Forrester Related Topics 
Digital B2B Marketing
APRIL 2, 2013
The image is Forrester’s reimagined sales funnel. Let me know in the comments below or on Twitter ( @wittlake ) if you see most B2B organizations moving away from Salesforce (or similar) lead source as the primary measurement of their lead generation campaigns.
Digital B2B Marketing
OCTOBER 15, 2013
Forrester recently released a report pointing out the failure of most content marketers to plan for adequate content distribution. And they’re right. Marketers are slaving over content today, but almost no one sees that content.
Digital B2B Marketing
JULY 19, 2011
Earlier this month, Forrester launched an Interactive Marketing chat using the hashtag #IMchat. The platform was an improvement on the Tweetchat model and the hosts were able to lightly brand the chat environment and provide additional information. Is a Trend Forming?
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