Marketing Insider Group

DECEMBER 8, 2020

eCommerce is fast becoming a necessity for B2B, as Forrester predicts it will hit $1.8 The pandemic delivered both disruption and opportunity. People shop for services and products differently, even in the B2B realm. trillion in the U.S. by 2023 , accounting for 17% of sales. Why the Change?

Digital Transformation 281

Digital Transformation Marketing AI Work Management Marketing Management 281

Marketing Insider Group

JUNE 28, 2016

Forrester reports that 99% of leads do not convert. LinkedIn reports that 87% of leads do not convert. So why are marketers so focused on lead goals and cost per lead when it comes to LinkedIn marketing and social selling? I believe this is giving marketing a false sense of LinkedIn success or failure. Here […].

Cost per Lead 128

Cost per Lead Linkedin Cost Forrester 128

Marketing Insider Group

MAY 3, 2021

In looking at some research, I found an interesting study from Forrester every B2B content marketer should see. Most industries are in a state of content marketing saturation. With so much content out there, why does most of it fail to deliver? Researchers evaluated 60 websites across 12 B2B industries. The findings?

B2B Marketing 296

B2B Marketing Content Marketing B2B Thought Leadership Planning 296

Marketing Insider Group

APRIL 7, 2014

That is according to a March 2014 report by Forrester Research, Inc., Forrester conducted in-depth interviews with marketers, agencies and publishers in order to gain insights into the importance of content marketing, and the top strategies for how brands can become more effective with it. Building audiences as a core asset.

Content Marketing 100

Content Marketing Top of Funnel Forrester Advertising Agencies 100

Marketing Insider Group

OCTOBER 15, 2020

We were followed on the Webinar World agenda by both Forrester and SiriusDecisions analysts – organizations I had also worked with for many years. My former SAP colleague Scott Feldman and I proudly delivered the opening keynote at the very first ON24 Webinar World four years ago – now that seems like an eternity ago!

Digital Transformation 357

Digital Transformation Webinar Metrics Planning B2B Thought Leadership 357

Marketing Insider Group

SEPTEMBER 14, 2020

Studies by Forrester Research revealed that salespeople who create a buying vision end up winning out against the competition about 74% of the time. That’s an incredible win rate, and it’s a testament to the importance that marketing helps to shape a sale from the earliest stages.

Differentiation 182

Differentiation Enterprise Management Work Management Marketing Management 182

Marketing Insider Group

JUNE 26, 2015

Forrester). Forrester). Your Customers Are Researching For Answers To Help Them Buy. 70-90% of the buyer’s journey is complete prior to engaging a vendor, so it’s difficult to sell to someone who is not listening to your sales tactics. B2B buyers engage with 11.4

Process 100

Process Cross-Selling Forrester Buyer's Journey 100

Marketing Insider Group

JULY 23, 2013

The main finding from a survey of senior marketing executives conducted by Forrester and the Business Marketing Association was that there has never been a better time to be a CMO at business-to-business organizations. CMOs need to become effective business leaders. Not party-planners or advertising order-takers. Obsess over customers.

CMO 100

CMO Peer-to-peer Forrester Mobile Advertising 100

Marketing Insider Group

JANUARY 7, 2014

She covers Forrester’s latest marketing report “ Predictions 2014: Marketing Leaders Put Insights To Use. Big Data Makes Way For Smart Data Across Social, Mobile, And Media “ According to Rebecca, Forrester predicts that Big Data will have a significant impact on marketing in 2014.

Forrester 100

Forrester Advertising Agencies Internet Marketing Mobile Marketing 100

Marketing Insider Group

OCTOBER 14, 2019

According to research from Forrester , CMOs are spending more on tech than any other C-suite members. That might sound obvious, but it evidently isn’t to some CMOs: By overly relying on martech, they’re creating an expensive — and unremarkable — brand experience.

Brand Identity 170

Brand Identity Branding Advertising Agencies Paid Search Agency 170

Marketing Insider Group

AUGUST 23, 2012

And so Kimberly McCabe from Sitecore found me on LinkedIn and offered to send me a report they commissioned with Forrester on Multi-channel Marketing. And that is why Forrester called their report “The Multi-channel Maturity Mandate.” While it is registration-required, I will provide a nice summary here for all of you.

Multi-Channel 100

Multi-Channel Advertising Channels Forrester Peer-to-peer 100

Marketing Insider Group

AUGUST 28, 2019

According to Forrester , customers consume nearly 12 pieces of content before making a purchase, and Ben Tyson of Google, is credited with saying, “Consumers consult an average of 14.8 pieces of information before making a buying decision.”

Allocation 101

Allocation Content Curation Thought Leadership 101

Marketing Insider Group

AUGUST 30, 2021

Additionally, Forrester Consulting discovered , “ 65 percent of marketers struggle to employ emotional marketing as they turn to automation to improve customer engagement.”. I’ve learned you can’t answer “how can I help” unless you know precisely what your customers want.

