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  • HUBSPOT  |  FRIDAY, NOVEMBER 16, 2012
    [Forrester] Understanding the New Roles in Marketing
    In 2011, Forrester released a report called " The Rise of the Chief Customer Officer." "Ch-ch-ch-ch-changes." Could David Bowie's 70s hit be a marketer's theme song, or what? On a related -- but arguably more serious -- note, according to the 2012 CMO Survey by the American Marketing Association and Duke University, Marketing appears to be one of the early rebounders in the initial economic recovery. In terms of both department size and budget, Marketing is on the rise.
  • VIDYARD  |  TUESDAY, NOVEMBER 1, 2016
    [Forrester] How the Top Online Video Platforms Are Taking Businesses Beyond YouTube
    A new research report from Forrester Research analyzed the state of the market for Online Video Platforms (OVPs) for Sales and Marketing, offering new insights into how business requirements are changing and what the new breed of OVPs are offering to help businesses be wildly successful with video. In 2005, Chad Hurley, Steve Chen and Jawed Karim opened the doors to YouTube inviting content creators around the world to share their videos with a global audience.
  • CHIEFMARTECH  |  FRIDAY, APRIL 7, 2017
    [Forrester] 5 data assumptions that marketers should avoid
    A 2016 Forrester study found that marketers are struggling to be responsive in real-time interactions with customers, as they focus on traditional performance measurements such as customer retention and acquisition. The following is a guest post by David Dunne , CEO of Velocidi. Marketers using data to inform strategy is not a novel concept.
  • B2B MARKETING TRACTION  |  THURSDAY, MARCH 8, 2012
    [Forrester] Do Your Website Visitors Feel Like They’re on Another Planet?
    ” In the article Caldicott writes about a Forrester Group study that says brands today must be likeable through as many as 13 touch points. Do visitors on your site feel like they’ve landed on another planet? Or, do they feel like they do when they walk into your lobby, where your logo is prominently displayed along with articles about your company, awards you’ve received, and a display of products?
  • TONY ZAMBITO  |  WEDNESDAY, JANUARY 5, 2011
    [Forrester] The Importance of Buyer Personas to Lead-to-Revenue Management
    When looking at lead-to revenue management models, as recently put forth by Marketo and Forrester , they offer promising perspectives on shifting the focus from the quantity of leads to actual revenue generation.    This lead-to-revenue management (L2RM as coined by Forrester) model in many ways heightens the importance of buyer personas in developing end-to-end revenue management strategies and processes.  Image by nicolasnova via Flickr.
  • PAUL GILLIN  |  WEDNESDAY, JANUARY 25, 2012
    [Forrester] Five Facebook Tips for Small Businesses
    Forrester Research has estimated fewer than 15% of people who click a Like button ever visit the page again. Most small businesses are terrible at marketing in general and online marketing in particular. That’s understandable: The founders are usually more passionate about what they do than about promoting themselves. But with Facebook becoming the place you just have to be for businesses of all sizes, a little marketing know-how comes in handy.
  • HUBSPOT  |  MONDAY, JULY 21, 2014
    [Forrester] 10 Things Every Email Marketer Can Relate To
    billion email accounts, and last year, Forrester claims that over 838 billion marketing messages were sent via email. Sometimes, it can be rough to be an email marketer. Designing email templates, segmenting lists, drafting copy, planning your campaigns -- a lot goes into executing a successful email marketing program. And if you''re a fellow email marketer, I''m sure you know all too well what I mean.
  • THE ROI GUY  |  WEDNESDAY, APRIL 18, 2012
    [Forrester] Case Study: Concur Travel Management and Expense System Interactive White Paper
    Leveraging a Total Economic Impact (TEI) study and white paper by Forrester, Alinean created an interactive white paper for Concur, so that prospects not only received the TEI study results showing average opportunities and savings, but a customized analysis of their own unique business case for Concur. Concur needed a way to communicate the current cost of travel and expense management to prospects, and the potential savings and ROI of automation.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, FEBRUARY 25, 2014
    [Forrester] 3 Strategies You Need for Social Selling: The Non-Creepy Solution to Your Tedious Investigative Past
    Afterall, 82% of consumers trust a company more if they are involved with social media (source: Forbes ) and 70% of B2B decision makers use social media to help make their decisions (source: Forrester ). Customer research used to be a time-consuming task for salespeople. If you spend your time stalking instead of talking, you’re behind the times (and you’re probably falling behind on your sales quotas too).
  • HUBSPOT  |  THURSDAY, JULY 28, 2016
    [Forrester] 9 Companies Using Live Website Chat in a Creative Way
    Forrester data shows that 55% of US online adults are likely to abandon their online purchase if they can’t find a quick answer to their question. Live chat technology has been around for a while. And while customers increasingly demand immediate attention, businesses have been relatively slow to adopt a live chat strategy - particularly in the SMB space, where deals are still built on relationships.
  • WEBBIQUITY  |  WEDNESDAY, MARCH 19, 2014
    [Forrester] Eight Experts Explain (Almost) Everything You Need to Know about Google Authorship and Author Rank
    Reporting that “A Forrester Research study revealed that 70% of consumers trust brand recommendations from friends, only 10% trust advertising,” Ray Hiltz notes that still, “the majority of companies remain in their Mad Men rut and give no serious attention to building relationships with their market.”
  • THE ROI GUY  |  TUESDAY, JULY 9, 2013
    [Forrester] How Can You Shine as Gartner Lowers IT Spending Forecasts for 2013?
    According to Forrester, prospects indicate that less than 12% of sales engagements are focused on customer value. Trillion in 2013 IDC 2012 Buyer Experience Study (a survey of 204 IT buying organizations) Forrester Sales Enablement Conference 2013 SiriusDecisions SiriusIndex, results from 2011 – 2013 Sales Benchmark Index 2012-2013 reports on sales pipelines and win-loss-stall analysis. Sometimes you don’t want to be right, and this is one of those times.
  • ACT-ON  |  TUESDAY, APRIL 12, 2016
    [Forrester] Agencies Under Pressure to be More Digital
    A 2015 Forrester survey found that “37 percent of firms place ownership of digital strategy at the ‘C’ level, with a further 44 percent looking to a senior vice president (SVP), executive vice president (EVP), or similar role to direct digital plans.”. The economy continues to dig its way of the recession, and businesses that hunkered down for years are beginning to market themselves again.
