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    [Forrester] 3 Marketing Fundamentals for Busy B2B Marketers
    Lori Wizdo at Forrester has a helpful process for defining the buyer’s journey and laying it out in a readable map. School’s been back in session for a few weeks now – in some cases a month or more. Do you remember being in school and – by this point – already feeling behind? The fall seems to slip away before it’s barely begun, and suddenly it’s time for Halloween and midterms and Thanksgiving and finals and then… it’s over. Winter.
    [Forrester] Why You Should Invest In Inbound Marketing Before CRM Implementation
    Companies that excel at lead nurturing (a core part of the inbound methodology) generate 50% more sales ready leads at 33% lower costs ( source: Forrester Research ). Since the beginning of time, humanity has sought to answer unanswerable questions, like which came first, the chicken or the egg?
    [Forrester] Marketing Redefined: 3 Ways Technology Is Transforming Marketing
    On average, smartphone owners spend two hours a day accessing apps and websites on their phone and pick up or glance at their phones 150-200 times a day, according to Forrester Research’s 2015 report, “Vendor Landscape: Mobile Engagement Automation Solution.” Author: Ashika Balani The days of telemarketers are long gone.
  • HUBSPOT  |  TUESDAY, MARCH 25, 2014
    [Forrester] New Research Firms Harness Wisdom of Crowds
    But that wasn''t big enough to get them much attention from big market research firms like Forrester, Gartner, and IDC, and the team became frustrated trying to build awareness among enterprise customers. The following post is an excerpt adapted from our new ebook, "The ''Yelpification'' of the Software Buying Process: A CMO''s Guide." Download your free copy if you want to learn about new firms that take a crowdsourced approach to doing research about business software programs.
  • THE ROI GUY  |  WEDNESDAY, JULY 15, 2015
    [Forrester] Frugalnomics in Effect - Gartner predicts 5.5% decline in IT spending for 2015
    According to Forrester, prospects indicate that less than 12% of sales engagements are focused on outcomes and customer value. Trillion in 2013 IDC 2014 Buyer Experience Study (Oct) Forrester Sales Enablement Conference 2014 SiriusDecisions SiriusIndex, results from 2011 – 2015. Gartner recently published their latest worldwide IT spending forecasts with a sharp downward revision, now projecting a 5.5% YoY decline from 2014 levels.
  • THE ROI GUY  |  TUESDAY, MARCH 1, 2016
    [Forrester] Frugalnomics in Effect - Gartner predicts low IT spending growth for 2016
    According to Forrester, prospects indicate that less than 12% of sales engagements are focused on outcomes and customer value. Trillion in 2013 IDC 2014 Buyer Experience Study (Oct) Forrester Sales Enablement Conference 2014 SiriusDecisions SiriusIndex, results from 2011 – 2015. Gartner recently published their latest worldwide IT spending forecasts, and with a likely economic slowdown on the horizon, are projecting an anemic 0.6% YoY increase from 2015.
  • HUBSPOT  |  FRIDAY, JANUARY 22, 2016
    [Forrester] Why You Won't Recognize SEO in Five Years
    According to Forrester , it turns out that 85% of the time we spend on phones is spent in apps -- really it's spent in just a handful of apps. As marketers, we've gotten quite good at evolving our playbooks when it comes to SEO. But the changes we've seen to this point are nothing compared to what's coming next. We are in the early stages of a new era of search -- an era tied closely to more sophisticated patterns such as mobile, social, and voice search, among other things.
    [Forrester] Five Areas Where B2B Marketers Can Leverage Big Data
    Forrester’s “ Forrsights Strategy Spotlight: Business Intelligence And Big Data ” study notes that “High-growth firms are more interested in what’s possible tomorrow than what’s painful today.” Big data is now the “New New Thing” in marketing and companies big and small are scrambling on what to make out of this emerging hot subject.
  • RADIUS  |  TUESDAY, OCTOBER 18, 2016
    [Forrester] Is Predictive Marketing Now Mainstream?
    At the time there wasn’t a term for these components, but in Gartner’s recent report on the Hype Cycle for Customer Analytic Applications and Forrester’s TechRadar on B2B Marketing Technologies, the banner of “Predictive Marketing” encapsulates these three use cases. Fortune 500’s are adopting Predictive marketing platforms by the day and that’s not only apparent to analysts like Gartner and Forrester, it’s also apparent to us at Radius. This was originally published on Medium.
  • THE ROI GUY  |  THURSDAY, MAY 14, 2015
    [Forrester] Roadmap for how B2B marketing and sales can use unique value to market better, stand out & sell more
    The 160 page book includes step by step guides, diagrams and worksheets on how to improve sales and marketing to meet the challenges of Frugalnomics, research insights and advice from industry analysts with experience at SiriusDecisions, Forrester, Gartner and IDC, as well as lessons learned from sales and marketing leaders from ADP, Adaptive Insights and Shoretel. “In
    [Forrester] How Executive Branding Can Help Your B2B Marketing Efforts
    George Colony, the CEO at Forrester Research, does a good job of intermingling Branson and Stewart’s approaches to blogging. His blog on Forrester’s site, The Counterintuitive CEO , shares monthly posts about business, leadership, news, and his opinions on specific topics. Executive branding essentially means focusing on the same branding techniques you’d use for entire companies and narrowing it down to the single individual; the executive leader.
