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  • THE ROI GUY  |  WEDNESDAY, FEBRUARY 8, 2017
    [Forrester] Hit Your Channel Sales Goals with ROI Selling
    For example: Engaging earlier is a requirement, with 74% of deals going to the provider setting the buying agenda (according to Forrester), but most partners are notorious at engaging late in the sales cycle, and merely responding to solution requests and RFPs. 2112 Group Accenture Alinean Assessment tools Channel Partners Forrester Microsoft Windows 10 Partner Enablement Pisello ROI Selling ROI tools ShoreTel Value Marketing Value Selling
  • THE ROI GUY  |  THURSDAY, MAY 1, 2014
    [Forrester] The Three E's of Boosting Sales Productivity
    2) A Failure to Advance: As a result of not being able to provide valuable insight or differentiate the value of their solutions to buyers, up to 80% of marketing leads don''t advance , and only 7% of sales reps get a 2nd meeting , this according to research by Forrester. Alinean Forrester IDC Insights Pisello Sales and Marketing Productivity Sales Enablement Sales Training SAVO Selling with Insights SiriusDecisions Value Gap Value Selling
  • THE ROI GUY  |  FRIDAY, JULY 24, 2015
    [Forrester] Death of the B2B Sales Rep? An Interview with SiriusDecisions
    Alinean b2b selling CEB Dan Sixsmith Death of a B2B Sales Rep Forrester Frugalnomics Jim Ninivaggi Pisello SiriusDecisionsSeveral analyst firms have predicted the "Death of the B2B Sales Rep", with their research indicating how sales reps are engaging later and later in the sales cycle and are being replaced by digital. Are these findings accurate? What can you do to stay ahead of the curve?
  • THE ROI GUY  |  WEDNESDAY, OCTOBER 15, 2014
    [Forrester] Return on Sales Enablement: The Adoption Challenge
    Forrester indicates that for each typical sales rep, $130,000 is spent annually on sales enablement, training and support, trying to make each rep smarter, faster and more powerful. Worse, less than 10% of sales reps are identified by buyers as focused on what matters to them most – value and outcomes – with 58% disengaging as a result (Forrester / Qvidian).
  • THE ROI GUY  |  TUESDAY, FEBRUARY 10, 2015
    [Forrester] Are the 4Ps Still Relevant or In Need of a Major Reset?
    As a result, according to research a few years back from Forrester, the 4-Ps of marketing are outdated and in need of a major rethink. The 4-Ps of Outcome / Value Marketing / Selling proposed by Forrester include: Problem - What are the customer’s business objectives and challenges –you are helping them to solve. Sources: Wikipedia: Marketing Mix - [link] Forrester Sales Enablement Conference 2010 Presentation.
  • THE ROI GUY  |  MONDAY, MAY 26, 2014
    [Forrester] New Sales Rep Ramp Up Taking Longer than Ever
    And Forrester indicates that it can take even longer, up to 36 months to effectiveness, in certain industries like technology, medical solutions and complex business services. Unfortunately, most sales reps, especially new ones, don’t do this very well: 10% of sales reps are perceived as value-focused by prospects, according to research by Scott Santucci and Forrester’s Sales Enablement Practice.
  • THE ROI GUY  |  THURSDAY, MAY 19, 2016
    [Forrester] On-Demand Webinar - From an ROI Business Case to a Value-centric Case for Change
    Alinean business case CSO Insights Forrester Frugalnomics IDC Pisello ROI Calculator ROI Selling Sales Enablement SiriusDecisions ValueStory VSR Council VSR SummitDespite the growing need to convince buyers as to the unique value you can deliver, the traditional ROI Business Case - long a staple of value selling - may be losing its luster in driving sales success.
  • TYPE A COMMUNICATIONS  |  WEDNESDAY, JULY 16, 2014
    [Forrester] B2B Content Marketing Execution: We’re Not as Mature as We Think
    Today, the Business Marketing Association (BMA), Forrester and the Online Marketing Institute released the results of a survey about the maturity of content marketing practices in business-to-business (B2B) organizations. (In In the spirit of full disclosure, I serve as the Vice President of Thought Leadership for BMA and collaborated with the direction of this survey with Forrester.). July 16, 2014.