  • SALESFUSION  |  TUESDAY, DECEMBER 10, 2013
    [Forrester] User Experience
    one_half] [one_half_last valign="middle"] [frame style="none"] [/frame] [/one_half_last] [divider style="simple"] Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. [one_half valign="middle"] Partner Portal. Why Partner With SalesFUSION. [/one_half]
  • ACT-ON  |  FRIDAY, SEPTEMBER 16, 2016
    [Forrester] 7 Ways to Create More Interesting Content for Your Blog
    During this post, they highlight 12 B2B brands including players such as Intel, Cisco, and Forrester that are rocking the Twitter space. Creating engaging, interesting content is a top priority for marketers, yet only 30 percent say they are effective at it. And one of the most reader-friendly, popular types of content is blog posts. Coming up with topics that engage, excite and entice readers to come back for more is difficult — but the payoffs are worth it.
  • B2B MARKETING INSIDER  |  FRIDAY, AUGUST 21, 2015
    [Forrester] Why CMOs Need To Embrace Goal-Directed Customer Engagement
    The statistics on surveys from Forrester, McKinsey , IBM , Sirius Decisions, and others have all been surprisingly constant. One of the recurring themes over the past three years is the yin and yang of attempts to engage customers and buyers through digital and content marketing. Reflecting the fact of sixty-five to seventy percent of content goes unread or is found irrelevant.
  • CONTENT STANDARD  |  TUESDAY, MAY 5, 2015
    [Forrester] Pump Up Your Video Marketing ROI
    As covered by Convince & Convert , a Forrester report determined that the shotgunning approach to video delivery offered by these types of platforms fails to deliver video content dynamically through the buyer’s journey. Earlier this year, the world celebrated the 10 year anniversary of the first video ever uploaded to YouTube. Since that time, we’ve learned about the power of “going viral” and that cat videos are, indeed, the best things ever.
  • MODERN MARKETING  |  MONDAY, OCTOBER 24, 2011
    [Forrester] What Was Your Favorite Part of Eloqua Experience?
    Jeff Ernst, of Forrester Research, explains why in this article, “ 5 Reasons You Need Thought Leadership Marketing. by Jesse Noyes | Tweet this What was your favorite part of Eloqua Experience 2011? Was it the deep-dive education and best practices? The inspiring keynotes? The Markie Awards celebration? The networking and fun parties? Whatever it was, we have plenty of ways to re-live the memories, again and again.
  • ACT-ON  |  FRIDAY, MARCH 18, 2016
    [Forrester] Top Instagram Influencers
    Forrester found that engagement rates on Instagram are almost 58 times higher than engagement on Facebook and 120 times higher than Twitter’s. 10 People Who Built (or Strengthened) Their Personal Brand Using the Small Screen. Social media influencers hold a great deal of power. These people aren’t just racking up the followers; they’re building a brand and expanding their global reach.
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 16, 2016
    [Forrester] Guide Your Buyers Through the Customer Journey with Social Media
    With a s much as 90% of a buyer’s journey being self-directed, according to Forrester Research’s 2015 report, “Don’t Let Muddled Messaging Compromise Customer Experience,” it’s clear that the modern customer journey now begins with self-education. Author: Lisa Marcyes The customer journey has changed.
  • WEBBIQUITY  |  TUESDAY, MAY 23, 2017
    [Forrester] Nine Winning Digital Marketing Strategies From The B2B World
    According to recent research from Forrester, digital marketing spend in the US will reach $120 billion by 2021. Guest post by Cheryl Joy. Spread over paid search, video marketing, social media and other online channels , digital is expected to account for more than 46% of all advertising in the next five years. But what does this mean for brands, especially B2B vendors, that have traditionally relied on more conservative means of attracting their audiences?
  • MARKETING ACTION  |  WEDNESDAY, NOVEMBER 19, 2014
    [Forrester] Email Metrics that Matter: Key Data for the Holiday Season
    Some years ago Forrester Research published a study about why people unsubscribe; not much has changed: 71% of unsubscribes say they leave a list due to email frequency. As an email marketer in this day and age, you constantly face a barrage of data, metrics, and numbers for analyzing just how well your email campaigns are going.
  • KEO MARKETING  |  THURSDAY, MARCH 30, 2017
    [Forrester] What is the Number One Strategy for Effective B2B Lead Generation?
    Source: Forrester Research). The answer to this question is “that depends on who you ask”. Research can be biased. When we examine the results from companies that make their living selling Inbound Marketing services , then the answer is that inbound marketing generates the most leads. When we study the results from businesses that create email marketing programs, the answer is that email marketing draws the most leads.
  • B2B MARKETING INSIDER  |  TUESDAY, FEBRUARY 1, 2011
    [Forrester] 7 Steps To Sales And Marketing Alignment
    Recently, BtoB Magazine provided a snapshot of a Forrester report that stated that only 8% of companies surveyed feel a tight alignment between marketing and sales. Ask any practitioner in B2B Marketing what their greatest challenge is and chances are they will say &# how to align sales and marketing.&# Why is this so difficult? I mean we are all after the same goals for our companies: revenue, profit, happy customers. And we all want to keep our job, get a raise or make a bonus.
  • RADIUS  |  WEDNESDAY, JULY 12, 2017
    [Forrester] Driving Strategy, Implementation and Execution for Einstein ABM
    Source – Q&A: 10 ABM FAQs — And Five More That B2B Marketers Should Ask More Often, March 2017, Forrester. Q&A: 10 ABM FAQs – And Five More That B2B Marketers Should Ask More Often, March 2017, Forrester. According to Forrester, ABM is still a greenfield market as 64% of B2B marketers have yet to initiate account-based activities. Account-based marketing (ABM) is a popular and much-hyped movement in today’s B2B marketing strategy space.
