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  • B2B MARKETING INSIDER  |  THURSDAY, JANUARY 24, 2013
    [Forrester] Top 50 B2B Marketing Influencers On Twitter
    ForresterForrester Research, Inc – An independent research company that provides pragmatic advice to global leaders in business and technology. Who are the top B2B Marketing influencers on twitter? To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword.
  • MODERN MARKETING  |  TUESDAY, AUGUST 23, 2016
    [Forrester] One Third of CMOs Not Integrating Within Digital Channels
    Then add in the fact that, according to Forrester, cross channel retail sales in the US alone will be nearly $2 trillion by 2018—and you can see why delivering a strong cross channel experience is paramount for success. It’s no secret that the best customers are the ones who engage with brands across multiple channels. It’s not surprising, therefore, that the brands who deliver value to customers across channels see strong growth. How much growth?
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, APRIL 25, 2013
    [Forrester] The Social-Shake-Up: A New Breed of Marketer is Coming
    In this new Age of the Customer (credit to Forrester for naming this one), how well a company uses the readily available information about their customer will determine how successful they are in the marketplace. Posted in Innovation Interactive Marketing Strategy.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 19, 2015
    [Forrester] Adding fuel to the fire: How important is Facebook?
    To make matters even more confusing, in 2014, nearly half of 4,517 teenagers surveyed by Forrester Research about social media use said they used Facebook more than a year earlier. To make matters even more confusing, in 2014, nearly half of 4,517 teenagers surveyed by Forrester Research about social media use said they used Facebook more than a year earlier. A new survey adds more fuel to the swirling debate about how social media usage is changing, especially among teens.
  • SALESFUSION  |  WEDNESDAY, MARCH 5, 2014
    [Forrester] Salesfusion Strengthens Sales Management Team, Wins New Business With Smart Marketing Automation
    one_half] [one_half_last valign="middle"] [frame style="none"] [/frame] [/one_half_last] [divider style="simple"] Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. [one_half valign="middle"] Partner Portal. Why Partner With SalesFUSION. [/one_half]
  • B2B MARKETING INSIDER  |  TUESDAY, DECEMBER 10, 2013
    [Forrester] The Best Marketing Conferences In 2014
    Forrester Forum For Marketing Leaders. Which marketing conferences are you attending this year? I think it’s really important to get out of the office once or twice a year and learn from other marketers. You can get a sense for the hottest trends, new ideas, a fresh perspective and of course you can make great connections with your peers that can pay dividends in so many ways. One of my most popular posts this past year was The 20 Best Marketing Conferences of 2013.
  • MODERN MARKETING  |  WEDNESDAY, OCTOBER 8, 2014
    [Forrester] How Marketers Can Decipher the Data Deluge
    “Data analytics is a place where I see technology playing a crucial role — simply because the size and complexity of ‘figuring out what you don’t know about what you don’t know you have’ requires some form of automation to tackle,” writes Laura Ramos , vice president and principal analyst at Forrester Research, on the Forrester blog.
  • MARKETING ACTION  |  TUESDAY, APRIL 8, 2014
    [Forrester] 70 New (Really) Marketing Automation Stats
    You can find it in the Q2 2011 Forrester Wave™ report.). Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). Forrester Research, Gauging Your Progress and Success , Dec 2013). Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). Forrester Research, Gauging Your Progress and Success , Dec 2013). They’re getting old.
  • B2B MARKETING INSIDER  |  MONDAY, FEBRUARY 3, 2014
    [Forrester] Marketing Leadership: 5 Steps To Learning Agility
    Following that conference, I covered research released at the show from Forrester and the Business Marketing Association that presented evidence that it is a good time to be in marketing, despite all these challenges: 88% of respondents said their peers turn to them more often for data and insight needed to strategize and plan. As we all struggle to stay competitive in a fast-moving world, the topic of leadership is a really important one.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 20, 2015
    [Forrester] Are marketers becoming redundant?
    Forrester projects that a quarter of the sales job will be eliminated in the next few years. Forrester projects that a quarter of the sales job will be eliminated in the next few years. There is no corporate function that has been transformed more quickly — and more dramatically — by technology than sales and marketing.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JULY 22, 2015
    [Forrester] Content Is The Key To Social Selling Success
    Forrester research shows 90% of customers start their purchase with a search engine. Forrester reports 70% trust content provided by an individual, while 10% trust ads on websites (think about the tweets that point to the registration page). Content marketing is the key to open the door to your social selling success. And, to walk through that door, you need slide content through the customer’s ‘mail slot’ to make a connection, build a relationship and help close the deal.
  • SALESFUSION  |  TUESDAY, JANUARY 7, 2014
    [Forrester] 14 Marketing Automation Benefits for 2014
    one_half] [one_half_last valign="middle"] [frame style="none"] [/frame] [/one_half_last] [divider style="simple"] Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. [one_half valign="middle"] Partner Portal. Why Partner With SalesFUSION. [/one_half]
  • MODERN MARKETING  |  TUESDAY, JULY 5, 2016
    [Forrester] Are Three Quarters of CMOs Wrong About Customer Experience?
    Then add in the fact that, according to Forrester, cross channel retail sales in the US alone will be nearly $2 trillion by 2018—and you can see why delivering a strong cross channel experience is paramount for success. Customer experience (CX), to absolutely no one's surprise, is at or near the top of the list of priorities among CMOs across the globe. There is no denying the importance of delivering the optimal CX to every customer, every time.
  • HUBSPOT  |  TUESDAY, FEBRUARY 24, 2015
    [Forrester] 6 Essential Skills Every CMO Should Have in 2015
    Today’s CMOs will also “step forward and take responsibility for turning the enterprise toward the customer, evolving their role into the engine that fuels customer-centric company growth,” according to Forrester Research. According to Forrester Research , modern CMOs have evolved to be business leaders and are expected to engage a variety of members from the C-suite — from the CIO to the CEO. Let’s face it—Chief Marketing Officers have it rough.