    [Forrester] How To Get Super Smart On Keyword Research In One Hour
    The changing role of SEO and keyword research is best summarized by Duane Forrester : "SEO is a marketing function, but it needs to be baked into a product, not slapped on like icing after the cake is baked.". Artillery B2B Marketing Blog > The Forward Observer Are you mystified by what goes in to keyword research? Don''t be. Spend one hour with this guide and be on your way to becoming an SEO superhero.
    [Forrester] Creating a Lead Generation Model
    Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half]. one_half_last valign="middle"]. frame style="none"] [/frame]. [/one_half_last]. one_half_last]. divider style="simple"].
  • BIZIBLE  |  THURSDAY, MARCH 10, 2016
    [Forrester] The Beginner's Guide To B2B Marketing Attribution
    And with so much information at every buyer’s fingertips, Forrester says that 90% of the B2B buying process happens before the customer ever reaches out to a salesperson. The B2B customer journey is more complicated today than ever before. With more channels to engage with, and more devices to engage on, tracking the customer journey is no simple task.
    [Forrester] The ROI of Influencer Marketing
    A Forrester Research report that 85% of B2B decision-makers rely on trusted online communities when researching business technologies. What does it mean to be an influencer marketing company ? And, furthermore, can the value and impact of influencers be measured? It’s a topic many businesses grapple with as they work to keep up with – and strategically harness – the power and possibility of digital technology.
    [Forrester] Marketing and Artificial Intelligence: Make Your Job Robot-Proof
    A Forrester report, “The Future of Jobs, 2025: Working Side-By-Side With Robots,” suggests that by 2019, 25% of all job tasks will be offloaded to software robots, physical robots, or customer self-service automation. Author: Jacob Shama “Hey, Siri! Find the nearest sushi restaurant.”. New technologies are emerging and showing up in our everyday lives at a rapid rate.
    [Forrester] The Difference Between SEO & SEM
    Well, yes, because 93% of all online experiences begin with a search engine ( Forrester Research, 2006 ). Originally posted here on USSCO Speaks blog. It’s hard to keep track of all the digital marketing buzzwords that are flying around the internet today. Especially, if those words are thrown into acronyms that further decode their meaning. For those of you just starting to dabble in online marketing, we wanted to provide a quick explanation as to the difference between SEO and SEM.
    [Forrester] How New Technology Is Changing the Way We Earn (And Retain) Customers Online
    Excluding ads on social networks, the research firm Forrester estimates that native display ads will increase to about 15 percent of the online display ad market by 2020 …The goal is to give consumers something that feels less like an ad and more like content they would choose to read or watch,” explains advertising and marketing reporter Sydney Ember. Did you know that Twitter was launched less than 10 years ago? Or that Instagram is only five years old?
    [Forrester] Open Research: A Framework for Social Analytics
  • VIDYARD  |  MONDAY, OCTOBER 24, 2016
    [Forrester] Get These B2B Video Secrets – Before They Self-Destruct!
    But according to Forrester Research, adding a video to an email marketing campaign lifts click-through rates 200-300%. Just before the first big tech bubble burst in the early 2000s, my co-founder, Bill Wittenberg of Humongous Media, started a different business, one that had an unintended side-effect: whenever he described his new enterprise, it made everybody laugh. To be fair, sometimes they’d frown. Or shake their head. Or kick him out of their office.
    [Forrester] Why Your Content Lacks Substance (and How to Fix It)
    There’s also Forrester Research , which releases analysis and information on technology and marketing, and covers industries like healthcare, media and entertainment, and consumer electronics. Author: Kylie Ora Lobell Anybody can go on Google, research a topic, and come up with content. For instance, in 2007, The New York Times came out with an article declaring that we see 5,000 ads and marketing messages per day.
  • HUBSPOT  |  THURSDAY, JUNE 9, 2016
    [Forrester] 48 Instagram Stats That'll Help You Improve Your Posting Strategy
    Image Credit: Forrester Research. With over 400 million active users , brands are quickly recognizing the need to have a presence on Instagram. But, as with any social network, the brands that are getting the most out of Instagram are the ones who are smart about what they post, when they post, how often they post, and whom they're targeting. But how do they know what's "smart"? That's where the data comes in.
    [Forrester] 11 tips and tools to jump-start your SEO
    54% of people come to a website from a search engine (source: Forrester ). Photo credit: Sean MacEntee. Search Engine Optimization (SEO) is the process of maximizing the number of visitors to a particular website by ensuring the site appears high on the list of results returned by a search engine for particular keywords. If you do business on the internet, a top rank on search engines (Google, Yahoo and Bing) is a primary requirement.
    [Forrester] 6 Mobile Marketing Secrets You’ll Learn in 6 Minutes
    We aren’t the only ones who came to this realization— Forrester explains that data-centric, behavioral messaging is a big part of mobile marketing today. Author: Stefan Bhagwandin Marketing automation means a lot of things. It’s an umbrella term that covers everything from intelligent, data-driven campaigns to deep audience segmentation. . Within this category, mobile marketing automation has emerged to cater specifically to app marketers.
    [Forrester] Marketing Innovation Content Chat: It’s All About The Customer
    BrennerMichael Extremely true – new Forrester study shows “customer-obsessed” #content mktg = results: [link] #contentchat. What is the future of Marketing Innovation? I think we’ll see more customer-centric CMO s. We’ll see more human brands , interacting with their customers in a more personal. Businesses will utilize Big Data Marketing and the power of all the digital information to create more personalized customer experiences.