  • B2B MARKETING INSIDER  |  WEDNESDAY, AUGUST 5, 2015
    [Forrester] 7 Must-Read Tips To Simplify Content Marketing Planning
    Forrest Gump tells us “Stupid is as stupid does.” Well, if that is the case then we should stop being stupid with our content marketing planning. Rather, the new quote should be “Simple is as simple does.”. Simplification is the new innovator. Simplification is the new disruptor. Simplification is the key to a deeper customer connection. Too many brands have an enthusiastic, scattershot and complex approach to their digital and content go-to-market strategy.
  • VIDYARD  |  TUESDAY, APRIL 4, 2017
    [Forrester] Last Chance to Register for Fast Forward on April 11
    His talk The State of Sales in 2017: What Hundreds of Sales & Marketing Experts Told Us gathers information from Forrester, Salesforce, and Sales for Life’s own analysis to share top trends that are defining the next era of sales. Fast Forward is less than a week away, and we’re more excited than ever about what our speakers are planning to talk about.
  • MARKETING ACTION  |  TUESDAY, SEPTEMBER 17, 2013
    [Forrester] What to Do With Mid-Funnel Prospects?
    According to a recent report from Forrester Research, companies that excel at lead nurturing generate 50% more sales-ready leads, at 33% lower cost per lead. Okay, your demand generation campaign delivered a lead, and the demographic data checks out: Good industry? Check. Right title? Check. Big budget? Check again. Now what? If you pass it to sales and it doesn’t close, it’s a “bad” lead. But 80% of “bad leads” go on to buy (from somebody) within 24 months.
  • MODERN MARKETING  |  WEDNESDAY, DECEMBER 10, 2014
    [Forrester] The 411 On Facebook Q&As For Marketers
    As Julie Ask of Forrester Research states, “this isn’t a question of either-or—this is a question for brands looking for more of their consumers in more places.” Editor's Note: Today's post comes courtesy of Andrew McCauley AKA the "Social Media Bloke, the Co-Founder of the Digital Media Agency AutoPilot Your Business, and Publisher of Online FootPrint Magazine. He teaches online marketing to business owners around the world.
  • KOMARKETING ASSOCIATES  |  MONDAY, OCTOBER 22, 2012
    [Forrester] #Pubcon 2012: Tips, Tools & Trends
    Duane Forrester does a tremendous job of connecting with the search community, talking about the company, what they are doing and how they are improving. Last week I was fortunate enough to spend the week in Las Vegas for Pubcon 2012. Pubcon is by far the biggest search and social media conference around and features some of the brightest minds in the industry. With over 50 sessions a day along with non-stop networking events, Pubcon can be pretty overwhelming.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JUNE 6, 2017
    [Forrester] How Executive Branding Can Help Your B2B Marketing Efforts
    George Colony, the CEO at Forrester Research, does a good job of intermingling Branson and Stewart’s approaches to blogging. His blog on Forrester’s site, The Counterintuitive CEO , shares monthly posts about business, leadership, news, and his opinions on specific topics. Executive branding essentially means focusing on the same branding techniques you’d use for entire companies and narrowing it down to the single individual; the executive leader.
  • CONTENT STANDARD  |  FRIDAY, AUGUST 26, 2016
    [Forrester] The Top 10 Stats from 2016 that Show the Importance of Email Marketing
    ” What’s more, as Hubspot pointed out , Forrester Research found that “companies that excel at lead nurturing generate 50 percent more sales ready leads at 33 percent lower cost.” When I think about digital storytelling, there are a few images that come to mind. I picture crisp, vivid photography that draws my eye to a publication. I picture articles so compelling I can practically hear the clear voice of the writer who composed it.
  • THE ROI GUY  |  WEDNESDAY, AUGUST 26, 2015
    [Forrester] TCO is So 1990: TCS is the new TCO
    Think back to the 90's: Bill Clinton and the Bull market, Flip phones and the Internet, Forrest Gump and Pulp Fiction, Boy Bands and Nirvana, Friends and Seinfeld. and if you were in IT, it was all about TCO – Total Cost of Ownership. TCO was first developed in 1987, to help compare the costs of different compute infrastructure. At the time, it was a battle between big iron vs. PCs and networked computing.
  • OPENTOPIC  |  FRIDAY, JUNE 17, 2016
    [Forrester] Experian Marketing Services cited as a Strong Performer in cross-channel campaign management and enterprise marketing software suites evaluations
    Opentopic blog >> finance.yahoo.com NEW YORK, June 15, 2016 /PRNewswire/ — Experian Marketing Services, a recognized leader in data-driven marketing, today announced it was named a Strong Performer in the Forrester Research, Inc., May 2016 reports, The Forrester WaveTM: Cross-Channel Campaign Management, Q2 2016 and The Forrester WaveTM: Enterprise Marketing Software Suites, Q2 2016.
  • ACT-ON  |  MONDAY, DECEMBER 7, 2015
    [Forrester] What the 2015 Holiday Shopping Season Can Teach Us about the New Buyer’s Journey
    This graphic from Forrester shows how the buyer now moves freely (and unpredictably) throughout the Buyer’s Journey. Image Source: Forrester). More Americans shopped online last Monday (November 30) than braved Black Friday in-store sales, and that can teach us a lot about how the Buyer’s Journey has evolved since “Cyber Monday” was inaugurated 10 years ago.
  • MARKETING ACTION  |  THURSDAY, AUGUST 1, 2013
    [Forrester] The New Gmail Inbox Tabs: It’s Too Soon to Worry (But Do Watch)
    In a TIME.com story, Forrester analyst Sucharita Mulpuru commented, “The segregation could actually be helpful because people can quickly scan in one place things that may/may not be relevant without having to hunt for personal emails in a sea of mixed clutter.”. Last May I wrote a blog post on the new tabbed Gmail inbox about how email recipients might use it.
  • OPENTOPIC  |  SUNDAY, JUNE 19, 2016
    [Forrester] Experian Marketing Services cited as a Strong Performer in cross-channel campaign management and enterprise marketing software suites evaluations
    Opentopic blog >> opentopic.com NEW YORK, June 15, 2016 /PRNewswire/ — Experian Marketing Services, a recognized leader in data-driven marketing, today announced it was named a Strong Performer in the Forrester Research, Inc., May 2016 reports, The Forrester WaveTM: Cross-Channel Campaign Management, Q2 2016 and The Forrester WaveTM: Enterprise Marketing Software Suites, Q2 2016.