  • HUBSPOT  |  FRIDAY, NOVEMBER 18, 2011
    [Forrester] 25 Jaw-Dropping Marketing Automation Stats [Data]
    Source: Forrester Research) Tweet This! Source: Forrester Research) Tweet This! Source: Forrester Research) Tweet This! Source: Forrester Research) Tweet This! Source: Forrester Research) Tweet This! Source: Forrester Research) Tweet This!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, SEPTEMBER 22, 2011
    [Forrester] Three reasons social media marketing favors small businesses
    For example, I sat through a Forrester presentation on new social web marketing analytics and their ideas on measurement took resources that were way out of reach of the small business owner, meaning … most of us. I’ve spent some time this week attending a few online webinars and catching up on my blog reader and I noticed an interesting trend. The conversations, research, presentations, and case studies focused entirely on large corporations.
  • CRIMSON MARKETING  |  THURSDAY, JANUARY 16, 2014
    [Forrester] Online Video is The Future of Content Marketing
    million, so say Forrester’s researchers. “By 2017, video will account for 69% of all consumer internet traffic, according to Cisco.” ” Does this mean you could be watching articles instead of reading them? It’s a very real possibility. The future of content marketing lies in the video.
  • MODERN MARKETING  |  SUNDAY, OCTOBER 26, 2014
    [Forrester] 5 Tips For Maximizing Your Video Marketing
    A picture is worth a thousand words, and according to Dr. James McQuivey of Forrester Research, one minute of video is worth 1.8 Editor’s Note: Today’s post comes courtesy of Daniel Glickman,CMO of emaze. He loves analyzing marketing data and building strategic and tactical plans. Follow Daniel on Twitter @firmflair. million words.
  • SALESFUSION  |  WEDNESDAY, MARCH 19, 2014
    [Forrester] Deep Dive into Lead Generation
    Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half]. one_half_last valign="middle"]. frame style="none"] [/frame]. [/one_half_last]. one_half_last]. divider style="simple"].
  • NUSPARK  |  FRIDAY, JUNE 24, 2011
    [Forrester] The Statistics of Lead Nurturing for B2B
    Here’s some statistics: Forrester Research Report. You know what lead nurturing is… Here’s my definition. Lead Nurturing is the process of communicating to a lead on an ongoing basis in order to educate, inform, continue to qualify and build a relationship until the lead is sales-ready. Most importantly, a sound lead nurturing marketing program has proven to increase revenues for firms. It’s why I continually promote the entire lead management cycle, from email capture to sales.
  • NUSPARK  |  FRIDAY, JUNE 24, 2011
    [Forrester] The Statistics of Lead Nurturing for B2B
    Here’s some statistics: Forrester Research Report. You know what lead nurturing is… Here’s my definition. Lead Nurturing is the process of communicating to a lead on an ongoing basis in order to educate, inform, continue to qualify and build a relationship until the lead is sales-ready. Most importantly, a sound lead nurturing marketing program has proven to increase revenues for firms. It’s why I continually promote the entire lead management cycle, from email capture to sales.
  • KEO MARKETING  |  THURSDAY, APRIL 30, 2015
    [Forrester] Digital Marketing: Spending Up But Confusion Common
    A new survey from Forrester Research found that almost half of all marketers plan to increase their spending on digital marketing channels this year. The analysis of the data by Forrester researchers seemed to warn that marketers trying to find their way in the digital landscape these days are susceptible to what you might call the “shiny object” syndrome. Businesses know that digital marketing is increasingly important, and many plan to increase their spending in that area.
  • MODERN MARKETING  |  TUESDAY, FEBRUARY 7, 2017
    [Forrester] CMOs Not Happy With the State of Cross Channel Marketing
    Then add in the fact that, according to Forrester, cross channel retail sales in the US alone will be nearly $2 trillion by 2018—and you can see why delivering a strong cross channel experience is paramount for success. It’s no secret that the best customers are the ones who engage with brands across multiple channels. It’s not surprising, therefore, that the brands who deliver value to customers across channels see strong growth. How much growth?
  • ONALYTICA B2B  |  WEDNESDAY, JANUARY 6, 2016
    [Forrester] 5 Predictions for Influencer Marketing in 2016
    According to Forrester’s recent report by Nate Elliott entitled Vendor Lanscape: Word-Of-Mouth Platforms , there are 3 distinct focuses for tools in the word-of-mouth category: customer advocacy platforms, employee advocacy platforms and category influencer platforms. Influencer marketing now makes up a significant part of marketing budgets and according to a report by Tomson , 59% of marketers have plans to increase their influencer marketing budget in 2016.
  • MODERN MARKETING  |  FRIDAY, JANUARY 8, 2016
    [Forrester] Ultimate Marketing Automation Statistics and More Marketing Automation News
    According to a Forrester report, 58% of all top performing companies use marketing automation softwares to aid their marketing efforts. The term " marketing automation " is very much in vogue today among marketers the world over. More marketers than ever before are implementing marketing automation to maximize the value of their data, improve engagements, and effectively measure effectiveness. So with that I give you this week's Friday Five : Marketing Automation.
  • WEBBIQUITY  |  TUESDAY, JULY 22, 2014
    [Forrester] 23 Outstanding Social PR Guides
    Forrester #CMO REPORT: Embracing Digital and Delivering Brand Experience by #SocialPR Chat. As noted in several of the posts highlighted below, the PR professional has changed considerably over the past few years. The audiences, topics, tools, and tactics employed in PR have evolved. Image credit: PRNews.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, MARCH 23, 2010
    [Forrester] It pays to provide Support with Social Media
    In a recent Forrester Report on “ Customer Experience Pays Off as Social Media reduces Obstacles for Real Change ” they have really nailed down the argument I have been making over the last year about why Support is the single best place to build your business case for Social Media. But in a recent survey by Forrester customers in every major industry preferred good customer service to price.
