ANNUITAS

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Research Strongly Supports Shifting to a “Converged Growth,” B2B Go-to-Market Organizational Model, Led by a Chief Growth Officer

ANNUITAS

Forrester : “Organisations [sic] that are pivoting and turning the focus of their operations, technology and go-to market messaging to centre [sic] on the customer are twice as successful, and they enjoy longer customer retention, higher brand recognition, and even improved employee retention.”

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What The Top 4% of Account-Based Marketers Have in Common

ANNUITAS

Author Olivia LaBarre wrote on how Forrester Research Shows Gap Between ABM Implementation and Success in her analysis of a recent report from Forrester analyst Laura Ramos, Retro Yet Revolutionary: Demystifying Account-Based Marketing.

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Three 2015 Marketing Predictions I Hope Are Terribly Wrong

ANNUITAS

Only 13% of vendors that were reviewed passed the “B2B Customer Engagement Test” – Forrester. As mentioned in the previous prediction, according to Forrester, less than 15% of B2B organizations are connecting with their customers with effective content. Author: Carlos Hidalgo @cahidalgo is CEO/ Principal ANNUITAS.

Forrester 100
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What The Top 4% of Account-Based Marketers Have in Common

ANNUITAS

Author Olivia LaBarre wrote on how Forrester Research Shows Gap Between ABM Implementation and Success in her analysis of a recent report from Forrester analyst Laura Ramos, Retro Yet Revolutionary: Demystifying Account-Based Marketing.

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Why CMOs Should Align With Their CFOs

ANNUITAS

However, only 14% of CMOs state that their relationship with the CFO has increased over the last two years according to Forrester. Blog alignment Analytics B2B big data CFOs Chief Financial Officer Chief Marketing Officer CMOs Forrester Report' Author: Carlos Hidalgo @cahidalgo is CEO/Principal of ANNUITAS. Image courtesy of Canva.com.

Forrester 100
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How Living in the 57 Percent Will Impact Your Content Marketing Strategy in 2015

ANNUITAS

This requires more than just pumping out content to fill various channels which 57 percent of marketers do “all the time” according to Forrester. Blog Buyer''s Journey Content marketing strategy Demand Generation Strategy Forrester' This requires an understanding of the buyer, their buying path and content consumption patterns.

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A Call for Marketing Enablement

ANNUITAS

This is an issue that must be addressed given that according to Forrester, 96% of CMOs have stated that their departments are being asked to do things it has never been asked to do before. Blog ANNUITAS Enterprise B2B Demand Generation Study CEB content marketing Demand Generation Forrester marketing enablement'

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