  • OPENTOPIC  |  SATURDAY, JUNE 18, 2016
    [Forrester] Experian Marketing Services cited as a Strong Performer in cross-channel campaign management and enterprise marketing software suites evaluations
    Opentopic blog >> opentopic.com NEW YORK, June 15, 2016 /PRNewswire/ — Experian Marketing Services, a recognized leader in data-driven marketing, today announced it was named a Strong Performer in the Forrester Research, Inc., May 2016 reports, The Forrester WaveTM: Cross-Channel Campaign Management, Q2 2016 and The Forrester WaveTM: Enterprise Marketing Software Suites, Q2 2016.
  • OPENTOPIC  |  FRIDAY, JUNE 17, 2016
    [Forrester] Experian Marketing Services cited as a Strong Performer in cross-channel campaign management and enterprise marketing software suites evaluations
    Opentopic blog >> opentopic.com NEW YORK, June 15, 2016 /PRNewswire/ — Experian Marketing Services, a recognized leader in data-driven marketing, today announced it was named a Strong Performer in the Forrester Research, Inc., May 2016 reports, The Forrester WaveTM: Cross-Channel Campaign Management, Q2 2016 and The Forrester WaveTM: Enterprise Marketing Software Suites, Q2 2016.
  • REACHFORCE  |  THURSDAY, APRIL 26, 2012
    [Forrester] The Care and Feeding of Your Marketing Automation Engine
    Not long ago I found a piece of research from Forrester regarding marketing automation best practices and one nugget caught my attention. Consider the following: “Marketing leaders typically don’t appreciate that automation makes them a database marketing business, and database marketing requires a continuous effort to run campaigns and maintain an
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 4, 2015
    [Forrester] The Yelpification of B2B Enterprise Tech: Why All Reviews Are Good Reviews
    In fact, peer experience and product ratings are the most valuable sources of non-vendor content for technology buyers, according to a Forrester survey. Author: Russell Rothstein When I’m looking to make an important purchase, the first thing I do is check out product reviews on the internet. Whether it’s Yelp for restaurants, TripAdvisor for hotels, or Amazon for knick-knacks, reading product reviews help me make better buying decisions.
  • MODERN MARKETING  |  FRIDAY, OCTOBER 17, 2014
    [Forrester] 5 Marketing Takeaways From Dreamforce 2014
    We’re in the age of the customer – “Power to the Consumer” - George Colony from Forrester Research said in his session, “technology is moving the power from institutions to customers.” Downtown San Francisco was overtaken by the annual Dreamforce conference this week, as more than 140,000 attendees swarmed the event.
  • HUBSPOT  |  MONDAY, JANUARY 26, 2015
    [Forrester] 5 Attributes of an Effective Lead Management Process
    Companies that excel at lead nurturing generate 50% more sales ready leads at a 33% lower cost ( source: Forrester Research ). Inbound marketing is a powerful strategy. When we implement it for a company here at Imagine Business Development, we will typically see a 2 to 7 times increase in lead generation in the first year and a 5 to 10 times increase in future years. A 2013 study identified generating high quality leads as the number one challenge for B2B marketers.
  • VIDYARD  |  WEDNESDAY, OCTOBER 7, 2015
    [Forrester] Say Hello to Personalized Video!
    Well, for starters, thanks to research from the Forrester Marketing Group we know that including a video thumbnail in your emails can increase click-through rates by 200%-300%. Today’s marketers have demonstrated a deep understanding of what today’s consumers are looking for: in the age of the Internet, engaging digital content, mainly in the form of video, is in high demand.
  • KAPOST  |  FRIDAY, JUNE 24, 2016
    [Forrester] Why Video Should Play a Vital Role in Your Content Marketing Strategy
    Forrester estimates that a 60-second video has the same value as 1.8 If long-form articles are the elder statesmen of content marketing, consider videos to be the up-and-coming whiz kids. Over the past few years—thanks to the rise of the smartphone and increasingly faster internet connections—a handful of smart, forward-thinking companies have embraced this engaging genre of content to leverage its potential. Now it’s time for more companies to follow suit.
  • SNAPAPP  |  THURSDAY, JUNE 18, 2015
    [Forrester] Why You Should Care About Interactive Video for B2B
    That’s one reason interactive videos are found to have closer to a 90% completion rate , according to a Forrester report. Interactive video is a term many B2B marketers are hearing for the first time.
  • HUBSPOT  |  WEDNESDAY, AUGUST 13, 2014
    [Forrester] How to Promote Your Content Using Paid, Earned & Owned Media
    In Ryan Skinner''s Forrester report, “ Put Distribution at the Heart of Content Marketing ,” he talks about traditional online ad networks and the quickly growing ecosystem of paid content distribution channels. This post originally appeared on the Insiders section of Inbound Hub. To read more content like this, subscribe to Insiders. Some people think content promotion isn’t complicated.
  • MARKETING ACTION  |  FRIDAY, MAY 3, 2013
    [Forrester] Lead Nurturing Makes It Happen
    Forrester Research). A long time ago, in a galaxy far away, I was a salesperson. To be specific, I sold health and wellness training materials (videos, posters, booklets) to enterprise organizations that used them to educate employees, with the goal of lowering health care costs and raising productivity and satisfaction levels. When I began, my tools were a telephone, a stack of 3×5 cards, and a pencil.
  • BULLDOG SOLUTIONS  |  THURSDAY, APRIL 21, 2016
    [Forrester] Marketing-Led Companies Outperform Their Peers – Part 4
    And even though we established that we’ve been living in the age of the customer for over six years, our research with Forrester surprised us by showing that less than half (43 percent) of respondents fit the build of “customer focused.”. Just to recap, the top takeaways from our Forrester research* are: Marketing-led companies are more likely to outperform others on key metrics. Forrester, “Marketing-Led Organizations Survive and Thrive in The Age of The Customer,” October 2015.