  • SALESFUSION  |  FRIDAY, MARCH 14, 2014
    [Forrester] Content Marketing for B2B Companies
    Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half]. one_half_last valign="middle"]. frame style="none"] [/frame]. [/one_half_last]. one_half_last]. divider style="simple"].
  • CONTENT STANDARD  |  TUESDAY, NOVEMBER 8, 2016
    [Forrester] Why You Should Rethink the Purpose of Your Marketing Analytics
    In a survey about how analytics improve the bottom line, Forrester Research defined some useful language and research that marketers can use in these conversations. In the survey, Forrester delineated between companies with basic versus built-out analytics using the language of “sophisticated marketers” as opposed to the rest of industry. If there is a marketing hell, and if there is a road that leads to it, that road is paved with the best intentions of startups.
  • ANNUITAS  |  TUESDAY, DECEMBER 8, 2015
    [Forrester] 5 Things That Need to Change in B2B Marketing 2016
    Additionally, in a recent Forrester report, 96% of CMOs responded by saying that “marketing is being asked to do things it has never had to do before.”. Every year around this time, I, along with many others think about how quickly this past year went by. It seems like a millisecond ago, my team and I were assembled at our 2015 kick-off making plans for the coming year and alas here we again, the end of another year and looking forward to 2016.
  • BIZNOLOGY  |  MONDAY, SEPTEMBER 22, 2014
    [Forrester] 27 surprising facts about salespeople who are Social Selling
    50%-70% of the buying process happens before salespeople get involved (source: Forrester ). Social Selling is the use of social media to interact directly with prospects, to answer questions and offer thoughtful content until the prospect is ready to buy. Social selling is not hard selling. In fact, it’s the opposite. It’s about discovering people who may eventually be interested in what you’re selling – then making yourself useful to them.
  • THE ROI GUY  |  FRIDAY, DECEMBER 13, 2013
    [Forrester] Two Thirds Adding More Sales Reps in 2014. Will This Deliver Revenue Growth?
    However, in more complex selling environments, Forrester’s Scott Santucci says it can take much longer, as much as 36 months to achieve effectiveness, particularly for technology / business service sales reps. As cost cutting has run its course in order to produce results on Wall Street, companies are turning to top line growth to improve company value. Revenue growth is a requirement, and the primary strategy Sales Execs are executing to grow in 2014 is to add more sales reps.
  • THE ROI GUY  |  TUESDAY, MARCH 15, 2011
    [Forrester] The Big O – Outcome Selling
    According to Scott Santucci, sales enablement analyst at Forrester, “Buyers are stratifying their suppliers into a caste system, increasingly delineating strategic vendors from commodity providers.” At the Forrester Technology Sales Enablement Forum earlier this year, Forrester introduced an umbrella term to describe these practices, Outcome Selling, defined as “a go-to-market approach where you design your value communications system to optimize the value your customers realize.”,
  • FATHOM  |  TUESDAY, APRIL 15, 2014
    [Forrester] Marketing for Manufacturing in the Age of the Self-Directed Buyer [Lunch & Learn]
    Fast-forward to today: Buyers might be anywhere from two-thirds to 90% of the way through their buying journey before they contact the vendor (Forrester). Retooling Your Marketing for Exponential Growth & Profitability. If you’re serious about understanding the new ways of marketing and selling, attend the Fathom/NitroMojo “ Lunch & Learn” seminar on May 8th.
  • MODERN MARKETING  |  TUESDAY, JUNE 21, 2016
    [Forrester] You Won't Believe How Many CMOs Don't Use Testing and Personalization
    And according to Forrester, it would appear that a great number of marketers can see the simple benefit of testing too for their research revealed that 84% of marketers expect continuous testing and optimization to yield enhanced customer acquisition and improved revenue. I don't know about you but back in school I was not all that fond of tests. Oh I studied for sure but more often than a sense of anxiety came over me each and every time I had to take a test.
  • HUBSPOT  |  SATURDAY, DECEMBER 6, 2014
    [Forrester] UX vs. Marketing: Can These Opposites Attract?
    Forrester Research identifies a different set of features that define a successful branded app: Useful. Forrester''s list is utility-centered, and the focus is squarely on serving the needs of the customer. A look at two branded apps, one conforming to the HBR features and one to the Forrester features, will make the differences clear. This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post.
  • SALESFUSION  |  WEDNESDAY, APRIL 30, 2014
    [Forrester] Ideas for Low Cost Lead Generation
    Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half]. one_half_last valign="middle"]. frame style="none"] [/frame]. [/one_half_last]. one_half_last]. divider style="simple"].
  • SALESFUSION  |  TUESDAY, DECEMBER 3, 2013
    [Forrester] Four Ways to Screw Up Your Nurture Campaign
    one_half] [one_half_last valign="middle"] [frame style="none"] [/frame] [/one_half_last] [divider style="simple"] Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. [one_half valign="middle"] Partner Portal. Why Partner With SalesFUSION. [/one_half]
  • SALESFUSION  |  THURSDAY, FEBRUARY 13, 2014
    [Forrester] The Preschooler’s Guide to Customized Content
    one_half] [one_half_last valign="middle"] [frame style="none"] [/frame] [/one_half_last] [divider style="simple"] Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. [one_half valign="middle"] Partner Portal. Why Partner With SalesFUSION. [/one_half]
  • MODERN MARKETING  |  TUESDAY, FEBRUARY 28, 2017
    [Forrester] Hey CMOs, This Is Not An Alternative Fact: Improving Customer Experience Can Increase Revenue
    That was the overall finding of a recently-released Forrester report entitled " Drive Revenue With Great Customer Experience, 2017 " which reveals the connection between customer experience quality and revenue growth across 13 different industries. Sorry, I could not help myself with the "alternative fact" reference in the title.
