Navigate the Channel

article thumbnail

Content Marketing and Database Marketing for Building Product Marketers

Navigate the Channel

According to a recent study by Forrester Research, Inc., Content and database marketing have emerged as indispensable tools in the modern marketing landscape. these strategies have proven highly effective in engaging customers and driving sales.

article thumbnail

10 Interesting Digital Marketing Stats

Navigate the Channel

Some research, including a survey done by Forrester Consulting for Outreach, put that percentage as high as 93% of millennials who influence B2B buying decisions. It remains a top metric to evaluate content performance, according to SEMrush. # 6 Millennials make between 73% and 76% of B2B buying decisions.

Stats 65