  • THE FORWARD OBSERVER  |  FRIDAY, AUGUST 14, 2015
    [Forrester] How To Plan Your B2B Lead Generation Content Over Three Martinis
    Forrester illustrated the chaos of the buyer’s journey in this image. Are you overwhelmed and confused about creating the ideal content for increasing traffic, leads and sales? It's nothing a stiff drink can't cure. Many Great Ideas Started Over Drinks In A Bar The. United States Marine Corps , Southwest Airlines and. Shark Week , to name just a few. So when it comes to growing your business, there’s no reason a similar approach can’t help you.
  • KEO MARKETING  |  THURSDAY, JUNE 16, 2016
    [Forrester] Customer-Connected Branding in 2016
    According to Forrester Research, the customer experience will be among the top 10 critical success factors determining who will win and who will fail in 2016. In 2016 brands will be striving to connect more deeply with customers. The age of the well-informed customer is upon us, with their greater access to information and constant connection to their friends and industry experts.
  • MODERN B2B MARKETING  |  SATURDAY, JUNE 29, 2013
    [Forrester] How Marketing Can Earn the Trust of the C-Suite
    In a recent study entitled “Measuring and Communicating Marketing Performance” by ITSMA, VisionEdge Marketing and Forrester, it was found that the vast majority of marketers rely on activity based metrics – which fail to tie to business outcomes. Author: Jeff Ogden Everyone in marketing wants to become a trusted partner of the C-suite. But what’s the best way to do that? That’s what we’ll explore in this post – we want to help you gain greater respect and job security.
  • 6SENSE  |  MONDAY, MARCH 14, 2016
    [Forrester] 5 Reasons You Can’t Miss This Year’s B2B ESP Summit
    You’ll hear from organizations like Cisco, Forrester and Brocade. This year 6sense is going back to the iconic San Francisco Four Seasons Hotel to host our annual predictive intelligence summit, B2B ESP , but that doesn’t mean we’ll be covering old ground. This year’s event will be focused on helping B2B marketing and sales professionals capture demand, build pipeline and grow their business. Here are 5 reasons you won’t want to miss this year’s B2B ESP Summit. Learn from Experience.
  • THE ROI GUY  |  TUESDAY, JANUARY 25, 2011
    [Forrester] Tom Pisello: The ROI Guy: Diametrically Opposed Forces: Selling.
    Frugalnomics in Full Effect: Forrester and Gartner. Forrester: Understand and Drive Outcomes for Sales. Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.
  • MODERN B2B MARKETING  |  MONDAY, JUNE 17, 2013
    [Forrester] Driving Conversions Throughout the Customer Lifecycle
    Forrester Research suggests that companies that excel at lead nurturing generate 50% more sales ready leads at 33% lower cost. Author: Stephen Frapart Conversions are part of everyday life. 45% of Stephen Curry’s 3-pointers are drained. Barack Obama won 62% of the electoral vote in last year’s election. Solar cells generally convert 15% of solar energy to electricity. A blackjack dealer will bust on 42% of the hands with a 6 showing. Why Conversions Are Important.
  • SALESFUSION  |  TUESDAY, NOVEMBER 19, 2013
    [Forrester] 180 days, 4320 hours, and Countless Campaigns
    one_half] [one_half_last valign="middle"] [frame style="none"] [/frame] [/one_half_last] [divider style="simple"] Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. [one_half valign="middle"] Partner Portal. Why Partner With SalesFUSION. [/one_half]
  • SALESFUSION  |  THURSDAY, NOVEMBER 21, 2013
    [Forrester] Chapter Twelve: Keeping Up Momentum
    one_half] [one_half_last valign="middle"] [frame style="none"] [/frame] [/one_half_last] [divider style="simple"] Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. [one_half valign="middle"] Partner Portal. Why Partner With SalesFUSION. [/one_half]
  • INTEGRATED B2B  |  TUESDAY, NOVEMBER 27, 2012
    [Forrester] Brian Walker of Hybris: If you don’t know your clients’ online buyer behavior, you will soon lose out
    In this interview with Brian Walker, former Vice President with research giant Forrester, now Senior Vice President of Strategy at commerce software vendor Hybris , we discuss the changing face of B2B buyer behavior and what B2B companies need to do to stay ahead. We’ve said it before: B2B buyer behavior is changing and it’s high time that B2B suppliers follow suit.
  • ACT-ON  |  MONDAY, MAY 29, 2017
    [Forrester] 4 Strategies for Reestablishing Your Website’s Lead-Gen Magnetism
    Forrester reports that typical buyers are 70 to 90 percent of the way through the buying process before they ever agree to engage with a sales person.). How do you get a seat at the table when nobody’s officially invited you to pull up a chair? That’s the challenge for today’s businesses and the marketers tasked with making them gloriously conspicuous by establishing brand presence, generating demand, and enticing leads to come hither.
  • BIZNOLOGY  |  MONDAY, NOVEMBER 4, 2013
    [Forrester] Hindsight 20/20 Series: 1. Your choice of social platform does matter
    Forrester, Gartner, McKinsey, Deloitte, IDC and many other organizations provide plenty of research papers covering the areas of Social Collaboration, Social Business and Enterprise Social Networking. Choices (Photo credit: emilio labrador). A question I hear often after any presentation about the implementation of a social networking platform at the workplace is: what advice can you give to companies starting their journey now, or willing to reboot their strategy?
  • B2B MARKETING INSIDER  |  FRIDAY, JULY 24, 2015
    [Forrester] The Content-Ready Buyer Persona
    What’s more, 75% of buyers believe vendors give them too much material to sort through, 62% of which is considered useless (Forrester). Recently, Cintell was a proud sponsor of a Marketo webinar with Ardath Albee on the topic of content marketing and buyer personas. You can watch the recording here if you missed it. In the event, she revealed that content output in the past 5 years has increased by 78%, but content engagement has decreased by 60% (according to TrackMaven).
  • MARKETING ACTION  |  THURSDAY, OCTOBER 1, 2015
    [Forrester] Advocates and Influencers: Differences, Uses, and Red Flags
    In a recent study by Forrester, it was found that consumers trust influencers (those bloggers, pundits and celebrities) at a rate of only 18%. “Advocates” are customers who are strongly motivated to say positive things about your brand, as well as your products or services. They are critical in your branding efforts, as word-of-mouth is still the most powerful force for influencing potential customers.