  • MODERN MARKETING  |  WEDNESDAY, MAY 18, 2011
    [Forrester] DemandCon: Why Storytelling Drives Demand Generation [Video]
    Ernst, a Principal Analyst at Forrester Research , who spends the majority of his time talking to CMOs, dedicated his entire presentation at DemandCon today dispelling what he considers common myths of marketing. Demand Generation B2B b2b marketing Content Marketing crm DemandCon Forrester Research Jeff Ernst lead management Lead Nurturing Salesforce salesforce.com stories storytelling TEDby Jesse Noyes | Tweet this.
  • THE ROI GUY  |  WEDNESDAY, MARCH 20, 2013
    [Forrester] Where is ROI Best Applied in the Sales Process?
    This was presented at the latest Forrester Sales Enablement Forum, and is a marked increase from the 65/35% split of just two years ago. TCO Tools Sales Enablement ROI tools Alinean ValueStory TCO Calculator interactive white paper Forrester TCO Benefits Estimator Pisello Sales Tools Value Selling ROI Analysis
  • MARKETING ACTION  |  TUESDAY, MARCH 12, 2013
    [Forrester] The DNA of a Top Performer—Are You Cut From the Same Cloth?
    The questions we asked were taken from an Act-On and Forrester Consulting Report titled “Driving SMB Revenue in a Down Economy,” in which those initial results revealed a new model for successful companies, referred to as “Top Performers.”. Act-On customers experienced better revenue performance, and didn’t cut or freeze budgets as readily during the recession in comparison to the SMBs surveyed by Forrester.
  • THE ROI GUY  |  FRIDAY, NOVEMBER 22, 2013
    [Forrester] Sales Revenue Growth for 2014? More of the Same Won’t Deliver Results
    Worse, according to Forrester, up to 3 years for complex selling like for technology sales reps, medical equipment and many more. Each sales rep costs as much as $135,000 in additional costs beyond salary and incentives according to Forrester, including costs for training, CRM, sales enablement, content and leads. Alinean content marketing Forrester IDC Pisello Sales Enablement Sales Productivity Sales Training Storytelling the challenger sale Training Value Selling ValueStory
  • THE ROI GUY  |  TUESDAY, MAY 19, 2015
    [Forrester] Three Big Myths Debunked at SiriusDecisions Sales and Marketing Summit
    Forrester concurred , reporting that digital experiences are replacing sales reps at a rapid pace, foretelling a 22% decline in the number of B2B sales reps over the next 5 years = a total of 1 million sales reps expected to lose their jobs. activity-based enablement Alinean Buyers Journey CEB content marketing Forrester interactive content Jim Ninivaggi Marisa Kopec Pisello Sales Enablement SiriusDecisions Value Selling
  • THE ROI GUY  |  WEDNESDAY, JUNE 17, 2015
    [Forrester] No Decision is No Excuse
    Scott Santucci ex-Forrester analyst points out, 74% of deals go to the company that engages in this manner, helping establish the buying agenda, while a paltry 26% of wins go to the winner of the bake-off. CEB Cost of Do Nothing Forrester Frugalnomics Frugalnomics Survival Guide No decision Sales Benchmark Index SiriusDecisions Value Selling
  • BIZNOLOGY  |  WEDNESDAY, NOVEMBER 6, 2013
    [Forrester] Innovators Wanted: Marketing to Generation Live
    According to the Forrester Research report, “ How to Build Your Brand with Generation Z ,” they are the first generation to consume more online than offline. ” Some other attributes of Generation Live, according to Forrester: 84% multitask in front of the TV with an internet connected device – an average of 1.5 Internet Marketing Business Common Sense Media Forrester Research Generation Y Generation Z Internet marketing Millennial Photo credit: MikeMonello.
  • I-SCOOP  |  WEDNESDAY, MAY 6, 2015
    [Forrester] Customer experience metrics and measurement – beyond CSAT and NPS
    Contact center Customer experience Customer service Digital transformation Research Smart data CSAT CSI Customer Effort Score customer experience metrics CX Index Forrester Research Net Promoter Score NPS RockbridgeOn top of being incredibly important, the customer experience is also one of the hottest topics in 2015.
