    From Forrester. Continuing with the infographic trend, Kate Leggett posted an excellent illustration and explanation of a collaborative content hub on the Forrester blog this week. It's a scorcher out there -- well, it is here in Boston, anyway. Why not cool down by staying the heck inside and persuing some of the marketing stories from this week you might have missed? We have something to strike everyone's fancy, from Twitter data to SEO to insights from CMOs.
  • HUBSPOT  |  MONDAY, AUGUST 27, 2012
    [Forrester] 33 Stats That Paint a Picture of the Future of Marketing
    Source: Forrester ) Tweet This Stat! The future of our beloved marketing industry is changing fast -- the good news is, we don't even need a crystal ball to see where it's headed! HubSpot CMO Mike Volpe, when sharing his story on how he came to be HubSpot's fifth employee, says the problem he faced as a marketer was finding an integrated marketing software solution that allowed him to see how his various marketing efforts impacted his website and revenue.
    [Forrester] How Helping Others Helps You …Get More Links
    I’ve been on the receiving end of this skepticism myself and one can’t really be surprised when industry leaders / search engine spokes people like Matt Cutts and Duane Forrester call out abused SEO tactics and misguided outreach. Last week Casie wrote a column for Search Engine Land on tactics we used for acquiring “good links” in the recent past.
    [Forrester] 7 Rules to Live By for Creating Legendary Webinars
    According to Forrester Research, videos are 53 times more likely than traditional web pages to receive a first-page ranking.*. Author: Tania O''Connor Webinars, done well, can be an integral part of your event marketing mix. They are a chance to get to know your market, leverage the expertise that resides in your organization, and establish thought leadership. Better still, if you engage your listeners effectively enough, webinars can result in immediate opportunities for sales.
    [Forrester] The Role of Emotions in B2B Marketing: Telling a Story, Making a Sale
    Watermark Consulting studies the cumulative total stock returns for two model portfolios (comprised of the Top 10 [“Leaders”] and Bottom 10 [“Laggards”] publicly traded companies in Forrester Research’s annual Customer Experience Index ranking. It seems dead-simple common sense that B2C buyers are emotionally driven to purchase the products they do (does this Apple Watch make me look cool? after all, it’s all very personal.
    [Forrester] Business to Individual (B2i): The New Imperative for B2B E-commerce Marketing?
    Consider that the reliance on channels is actually increasing, not decreasing, especially as it relates to the mid-market: Vendors expect channels to continue to be important – 50% of technology sales revenue is driven by resellers (according to a Forrester survey). In the same survey, Forrester expects the percentage of revenue to increase by 4–6%. B2B buying behavior, specifically research and evaluation, is shifting more towards online mechanisms.
    [Forrester] The Simple, 3-Step Process to Generating Leads and Revenue through Social Media Channels
    According to Forrester Research , 100% of B2B decision makers use social media for work. Social media is a huge opportunity for businesses to spread their message to a large number of people in a relatively short amount of time. However, businesses now pay for exposure through sponsored posts and ads that don’t always produce the results they hope for. Facebook click rates are unimpressive, LinkedIn sponsored posts are quite expensive, and tweets get lost in the mix.
    [Forrester] Funnelnomics: Four Steps to Accelerating Your Marketing and Sales Funnel – Step 2: Filling Your Funnel with Qualified Buyers
    The top 6 pain points of B2B Marketers surveyed by Forrester Research were: Reaching decision-makers. This is the second in a series of blog posts to present a proven method for improving your Funnelnomics by accelerating the conversion of qualified buyers into profitable customer relationships. It provides a framework for integrating your marketing lead generation programs with sales execution processes to drive growth and profitability.
    [Forrester] The ROI of Influencer Marketing
    A Forrester Research report that 85% of B2B decision-makers rely on trusted online communities when researching business technologies. What does it mean to be an influencer marketing company ? And, furthermore, can the value and impact of influencers be measured? It’s a topic many businesses grapple with as they work to keep up with – and strategically harness – the power and possibility of digital technology.
    [Forrester] How to Leverage LinkedIn for Lead Generation and Recruitment
    LinkedIn remains the great stalwart of professional networks, regularly attracting some 81% of today’s B2B marketers (“How B2B Marketers Use Social Now ,” Zachary Reiss-Davis , Forrester Research ). Though it might lack the flair its younger siblings on social possess (Facebook, Twitter, et al.),
    [Forrester] 40 Ways to Get Banned From the Top 5 Social Networks
    As Forrest Gump said, "That's all I have to say about that.". It may feel like a fustercluck, but there are actually some rules and regulations that go along with participating in social media. Not the kind that ban people from uploading pictures of their meals (PB&J no crust today guys! omgsohungry), but the ones that help alleviate things like spamming, bad content, and a poor community experience. You know, the things that help make social media a nice place to be.
    [Forrester] 12 Social Media Tools for B2B Pre-Event Marketing
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