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  • THE FORWARD OBSERVER  |  TUESDAY, JULY 8, 2014
    [Forrester] 20 Stunning Inbound Marketing Statistics
    Forrester Research) Tweet this! Artillery B2B Marketing Blog > The Forward Observer Looking for some inbound marketing statistics that will blow you away? Here are 20 to get you inspired. Lies, damned lies, and statistics” is a phrase often attributed to Mark Twain about the persuasive power of numbers, particularly the use of statistics to make a weak argument. That''s not the case with inbound marketing. Far from it.
  • KOMARKETING ASSOCIATES  |  MONDAY, MARCH 3, 2014
    [Forrester] The LinkedIn Publishing Platform Puts Power in the Hands of the B2B Buyer
    As detailed in Forrester’s 2012 post on B2B buyer behavior , B2B buyers are anywhere between two-thirds to 90% of the way through their journey BEFORE they reach out to the vendor. This past month LinkedIn announced they will be opening up the ability for every user to publish their own content on LinkedIn, through individual profiles.
  • THE ROI GUY  |  WEDNESDAY, JANUARY 5, 2011
    [Forrester] Sales Enablement and The Economic-Buyer
    3) Differentiate Your Value - According to analyst Scott Santucci of Forrester, “We are in the middle of a major transformation in the B2B sales model. We are conducting a webinar with James Ninivaggi from SiriusDecisions on this important topic: [link] Learn more about potential value-based sales tool solutions at: [link] Sources: IDC Executive Tele Briefing on Sales & Marketing Strategies for 2010 Uncovering The Hidden Costs Of Sales Support, Forrester Research, Inc.,
  • MARKETING ACTION  |  MONDAY, MARCH 25, 2013
    [Forrester] Tactics for Growing Your Email Marketing Lists
    Offline events remain important, which aligns with the data we found when we commissioned a Forrester Consulting study on how marketers were adapting through the downturn. Today we’re sharing one of Marketing Sherpa ’s excellent charts with you. The data shows the responses to the survey question “ Which of the following tactics is your organization using to drive email list growth? Please select all that apply.”. Website registration is huge at 77%, a clear vote for content marketing.
  • SALESFUSION  |  MONDAY, FEBRUARY 3, 2014
    [Forrester] Seven Tips to Make Your Marketing Automation Stick
    one_half] [one_half_last valign="middle"] [frame style="none"] [/frame] [/one_half_last] [divider style="simple"] Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. [one_half valign="middle"] Partner Portal. Why Partner With SalesFUSION. [/one_half]
  • SALESFUSION  |  TUESDAY, DECEMBER 1, 2015
    [Forrester] 3 Steps for Gaining Executive Buy-In for Marketing Automation
    B2B marketers who implement marketing automation increase their sales pipeline contributions by 10% (Forrester Research). How many of you watch Shark Tank? For those who are unfamiliar with the show, it gives entrepreneurs a chance to pitch their businesses to five moguls (aka sharks) in the hopes that one or more will bite and become an investor.
  • CINTELL  |  WEDNESDAY, JANUARY 27, 2016
    [Forrester] 29 Ways to Use Your Personas
    Laura Ramos of Forrester says it best, “To win in the age of the customer, B2B marketers need to drive customer intelligence into all areas of the business.”. You Built Personas, Now What? Creating buyer personas is only half the battle. If your personas are wasting away at the bottom of a desk drawer, gathering dust up on the wall of your office, or sitting ignored on the company intranet, it’s time to reimagine their potential.
  • SALES ENGINE  |  TUESDAY, MAY 24, 2016
    [Forrester] How Content Becomes a Sales Conversation
    Unfortunately, this approach is not efficient or scalable, and according to Forrester, is less than 20% of sellers are even capable of it. In fact, when 418 executive buyers were surveyed by Forrester Research , they gave failing grades across the board for sales reps’ knowledge of their specific business, their role within it, and their unique business needs.
  • WEBBIQUITY  |  MONDAY, JANUARY 28, 2013
    [Forrester] 11 (of the) Best SEO Tools and Keyword Research Guides of 2012
    Aaron Wall interviews Duane Forrester of Bing about the search engine’s new SEO tools and product roadmap. With its progression of benignly named yet ferocious algorithm updates (Farmer, Panda, Penguin), Google continues, in its efforts to battle webspam, to confound and make life more difficult for legitimate SEO professionals and their clients as well.
  • WEBBIQUITY  |  WEDNESDAY, DECEMBER 11, 2013
    [Forrester] 18 of the Best Content Marketing Strategy Guides of 2013
    Noting that “The old adage — build it and they will come — doesn’t work for content marketing,” Laurie Sullivan reports on Forrester Research guidance on building a content distribution strategy to overcome the glut on content online. Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. The number of Google searches for the phrase have increased 400% since January 2011.
  • THE ROI GUY  |  THURSDAY, JUNE 3, 2010
    [Forrester] ROI conversations at the wrong time will get you nowhere
    In a recent blog post, Scott Santucci, a Forrester analyst who serves Technology Sales Enablement Professionals, highlights how B2B solution providers are investing heaviliy in tools to connect more personaly with buyers, but with a decided lack of process and coordination, these investments are not reaping the promised rewards. TCO Calculator Forrester Executive Assessment Tools Pisello Alinean ROI Calculator
  • VIDYARD  |  TUESDAY, MAY 17, 2016
    [Forrester] Everything You Need to Generate, Score, and Nurture Leads with Video
    In fact, in 2015, video viewing overtook all other activities online, according to Forrester. Did you know that marketers who use video for lead generation see 19% lower cost per lead than those who don’t? For demand generation and content marketers alike, more quality leads for less cost is the consistent, ever-present struggle. Meeting those MQL, SAL, and SQO goals each month is what keeps you up at night and what you wake up thinking about. We know.