  • LEADERSHIP  |  TUESDAY, OCTOBER 21, 2014
    [Forrester] 3 Essentials of Learning for B2B Marketers — Explore, Discover, Experience
    In a recent survey of 500 B2B and B2C decision makers in the US and UK, Forrester found that only 11% qualified as “modern marketers”. There are many qualifying criteria depending on how you define “modern”, but in essence, modern marketers are those that use multi-channel marketing, gather and analyze real-time customer data, create customer personas based on this intelligence, monitor and measure results, and so on.
  • SNAPAPP  |  THURSDAY, SEPTEMBER 24, 2015
    [Forrester] 3 Marketing Fundamentals for Busy B2B Marketers
    Lori Wizdo at Forrester has a helpful process for defining the buyer’s journey and laying it out in a readable map. School’s been back in session for a few weeks now – in some cases a month or more. Do you remember being in school and – by this point – already feeling behind? The fall seems to slip away before it’s barely begun, and suddenly it’s time for Halloween and midterms and Thanksgiving and finals and then… it’s over. Winter.
  • HUBSPOT  |  WEDNESDAY, JUNE 5, 2013
    [Forrester] What You Need to Know This Morning: June 5, 2013
    On Forrester''s CMO Blog , VP and Principal Analyst James McQuivey argues that these disruptors are “coming under fire because they’re using cheap technology and existing resources to make their customers'' lives dramatically better, one positive experience at a time. Happy Wednesday, marketers. Thanks to your overwhelmingly positive response yesterday , we''re going to keep this post theme going.
  • ACT-ON  |  MONDAY, JULY 11, 2016
    [Forrester] Advanced Retargeting: Nurturing Your Audience Across Digital Channels
    Companies that excel at this, West said, generate 50 percent more sales ready leads at 33 percent lower cost , according to Forrester Research. The SaaS marketing world is humming in 2016 to the tune of offering your business something – anything – related to account-based marketing (ABM). It’s the summer hit equivalent of Justin Timberlake’s “ Can’t Stop the Feeling.”.
  • MARKETING ACTION  |  MONDAY, JULY 6, 2015
    [Forrester] Successful Sales and Marketing Alignment, Part 1: Get Started
    According to a study from Forrester, only 8% of companies say they have tight alignment between sales and marketing. This post is part of a series to help B2B organizations improve sales and marketing cooperation. In part one, you’ll get the basics of beginning the process along with the information and agreements you’ll need to put in place in order to ensure success. Sales and marketing alignment is key to business success. You know it, and the research proves it.
  • EARNEST ABOUT B2B  |  WEDNESDAY, JANUARY 12, 2011
    [Forrester] B2B Marketing in 2011: The year Augmented Reality gets its big break?
    As Forrester advised in a recent post on Mobile AR: “For now, it is primarily used by brands willing to launch innovative mobile services and in search of a “wow&# effect. However, Forrester believes this is much more than a gimmick. Almost a year has passed since our post : “Augmented Reality: The implications for B2B Marketing.” At the time the media were going doolally over AR as the next big thing. Gartner had cited AR as one of its top 10 disruptive technologies.
  • VERTICAL RESPONSE  |  TUESDAY, APRIL 8, 2014
    [Forrester] Google Penalties – All You Need to Know
    Duane Forrester of Bing says they really don’t penalize sites unless they’re doing some “really bad stuff, like hacking, malware and things like that.” Penalties from search engines, mainly Google, have become more and more common in the past few years. Some penalties have resulted in crippling the organic traffic of some big name sites and tons of little guys, too.
  • B2B MARKETING INSIDER  |  TUESDAY, OCTOBER 13, 2015
    [Forrester] Marketing’s Leadership Role in Driving Revenue
    Think about these stats from the Business Marketing Association and Forrester research: 21% of marketers say the skills for which they were hired are now obsolete. Marketing executives must walk a fine line between building pipeline, meeting revenue expectations, managing customer experience, delivering new prospects and building and maintaining a productive team with the proper skill set. What does it take to make it all happen?
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 16, 2013
    [Forrester] Marketing Illuminators Discuss The Future of Marketing
    Laura Ramos, VP and Principal Analyst, Forrester. Lori Wizdo , Principal Analyst, Forrester. by Dayna Rothman This year at Summit we had the privilege to speak with some of the brightest minds in marketing for a great discussion about the future of marketing. Leading the discussion were Marketo’s CEO Phil Fernandez and CMO Sanjay Dholakia. The thought leaders included: Chris Heuer , Internet Marketing Expert. Scott Brinker , Co-Founder and CTO, Ion Interactive.
  • HUBSPOT  |  THURSDAY, DECEMBER 12, 2013
    [Forrester] Content Retargeting: A Marketer's Guide to Getting Started
    Our issues were not really all that unique -- data from Forrester shows that 96% of website visitors just don’t convert to a lead or sale. Retargeting is a paid search marketing strategy whereby website visitors are identified and remarketed to using search or social media ads. In other words, retargeting is a way to reach specific audiences who''ve already shown interest in your business.
  • MODERN MARKETING  |  SUNDAY, JANUARY 18, 2015
    [Forrester] Data is In the Driver's Seat for Effective Cross Channel Marketing [eBook]
    Well consider the fact that in a study done by Forrester, when marketers were asked about their biggest challenge with their cross-channel marketing programs, the #1 answer was: Understanding customer interactions across channels. Yesterday we launched the newest addition to our Modern Marketing Essentials series - the Modern Marketing Essentials Guide to Cross-Channel Marketing.
  • HUBSPOT  |  FRIDAY, JULY 24, 2015
    [Forrester] 12 About Us Page Examples That Are Probably Better Than Yours
    million words, according to Forrester Research's Dr. James McQuivey. When you’re building a website, it’s tempting to get distracted by all the bells and whistles of the design process and forget all about creating compelling content. But having awesome content on your website is crucial to making inbound marketing work for your business. So how do you balance your remarkable content creation with your web design needs? Why, with your 'About Us' page, of course!
  • MODERN B2B MARKETING  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Forrester] 3 Steps Towards Becoming a Data-Driven B2B Marketer [Ebook]
    The often quoted statistic from Forrester Research’s 2015 report, “Don’t Let Muddled Messaging Compromise Customer Experience,” that as much as 90% of a buyer’s journey is self-directed is unequivocally true. Author: Tanya Chu What does it mean to be a data-driven marketer? How do you even get started? Everyone talks about the importance of tracking data and making decisions based on it, but no one tells you how to do it and what a data-driven marketing organization looks like.