    [Forrester] What will 2018 bring for B2B eCommerce?
    On top of this, Forrester says that the B2B eCommerce market is currently worth more than $1 trillion and is expected to grow to $2 trillion by 2020. In fact, according to Forrester over half of B2B sellers reported that their omnichannel customers had increased spending with them in the past year. Forrester also says that buyers want a mix of self-service and human-assisted full-service models, so eCommerce cannot be viewed in isolation from other channels.
    [Forrester] How 15 Real Businesses Are Getting Creative With Vine for Marketing
    Forrester Research estimates that $22 billion was spent on automotive advertising alone in 2012. A lot can happen in six seconds. You can text your mom, read an email (or delete 20), or give an epic high five. But can you create a lasting impression within six seconds? Marketers seem to think so. Since Twitter unleashed Vine unto the world last month, brands have been quick to use the 6-second video app as a free marketing platform.
    [Forrester] Simplify Your Approach with Technology
    According to a Forrester survey of marketing decision makers in the U.S. That same Forrester survey revealed that only 11% percent of participating companies qualified as modern marketers, with the measurement and creative skills necessary to achieve amazing results. 1] Forrester. Marketers who follow state-of-the-art business practices—aka “modern marketers”—are more successful than those who don’t keep up with current trends.
    [Forrester] Customer Experience is the New Competitive Battleground in B2B
    Forrester Research says that businesses of all kinds are now operating in the "age of the customer" and that this new competitive environment places new demands on company leaders, particularly marketers. One of the most widely-discussed topics in marketing circles over the past few years has been the growing importance of providing outstanding customer experiences and managing customer experiences effectively.
  • ACT-ON  |  THURSDAY, MAY 5, 2016
    [Forrester] Team Trifecta: Why Align Customer Success with Sales & Marketing?
    According to Forrester, acquiring a new customer costs a business six times more than satisfying and retaining a current customer. As the Forrester data shows, these existing relationships with current customers yield more predictable and more reliable revenue than just acquiring new customers. Much talk is made about the importance and need for sales and marketing alignment, and rightly so; alignment is a key strategy for company growth.
  • BASEONE  |  TUESDAY, APRIL 21, 2009
    [Forrester] Who is the social media voice for your business?
    You don't often hear phrases like "305% ROI" attached to discussions about social media, so I was delighted to read, via Kipp Bodnar , about Forrester's recent research into "live chat" as a sales tool. Now, live chat is arguably a small subset of the wider social media sphere, but when it attracts serious figures from a serious researcher like Forrester, companies are going to sit up and take notice (if they haven't already).
    [Forrester] Performance Anxiety and the Modern Marketer
    The Business Marketing Association (BMA) and Forrester Research released their findings about the expanding role of marketing in B2B organizations. Tie this back to the report findings from BMA and Forrester: if marketers don’t know what to do and feel insecure, how can we find and recruit top talent to join our teams? September 30, 2014. For all the change that’s taken place in how buyers buy, it’s no wonder that marketers feel uncertain.
    [Forrester] Summit or Bust: 5 Reasons You Can’t Miss Marketing Nation Summit
    Here are a few that I’m particularly excited about: Embrace Customer-Centric Measurement To Optimize Business Performance— Rusty Warner, Principal Analyst, Forrester. Author: Rick Siegfried Attending Marketing Nation Summit is almost a rite of passage. Have you really experienced digital marketing if you haven’t attended Summit? I’m not going to say you haven’t, but there really is only one industry event for anyone that’s marketing in this transformational age.
    [Forrester] A New Framework for Sales Enablement
    No: In a 2010 blog post, Forrester’s Scott Santucci described the struggle an executive roundtable composed of VP-level sales and marketing executives representing 16 blue-chip companies had to define the term, way back in 2008. Is “sales enablement” just another buzzword? Yes, and no. Yes : A quick Google search returns just over a million hits, and many are insipid. (“ Is ‘sales enablement’ the new black? ” I’m paraphrasing, but you know what I mean.).
    [Forrester] 5 data assumptions that marketers should avoid
    A 2016 Forrester study found that marketers are struggling to be responsive in real-time interactions with customers, as they focus on traditional performance measurements such as customer retention and acquisition. The following is a guest post by David Dunne , CEO of Velocidi. Marketers using data to inform strategy is not a novel concept.
  • THE ROI GUY  |  WEDNESDAY, MAY 9, 2012
    [Forrester] Value Selling & Marketing with the iPad?
    Forrester) The “Inability to communicate value messages” remains the number one inhibitor to achieving quota (SiriusDecisions) With the iPad and the right interactive applications however, we might be able to overcome these issues. The iPad is perceived as a great new business tool, to empower sales to deliver more provocative interactive presentations, and to enable B2B marketing to provide engaging content to ever more mobile buyers.
    [Forrester] 10 Most Popular B2B Lead Blog Posts of 2016
    Additionally, Forrester Consulting discovered, “65 % of marketers struggle to employ emotional marketing as they turn to automation to improve customer engagement.”. The year 2016 is quickly coming to an end and the holiday season is a time for reflection and preparation. I’ve compiled a list of the 10 most popular and shared posts on the B2B Lead Blog, chosen by marketers, just like you, to help you get ready to have a great 2017.