  • KEO MARKETING  |  TUESDAY, MAY 17, 2016
    [Forrester] The Advanced Guide to Content Marketing for 2016
    Research by Forrester shows that 4.8 With the explosion of content marketing, businesses have been publishing white papers, e-books, and blog posts in order to get their customers’ attention. But now it is almost too much. Prospects are buried by the enormous amount of content and they are ignoring most it. In order to stand out from all the other content that has already been published, you need to utilize new tactics that will help you stand out from the all the clutter.
  • SALESFUSION  |  THURSDAY, MARCH 20, 2014
    [Forrester] Salesfusion-Sponsored Study Points to Pain in B2B Lead Generation
    Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half]. one_half_last valign="middle"]. frame style="none"] [/frame]. [/one_half_last]. one_half_last]. divider style="simple"].
  • SALESFUSION  |  MONDAY, MARCH 3, 2014
    [Forrester] Inbound Marketing Software
    one_half] [one_half_last valign="middle"] [frame style="none"] [/frame] [/one_half_last] [divider style="simple"] Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. [one_half valign="middle"] Partner Portal. Why Partner With SalesFUSION. [/one_half]
  • MODERN MARKETING  |  WEDNESDAY, OCTOBER 19, 2016
    [Forrester] The 5 Fundamentals of Account-Based Marketing You Need to Know
    According to Forrester Research, fewer than one percent of leads turn into revenue-generating customers. Yes, you read that right: fewer than one percent. With that kind of lackluster return, B2B marketers, in particular, are increasingly searching for new tactics that will help them reach the right prospects at the right time with the right messaging.
  • SALESFUSION  |  TUESDAY, JANUARY 14, 2014
    [Forrester] How to Write like a Writer
    one_half] [one_half_last valign="middle"] [frame style="none"] [/frame] [/one_half_last] [divider style="simple"] Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. [one_half valign="middle"] Partner Portal. Why Partner With SalesFUSION. [/one_half]
  • SALESFUSION  |  MONDAY, NOVEMBER 25, 2013
    [Forrester] Nine Things Sales is Thankful For
    one_half] [one_half_last valign="middle"] [frame style="none"] [/frame] [/one_half_last] [divider style="simple"] Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. [one_half valign="middle"] Partner Portal. Why Partner With SalesFUSION. [/one_half]
  • BULLDOG SOLUTIONS  |  WEDNESDAY, MARCH 30, 2016
    [Forrester] Who Survives and Thrives in the Age of the Customer? – Part 1
    So, in August of 2015, we partnered with Forrester Research to learn more about the role B2B marketing plays in propelling businesses to drive success and thrive. Forrester surveyed 300 North American B2B marketers, and, voila, we learned a lot more about how organizations can thrive in the age of the customer. Forrester, “Marketing-Led Organizations Survive & Thrive in The Age of The Customer,” October 2015.
  • LATTICE  |  WEDNESDAY, OCTOBER 26, 2016
    [Forrester] Enriching Your Account Universe: Turn Data into Revenue
    There is an 8x increase in ROI on personalized campaigns, according to Forrester Research. While B2C marketers
  • CHRIS KOCH  |  FRIDAY, APRIL 22, 2011
    [Forrester] Marketing’s golden opportunity in innovation
    In a blog post this week entitled What CEOs Want from Their CMOs, Forrester’s CEO, George Colony, discusses the mandate for the CMO to keep an eye out for what’s ahead. Innovation is becoming more external to companies and more social.
  • THE ROI GUY  |  THURSDAY, SEPTEMBER 10, 2015
    [Forrester] Growing Value: The Value Selling and Realization Summit
    Featured analysts include: Jim Ninivaggi (SiriusDecisions), Joe Galvin (CSO Insights / MHI Global), Scott Santucci (Alexander Group / Forrester), Bill Kirwin (Gartner / Father of TCO), Randy Perry (IDC) and our own Tom Pisello (the ROI Guy / ex-Gartner). Did you know …. Over 95% of B2B buyers demand proof that you’ll deliver value, demanding financial justification / ROI quantification prior to purchase approval. Yet, only 7% of buyers say your content and sales reps as value-focused.
  • B2B MARKETING INSIDER  |  TUESDAY, JUNE 4, 2013
    [Forrester] The Expanding Role Of B2B Marketing
    Kathy joined Forrester VP-Principal Analyst Laura Ramos in presenting the results of their latest survey of more than a hundred senior B2B Marketers. Two years ago I wrote that Change is Coming To B2B Marketing. I predicted that changes brought on by digital, social and mobile technologies had placed the customer firmly at the center of marketing strategy. And it was straining traditional marketing strategy.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, APRIL 15, 2010
    [Forrester] Customer Service is the New Marketing
    It pays to provide Support with Social Media In a recent Forrester Report on “Customer Experience Pays Off. Zappos was founded in 1999 and sold to Amazon for $1.2 Billion Dollars just barely over ten years later. Zappos is powered by its customer service and was built on the premise of WOWing each and every customer. It’s that WOW or should I say WOM that enhanced the value of their marketing and attracted a player like Amazon.
  • CONTENTLY  |  MONDAY, APRIL 10, 2017
    [Forrester] Why Performance Data Isn’t Enough
    Today, marketing technology can essentially be mapped to five key functions: governance, planning, production, utilization, and activation, as established by Forrester’s 2017 Wave Report. When insight into one of Forrester’s core functions is missing, it tends to drag down the other four.
  • CINTELL  |  TUESDAY, FEBRUARY 9, 2016
    [Forrester] 17 Things High-Performing Companies Do to Optimize Their Buyer Personas
    Or maybe you knew that already, because organizations from SiriusDecisions to Aberdeen Group to Forrester have all studied, at length, the impact and importance of buyer personas to fostering and achieving customer-centricity in marketing organizations.).