  • TONY ZAMBITO  |  SUNDAY, MARCH 12, 2017
    [Forrester] Reboot Buyer Insights To Drive B2B Growth
    Multiple studies over the past three years from the likes of PwC, Deloitte, Forrester, and IBM indicate that 75% or more of CEO’s are identifying building out competencies in insights as one of their top goals. Illustration by Gregory Cresnar. B2B companies are faced with the most transformative era in business history.
  • HUBSPOT  |  MONDAY, JUNE 8, 2015
    [Forrester] Beyond Responsive Design: How to Optimize Your Website for Mobile Users
    Sally’s experience is illustrative of the cross-device journey that many customers now make as they move through the marketing funnel: 75% of US online adults use 2+ devices connected to the internet, and 67% have switched devices while completing common tasks, according to Forrester. Already, 62% of US online adults expect a mobile-friendly website and 23% expect their mobile experience to change based on location, according to Forrester’s US Mobile Mind Shift Online Survey.
  • B2B MARKETING TRACTION  |  FRIDAY, NOVEMBER 21, 2014
    [Forrester] Is Your B2B Marketing Provider Showing Jazz Hands or Results?
    Forrester Web Analytics Report for Enterprise from WebTrends. If you’re not getting analytical reports on your marketing results, it’s time to re-evaluate your marketing provider. I saw the greatest expression recently while reading an article by Kate Kaye in AdAge , “ This ad industry is awash in agencies doing jazz hands.
  • MODERN MARKETING  |  THURSDAY, OCTOBER 13, 2016
    [Forrester] 3 Mobile Marketing Trends You Can't Afford To Ignore
    Ok I am being quite sarcastic but that line, which I borrowed from the Forrester report The Path To Mobile Marketing Mastery , is all too true yet somehow I am not convinced the majority of marketers are aware of it. Here's some stats to drive this point home even further, courtesy of the same Forrester report. You might want to sit down when reading this next sentence. The majority of your consumers are, or soon will be smartphone owners.
  • B2B MARKETING INSIDER  |  MONDAY, SEPTEMBER 29, 2014
    [Forrester] Digital Marketing – What Are The Top Goals And Challenges?
    Just ahead of the conference, MarketingCharts.com previewed this research from ExactTarget , conducted by Forrester and uncovered that “meeting the expectations of the always-connected customer” was the biggest challenge. Last week I attended the ExactTarget Connections conference with nearly 10,000 other digital marketers. And all of us were looking to find out the best way to reach and convert new customers.
  • SALESFUSION  |  WEDNESDAY, DECEMBER 11, 2013
    [Forrester] How to Customize Emails Without Being Creepy
    one_half] [one_half_last valign="middle"] [frame style="none"] [/frame] [/one_half_last] [divider style="simple"] Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. [one_half valign="middle"] Partner Portal. Why Partner With SalesFUSION. [/one_half]
  • B2B MARKETING INSIDER  |  MONDAY, JANUARY 26, 2015
    [Forrester] The Best Marketing Conferences Of 2015
    Forrester Forum for Marketing Leadership April 14th in New York. In the last two weeks I’ve had about 10 people ask me “ what are the best marketing conferences? ” It must be that time of year when we start to plan out which marketing events we want to attend. Getting out of the office allows us to learn from some of the most innovative minds in our industry, and provides a great opportunity for learning and networking that can pay dividends for years to come.
  • MODERN B2B MARKETING  |  THURSDAY, SEPTEMBER 26, 2013
    [Forrester] Get More Email Opens and Clicks Using Behavioral Targeting
    When David Daniels, founder of the Relevancy Group, was an analyst at Jupiter Research (acquired by Forrester Research in 2008), he reported that targeting emails based on Web click-stream data increased open rates by more than 50%, and increased conversion rates by more than 350%. . According to Forrester, only 45% of marketers are currently capturing and consolidating customer behavioral data from multiple channels into a single database.
  • THE POINT  |  WEDNESDAY, OCTOBER 29, 2014
    [Forrester] What’s the Big Deal About Predictive Analytics? A Conversation with Brian Kardon
    He previously held top marketing roles at Eloqua, Forrester Research, and Reed Business Information before taking the reins as CMO at Lattice Engines , a pioneer in predictive applications for marketing and sales. Brian Kardon is a respected marketing thought leader, a “Top 10 Global CMO,” and a seasoned executive with a 20-year track record of success.
  • INFLUITIVE B2B  |  FRIDAY, JANUARY 15, 2016
    [Forrester] We Tried Launching A Full B2B Marketing Campaign From Start To Finish In 1 Day – Here’s What Happened
    We selected the 250 dead opportunities that made it furthest through the buying process to receive a direct piece of mail inviting them to check out BuyingIsScary.com , along with a printed copy of the new Forrester Report: Advocate Marketing Creates B2B Customer Relationships That Last A Lifetime to ease their advocate marketing worries. Free Forrester Report: Advocate Marketing Is Critical To B2B Success.
  • BUZZ MARKETING FOR TECHNOLOGY  |  MONDAY, DECEMBER 15, 2008
    [Forrester] Brands that Tweet
    BearingPoint - twitter.com/BearingPoint DunkinDonuts - twitter.com/DunkinDonuts Forrester - twitter.com/forrester GM - twitter.com/GMblogs Southwest - twitter.com/southwest Comcast - twitter.com/Comcast Jetblue - twitter.com/JetBlue Zappos - twitter.com/zappos Kodak - twitter.com/kodakCB Dell - twitter.com/dell H&R Block - twitter.com/HRBlock Whole Foods - twitter.com/wholefoods Rubbermaid - twitter.com/Rubbermaid Hubspot – twitter.com/grader
  • ANNUITAS  |  THURSDAY, OCTOBER 27, 2016
    [Forrester] What The Top 4% of Account-Based Marketers Have in Common
    Author Olivia LaBarre wrote on how Forrester Research Shows Gap Between ABM Implementation and Success in her analysis of a recent report from Forrester analyst Laura Ramos, Retro Yet Revolutionary: Demystifying Account-Based Marketing. Ramos and Forrester speculated on a few reasons for the disconnect, positing that ABM is “suffering from an identity crisis” and in many cases has “become no more than just another label for selling products.”
