Scale or fail: Would 10x partner marketing make an impact?
eTrigue
FEBRUARY 23, 2022
Yet Forrester in a 2021 report states: “Nine of ten new partner/vendor relationships fail to return value, should you need them”. Vendors need more business value from partners and might need new ones. Note from the Channel Marketing report: “ Of the respondents, 82% will be adding to their roster of partners”.
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