  • MODERN MARKETING  |  WEDNESDAY, JULY 29, 2015
    [Forrester] 8 Tips to Jump Start Your Account-based Marketing
    Before Eloqua, Brian was Chief Strategy and Marketing Officer at Forrester Research, where he helped turn the brand into a leader in the technology research sector. Account-based Marketing (ABM) has descended on the marketing industry like that hot new restaurant that opens in town – everyone wants to check it out and see if it lives up to all the hype. Some people are okay reading the reviews and making a decision. Others need to have that first-hand experience.
  • ANNUITAS  |  THURSDAY, DECEMBER 11, 2014
    [Forrester] Four Keys Areas Where the CMO Must Lead
    Forrester released a report this year that showed that 96% of CMOs either agree or strongly agree that “the breadth of skills needed to succeed in marketing has increased dramatically”. I have been to many conferences and read many marketing articles about having marketing get a seat at the table.
  • B2B LEAD GENERATION BLOG  |  TUESDAY, DECEMBER 14, 2010
    [Forrester] The More B2B Marketing Changes, the More It Stays the Same
    Here's a good recap about the Cisco Velocity event by Peter O'Neill at Forrester, " Cisco Continues To Accelerate Its Partners’ Marketing I’m back from presenting at the Cisco Partner Velocity Conference in Barcelona; the experience was every bit as meaningful and memorable as I thought it would be. You see, I turned 40 there and brought my family along to celebrate. It was a great experience for all of us. Barcelona is a beautiful city.
  • CONTENTLY  |  TUESDAY, APRIL 19, 2016
    [Forrester] The Customer Service Arms Race
    New research from Forrester shows that 73 percent of adults say valuing their time is the most important thing a company can do to provide good online customer service. The Forrester study also showed that, for the second consecutive year, more people turned to self-service web and mobile tools than customer call centers. The other day I had several questions about Olark, a San Francisco-based software company. So I went to the company’s website to find answers.
  • BIZIBLE  |  FRIDAY, NOVEMBER 6, 2015
    [Forrester] B2B Marketing Ops And Marketing Attribution, A Simultaneous Ascendence
    But now, customers are completing two-thirds to 90 percent of the purchase decision before contact (according to Forrester). The advances in marketing technology are happening so frantically, many would say it’s headache inducing. For many B2B companies, however, it’s been a huge boon, and the rise of marketing ops is to thank for that.
  • THE ROI GUY  |  WEDNESDAY, JULY 7, 2010
    [Forrester] How to Break Free of the Pack? Differentiate for Success
    According to a recent Forrester technology sales enablement study, executives showed the best course was for vendors: 1) To match the right combination of capabilities to their given situation 2) Align offerings to help them realize a business result These two differentiators accounted for 53% response, more significant than any other differentiating attribute, including the vendors products and services, their branding, or their customer services.
  • HUBSPOT  |  THURSDAY, AUGUST 28, 2014
    [Forrester] Your Leads Are Annoyed With You: Here's Why [Data]
    Source: Forrester Research ). When your job is to generate and nurture new leads like it is for pretty much every marketer and salesperson, it can be all too easy to think of every new lead as just another number on a waterfall report or just another name on a call list. But never forget that behind every ebook download form and every demo request, there are real human beings. Human beings with mood swings, families, insecurities, personal and company goals.
  • TONY ZAMBITO  |  SUNDAY, APRIL 17, 2016
    [Forrester] Overcoming The Content Personalization Challenge With Buyer Persona Research
    Recent surveys of marketing professionals by Rapt Media , Forrester , Seismic, SAP , IBM , and others all indicate that content personalization remains the biggest challenge for marketers this year and for the foreseeable future. by icon 54. It is clear that one of the top challenges facing marketing, especially B2B marketing, is the ability to connect with potential buyers on a personal level.
  • MODERN B2B MARKETING  |  FRIDAY, MAY 10, 2013
    [Forrester] Revenue Acceleration Through Content Marketing Is A New Opportunity For Marketing Service Providers
    In a Forrester report last year on content marketing being the new differentiation, I described the new interaction model of need-match-engage, where the buyers now initiate the interaction and spend a major part of their buyer journey doing their own research before calling in potential suppliers. Did you know that B2B buyers say that 70% of the content they read and study before making a purchase decision is actually found by – well, themselves?
  • MODERN MARKETING  |  MONDAY, JULY 14, 2014
    [Forrester] The Global State of the Mobile App and Push Notification Markets
    Co-presented by Joe Pezzillo, Senior Director, Push Operations & Adoption, Oracle Responsys and Thomas Husson, VP & Principal Analyst, Forrester Research, Inc, it was broken into three topics. by Kaila Garrison | Tweet this On May 28, the webinar entitled Push Your Mobile Marketing Strategy Forward was held.
  • SALESFUSION  |  MONDAY, MARCH 24, 2014
    [Forrester] Salesfusion Leaps into the World of Dynamics CRM
    Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half]. one_half_last valign="middle"]. frame style="none"] [/frame]. [/one_half_last]. one_half_last]. divider style="simple"].
  • VIDYARD  |  THURSDAY, MAY 25, 2017
    [Forrester] 3 Reasons Why Video is Ideal for Internal Communications
    Research by Forrester suggests that one minute of video is worth 1.8 Marketers have long understood the advantages of video: it’s multi-media, it’s exciting, and it conveys a lot of information. According to Hubspot , 87% of marketers use it and according to Google , 50% of customers expect it. So if video is so clearly the preferred method for communicating with our customers, then why are we still doing so much emailing internally?