  • SALESFUSION  |  WEDNESDAY, MARCH 12, 2014
    [Forrester] Content Marketing Strategy
    Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half]. one_half_last valign="middle"]. frame style="none"] [/frame]. [/one_half_last]. one_half_last]. divider style="simple"].
  • SALESFUSION  |  TUESDAY, JANUARY 28, 2014
    [Forrester] Marketing Automation “Gotchas”
    one_half] [one_half_last valign="middle"] [frame style="none"] [/frame] [/one_half_last] [divider style="simple"] Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. [one_half valign="middle"] Partner Portal. Why Partner With SalesFUSION. [/one_half]
  • SALESFUSION  |  THURSDAY, JANUARY 16, 2014
    [Forrester] What Funding Means to Us
    one_half] [one_half_last valign="middle"] [frame style="none"] [/frame] [/one_half_last] [divider style="simple"] Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. [one_half valign="middle"] Partner Portal. Why Partner With SalesFUSION. [/one_half]
  • MODERN MARKETING  |  TUESDAY, SEPTEMBER 27, 2016
    [Forrester] How CMOs Can Make Sense of Today's Technology Landscape
    According to Forrester, 60% of all retail transactions are affected by digital interactions, including in-store transactions. Quick question: How many martech vendors and solutions do you think are currently available as we speak today? A thousand? Perhaps even two-thousand? The answer is nearly four-thousand, according to the martech tracking guru Scott Brinker.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, OCTOBER 25, 2013
    [Forrester] Can CMOs Master The Customer Experience For Hispanic Shoppers?
    As Walgreens CMO Graham Atkinson stated so profoundly at the Forrester Customer Experience Forum East in New York City last month: “Omni-channel is an experience strategy, not a fulfillment strategy.” Related posts: It’s Time For CMOs To Tap Into The Power Of Personalization According to Forrester Research, U.S. Posted in Advertising Behavioral Targeting Communities Mobile Personalization Testing Web Design.
  • B2B MARKETING INSIDER  |  FRIDAY, JUNE 26, 2015
    [Forrester] Stop Focusing On The Sales Process, Silly!
    Forrester). Forrester). The buyer’s journey and the selling process terms are often confused. However, the sales process focuses on how to push the customer to get them to buy from you. While the buyer’s journey presents the client’s questions and needs that need to be answered and met.They need content and contacts to help them through their journey – at their own pace. They need content and contacts to help them through their journey – at their own pace.
  • THE FORWARD OBSERVER  |  THURSDAY, MAY 31, 2012
    [Forrester] Why B2B Lead Nurturing Can Be The Golden Ticket to Sales Success
    According to Forrester , CSO Insights , Marketo and others, companies that excel at lead nurturing correctly: Generate 50% more sales-ready leads at 33% lower cost per lead. Artillery B2B Marketing Blog > The Forward Observer B2B marketers who excel at lead nurturing are growing their businesses rather sweetly by generating more sales-ready leads at a lower cost per lead. Leads are the lifeblood of any B2B business , and many companies are good at generating them.
  • TONY ZAMBITO  |  SUNDAY, MARCH 4, 2012
    [Forrester] 3 Ways To Connect With Today’s B2B Buyers
    Depending on surveys from such sources as IDC , IDG Connect, DemandGen Report , Forrester , and more, we know that buyers are remaining invisible to B2B businesses and spend only a quarter of their time talking directly to sales when making purchase decisions. Image via Wikipedia. This is part 4 of a limited series on why buyer choice modeling is the new view B2B Business must adopt to improve revenue performance and develop long lasting relationships with buyers.
  • MODERN MARKETING  |  THURSDAY, APRIL 14, 2016
    [Forrester] The Benefits of a Partner Ecosystem
    ISVs in particular are very open partnerships—as per the findings of a Forrester study which showed that "66% of surveyed companies indicating that channel partners are strategically important to growing revenues from their SaaS products.” Not long ago I came across an article written way back in 2013—before my beloved Seahawks took me to the top of the mountain then dropped me off a cliff in successive years in the Super Bowl.
  • VIEWPOINT  |  TUESDAY, MAY 5, 2015
    [Forrester] The Skinny on Lead Nurturing - 11 Experts Weigh In (part 1 of 2)
    In the same blog he goes on to quote Forrester’s Laura Ramos: In earlier studies, Forrester found that at least half of B2B marketers surveyed did not have well defined L2RM processes or failed to follow the ones they did have in place for activities like lead scoring, nurturing and recycling and management. This year I've been talking a lot about Nurturing.
  • MODERN MARKETING  |  THURSDAY, NOVEMBER 10, 2016
    [Forrester] Think Beyond Mobile-First and Consider Mobile Experiences Like These Brands
    Micro Moments In 2014, Julie Ask wrote "Micro-Moments Are the Next Frontier for Mobile" and coined the phrase "Mobile Micro-Moments” in a Forrester report : “Simple triggers spur consumers to take action, both on devices and in the real world. A few years ago, mobile was viewed by digital marketers as a side channel; a sort of “diet-digital” that was marginalized because of smaller screen sizes and a less mature marketing ecosystem.
  • B2B MARKETING TRACTION  |  WEDNESDAY, DECEMBER 4, 2013
    [Forrester] B2B Marketers: Is Your Online Brand Working?