    [Forrester] Buying Online Display; Click-through Rate & Conversion Considerations
    A similar report from Forrester also shows how display spending continues to grow significantly. Have you clicked on a banner ad recently? Has the message engaged you? The online display industry has gone through significant changes over the years.
    [Forrester] Become a Direct-to-Consumer Champion For Your Company in 2015
    Forrester Research has found that DTC channels may not negatively impact these relationships. The Forrester study also found DTC channels impact brand awareness and sales for channel partners significantly. Stats from Forrester’s report shared on This is the year for many consumer brand manufacturers to put more energy into launching or expanding their direct-to-consumer (DTC) channels.
    [Forrester] Value Selling and the Buyer’s Journey: 3 Conversations to Get "Do Nothing" to "Yes"
    According to Forrester, 76% of the deals go to the solution provider who can help the prospect establish the buying vision, versus only 24% for the vendor who wins the bake-off. As your prospects begin and advance through their purchase decision making process, at each stage they have different motivation and need progressive guidance to advance through each step.
    [Forrester] Why marketers are now key disruptors in B2B ecommerce
    According to a report recently released by Forrester, b2b eCommerce marketers are moving on from their traditional role of trying to out-smart online buyers, and delivering a stream of leads and support to sales teams. Another Forrester study found that over 50% of b2b marketers based their marketing approach around the specific needs of different personas – and analysts expect this figure to rise to 75% in 2018.
  • ACT-ON  |  MONDAY, AUGUST 22, 2016
    [Forrester] Social Media Audiences Are Great, But Email Audiences Are Better
    The exact stats vary widely, but here’s what Forrester reported early last year. Which would you rather have: 3,000 email newsletter subscribers or 30,000 social media followers? Choose carefully … it’s a trick question. It’s a trick question because I bet you know the answer. You opted for the subscribers because you’ve been around the block. You know that while social media represents a vast potential audience, the engagement rates are awful.
    [Forrester] A/B Testing: Optimize Your Emails and Landing Pages and Improve Conversions
    According to Forrester, B2B buyers may be as much as 90% of the way through their journey before they reach out for a sales person. One of the tough things about being a marketer these days is the fact that what worked in the past doesn’t always work anymore. Our B2B customers and prospects changing the way they search, consider, and buy. They’re also spending much more time doing their own research.
    [Forrester] Why People Buy Things Online [Data]
    Interesting research by Forrester Research demonstrates that consumer attitudes towards email marketing are becoming less negative -- good news for marketers that rely on this powerful channel. Just because we''re marketing things doesn''t mean we really know the science behind what makes people buy. But marketing without that information is like walking outside with a blindfold on -- it''s going to be very hard to end up at your destination without a scratch.
  • HUBSPOT  |  THURSDAY, APRIL 14, 2016
    [Forrester] How a Knowledge Discovery Program Elevates Your Content Curation
    Premium subscriptions - Paid access to premium content (Forrester and Gartner). Marketers need to keep their pipeline full of the most relevant and cutting-edge content that will effectively speak to their audience and convert them into qualified leads. The problem; however, is that curating that content takes a lot of time — and if you’re manually searching the web for new ideas, it’s likely that you’re missing some impactful gems.
    [Forrester] 4 Ways to Elevate Your Marketing with Great Content
    Laura Ramos, VP & Principal Analyst at Forrester Research, shared some valuable insights in her session, “The Power of Video in Making Your B2B Story Come Alive.” Author: Elaine Ip As marketers, we’re always looking for new ways to engage our audience. New channels, strategies, and campaigns. At the core of these initiatives is our content, which fuels each and every one.
    [Forrester] CEB Sales and Marketing Summit: Throw Away What You Know
    We all know the statistic from Forrester that says that buyers do most of their research before they reach out to sales – but have we taken in what that means? I recently returned from the CEB Sales and Marketing Summit in Las Vegas and let me tell you: I was blown away. We’re Doing It Wrong. Companies are doing sales and marketing wrong. We are selling and marketing the wrong way because we aren’t taking the time to truly understand our customers.
    [Forrester] Why CMOs Need To Embrace Goal-Directed Customer Engagement
    The statistics on surveys from Forrester, McKinsey , IBM , Sirius Decisions, and others have all been surprisingly constant. One of the recurring themes over the past three years is the yin and yang of attempts to engage customers and buyers through digital and content marketing. Reflecting the fact of sixty-five to seventy percent of content goes unread or is found irrelevant.
    [Forrester] How to Expand Your Lead Nurturing Strategy Beyond Just Email [SlideShare]
    Forrester suggested that a B2B buyer’s journey could be anywhere from 65-90% complete by the time he or she contacts the vendor to move forward with a sale. Lead nurturing is a critical part of a marketer’s job, especially in the B2B space. This reality of a modern buyer’s behavior has added a layer of complexity to both the strategy and technology we use to guide leads through the sales funnel.
    [Forrester] 1 million software companies by 2027? We’re gonna need a bigger chart
    I love the channel software landscape graphic below produced by Jay McBain of Forrester. It’s accompanied by a fantastic article, The Channel Software Stack – A Comprehensive (And Critical) Look At The Future Of The Industry that I highly recommend reading. There’s a whole cottage industry of technology landscapes with little logos out there. And who am I to throw stones ?)