  • THE POINT  |  TUESDAY, APRIL 23, 2013
    [Forrester] 2 Email Campaigns Show How (and How Not) to “Sell” Content
    Note the sub-head (“Forrester Research, Inc. Two email campaigns that arrived in my inbox recently serve as useful illustrations of how best to promote informational content. One, a white paper offer from sales tax automation company Avalara , is a plodding recitation of facts that does little to grab the reader. The other, from email marketing software provider ExactTarget , drives action by communicating the value of the content in concise, compelling language.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 16, 2015
    [Forrester] Polish up your best content to drive content marketing value
    According to Forrester , 50% of content from enterprises is not even being used. According to Forrester, 50% of content from enterprises is not even being used. By Luke O’Kelly {grow} Community Member. First I have to tell you that I am upset with myself.
  • MODERN MARKETING  |  WEDNESDAY, OCTOBER 19, 2011
    [Forrester] 5 Reasons Thought Leadership Marketing Matters
    And of those people delivering a big picture talk will be Jeff Ernst , principal analyst at Forrester Research. by Jesse Noyes | Tweet this The more than 1,000 sales and marketing pros heading to Eloqua Experience tomorrow are in for an insightful mix of best practices and big picture strategies. Ernst delivers counsel to CMOs and top marketers. He’s popped up on our blog before to explain why storytelling matters for B2B marketing. He’s shown how social marketing can go big.
  • THE ROI GUY  |  THURSDAY, OCTOBER 29, 2009
    [Forrester] Sales Success rests on building Strategic Roadmap with Customers
    But a recent blog entry by Scott Santucci, Senior Analyst for Forrester caught my eye, positing that sales enablement spends too much time trying to get sales professionals to better respond to customer needs late in the sales cycle, and not enough time engaging with the customer on creating a shared vision. As Forrester outlines, there are three important elements to vision success: 1) Authentic — it has to be real, well-researched, and obtainable.
  • THE ROI GUY  |  THURSDAY, NOVEMBER 12, 2009
    [Forrester] IT Services require ROI Justification More Than Ever
    According to the latest Enterprise IT Services Survey by Forrester Research, buyers of IT services are taking a variety of measures to get more value for the money spent on IT services. According to John McCarthy, VP and principal analyst at Forrester, "The data shows no quick turnaround - it's going to be a tough year for services firms as clients increasingly ask them to justify the ROI for IT projects and provide more value for a lower price." IT services Forrester Alinean
  • THE ROI GUY  |  FRIDAY, SEPTEMBER 3, 2010
    [Forrester] Sales Enablement Effectiveness?
    According to Forrester, companies are spending worldwide, on average, 19% of their SG&A costs, some $135,262 per quota-carrying salesperson, in sales support-related activities. 08, 2010 3) IDC Executive Tele Briefing on Sales & Marketing Strategies for 2010 4) Uncovering The Hidden Costs Of Sales Support, Forrester Research, Inc., TCO Tools Sales Enablement Forrester IDC Executive Assessment Tools ROI tools Pisello Alinean Frugalnomics
  • EMAGINE B2B BLOG  |  THURSDAY, JULY 8, 2010
    [Forrester] Stymied by seeming roadblocks to social media? …try this Rx
    Tags: B2B Web Strategy Social Media team lack personalization use real team members contributors tap passionate community and activate passionate digitally unsavvy team according business purposes these similar data led forrester’s josh bernoff it’s establish social media goals responsibilities a team inconsistent participation companies brand fictitious persona forge relationships listening engagement data paralysis data
  • TYPE A COMMUNICATIONS  |  TUESDAY, SEPTEMBER 30, 2014
    [Forrester] Performance Anxiety and the Modern Marketer
    The Business Marketing Association (BMA) and Forrester Research released their findings about the expanding role of marketing in B2B organizations. Tie this back to the report findings from BMA and Forrester: if marketers don’t know what to do and feel insecure, how can we find and recruit top talent to join our teams? September 30, 2014. For all the change that’s taken place in how buyers buy, it’s no wonder that marketers feel uncertain.
  • THE ROI GUY  |  TUESDAY, JUNE 16, 2009
    [Forrester] IT Sales and Marketing - Recovery On its Way
    ROI Forrester TCO Sales ToolsAs we track the pundits opinions on IT spending levels and trends, and come to our own conclusions from our research and engagements, we have been preaching for some time how the current downturn has been steep, but that we believe the downturn won't last long, and the recovery will be strong.
  • HUBSPOT  |  FRIDAY, MAY 23, 2014
    [Forrester] Need Some B2B Blogging Inspiration? Check Out These 10 Companies
    5) Forrester. As one might imagine, market research company Forrester Research excels at gathering and delivering data. In content marketing, there may be no more desirable medium than the blog. Blogs are timely, informative, and interactive. They''re the kingpin of customer communication, and the cornerstone of B2B campaigns.
  • SALESFUSION  |  THURSDAY, DECEMBER 5, 2013
    [Forrester] Email Tourism
    one_half] [one_half_last valign="middle"] [frame style="none"] [/frame] [/one_half_last] [divider style="simple"] Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. [one_half valign="middle"] Partner Portal. Why Partner With SalesFUSION. [/one_half]
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 24, 2015
    [Forrester] 48 Phenomenal SEO Guides, Tips & Tactics
    5 Keys to Improving Search Rankings with Duane Forrester of Bing by Stone Temple Consulting. Eric Enge talks to Bing’s Duane Forrester about the keys to improving SEO rank on Bing. Link building is somewhat surprisingly at #4 of Forrester’s five top areas. As Geddy Lee of Rush sang in the band’s 1981 hit Tom Sawyer , “changes aren’t permanent. But change is.”
  • ANNUITAS  |  THURSDAY, JULY 16, 2015
    [Forrester] Put The Phone Down – I’m Not Ready
    According to a 2015 blog post by Forrester analyst, Lori Wizdo , B2B Buyer Journey Mapping Basics , 74% of buyers report conducting half of their research online before buying offline. No wonder we hate to pick up the phone these days. It’s always a sales call. Seriously. I love technology, marketing automation, CRMs — I couldn’t do my job without them. However, sales teams, please use them wisely or their power will backfire on you.