    According to analyst Sheryl Pattek of Forrester Research , by the time Business-to-Business (B2B) buyers engage with you online, they are 60% or more done with their buying process. It’s critical to have a strong presence online to attract buyers and then to engage with impact as they make their decision. To do this, Pattek states that you need a strong brand and you need to have a brand presence where your buyers spend time online.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, FEBRUARY 9, 2011
    [Forrester] Monitoring vs Analytics [Infographic]
    I found a graphic created by Zach Hofer-Shall from Forrester that was similar in concept so I adapted it for this report. They are the “Leaders in Social Intelligence&# – according to Forrester.
  • HUBSPOT  |  FRIDAY, JUNE 29, 2012
    [Forrester] 21 Internet Marketing Stats That Will Blow Your Mind
    Source: Forrester Research ) Peer-to-peer communication through text messaging has become of core part of society's communication infrastructure. Source: Forrester Research ) Commerce is shifting more and more online. Sick of hearing the same "the internet is changing marketing" speeches? Want hard data to reference so that you can properly forecast and adjust future marketing plans and budgets? Just want to sound smart in board meetings?
  • BUZZ MARKETING FOR TECHNOLOGY  |  MONDAY, MAY 22, 2006
    [Forrester] Blogger: Redirecting
    Push-Button Publishing You're about to be redirected The blog that used to be here is now at [link] Do you wish to be redirected? This blog is not hosted by Blogger and has not been checked for spam, viruses and other forms of malware. Yes No Home | Features | About | Buzz | Help | Discuss | Language | Developers | Gear Terms of Service | Privacy | Content Policy | Copyright © 1999 – 2010 Google
  • DISTRIBION  |  TUESDAY, DECEMBER 20, 2016
    [Forrester] 2017 Marketing Trends to Watch
    Forrester Research ). Where did the year go? As 2016 comes to a close, all of us here at Distribion would like to wish you a joyous holiday season and a very happy New Year. We hope that you take in all of the cheer of the season and that your endeavors in 2017 come with great happiness and success. Here are two trends that we are looking forward to in 2017: 1. Marketing automation on the rise. Increase marketing efficiency while achieving better results with automation. Did you know?
  • SALES ENGINE  |  MONDAY, AUGUST 24, 2015
    [Forrester] Content is the new currency—and your invitation to the dance.
    Forrester states that up to 90 percent of the buyer’s journey now happens before someone gets in contact with short-listed companies. Everyone’s talking about content marketing , and companies are investing big dollars to jump on the bandwagon—but most are still thinking about it from yesterday’s marketing perspective where marketing’s primary role is branding and positioning.
  • MODERN MARKETING  |  TUESDAY, JULY 15, 2014
    [Forrester] Marketers Have Gained Their “Seat at the Table,” Now it’s Time to Prove Why They Deserve it
    The keynote lineup includes Jonathan Perelman, vice president and general manager of video at Buzzfeed ; Hugh Herr, associate professor at MIT Media Labs ; Forrester Research Principal Analysts Shar VanBoskirk and Laura Ramos; Sean O’Driscoll, digital change partner at PwC ; and Brad Rodrigues, senior vice president and general manager of digital community at LeapFrog. by Kevin Akeroyd | Tweet this The onus is on us.
  • OPENTOPIC  |  MONDAY, OCTOBER 24, 2016
    [Forrester] Is Predictive Marketing Now Mainstream?
    At the time there wasn’t a term for these components, but in Gartner’s recent report on the Hype Cycle for Customer Analytic Applications and Forrester’s TechRadar on B2B Marketing Technologies, the. In 2013, I wrote an article about the “CRM of the Future” which included three key components: (1) Out-of-the-box Lead Recommendations, (2) True Canonical Leads and (3) Pipeline Transparency.
  • VIDYARD  |  TUESDAY, MAY 17, 2016
    [Forrester] Everything You Need to Generate, Score, and Nurture Leads with Video
    In fact, in 2015, video viewing overtook all other activities online, according to Forrester. Did you know that marketers who use video for lead generation see 19% lower cost per lead than those who don’t? For demand generation and content marketers alike, more quality leads for less cost is the consistent, ever-present struggle. Meeting those MQL, SAL, and SQO goals each month is what keeps you up at night and what you wake up thinking about. We know.
  • TONY ZAMBITO  |  SUNDAY, NOVEMBER 22, 2015
    [Forrester] 7 Elements Of Customer Understanding The C-Suite Must Master
    According to recent surveys by PWC, Forrester, IBM , and McKinsey, disruptive trends in customer and buying behaviors are expected to continue over the next five years. by Yarden Gilboa. Changes in customer and buying behaviors continue to rock the very foundations of many industries. Many organizations are undergoing digital transformations in order to improve customer interactions, engagement, and understanding.
  • B2B LEAD GENERATION BLOG  |  TUESDAY, DECEMBER 14, 2010
    [Forrester] The More B2B Marketing Changes, the More It Stays the Same
    Here’s a good recap about the Cisco Velocity event by Peter O’Neill at Forrester, “ Cisco Continues To Accelerate Its Partners’ Marketing “ I’m back from presenting at the Cisco Partner Velocity Conference in Barcelona; the experience was every bit as meaningful and memorable as I thought it would be. You see, I turned 40 there and brought my family along to celebrate. It was a great experience for all of us. Barcelona is a beautiful city.
  • BIZNOLOGY  |  MONDAY, APRIL 29, 2013
    [Forrester] B2B Marketers Should Take Another Look at E-Commerce
    Ease of use is the competitive watchword today, according to Forrester’s recent study “Thrive by Adopting Proven B2C Principles.”. Photo credit: Wikipedia. E-commerce opportunity is evolving fast, but only 25% of B2B marketers are taking advantage of it, according to a 2012 Oracle study. Time for another look. The typical B2B company selling online is the classic catalogers like Edmund Optics and Seton , which were fast to supplement their print catalogs with e-commerce.