    [Forrester] How to Leverage LinkedIn for Lead Generation and Recruitment
    LinkedIn remains the great stalwart of professional networks, regularly attracting some 81% of today’s B2B marketers (“How B2B Marketers Use Social Now ,” Zachary Reiss-Davis , Forrester Research ). Though it might lack the flair its younger siblings on social possess (Facebook, Twitter, et al.),
  • HUBSPOT  |  WEDNESDAY, JUNE 17, 2015
    [Forrester] The Blogging Tactic No One Is Talking About: Optimizing the Past
    According to Paul Hewerdine of B2B marketing agency Earnest (via Forrester's 2014 report on building the case for content marketing ), the problem is that " the supply of content is growing, but demand is static." The result, according to that same Forrester report , is that an estimated 50% of content from enterprises is going completely unused.
    [Forrester] What's in a Name? What 6 Popular Brands Are Called Across the Globe
    And Mars'' son -- Forrest Mars -- thought they were pretty delicious, too. After successfully establishing the Mars bar in Europe, Forrest Mars moved back to the U.S. Vincent: "And you know what they call a Quarter Pounder with cheese in Paris? Jules: "They don''t call it a Quarter Pounder with cheese?". Vincent: "No man, they got the metric system. They wouldn''t know what the [heck] a Quarter Pounder is.". Jules: "Then what do they call it?".
  • SNAPAPP  |  TUESDAY, JUNE 6, 2017
    [Forrester] Understanding the Modern B2B Sales Process
    According to Forrester Research , 74% of business buyers conduct more than half of their research online before making an offline purchase. . According to a recent report from Forrester , the successful salesperson today has these 6 skills: Embraces technology. It's been a dramatic last 10 years for B2B sales teams. What worked a decade ago now makes modern buyers run for the hills. . B2B sales cycles have changed.
  • THE ROI GUY  |  TUESDAY, APRIL 8, 2014
    [Forrester] Why the Increased IT Spending Growth Forecasts from Gartner are Wrong Again!
    According to Forrester, prospects indicate that less than 12% of sales engagements are focused on customer value. Trillion in 2013 IDC 2013 Buyer Experience Study (Oct) Forrester Sales Enablement Conference 2014 SiriusDecisions SiriusIndex, results from 2011 – 2013. According to Gartner, worldwide IT spending is on pace to reach $3.8 trillion in 2014, a 3.2% increase from 2013 spending levels (and a 0.1% uplift from the last forecast published in Q1).
    [Forrester] The Case Against Thought Leadership (Mostly, Anyway)
    For research firms like Forrester, Gartner, or Ipsos and publications like business journals, it literally is the product. If I had a dollar for every time I’ve heard someone express the goal of becoming a “thought leader” in their industry—well, I wouldn’t be rich, but I could definitely treat the whole office to coffee and donuts.
    [Forrester] Is social media effective for B2B lead generation?
    talks about a recent Forrester Research study that looks at social media’s influence on the business technology buyer. I’m probably biased, but I believe the primary objective of business-to-business marketing is driving sales of the company’s products and services.
    [Forrester] What is the Number One Strategy for Effective B2B Lead Generation?
    Source: Forrester Research). The answer to this question is “that depends on who you ask”. Research can be biased. When we examine the results from companies that make their living selling Inbound Marketing services , then the answer is that inbound marketing generates the most leads. When we study the results from businesses that create email marketing programs, the answer is that email marketing draws the most leads.
    [Forrester] PowerViews with Jonathan Farrington: Stay Focused
    The next PowerViews will be with Jeff Ernst of Forrester Research. I’m really pleased to introduce you to PowerViews, a new series of Q&A video interviews that are all about providing solutions to the marketing and sales challenges we face today. It’s an honor for me to have as my very first guest Jonathan Farrington who is the CEO of Top Sales Associates and the Managing Director of Jonathan Farrington & Associates.
    [Forrester] #Pubcon 2012: Tips, Tools & Trends
    Duane Forrester does a tremendous job of connecting with the search community, talking about the company, what they are doing and how they are improving. Last week I was fortunate enough to spend the week in Las Vegas for Pubcon 2012. Pubcon is by far the biggest search and social media conference around and features some of the brightest minds in the industry. With over 50 sessions a day along with non-stop networking events, Pubcon can be pretty overwhelming.
    [Forrester] Understanding the New Roles in Marketing
    In 2011, Forrester released a report called " The Rise of the Chief Customer Officer." "Ch-ch-ch-ch-changes." Could David Bowie's 70s hit be a marketer's theme song, or what? On a related -- but arguably more serious -- note, according to the 2012 CMO Survey by the American Marketing Association and Duke University, Marketing appears to be one of the early rebounders in the initial economic recovery. In terms of both department size and budget, Marketing is on the rise.
    [Forrester] 7 Must-Read Tips To Simplify Content Marketing Planning
    Forrest Gump tells us “Stupid is as stupid does.” Well, if that is the case then we should stop being stupid with our content marketing planning. Rather, the new quote should be “Simple is as simple does.”. Simplification is the new innovator. Simplification is the new disruptor. Simplification is the key to a deeper customer connection. Too many brands have an enthusiastic, scattershot and complex approach to their digital and content go-to-market strategy.