  • CONTENT STANDARD  |  THURSDAY, NOVEMBER 19, 2015
    [Forrester] Your Content Marketing Program Isn’t Perfect and Never Will Be
    In the September 2015 Forrester Research report, “ How to Re-Energize Your Branded Content ” (subscription required for access), analyst Ryan Skinner writes that “marketers’ best and only real route to nailing customers’ expectations is to embrace an iterative process of test and learn,” and that “Marketers must accept that part of the price of engaging with these customers is a continuous process of reinvention.
  • MODERN MARKETING  |  SUNDAY, FEBRUARY 2, 2014
    [Forrester] 8 Takeaways From MediaPost’s Social Media Insider Summit
    Read this “ How to Build and Interactive Brand Ecosystem ” blog post from Nate Elliott of Forrester Research, Inc. by Erick Mott | Tweet this When social business doors swing open, expectations go up. . During the Social Media Insider Summit 2014 held at the South Seas Island Resort, I was reminded of a simple idea: Come rain or shine, resort staff and facilities must deliver meaningful customer experiences in an environment of change and high expectations.
  • ACT-ON  |  THURSDAY, JANUARY 19, 2017
    [Forrester] Your Role on the Customer Journey
    Forrester Research describes customer journey this way: “The customer journey spans a variety of touch points by which the customer moves from awareness to engagement and purchase. Do you get lost? I do. I’m infamous for my 180-degree wrong sense of direction. Come to an intersection and I will invariably go left when I should go right, north when I should go south, and so on. It’s because I rely on instinct.
  • DELICIOUS B2BMARKETING  |  MONDAY, NOVEMBER 2, 2009
    [Forrester] The Top 3 Priorities for 2010 Marketing Budgets
    Social Media – according to a study early this year by Forrester Research, 91% of technology b2b decision makers use social media in some form (blogs, video, customer reviews, social networking sites, Twitter, etc.).
  • KEO MARKETING  |  TUESDAY, MAY 12, 2015
    [Forrester] B2B Marketing: Significant Shift Towards Online Solutions
    A recent report from Forrester blared what initially sounded like a fatal finding for B2B operations. The big takeaway from the report was the prediction that one million B2B salespeople will lose their jobs by the year 2020. On the surface, that certainly seems like terrible, depressing news. Granted, it isn’t great news for those who are currently in traditional B2B sales roles.
  • FATHOM  |  MONDAY, MAY 2, 2016
    [Forrester] Video is Killing the Written Content Star
    According to Forrester Research ‘s Dr. James McQuivey, “a minute of video is worth 1.8 According to Cisco , global consumer internet video traffic will be 80% of all consumer Internet traffic in 2019. This number is substantially higher than the 64% of internet video traffic in 2014. In other words, the growth of video has been substantial and will continue to be substantial. As such, 2016 has been dubbed ‘The Year of Video’. This title is far from original, though.
  • CHIEFMARTECH  |  THURSDAY, AUGUST 18, 2016
    [Forrester] Consolidating point solutions with a hub in your marketing stack?
    In the Forrester Research brief Buy Social Point Solutions, Not Social Suites , analyst Nate Elliot begins by definitively stating: “More than two-thirds of avid social marketers believe it’s more effective for them to buy all their social tools from a single vendor than to buy social point solutions from several different vendors — but they couldn’t be more wrong.”. The following is a guest opinion piece by Josh Dreller , VP of product marketing at 4C.
  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 28, 2014
    [Forrester] Brand Loyalty isn’t Dead – Don’t “Buy” the Hype
    As we already know, consumers trust Don Draper about as far as they can throw him – recent stats from Forrester indicate that only 10% of adult US internet users trust online advertisements, and 95% of millennials told Social Chorus that they consider their friends to be the most trusted source of information about products.
  • MODERN MARKETING  |  WEDNESDAY, MARCH 25, 2015
    [Forrester] Are CMOs Poised To Take Over Technology Purchasing?
    A Forrester Research Study says that marketing executives who make technology decisions without the CIO are taking a gamble. Editor's Note: Today's post comes courtesy of Daniel Newman , President of Broadsuite , a company dedicated to helping companies be found, seen, and heard online by tying together paid, owner, and earned media to drive meaningful business outcomes.
  • MARKETING ACTION  |  WEDNESDAY, FEBRUARY 4, 2015
    [Forrester] The ROI of Influencer Marketing
    A Forrester Research report that 85% of B2B decision-makers rely on trusted online communities when researching business technologies. What does it mean to be an influencer marketing company ? And, furthermore, can the value and impact of influencers be measured? It’s a topic many businesses grapple with as they work to keep up with – and strategically harness – the power and possibility of digital technology.
  • THE ROI GUY  |  THURSDAY, JUNE 11, 2015
    [Forrester] What do Myth Busters, B2B Sales Reps and Real Estate Agents Have in Common?
    Analysts Marisa Kopek and Jennifer Ross retold the “tall tales” of Gartner, Forrester and CEB, about the Death of a Salesman. Shy the pyrotechnics and crazy stunts, but still to the delight of the 2,000+ on hand, SiriusDecisions played the role of “Myth Busters” at their latest Summit in Nashville. The myths? That B2B buyers were thought to be anywhere from 57% to 85% complete in their decision making process before contacting sales.
  • ACT-ON  |  MONDAY, AUGUST 22, 2016
    [Forrester] Social Media Audiences Are Great, But Email Audiences Are Better
    The exact stats vary widely, but here’s what Forrester reported early last year. Which would you rather have: 3,000 email newsletter subscribers or 30,000 social media followers? Choose carefully … it’s a trick question. It’s a trick question because I bet you know the answer. You opted for the subscribers because you’ve been around the block. You know that while social media represents a vast potential audience, the engagement rates are awful.