  • MARKETING ACTION  |  MONDAY, OCTOBER 14, 2013
    [Forrester] B2B Social Marketing: ALL Decision-Makers Use Social for Work
    According to Forrester Research ’s B2B Social Technographics® numbers, fully 100 percent of business decision-makers use social media for work purposes. Forrester analyst Zachary Reiss-Davis points out several key factors in his blog post, “ In Business Everybody Uses Social Media for Work; the Question Is How ?” 98% of business decision-makers are Spectators (they read blogs, watch videos, or listen to podcasts).
  • MODERN MARKETING  |  MONDAY, NOVEMBER 9, 2015
    [Forrester] Why Lead Nurturing is Now Marketing’s Domain
    Forrester Research says that as much as 90 percent of the buyer’s journey may be complete before a prospect reaches out to a salesperson. Here are some numbers that show the value of lead nurturing for marketers: • Forrester Research says that businesses that are effective lead nurturers produce 50 percent more sales-ready leads at a 33 percent lower cost. Once upon a time, B2B lead nurturing was strictly the domain of the sales team.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, DECEMBER 27, 2010
    [Forrester] Ranking B2B Marketing Automation Vendors: How I Built My Scores (part 1)
    These are conceptually quite different from the dimensions used in the Gartner and Forrester reports* , which are designed to illustrate competitive position. I'll describe how I handled this in tomorrow's post. _ * “ability to execute” and “completeness of vision” for Gartner, “current offering”, “market presence” and “strategy” for Forrester. Summary: The first of three posts describing my new scoring system for B2B marketing automation vendors.
  • VIDYARD  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Forrester] How Top Sales Reps Leverage Video to Crush Their Monthly Numbers
    In a study by Forrester Research, video in email engages prospects by increasing click-through rates by over 200% compared to traditional email or article posting. What if you could make your sales job easier by using video intelligence to help determine exactly when to follow up with a prospect and what message to deliver? How would it feel to see your name at the top of the leader board month after month? Competition Requires Intelligence.
  • MODERN MARKETING  |  TUESDAY, AUGUST 11, 2015
    [Forrester] 5 Statistics That Show it's Time for Marketers to Get Real – Lessons from #eTailEast Day 1
    Forrester. – Forrester. According to UrbanDictionary.com "When someone tells you to get real, they want you to get a reality check and to stop behaving as though you're living in a fantasy world." " The phrase "get real" is incredibly apropos given the five stats I will share with you below. The stats were part of a presentation my colleague, Group VP Pat Galvin made yesterday during day 1 of the eTailEast conference in Boston.
  • SALESFUSION  |  TUESDAY, MARCH 11, 2014
    [Forrester] The New Kid in Town
    Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half]. one_half_last valign="middle"]. frame style="none"] [/frame]. [/one_half_last]. one_half_last]. divider style="simple"].
  • HUBSPOT  |  FRIDAY, DECEMBER 13, 2013
    [Forrester] 47 Stats to Supercharge Your Holiday Marketing [SlideShare]
    With that being said, we’ve compiled a list of some of the best holiday marketing statistics from our friends at Forrester Research, the National Retail Federation, and Deloitte (among others). It’s official: We’re finally in the midst of the holiday season.
  • MODERN MARKETING  |  THURSDAY, MAY 5, 2016
    [Forrester] Marketing Automation Technology and What Marketers Need to Look For
    Forrester. Since marketers love a good stat, let's start this post off with one: 2567%. That percentage represents the increase in the number of martech vendors from 2011 to today. It comes courtesy of Scott Brinker, the guru of the infamous martech landscape chart and speaks to the warp speed growth the martech vendor space has seen over a very short period of time.
  • MARKETING ACTION  |  THURSDAY, JULY 16, 2015
    [Forrester] Simply Put: Simplicity Is a Strategy
    One last thought: in 2014 Forrester Research published The Forrester Wave ™ Lead-To-Revenue Management Platform Vendors” which evaluated the use of marketing automation by small marketing teams and large enterprises. Forrester’s comments pointed to simplicity as a key factor: “L2RM platform buyers need to remember that more is not better; more is simply more. “…A condition of complete simplicity. Costing not less than everything) …”.
  • INDUSTRIAL MARKETING TODAY  |  SUNDAY, FEBRUARY 12, 2012
    [Forrester] Manufacturers Use Evaluation Kits for Effective Lead Nurturing
    Forrester, CSO Insights and Marketo reported that lead nurturing produced much better results. Lead nurturing plays an important role in industrial lead generation programs because it is rare that an industrial sale is completed on the first call or the first visit to the manufacturer’s website. Here are some of the significant findings from their research studies: Reduced the number of marketing-generated leads ignored by sales to as low as 25%.
  • B2B MARKETING INSIDER  |  THURSDAY, DECEMBER 22, 2011
    [Forrester] 40 Awesome Marketing Tweets From 2011
    RT @ billrobbSAP @ forrester Study of Social Network Use by Age Group [link] | some kids still read newspapers? Here is Forrester B2B Technographic link [link] from @ bengrossman #smplus. “These are a few of my favorite things…” Now that you have that song in your head, let me tell you a little bit about how I come up with some of my blog content.
  • THE FORWARD OBSERVER  |  MONDAY, MAY 5, 2014
    [Forrester] 5 Ways to Improve the Quality of Your B2B Leads
    A 2010 Forrester Research study found that companies that excelled at lead nurturing were able to generate 50% more sales-ready leads at a 33% lower cost per lead than other companies. Artillery B2B Marketing Blog > The Forward Observer Are you generating lots of leads but few sales? You might have weak leads. Here are 5 ways to quickly strengthen your B2B lead quality and sales. Most B2B companies (and their sales teams) always clamor for "more leads."