  • KEO MARKETING  |  TUESDAY, MAY 17, 2016
    [Forrester] The Advanced Guide to Content Marketing for 2016
    Research by Forrester shows that 4.8 With the explosion of content marketing, businesses have been publishing white papers, e-books, and blog posts in order to get their customers’ attention. But now it is almost too much. Prospects are buried by the enormous amount of content and they are ignoring most it. In order to stand out from all the other content that has already been published, you need to utilize new tactics that will help you stand out from the all the clutter.
  • CRIMSON MARKETING  |  MONDAY, MARCH 16, 2015
    [Forrester] How To Compete In An Omni-Channel World
    Online shopping, predicted by Forrester to exceed $370 billion by 2017, will still account for just 10% of all USA retail sales. With Amazon alone gaining 65 billion dollars in market value over the past five years, it isn’t news that retail leads the way in a historic disruption of the relationship between buyers and sellers.
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 29, 2013
    [Forrester] The Most Important Marketing Metrics
    Recently, Lattice Engines and former Eloqua and Forrester CMO, Brian Kardin posted on this site about his own real-time marketing dashboard. What marketing metrics do you use to run your business? Are they the same as the metrics you report to your CEO? Long-gone are the days when the only thing marketing discussed with the CEO was the color of the logo and the size of the advertising budget. It is not the creatives who will delivering reports to the C-Suite.
  • SALESFUSION  |  FRIDAY, MARCH 28, 2014
    [Forrester] The Sales Department’s Guide to Lead Generation
    Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half]. one_half_last valign="middle"]. frame style="none"] [/frame]. [/one_half_last]. one_half_last]. divider style="simple"].
  • HUBSPOT  |  THURSDAY, FEBRUARY 2, 2017
    [Forrester] How Artificial Intelligence Will Impact Productivity, Hiring Practices, Collaboration & More [Live Discussion]
    An analysis from Oxford researchers reported than 47% of jobs are at risk , while a more recent Forrester report predicts that 7% of jobs may be eliminated by 2025. The field of artificial intelligence (AI) is dominating both headlines and the attention of businesses -- and for good reason. In 2016 alone, at least 40 AI companies were acquired. The increasing sophistication of AI is also predicted to change the work force.
  • WEBBIQUITY  |  TUESDAY, MARCH 15, 2016
    [Forrester] 16 Enigmatic Business Blogging and Other Marketing Stats
    But, seemingly in support of Kundera’s quote above, Forrester Research says marketers are the ““sole source of sustainable competitive advantage.”. As winter comes to an end, so too does the Winter Wonderland of Marketing Stats series that’s been running here over the past few months. This final installment covers some fascinating though sometimes contradictory and confusing stats about business blogging and the value of marketing.
  • SALESFUSION  |  WEDNESDAY, JANUARY 15, 2014
    [Forrester] The Necessity of Nurturing
    one_half] [one_half_last valign="middle"] [frame style="none"] [/frame] [/one_half_last] [divider style="simple"] Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. [one_half valign="middle"] Partner Portal. Why Partner With SalesFUSION. [/one_half]
  • THE FORWARD OBSERVER  |  TUESDAY, JULY 8, 2014
    [Forrester] 20 Stunning Inbound Marketing Statistics
    Forrester Research) Tweet this! Artillery B2B Marketing Blog > The Forward Observer Looking for some inbound marketing statistics that will blow you away? Here are 20 to get you inspired. Lies, damned lies, and statistics” is a phrase often attributed to Mark Twain about the persuasive power of numbers, particularly the use of statistics to make a weak argument. That''s not the case with inbound marketing. Far from it.
  • B2B MARKETING INSIDER  |  THURSDAY, DECEMBER 20, 2012
    [Forrester] Marketing In Real-Time – The New Trading Room Floor
    Before Eloqua, Brian was Chief Strategy and Marketing Officer at Forrester Research, where he helped turn the brand into a leader in the technology research sector. By Brian Kardon - CMO, Lattice Engines. I vividly remember a lunch with my friend, David Meerman Scott – author, digital, speaker extraordinaire and recovering CMO. At the time, David was working out some ideas for his soon-to-be best-seller Real-Time Marketing & PR and I was chief marketing officer at Eloqua.
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 14, 2014
    [Forrester] Insights Drive Better Customer Experience
    During this time, Forrester found that those companies who performed poorest in the Customer Experience Index also performed poorest in terms of stock performance. We recently launched an e-book on slideshare covering The Future of Customer Experience. The e-book is a compilation of interviews we conducted with 19 experts on #custexp.
  • THE ROI GUY  |  WEDNESDAY, JANUARY 5, 2011
    [Forrester] Sales Enablement and The Economic-Buyer
    3) Differentiate Your Value - According to analyst Scott Santucci of Forrester, “We are in the middle of a major transformation in the B2B sales model. We are conducting a webinar with James Ninivaggi from SiriusDecisions on this important topic: [link] Learn more about potential value-based sales tool solutions at: [link] Sources: IDC Executive Tele Briefing on Sales & Marketing Strategies for 2010 Uncovering The Hidden Costs Of Sales Support, Forrester Research, Inc.,
  • KOMARKETING ASSOCIATES  |  MONDAY, MARCH 3, 2014
    [Forrester] The LinkedIn Publishing Platform Puts Power in the Hands of the B2B Buyer
    As detailed in Forrester’s 2012 post on B2B buyer behavior , B2B buyers are anywhere between two-thirds to 90% of the way through their journey BEFORE they reach out to the vendor. This past month LinkedIn announced they will be opening up the ability for every user to publish their own content on LinkedIn, through individual profiles.
  • MARKETING ACTION  |  MONDAY, MARCH 25, 2013
    [Forrester] Tactics for Growing Your Email Marketing Lists
    Offline events remain important, which aligns with the data we found when we commissioned a Forrester Consulting study on how marketers were adapting through the downturn. Today we’re sharing one of Marketing Sherpa ’s excellent charts with you. The data shows the responses to the survey question “ Which of the following tactics is your organization using to drive email list growth? Please select all that apply.”. Website registration is huge at 77%, a clear vote for content marketing.