Paid Search Agency 297

Paid Search Agency B2B Sales Marketing & Strategy CMO 297

Marketing Insider Group

JULY 22, 2015

Forrester research shows 90% of customers start their purchase with a search engine. Forrester reports 70% trust content provided by an individual, while 10% trust ads on websites (think about the tweets that point to the registration page). Many are self-educating early in the sales cycle. Are they finding you?

Curation 100

Curation Sales Cycle RFP Content 100

Marketing Insider Group

DECEMBER 30, 2019

According to a 2018 Forrester report , 90% of businesses see the CMO as “the connective tissue between different lines of business.”. Employing empathy and understanding is vital both to bring people together and to foster an open and innovative business culture. Why Are So Many CMOs Failing? An important role indeed!

CMO 147

CMO Sales Qualified Leads Forrester Organic Leads 147

Marketing Insider Group

AUGUST 6, 2013

Those are the findings of a recent Forrester report, covered by MediaPost. Innovation happens when marketing leaders commit to it. And unfortunately, in those places where it is funded, too few are tracking the effectiveness. The article states that only 11% of marketers budget and plan for investments in innovation and experimentation.

Planning 100

Planning Budget Programs Marketing Budget Creation Marketing Budget 100

Marketing Insider Group

SEPTEMBER 29, 2014

Just ahead of the conference, MarketingCharts.com previewed this research from ExactTarget , conducted by Forrester and uncovered that “meeting the expectations of the always-connected customer” was the biggest challenge. And all of us were looking to find out the best way to reach and convert new customers.

Marketing Attribution 100

Marketing Attribution Planning Marketing Management Conference 100

Marketing Insider Group

AUGUST 30, 2021

Additionally, Forrester Consulting discovered , “ 65 percent of marketers struggle to employ emotional marketing as they turn to automation to improve customer engagement.”. I’ve learned you can’t answer “how can I help” unless you know precisely what your customers want.

Paid Search Agency 181

Paid Search Agency B2B Sales Marketing & Strategy CMO 181

Marketing Insider Group

AUGUST 18, 2015

Now, in 2015, we are operating within a new age – the Age of the Customer , according to Forrester Research, one that has changed the expectation buyers have from vendors. What’s old is indeed new again. With so much information at their disposal, on demand, buyers have taken back control of the purchase process, leading Mr.

Examples 100

Examples Paid Search Agency Companies Cross-Selling 100

Marketing Insider Group

JULY 5, 2015

pieces of content before they buy, suggesting they are spending a lot of time reading content (Source: Forrester). More Content Is Always Better In The Eyes Of The Customer; but is it really? The average B2B decision maker consumes 11.4 Maybe too much content, actually.

B2B Thought Leadership 100

B2B Thought Leadership Landing Pages Content Gartner 100

Marketing Insider Group

AUGUST 11, 2015

Forrester and Gartner support the notion that today’s buyer embarks on an increasingly digital, empowered, and complex buyers journey. All survey data is open to some interpretation (see this eMarketer writeup , and this coverage in MediaPost ) but from where I sit, this research is an encouraging indication of where B2B marketing is headed.

B2B Marketing 100

B2B Marketing Marketing Management B2B Paid Search Agency 100

Marketing Insider Group

NOVEMBER 15, 2011

A year ago, Forrester released their CMO Mandate: Adapt or Perish where they spoke about the large number of CMOs who are seeking to transform their upended marketing organizations in 2011. Going back to the Forrester report from over a year ago, I really like the 5 calls to action suggested by the author.

Social Marketing 100

Social Marketing B2B Marketing Paid Search Agency B2B 100

Marketing Insider Group

DECEMBER 10, 2013

Forrester Forum For Marketing Leaders. DemandCon is the industry's premier event for education and insight into the art of aligning and accelerating your company's sales and. Chicago on May 28-30, 2014. Austin, TX - March 7-16. San Francisco, CA April 10-11. SiriusDecisions Summit 2014. May 21-23 in Orlando, FL.

Conference 100

Conference Peer-to-peer Planning Best Practices 100

Marketing Insider Group

JANUARY 10, 2013

Forrester Forum for Marketing Leadership April 18-19 in Los Angeles, CA. Search Engine Strategies (SES) March 25-28 in New York, NY and September 10-14 in San Francisco, CA. Inbound Marketing Summit April 3-4 in New York, NY. Ad:Tech Digital Marketing Conference April 9-10 in San Francisco.

Conference 100

Conference Planning Best Practices Forrester 100

Marketing Insider Group

JANUARY 16, 2014

Previously, Jeremiah was a founding partner at the Altimeter Group, worked at Forrester and at Hitachi, where he launched the company’s first social program. Jeremiah is frequently quoted in top-tier publications, such as The Wall Street Journal, The New York Times, and USA Today.