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JUNE 19, 2012
    [Forrester] 7 social media lies the gurus want you to swallow
    As Forrester explains, it is important to understand that ROI is not as simple as “the return on a short-term financial investment” (“does my action lead directly to increased sales?”); By {grow} Community Member Gregory Pouy. Every time a new marketing “technique” appears, it’s seems like the next revolution. Everything is suddenly going to be easier, faster and cheaper, right?
  • THE ROI GUY  |  WEDNESDAY, JANUARY 13, 2010
    [Forrester] Discretionary Spending Increase in 2010 - Drives Value Based Sales / Marketing Tool Needs
    Forrester however thinks these estimates are low and is indicating that 6.6% In sentiment, Forrester indicates that formal IT budgets do not point the way to the upward revision in growth estimates. ROI Forrester IT Budgets TCO AlineanAll major analyst firms are predicting better times ahead for technology vendors in 2010, with many estimating a modest 3% growth. growth for US tech market, and 8.2% growth for global tech market should be expected.
  • THE ROI GUY  |  MONDAY, FEBRUARY 14, 2011
    [Forrester] Alinean Research Reveals Best Practices to Fight Frugalnomics
    A press release announcing the participation at the Forrester Sales Enablement forum: [link] A recording of webinar presenting the research and results, and a download of the PPT is available at: [link]. TCO Tools Sales Enablement Forrester Executive Assessment Tools ROI tools Diagnostic Selling Pisello Alinean Value Selling Frugalnomics
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 22, 2016
    [Forrester] OfferUp offers an addictive new app for eCommerce
    Recent Forrester findings show that 88% of the average user’s time is spent in just five apps: Facebook, YouTube, Instagram, Gmail, and Facebook Messenger. Some of the other options are obvious: Snapchat, for one, has surged in popularity since the Forrester research was completed. Where do your customers hang out online or on mobile? Snapchat? Facebook Messenger? What about … OfferUp? Whaaaat? You haven’t heard of OfferUp?
  • THE FORWARD OBSERVER  |  WEDNESDAY, JUNE 24, 2015
    [Forrester] Does Modern B2B Lead Generation Really Work?
    According to Forrester, these days buyers might be anywhere from two-thirds to 90% of the way through their purchase before they finally contact the seller. Are you struggling to fill your sales pipeline with quality leads? You may need a lead generation mindset change. Here's how to think about it. Do you remember when prospective customers used to contact you as they were starting their buying research? Yeah, those days are over. Lead Generation Has Changed.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 21, 2013
    [Forrester] 4 New Marketing Fundamentals Impacting the B2B SEO Professional
    In Forrester Senior Analyst Anthony Mullen’s new report, “ Emerging Touchpoints Require A Marketing Mind Shift “, he identifies four fundamentals marketers must realize, in order to succeed in today’s technology and information-rich environment. Citing additional Forrester research, Mullen indicates that more than half of US online adults are already annoyed by the amount of advertising they see, and 37% would rather not be contacted by brands at all.
  • HUBSPOT  |  TUESDAY, MARCH 15, 2016
    [Forrester] 7 Amazingly Effective Lead Nurturing Tactics
    Research conducted by Forrester has shown that marketers see an average 20% increase in sales opportunities from nurtured vs non-nurtured leads. Furthermore, the research also reveals that companies that excel at lead nurturing generate 50% more sales at a 33% lower cost (Source: Forrester, 2014 ). Last year Forrester Research reported that 33% of B2B marketers cite “targeted delivery of content” (i.e.,
  • WEBBIQUITY  |  MONDAY, JANUARY 9, 2012
    [Forrester] Best Twitter Tips, Tools and Tactics of 2011
    Laurie Sullivan summarizes a report from Forrester Research outlining the challenges and opportunities marketers face in using Twitter effectively. One key finding: “Forrester analysts believe it’s not only the 1 billion tweets that matter, but rather the 6.2%
  • VIDYARD  |  WEDNESDAY, APRIL 19, 2017
    [Forrester] Why Video is the Key to Happier Customers
    According to Forrester , 77% of US adults online say that valuing their time is the most important thing a company can do to provide them with good service. Which of your customers are the happiest? The answer is simple: it’s the successful ones. No matter their size, they’re all on a journey to sell more, save more, optimize more, or just plain improve their image, and the more you can help them along that path, the more you both benefit.
  • VIDYARD  |  WEDNESDAY, OCTOBER 19, 2016
    [Forrester] Welcome to Viewtopia: Vidyard Announces Speakers for 2016 Video Marketing Summit
    YouTube and Vine star Zach King, Forrester analysts Nick Barber and Laura Ramos, Solarwinds video director René Lego join top voices in video, marketing, content and customer success. Forrester Research analyst Laura Ramos is a leading expert in business-to-business marketing with hands-on senior management experience in corporate, industry and product marketing; demand management; and social media.
  • MODERN MARKETING  |  WEDNESDAY, AUGUST 8, 2012
    [Forrester] How to Hit Your Sales Target Every Time (The Ready, Aim, Fire Method)
    Only 15% are well prepared to engage them , according to Forrester Research. by Shawn Cook | Tweet this With the 2012 Olympics in full force, and because The Hunger Games is still lingering in my mind, I’ve been hooked on archery. The archery competition proved to be a hot competition at the Olympics. Italy won its first gold medal in the sport, winning by a single point. At that point, I started thinking about how similar archery is to sales.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 7, 2012
    [Forrester] Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2
    SEO Underused, Forrester Report Suggests by MediaPost Search Blog. Laurie Sullivan reports Forrester research discovering that three-quarters of technology vendors have embraced SEO; less than 10% don’t use search optimization at all. Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. We’re all hungry for data. Marketers, we’re told, need to think like publishers.
  • TONY ZAMBITO  |  SUNDAY, JUNE 5, 2016
    [Forrester] Use Buyer Persona Research To Improve B2B Customer Experience
    These findings coincide with others (Forrester, IBM, Regalix, and others) that all point to challenges in providing stellar B2B customer experiences. by Creative Stall. Customer experience has been and will continue to be one of the major influences on how buyers make choices. Recent research by SiriusDecisions found that for 80% of B2B buyers surveyed, customer experience counted as the top significant reason why they chose to work with a specific provider over another.