    [Forrester] The Role of Emotions in B2B Marketing: Telling a Story, Making a Sale
    Watermark Consulting studies the cumulative total stock returns for two model portfolios (comprised of the Top 10 [“Leaders”] and Bottom 10 [“Laggards”] publicly traded companies in Forrester Research’s annual Customer Experience Index ranking. It seems dead-simple common sense that B2C buyers are emotionally driven to purchase the products they do (does this Apple Watch make me look cool? after all, it’s all very personal.
    [Forrester] Do Your Website Visitors Feel Like They’re on Another Planet?
    ” In the article Caldicott writes about a Forrester Group study that says brands today must be likeable through as many as 13 touch points. Do visitors on your site feel like they’ve landed on another planet? Or, do they feel like they do when they walk into your lobby, where your logo is prominently displayed along with articles about your company, awards you’ve received, and a display of products?
    [Forrester] The 5 Types Of Direct Mail Campaigns In B2B Marketing
    It can be something physical like a bottle of wine with a Forrester report on your product, or an experience like tickets to join you in a suite at a sporting event. B2B direct mail seems to be the hottest marketing channel this year. Direct mail has been effective at Bizible and I suspect it will continue to be effective for a long time coming.
    [Forrester] The Definitive Guide to Lead Generation
    According to Forrester, buyers might be anywhere from two-thirds to 90% of the way through their buying journey before they contact the vendor, making it difficult to influence the buyer’s decisions. Author: Dayna Rothman Lead generation describes the marketing process of stimulating and capturing interest in a product or service for the purpose of developing sales pipeline.
    [Forrester] The Importance of Buyer Personas to Lead-to-Revenue Management
    When looking at lead-to revenue management models, as recently put forth by Marketo and Forrester , they offer promising perspectives on shifting the focus from the quantity of leads to actual revenue generation.    This lead-to-revenue management (L2RM as coined by Forrester) model in many ways heightens the importance of buyer personas in developing end-to-end revenue management strategies and processes.  Image by nicolasnova via Flickr.
    [Forrester] Five Facebook Tips for Small Businesses
    Forrester Research has estimated fewer than 15% of people who click a Like button ever visit the page again. Most small businesses are terrible at marketing in general and online marketing in particular. That’s understandable: The founders are usually more passionate about what they do than about promoting themselves. But with Facebook becoming the place you just have to be for businesses of all sizes, a little marketing know-how comes in handy.
  • HUBSPOT  |  MONDAY, JULY 21, 2014
    [Forrester] 10 Things Every Email Marketer Can Relate To
    billion email accounts, and last year, Forrester claims that over 838 billion marketing messages were sent via email. Sometimes, it can be rough to be an email marketer. Designing email templates, segmenting lists, drafting copy, planning your campaigns -- a lot goes into executing a successful email marketing program. And if you''re a fellow email marketer, I''m sure you know all too well what I mean.
    [Forrester] 7 Steps To Sales And Marketing Alignment
    Recently, BtoB Magazine provided a snapshot of a Forrester report that stated that only 8% of companies surveyed feel a tight alignment between marketing and sales. Ask any practitioner in B2B Marketing what their greatest challenge is and chances are they will say &# how to align sales and marketing.&# Why is this so difficult? I mean we are all after the same goals for our companies: revenue, profit, happy customers. And we all want to keep our job, get a raise or make a bonus.
  • ACT-ON  |  MONDAY, NOVEMBER 9, 2015
    [Forrester] Dear CMO, Part 1: Why Your Content Misses the Mark
    Recent research by McKinsey, Forrester , and Gartner bolsters the importance of this conclusion, noting that consistency coupled with close and personal customer connectivity is the glue of long-term customer satisfaction. We recently asked a group of enterprise B2B CMOs a simple question: How do you rate the effectiveness of your content marketing efforts in securing business for your company? What we heard surprised us – and the group.
    [Forrester] The Increasing Investment in Account-Based Marketing [Interview]
    Forrester research shows that less than 1 percent of leads turn into customers. The “2017 State of Account-Based Marketing Survey” from #FlipMyFunnel discovered that the percentage of B2B marketers who said they used account-based marketing (ABM) increased from 49 to 81 percent over the past 12 months, but why? In 2017, nearly half of B2B marketers said that their primary goal was to generate revenue.
    [Forrester] The 411 On Facebook Q&As For Marketers
    As Julie Ask of Forrester Research states, “this isn’t a question of either-or—this is a question for brands looking for more of their consumers in more places.” Editor's Note: Today's post comes courtesy of Andrew McCauley AKA the "Social Media Bloke, the Co-Founder of the Digital Media Agency AutoPilot Your Business, and Publisher of Online FootPrint Magazine. He teaches online marketing to business owners around the world.
    [Forrester] Case Study: Concur Travel Management and Expense System Interactive White Paper
    Leveraging a Total Economic Impact (TEI) study and white paper by Forrester, Alinean created an interactive white paper for Concur, so that prospects not only received the TEI study results showing average opportunities and savings, but a customized analysis of their own unique business case for Concur. Concur needed a way to communicate the current cost of travel and expense management to prospects, and the potential savings and ROI of automation.
    [Forrester] 3 Strategies You Need for Social Selling: The Non-Creepy Solution to Your Tedious Investigative Past
    Afterall, 82% of consumers trust a company more if they are involved with social media (source: Forbes ) and 70% of B2B decision makers use social media to help make their decisions (source: Forrester ). Customer research used to be a time-consuming task for salespeople. If you spend your time stalking instead of talking, you’re behind the times (and you’re probably falling behind on your sales quotas too).