  • ACT-ON  |  MONDAY, DECEMBER 5, 2016
    [Forrester] B2B Marketing Automation Software for Fast Growing Companies
    According to Forrester , 74% of B2B buyers find buying from a website more convenient and 59% would rather not interact with salespeople as their primary source of research. But as Forrester points out, tomorrow’s successful marketer will be spending less time sending mass emails using purchased lists, and more time mining social intelligence or taking advantage of predictive modeling and then incorporating that into account-based marketing.
  • MODERN B2B MARKETING  |  FRIDAY, MAY 10, 2013
    [Forrester] Revenue Acceleration Through Content Marketing Is A New Opportunity For Marketing Service Providers
    In a Forrester report last year on content marketing being the new differentiation, I described the new interaction model of need-match-engage, where the buyers now initiate the interaction and spend a major part of their buyer journey doing their own research before calling in potential suppliers. Did you know that B2B buyers say that 70% of the content they read and study before making a purchase decision is actually found by – well, themselves?
  • SALESFUSION  |  MONDAY, FEBRUARY 3, 2014
    [Forrester] Seven Tips to Make Your Marketing Automation Stick
    one_half] [one_half_last valign="middle"] [frame style="none"] [/frame] [/one_half_last] [divider style="simple"] Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. [one_half valign="middle"] Partner Portal. Why Partner With SalesFUSION. [/one_half]
  • SALESFUSION  |  TUESDAY, DECEMBER 1, 2015
    [Forrester] 3 Steps for Gaining Executive Buy-In for Marketing Automation
    B2B marketers who implement marketing automation increase their sales pipeline contributions by 10% (Forrester Research). How many of you watch Shark Tank? For those who are unfamiliar with the show, it gives entrepreneurs a chance to pitch their businesses to five moguls (aka sharks) in the hopes that one or more will bite and become an investor.
  • BULLDOG SOLUTIONS  |  WEDNESDAY, MARCH 30, 2016
    [Forrester] Who Survives and Thrives in the Age of the Customer? – Part 1
    So, in August of 2015, we partnered with Forrester Research to learn more about the role B2B marketing plays in propelling businesses to drive success and thrive. Forrester surveyed 300 North American B2B marketers, and, voila, we learned a lot more about how organizations can thrive in the age of the customer. Forrester, “Marketing-Led Organizations Survive & Thrive in The Age of The Customer,” October 2015.
  • THE ROI GUY  |  THURSDAY, JUNE 3, 2010
    [Forrester] ROI conversations at the wrong time will get you nowhere
    In a recent blog post, Scott Santucci, a Forrester analyst who serves Technology Sales Enablement Professionals, highlights how B2B solution providers are investing heaviliy in tools to connect more personaly with buyers, but with a decided lack of process and coordination, these investments are not reaping the promised rewards. TCO Calculator Forrester Executive Assessment Tools Pisello Alinean ROI Calculator
  • CINTELL  |  WEDNESDAY, JANUARY 27, 2016
    [Forrester] 29 Ways to Use Your Personas
    Laura Ramos of Forrester says it best, “To win in the age of the customer, B2B marketers need to drive customer intelligence into all areas of the business.”. You Built Personas, Now What? Creating buyer personas is only half the battle. If your personas are wasting away at the bottom of a desk drawer, gathering dust up on the wall of your office, or sitting ignored on the company intranet, it’s time to reimagine their potential.
  • CONTENTLY  |  THURSDAY, FEBRUARY 9, 2017
    [Forrester] Why You Should Question Most Video Marketing Stats You See
    That claim, attributed to Dr. James McQuivey of Forrester Research, gets cited by marketers all over the globe. ” I’ve been told that the statement originates from a 2008 Forrester report titled “ How Video Will Take Over The World ,” but the full text is behind a paywall. Nevertheless, given the nature of the study and caliber of Forrester, it’s safe to assume that the 1.8 We all know the value of a good stat.
  • WEBBIQUITY  |  WEDNESDAY, DECEMBER 11, 2013
    [Forrester] 18 of the Best Content Marketing Strategy Guides of 2013
    Noting that “The old adage — build it and they will come — doesn’t work for content marketing,” Laurie Sullivan reports on Forrester Research guidance on building a content distribution strategy to overcome the glut on content online. Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. The number of Google searches for the phrase have increased 400% since January 2011.
  • BIZIBLE  |  FRIDAY, NOVEMBER 6, 2015
    [Forrester] B2B Marketing Ops And Marketing Attribution, A Simultaneous Ascendence
    But now, customers are completing two-thirds to 90 percent of the purchase decision before contact (according to Forrester). The advances in marketing technology are happening so frantically, many would say it’s headache inducing. For many B2B companies, however, it’s been a huge boon, and the rise of marketing ops is to thank for that.
  • MODERN MARKETING  |  THURSDAY, MAY 5, 2016
    [Forrester] Marketing Automation Technology and What Marketers Need to Look For
    Forrester. Since marketers love a good stat, let's start this post off with one: 2567%. That percentage represents the increase in the number of martech vendors from 2011 to today. It comes courtesy of Scott Brinker, the guru of the infamous martech landscape chart and speaks to the warp speed growth the martech vendor space has seen over a very short period of time.
  • WEBBIQUITY  |  MONDAY, JANUARY 28, 2013
    [Forrester] 11 (of the) Best SEO Tools and Keyword Research Guides of 2012
    Aaron Wall interviews Duane Forrester of Bing about the search engine’s new SEO tools and product roadmap. With its progression of benignly named yet ferocious algorithm updates (Farmer, Panda, Penguin), Google continues, in its efforts to battle webspam, to confound and make life more difficult for legitimate SEO professionals and their clients as well.
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