  • ANNUITAS  |  MONDAY, MARCH 12, 2012
    [Forrester] In Defense of the Funnel
    At the 2011, DemandCon conference, Forrester analyst Jeff Ernst declared in his keynote that “the funnel is dead.” The last 12-18 months have proved to be a rough time for the proverbial “sales funnel”. Needless to say this was fuel for quite a bit of conversation in the days that followed. And since then many have jumped on the “death to the funnel” bandwagon.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 10, 2016
    [Forrester] Are marketers getting lost in the Dark Funnel?
    A Forrester Research report from way back in 2007 predicted a transformation of the buyer’s journey was underway and the traditional sales funnel had “outlived its usefulness.” A Forrester Research report from way back in 2007 predicted a transformation of the buyer's journey was underway and the traditional sales funnel had “outlived its usefulness.” By Krista LaRiviere, {grow} Community Member.
  • DIGITAL B2B MARKETING  |  TUESDAY, OCTOBER 15, 2013
    [Forrester] The B2B Marketing Guide to Paid Content Distribution
    Forrester recently released a report pointing out the failure of most content marketers to plan for adequate content distribution. And they’re right. Marketers are slaving over content today, but almost no one sees that content. Optimizing your content for search and distributing it through your own social and email channels is just the starting place. For most B2B marketers, it isn’t nearly enough. So what else can you do? Start incorporating content into your advertising.
  • THE ROI GUY  |  WEDNESDAY, NOVEMBER 30, 2011
    [Forrester] How will the Economy Affect the Buyer’s Decision Process in 2012?
    However, it is during this early phase that buyer’s indicate establishing strong provider preferences, with Forrester indicating that 65% of vendors who create the buying vision during these early phases of the journey getting the deal. In the final Decision best-value bake-off phase, Forrester indicates that 35% of vendor selection decisions are made, making it more important to get connected and engaged in earlier phases.
  • THE FORWARD OBSERVER  |  THURSDAY, MAY 17, 2012
    [Forrester] B2B Social Media - What to Look For Before You Leap
    According to Forrester Research , 77% of B2B decision-makers are active in social media. Artillery B2B Marketing Blog > The Forward Observer When properly implemented, social media can help B2B companies develop early-stage prospect relationships, nurture leads, speed up the sales cycle and deepen customer relationships. Social media is here to stay.
  • HUBSPOT  |  WEDNESDAY, JULY 31, 2013
    [Forrester] 17 Compelling Stats That Make the Case for Smarter Site Design
    Source: Forrester Research ) ( Tweet This Stat! ). As marketers, we''re constantly thinking about our company''s website and coming up with ways to improve it. Questions about it keep us up at night. Could we improve the layout? Do we need a clearer call-to-action on the homepage? Do we need a responsive site? Besides quelling your daily concerns, you also need to be aware of the trends in website design. And that''s a lot to worry about.
  • SALESFUSION  |  THURSDAY, DECEMBER 19, 2013
    [Forrester] What Holiday Shopping Taught Me About Email Marketing
    one_half] [one_half_last valign="middle"] [frame style="none"] [/frame] [/one_half_last] [divider style="simple"] Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. [one_half valign="middle"] Partner Portal. Why Partner With SalesFUSION. [/one_half]
  • MODERN MARKETING  |  WEDNESDAY, MAY 29, 2013
    [Forrester] Expert Q&A: Transform Marketing With A Revenue-Relevant Customer Experience Strategy
    We talked to Peter O’Neill, Vice President and Principal Analyst at Forrester Research , where he leads research on B2B demand generation and channel marketing, managing a small group of analysts and working with other analysts who serve CMOs and other marketing leaders. by Amanda Batista | Tweet this The advent of social media, empowered buyers, and users bringing their own technology to work has now morphed B2B business models from product to services provision.
  • EARNEST ABOUT B2B  |  MONDAY, FEBRUARY 13, 2017
    [Forrester] This is the week that was in B2B: from surrogate meeting attendees to AI tools
    In a week where Netflix got a kicking for its dirty data centres , Forrester revealed who was most at blame for losing our data and Uber got sued by a philanderer , there was much to write home about in the world of B2B. Tongue in cheek B2B campaign' of the week. comes courtesy of Scandinavian airline Widerøe – and its spoof company Norwegian Meeting Services. You know that meeting you just don’t want to go to, well you don’t have to anymore.
  • MODERN B2B MARKETING  |  SATURDAY, SEPTEMBER 15, 2012
    [Forrester] 13 Famous (and Must-See) Marketers at Dreamforce
    Lori Wizdo, Forrester Research, Inc. About: Principal Analyst at Forrester Research focusing on Technology Marketing. by Maria Pergolino Dreamforce is packed with big names. We know the keynotes (of course) – Sir Richard Branson, Tony Robbins, and Gen. Colin Powell. And who can forget the Red Hot Chili Peppers? But, you may not realize there are lots of big name Marketers at the event. What makes them big name?
  • MARKETING ACTION  |  TUESDAY, OCTOBER 14, 2014
    [Forrester] Marketing Automation’s Growing Role in Customer Lifecycle Management
    Editor’s Note: Lori Wizdo is a principal analyst at Forrester Research. Our topic today is marketing automation as it’s applied beyond lead-to-revenue, and our guest is Lori Wizdo, principal analyst at Forrester Researcher. Lori Wizdo of Forrester discusses "Marketing Automation’s Growing Role in Customer Lifecycle Management" with Atri Chatterjee. An Act-On Conversation.