    [Forrester] The Simple, 3-Step Process to Generating Leads and Revenue through Social Media Channels
    According to Forrester Research , 100% of B2B decision makers use social media for work. Social media is a huge opportunity for businesses to spread their message to a large number of people in a relatively short amount of time. However, businesses now pay for exposure through sponsored posts and ads that don’t always produce the results they hope for. Facebook click rates are unimpressive, LinkedIn sponsored posts are quite expensive, and tweets get lost in the mix.
    [Forrester] Eight Experts Explain (Almost) Everything You Need to Know about Google Authorship and Author Rank
    Reporting that “A Forrester Research study revealed that 70% of consumers trust brand recommendations from friends, only 10% trust advertising,” Ray Hiltz notes that still, “the majority of companies remain in their Mad Men rut and give no serious attention to building relationships with their market.”
    [Forrester] Get Out of the Spam Folder and Into the Inbox
    According to Forrester, 82% of businesses use email to deliver their marketing messages , making it the most popular option in marketers’ toolboxes. We’re living in a new email world. Gone are the days when marketers could blast out emails to randomly purchased bulk lists, just hoping something would stick.
  • THE ROI GUY  |  TUESDAY, JULY 9, 2013
    [Forrester] How Can You Shine as Gartner Lowers IT Spending Forecasts for 2013?
    According to Forrester, prospects indicate that less than 12% of sales engagements are focused on customer value. Trillion in 2013 IDC 2012 Buyer Experience Study (a survey of 204 IT buying organizations) Forrester Sales Enablement Conference 2013 SiriusDecisions SiriusIndex, results from 2011 – 2013 Sales Benchmark Index 2012-2013 reports on sales pipelines and win-loss-stall analysis. Sometimes you don’t want to be right, and this is one of those times.
    [Forrester] Guide Your Buyers Through the Customer Journey with Social Media
    With a s much as 90% of a buyer’s journey being self-directed, according to Forrester Research’s 2015 report, “Don’t Let Muddled Messaging Compromise Customer Experience,” it’s clear that the modern customer journey now begins with self-education. Author: Lisa Marcyes The customer journey has changed.
    [Forrester] User Experience
    one_half] [one_half_last valign="middle"] [frame style="none"] [/frame] [/one_half_last] [divider style="simple"] Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. [one_half valign="middle"] Partner Portal. Why Partner With SalesFUSION. [/one_half]
    [Forrester] What Was Your Favorite Part of Eloqua Experience?
    Jeff Ernst, of Forrester Research, explains why in this article, “ 5 Reasons You Need Thought Leadership Marketing. by Jesse Noyes | Tweet this What was your favorite part of Eloqua Experience 2011? Was it the deep-dive education and best practices? The inspiring keynotes? The Markie Awards celebration? The networking and fun parties? Whatever it was, we have plenty of ways to re-live the memories, again and again.
    [Forrester] Retention that Drives Revenue: 5 Tips for Customer Loyalty Programs
    According to Forrester Research , loyalty programs today are doing much more than driving more purchases and bigger profits. Customer loyalty programs are a great way to boost sales and revenue. But they can be even more valuable when it comes to increasing the satisfaction and ensuring the retention of your high-value customers.
    [Forrester] Pump Up Your Video Marketing ROI
    As covered by Convince & Convert , a Forrester report determined that the shotgunning approach to video delivery offered by these types of platforms fails to deliver video content dynamically through the buyer’s journey. Earlier this year, the world celebrated the 10 year anniversary of the first video ever uploaded to YouTube. Since that time, we’ve learned about the power of “going viral” and that cat videos are, indeed, the best things ever.
    [Forrester] Is 2014 the Year of Video Marketing?
    A picture may be worth 1,000 words, but according to Dr. James McQuivey of Forrester Research, one minute of video is worth roughly 1.8 Try using a video thumbnail as a call to action in email; its much more appealing than an infographic or button, and according to Forrester Research, using video in email can increase click-through rates by 300%.
    [Forrester] What Is Account-Based Marketing, and Will It Work for Your Brand?
    That’s been a more or less successful approach, but one plagued with inefficiency: As Forrester Research pointed out , less than one percent of leads turn into revenue-generating conversions. In the marketing world, the race for a competitive edge is endless. Inbound marketing has been a cornerstone of effective digital marketing for quite some time. But in 2016, it’s nearly a universal practice—so these efforts largely cancel one another out.
  • ACT-ON  |  MONDAY, FEBRUARY 6, 2017
    [Forrester] Customer Lifecycle Metrics, Part 4: Convert, and Create a Customer
    In a 2013 survey, Forrester Research asked B2B marketing execs about the quality of collaboration between sales and marketing, and 57% reported weak or mixed collaboration with sales when “defining lead qualification criteria” and “administering leads and lead pipelines.”. This is part four in a series of five blog posts that examines the metrics you should measure throughout the five stages of the customer lifecycle: attract , capture , nurture , convert, and expand. .
    [Forrester] Sales Enablement: Optimize Your Organization, Not Just Your Website
    “Sales enablement” is defined by Forrester Research as “…a strategic, ongoing process that equips all client-facing employees with the ability to consistently and systematically have a valuable conversation with the right set of customer stakeholders at each stage of the customer’s problem-solving life cycle to optimize the return of investment of the selling system.”.
