Kaon

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Augmented Reality: What Is It and Why Do B2B Marketers Need It?

Kaon

According to a report by Forrester Research, technology like AR, helps companies also create new customer loyalty opportunities and improve customer service effectiveness. AR provides companies with a new way to explain their complex value propositions with an entire new set of tools.

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Face-to-Face Selling Is Still Effective

Kaon

Forrester Research released a study on how B2B marketers will be allocating budgets in 2015, and the #1 category across the board is face-to-face events, just as it has been since 2008.

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Increasing Demand for Kaon’s Digital Customer Engagement Platform Results in Significant Team Growth

Kaon

She most recently held customer-facing roles as a consultant at Forrester Research and as the head of research at GreatBlue Research. In October, Rachel joined the marketing team at Kaon with more than 10 years of experience in various aspects of marketing and marketing research.