  • HUBSPOT  |  FRIDAY, MAY 15, 2015
    [Forrester] 7 Ways to Be Insanely Honest in Your Marketing
    When Velocity lost Ryan Skinner, a beloved account director, to Forrester (where he’s now very happy), we could have done the normal thing and issued the standard press release to "wish him well in his future endeavours.". And call Forrester names. In Velocity’s latest SlideShare , “ Insane Honesty in Content Marketing ,” we argue for a little-used but hugely powerful strategy: taking the worst attributes of your company, product or service … and highlighting them for all to see.
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 30, 2014
    [Forrester] Welcome to the Era of Engagement Marketing
    Forrester’s recent research demonstrates that two-thirds to 90% of a buyer’s journey today is self-directed, happening before buyers interact directly with the brand. Author: Chandar Pattabhiram Hey, you talkin’ to me? That’s one of the greatest lines from Robert De Niro’s character in Taxi Driver – but it’s also an important question for marketers today.
  • TYPE A COMMUNICATIONS  |  MONDAY, NOVEMBER 10, 2014
    [Forrester] Want to Keep Your Marketing Job? Why You Must Embrace Change to Survive
    Forrester Research and the Business Marketing Association released their findings about the expanding role of marketing in B2B organizations. November 11, 2014. How buyers buy has changed how we need to think and act as marketers. If you love uncertainty, then being a marketer today feels like being a kid on summer vacation – so many opportunities, ideas and inspiration. But apprehensive marketers are holding onto traditional practices.
  • MODERN MARKETING  |  THURSDAY, NOVEMBER 3, 2016
    [Forrester] Why Cross Channel Marketing Needs To Be Visual
    According to 2016 Forrester Wave Report, “Rich media content is the soul of customer experience.” Imagine you are working on building a cross-channel marketing campaign. Imagine it’s a launch of new webinar series or an introduction of a new product. You’ve planned out the strategy of different touch points, built out a sequence of messages, and you know what type of action you want your audience to take as a result.
  • 6SENSE  |  TUESDAY, JUNE 6, 2017
    [Forrester] “What’s ROI Got to Do With It?” 4 Questions for B2B Marketing & Sales
    In fact, according to a MMA/Forrester/ANA study , “87% of senior marketers don’t feel confident in their ability to impact the sales forecast of their programs.”. Forrester then defines ROI as “a measure of a project’s expected return in percentage terms. Putting Forrester’s definition into a mathematical equation looks like this: (Profit on Incremental Sales + Reduced Costs) / (Total Cost of Ownership).
  • HUBSPOT  |  MONDAY, MARCH 19, 2012
    [Forrester] Google's Pending Algorithm Update to Penalize Over-Optimized Content
    Marketers, business owners, and SEOs could also take a cue from Bing's Duane Forrester, who was also on the panel and addressed the attendee's question after Matt Cutts' initial response. Forrester asked. "If
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, DECEMBER 19, 2012
    [Forrester] Personalizing With Purpose
    While the majority of organizations appreciate the value of personalization (Forrester Research notes that organizations have wanted to personalize their Web marketing for the past 15 years), only a small minority have actually followed through. Posted in CRM eCommerce Personalization. Most e-commerce sites still struggle to leverage the growing wealth of customer data to which they have access.
  • BIZIBLE  |  MONDAY, JULY 17, 2017
    [Forrester] How Marketing Can Move The Dial On Down-Funnel Metrics
    On average, 1% of leads eventually become customers (according to Forrester), so the math, simply, looks like this: 1,000 leads → 10 customers; 2,000 leads → 20 customers. Conventional B2B marketing is all about lead generation—filling the top of the funnel and allowing the numbers game to play out. Lead-centric organizations primarily grow their business by expanding the top of the funnel—the amount of leads generated.
  • CONTENTLY  |  FRIDAY, MARCH 31, 2017
    [Forrester] How Personalization Is Changing Content Marketing
    As a Forrester report from last July suggested, personalization is often a manual, reactive process: Marketers analyze behavioral and identity-based data from first- and third-party sources, and then use that to inform future content deployments.
  • MODERN MARKETING  |  WEDNESDAY, OCTOBER 29, 2014
    [Forrester] Your Timetable For Winning at Content Marketing From 8 a.m. to 8 p.m.
    According to Forrester, 85% of marketers find it hard to connect content marketing to its actual business value. Great content marketing is as much about structure as content - so here’s your personal plan for doing it right. Content marketing is a huge field, with over $100 billion spent on it each year , so inevitably, it makes the Content Marketer’s day a busy one.
  • MODERN MARKETING  |  MONDAY, NOVEMBER 9, 2015
    [Forrester] Why Lead Nurturing Is Now Marketing’s Domain
    Forrester Research says that as much as 90 percent of the buyer’s journey may be complete before a prospect reaches out to a salesperson. Here are some numbers that show the value of lead nurturing for marketers: • Forrester Research says that businesses that are effective lead nurturers produce 50 percent more sales-ready leads at a 33 percent lower cost. Once upon a time, B2B lead nurturing was strictly the domain of the sales team.
  • ACT-ON  |  TUESDAY, APRIL 5, 2016
    [Forrester] Why You Should Consider Using Twitter for B2B Leads
    Forrester , 2013. Every day there are new B2B opportunities waiting for you on Twitter, LinkedIn and the other social media channels. Whether you turn these moments of opportunity into high-quality leads is up to you. Many marketers recognize Twitter’s usefulness for engagement and brand awareness.
  • B2B MARKETING INSIDER  |  THURSDAY, NOVEMBER 17, 2011
    [Forrester] 78 Tweetable Moments From Social Media Plus #SMPlus
    Forrester Tech classifies how biz pple use social @bengrossman Creators, critics, collectors, joiners, spectators 91% spectators. Forrester Study. Ms_Write: Forrester: 40% of B2B companies have little insight into where customers and prospects spend time online. Returning from a conference I always have that crazy buzzing going on in my head.
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