Peer-to-peer 100

Peer-to-peer Work Management Forrester Marketing Management 100

Marketing Insider Group

FEBRUARY 3, 2014

Following that conference, I covered research released at the show from Forrester and the Business Marketing Association that presented evidence that it is a good time to be in marketing, despite all these challenges: 88% of respondents said their peers turn to them more often for data and insight needed to strategize and plan.

Planning 100

Planning Peer-to-peer B2B Thought Leadership Thought Leadership 100

Marketing Insider Group

AUGUST 21, 2015

The statistics on surveys from Forrester, McKinsey , IBM , Sirius Decisions, and others have all been surprisingly constant. One of the recurring themes over the past three years is the yin and yang of attempts to engage customers and buyers through digital and content marketing.

Fulfillment 100

Fulfillment Forrester Customer Surveys Statistics 100

Marketing Insider Group

JUNE 4, 2013

Kathy joined Forrester VP-Principal Analyst Laura Ramos in presenting the results of their latest survey of more than a hundred senior B2B Marketers. But at this conference, he said, “the role of marketing and the transformation of the industry is taking center stage.”.

B2B Marketing 100

B2B Marketing B2B Paid Search Agency Advertising Agencies 100

Marketing Insider Group

AUGUST 5, 2015

Forrest Gump tells us “Stupid is as stupid does.” Well, if that is the case then we should stop being stupid with our content marketing planning. Rather, the new quote should be “Simple is as simple does.”. Simplification is the new innovator. Simplification is the new disruptor. Simplification is the key to a deeper customer connection.

Planning 100

Planning Marketing Plans Content Marketing Tips 100

Marketing Insider Group

JANUARY 10, 2017

But you can also start with the research report to get inspiration for upcoming content campaigns. Some good sources for research reports that will inspire your content campaigns are: MarketingProfs. Content Marketing Institute. Pew Research Center. Demand Gen Report. Looking for even more sources? Now – Go Research That Killer Campaign Idea!

Research 100

Research Campaigns Tips Content 100

Marketing Insider Group

JANUARY 24, 2013

Forrester – Forrester Research, Inc – An independent research company that provides pragmatic advice to global leaders in business and technology. These company Twitter accounts provide updates on some of the latest B2B marketing strategies and tools and can add some B2B Marketing knowledge into your Twitterstream.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Marketing Insider Group

DECEMBER 22, 2011

RT @ billrobbSAP @ forrester Study of Social Network Use by Age Group [link] | some kids still read newspapers? Here is Forrester B2B Technographic link [link] from @ bengrossman #smplus. BrianEllefritz. Brian Ellefritz. e6e6e6 ;'> November 8, 2011 10:06 am via TweetDeck Reply Retweet Favorite. BrennerMichael. digitalshields.

B2B Thought Leadership 100

B2B Thought Leadership Paid Search Agency Forrester Social Media 100

Marketing Insider Group

JANUARY 26, 2015

Forrester Forum for Marketing Leadership April 14th in New York. Search Engine Strategies Summit is now ClickZ Live Check for dates and locations starting with London, (February) Jakarta, Miami, New York, (all in March) Shanghai, (May) Toronto, (June) San Francisco (August) and Chicago (November).

Conference 100

Conference Planning Best Practices B2B Thought Leadership 100

Marketing Insider Group

JANUARY 29, 2013

Recently, Lattice Engines and former Eloqua and Forrester CMO, Brian Kardin posted on this site about his own real-time marketing dashboard. And I believe there will be a proven correlation between high share of conversations, high conversions and high ROMI. The Real-Time Marketing Exchange.

ROMI 100

ROMI Paid Search Agency Ad Exchange Budget Programs 100

Marketing Insider Group

APRIL 21, 2011

The alignment problem is what drove me into here… BtoB Magazine recently reported on a Forrester survey that proves the point that this is huge challenge: only 8% of B2B companies say they have tight alignment between sales and marketing. I started my career in sales. Then I quickly moved into marketing to follow my frustrations.

PR 100

PR Social Media Social Marketing Planning 100

Marketing Insider Group

JUNE 11, 2010

I link to some of the latest research from firms like emarketer, Forrester, Morgan Stanley and the Altimeter Group and cite popular social media experts like Charlene Li, Shannon Paul, Jay Baer and Jason Falls. I explain the 5 steps required to gaining executive buy-in.

Social Media 100

Social Media Buy Media Marketing & Strategy 100

Marketing Insider Group

DECEMBER 20, 2012

Before Eloqua, Brian was Chief Strategy and Marketing Officer at Forrester Research, where he helped turn the brand into a leader in the technology research sector. Prior to Lattice, Brian was a driving force behind Eloqua’s explosive growth and leadership in the Revenue Performance Management sector.

Eloqua 100

Eloqua Work Management Planning Marketing Management 100