    [Forrester] Whitelisting Tips for Email Marketers: How to Get on the Safe Senders List
    Plus, nearly 60% of US consumers own smartphones, and Forrester forecasts that smartphone adoption will reach nearly 2 billion users around the globe by the end of 2015. Getting your message opened and read is foundational to the success of your email marketing programs, which is why whitelisting is an essential part of a strong email strategy. Your messages might contain most amazing content in the world, but if they never make it into your recipients’ inbox, all that work is for nothing.
    [Forrester] Boost Your Business with Live Chat
    According to a survey conducted by Forrester Research , “around 44% of online consumers say that having questions answered by a live person while in the middle of an online purchase is one of the most important features a web site can offer.”. Timing is everything when it comes to sales, which is why it’s so important to reach the customer at the right time, with the right message.
    [Forrester] Cheetah-Speed, Agile Marketing
    She’s held positions as an Ad Agency Executive, a Management Consultant and a Forrester Software Analyst. Cheetahs achieve the fastest land speed of any living animal. How fast do they go? Between 70 -75 mph, in short bursts covering distances up to 1,600 ft. The cheetah also has the ability to accelerate from 0 to over 62 mph in three seconds. What does this have to do with marketing, you ask?
  • VIDYARD  |  THURSDAY, JULY 28, 2016
    [Forrester] 4 Research-Backed Ways to Infuse Online Video in Your Marketing
    And most marketers aren’t doing this, according to Forrester’s latest research report, “ Take This Four-Step Approach to Branded Video ”. “We’ve But, according to Forrester, they’re wrong. Discover the 4 myths of online video in Forrester’s report here. These four myths have led to bad habits in content marketing, according to Forrester. And that’s why Forrester elected to research this topic and provide tangible recommendations.
    [Forrester] Make Marketing Count in 2012
    According to Forrester, Forbes Insights and others, more companies will expand their marketing budgets in the coming year, with one very important caveat, marketers will need to justify the spending, prove the effects of marketing campaigns, and demonstrate program success…or risk losing budgets. Forrester suggests marketers focus measurable program elements that are designed around business objectives.
    [Forrester] How Account-Based Marketers Drive Revenue + More [2017 State of Pipeline Marketing Data]
    As Allison Snow said in a recent Forrester blog post , “ Smart marketers are using ABM to support the goals they already had, not to change the game and achieve different outcomes.”. Account-based marketing is here to stay. It’s no longer a new strategy and marketers realize it can supplement traditional demand generation, not just replace it.
    [Forrester] B2B: Your Demand Generation Problems, and What To Do About Them
    A recent Forrester study revealed that 31% of all leads generated by marketing fail to fit an ideal customer profile (ICP), and that demand generation content does not engage B2B buyers. Demand generation is a perpetual process, not a series of campaigns, says Carlos Hidalgo, CEO of Annuitas and presenter of the webinar “ Taking a Strategic Approach to Demand Generation.”
  • ACT-ON  |  MONDAY, JUNE 12, 2017
    [Forrester] How to Maximize Your Inbound Strategy
    We’ve also built best-in-class inbound features in our platform, according to Forrester , to help marketers do the best work of their careers. Marketers are pressed for time. There are way too many things to do and channels to do them on ‒ and not enough staff, cash, or time to get them all done. That’s why an inbound strategy is so appealing. Maybe this isn’t true for you and your B2B marketing team.
  • SNAPAPP  |  WEDNESDAY, MAY 4, 2016
    [Forrester] 15 Facts to Know About Bottom of the Funnel Marketing
    Forrester. The sales funnel , as a whole, is a beautiful thing – but the bottom of the funnel is where things really get interesting. As a lead moves closer and closer to becoming a customer, marketers need to know how to increase the likelihood that the conversion actually happens. That means putting the bottom of the funnel under a microscope to not only understand some of the common pitfalls, but to also know what the appropriate steps are that they need to take next.
    [Forrester] TCO is So 1990: TCS is the new TCO
    Think back to the 90's: Bill Clinton and the Bull market, Flip phones and the Internet, Forrest Gump and Pulp Fiction, Boy Bands and Nirvana, Friends and Seinfeld. and if you were in IT, it was all about TCO – Total Cost of Ownership. TCO was first developed in 1987, to help compare the costs of different compute infrastructure. At the time, it was a battle between big iron vs. PCs and networked computing.
  • OPENTOPIC  |  FRIDAY, JUNE 17, 2016
    [Forrester] Experian Marketing Services cited as a Strong Performer in cross-channel campaign management and enterprise marketing software suites evaluations
    Opentopic blog >> NEW YORK, June 15, 2016 /PRNewswire/ — Experian Marketing Services, a recognized leader in data-driven marketing, today announced it was named a Strong Performer in the Forrester Research, Inc., May 2016 reports, The Forrester WaveTM: Cross-Channel Campaign Management, Q2 2016 and The Forrester WaveTM: Enterprise Marketing Software Suites, Q2 2016.
    [Forrester] Why CEOs Say Yes to Marketing Automation
    Forrester Research calls this the “ age of the customer.” Why all the noise about marketing automation? As a category, industry revenues grew 50% to reach the $1.2 billion in 2014, and are expected to grow another 50% in 2015 to $1.8 billion, notes analyst David Raab. That’s stratospheric by anybody’s reckoning. What’s driving that growth? Ten short years ago, it was rare for a company to have a marketing automation platform in place.
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