  • THE FORWARD OBSERVER  |  FRIDAY, AUGUST 15, 2014
    [Forrester] How To Get Super Smart On Keyword Research In One Hour
    The changing role of SEO and keyword research is best summarized by Duane Forrester : "SEO is a marketing function, but it needs to be baked into a product, not slapped on like icing after the cake is baked.". Artillery B2B Marketing Blog > The Forward Observer Are you mystified by what goes in to keyword research? Don''t be. Spend one hour with this guide and be on your way to becoming an SEO superhero.
  • MARKETING ACTION  |  THURSDAY, JUNE 18, 2015
    [Forrester] Five Areas Where B2B Marketers Can Leverage Big Data
    Forrester’s “ Forrsights Strategy Spotlight: Business Intelligence And Big Data ” study notes that “High-growth firms are more interested in what’s possible tomorrow than what’s painful today.” Big data is now the “New New Thing” in marketing and companies big and small are scrambling on what to make out of this emerging hot subject.
  • FATHOM  |  MONDAY, APRIL 11, 2016
    [Forrester] Abandoning the Marketing Campaign: How to Think Long Term
    Recent Forrester research found that only 27% of consumers reporting having ‘good’ or ‘excellent’ experiences with brands in 2015, but 75% of brands thought their consumers had ‘good’ or ‘excellent’ experiences with them. The marketing campaign has been dying a slow death for awhile now. A reliable and some might say necessary mindset in its heyday, the marketing campaign is now nothing more than a remnant of outdated thinking.
  • KOMARKETING ASSOCIATES  |  SATURDAY, SEPTEMBER 14, 2013
    [Forrester] Business to Individual (B2i): The New Imperative for B2B E-commerce Marketing?
    Consider that the reliance on channels is actually increasing, not decreasing, especially as it relates to the mid-market: Vendors expect channels to continue to be important – 50% of technology sales revenue is driven by resellers (according to a Forrester survey). In the same survey, Forrester expects the percentage of revenue to increase by 4–6%. B2B buying behavior, specifically research and evaluation, is shifting more towards online mechanisms.
  • THE ROI GUY  |  MONDAY, NOVEMBER 14, 2011
    [Forrester] Recovery Makes Selling IT Much Easier into 2012? Fahgettaboudit!
    Forrester, originally estimating worldwide IT budget increases north of 7% at the start of the year, have now revised their predictions downward, as have many other analysts. They said 2011 was going to be the year for IT execs to refocus on revenue growth versus cost savings, loosen budgets for backlogged / new projects, and return to innovation and growth. But that was then, and this is now.
  • EMAGINE B2B BLOG  |  TUESDAY, JUNE 11, 2013
    [Forrester] The Impact of Mobile Technology in B2B Companies
    According to Forrester Research mobile marketing spending will quadruple in five years, rising from $26 million in 2009 to $106 million in 2014. “Simplicity is actually quite complicated” Today, Apple introduced its newest operating system, iOS7, with a cryptic tag line “Simplicity is actually quite complicated.” ” And, in the short time the announcement has been live, critics and champions of Apple alike are on board with opinions.
  • KOMARKETING ASSOCIATES  |  MONDAY, MAY 19, 2014
    [Forrester] How Helping Others Helps You …Get More Links
    I’ve been on the receiving end of this skepticism myself and one can’t really be surprised when industry leaders / search engine spokes people like Matt Cutts and Duane Forrester call out abused SEO tactics and misguided outreach. Last week Casie wrote a column for Search Engine Land on tactics we used for acquiring “good links” in the recent past.
  • THE ROI GUY  |  TUESDAY, AUGUST 13, 2013
    [Forrester] Gartner says Buyers Have Changed. IT Sales and Marketing Strategies Are Lagging
    This at a time when Forrester reports the spoils going to those who can engage earlier, with 76% of all deals going to those that can help the buyer establish the need and define the buying agenda, while only 24% of deals went to those winning the “bake-off”. According to Charles Darwin, “It is not the strongest of the species that survives, nor the most intelligent, but the one most responsive to change.”
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 10, 2017
    [Forrester] 9 Essential Tips for Researching Your Next Content Campaign
    Forrester. Coming up with a steady stream of ideas is par for the course for content and demand gen marketers. Not every idea is necessarily perfectly aligned , or can be followed up on, however, what makes a strong piece of content stand out from the others is almost always the research behind it. Smart marketers gotta do research. And there are a lot of different methods and starting points to conduct the research.
  • VIDYARD  |  MONDAY, OCTOBER 24, 2016
    [Forrester] Get These B2B Video Secrets – Before They Self-Destruct!
    But according to Forrester Research, adding a video to an email marketing campaign lifts click-through rates 200-300%. Just before the first big tech bubble burst in the early 2000s, my co-founder, Bill Wittenberg of Humongous Media, started a different business, one that had an unintended side-effect: whenever he described his new enterprise, it made everybody laugh. To be fair, sometimes they’d frown. Or shake their head. Or kick him out of their office.
  • EARNEST ABOUT B2B  |  TUESDAY, MARCH 16, 2010
    [Forrester] Vital statistics for every B2B marketer
    Source: Forrester Research, How to take B2B relationships from Indifferent to Engaged: Jan 2009. Use and abuse at your leisure… where possible we’ve tried to accurately cite the source and provide a link to the site where we came across the research. B2B companies are ahead of their B2C rivals when it comes to social media adoption. 81% of B2B companies maintain company-related accounts or profiles on social media sites versus 67% of B2C.
  • NUSPARK  |  SUNDAY, DECEMBER 29, 2013
    [Forrester] Buying Online Display; Click-through Rate & Conversion Considerations
    A similar report from Forrester also shows how display spending continues to grow significantly. Have you clicked on a banner ad recently? Has the message engaged you? The online display industry has gone through significant changes over the years.
  • THE ROI GUY  |  FRIDAY, APRIL 5, 2013
    [Forrester] How can you Be Provocative without being Arrogant?
    At this year’s Forrester Sales Enablement Forum, it was reported that vendors who engage earlier, helping the Prospect identify issues they might not have known they had or prioritizing issues that should have garnered more attention, were awarded 76% of the deals. One of the challenges you face as a B2B solution provider is that more and more deals are stalled, with almost 60% of prospects choosing to “Do Nothing” versus saying “Yes”, this according to Sales Benchmark Index.
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