  • MARKETING ACTION  |  MONDAY, MARCH 11, 2013
    [Forrester] Going from Good to Great in Marketing
    We just completed a research project that gave us insight into this: In November 2012 we published the results of a research project we’d commissioned from Forrester Consulting; the study’s purpose was to determine the strategies used by small and mid-sized business to drive revenue in a down economy. Of course we were curious to see how our own customer base stacked up against the Forrester sample.
  • ANNUITAS  |  TUESDAY, DECEMBER 23, 2014
    [Forrester] How Living in the 57 Percent Will Impact Your Content Marketing Strategy in 2015
    This requires more than just pumping out content to fill various channels which 57 percent of marketers do “all the time” according to Forrester. Blog Buyer''s Journey Content marketing strategy Demand Generation Strategy Forrester In their 2012 study End of Solution Sales , the Corporate Executive Board (CEB) revealed that 57 percent of a typical B2B purchase decision is made before a customer even talks to a supplier.
  • THE ROI GUY  |  TUESDAY, NOVEMBER 18, 2014
    [Forrester] The Modern Day Social Seller: Buyers are More Empowered, But So Are You!
    At the same time, Forrester reports that earlier engagement is more important than ever - with 76% of the deals going to the solution provider that is able to help the prospect identify the top priority issues to address and establish the buying agenda (versus only 24% going to the rep who can win the bake-off).
  • THE ROI GUY  |  THURSDAY, JULY 23, 2015
    [Forrester] Death of the B2B Sales Rep? An Interview with the Sales Enablement Lab
    Forrester reports that this shift to digital buying is real, and as a result, there will be a 22% decline in the number of B2B sales reps over the next 5 years. Andy Hoar, Principal Analyst at Forrester , reported these findings at their last Sales Enablement conference and Thierry, you and I were both there. Alinean CEB Forrester Frugalnomics Frugalnomics Survival Guide Jim Ninivaggi Pisello Sales Enablement Sales Enablement Lab SiriusDecisions Value Selling
  • THE ROI GUY  |  TUESDAY, JANUARY 8, 2013
    [Forrester] Gartner says 2013 will be a Better Year for IT Spending Growth?
    According to Forrester, less than 12% of sales engagements are focused on customer value. Trillion in 2013 IDC 2012 Buyer Experience Study (a survey of 204 IT buying organizations) Forrester Sales Enablement Conference 2012 SiriusDecisions SiriusIndex, results from 2011 - 2012. IDC Value Marketing IT Budgets IT Alinean Frugalnomics IT Spending ValueStory Gartner Forrester IT Economics SiriusDecisions Pisello Value Selling
  • DIGITAL B2B MARKETING  |  TUESDAY, JULY 19, 2011
    [Forrester] When Did Automated Dialogue Trump Real Conversation?
    Earlier this month, Forrester launched an Interactive Marketing chat using the hashtag #IMchat. Content Demand Generation Social Media Uncategorized #B2Bchat Crowdbooster Forrester marketing automation NetProspex relationships SAP Stanzr tweetchat twitterCreate a personalized dialogue with each prospect at every point in the sales process! This sounds like a pitch for marketing automation. While the result is valuable, it is not a dialogue.
  • THE ROI GUY  |  MONDAY, SEPTEMBER 22, 2014
    [Forrester] Your Unique Value: Solution Focused versus Challenge Centric?
    A whopping 76 % of the deals don’t go to the company that wins the competitive bake-off, where features make a difference, rather the win goes to the solution provider who engages early to help the buyer establish the buying agenda (Forrester). Alinean CEB challenger marketing CLOSE the Value Gap Forrester Pisello Sales Benchmark Index SiriusDecisions the challenger sale Value Marketing Value Matrix Value Messaging Value Selling
  • THE ROI GUY  |  WEDNESDAY, AUGUST 27, 2014
    [Forrester] How can you CLOSE the Value Gap?
    And you are not alone in your observations : A meager 10% of buyers report that sales reps are value-focused , with most still using a less than effective product pitch approach (Forrester) Solution provider executives report that the #1 issue for revenue growth shortfalls, is not a lack of adequate sales training, product mix or social selling skills, but the inability for sales to articulate value (SiriusDecisions).
  • THE ROI GUY  |  TUESDAY, FEBRUARY 21, 2012
    [Forrester] Are we all Investing in the Wrong Content?
    Status-Quo Bias Content Marketing Institute Forrester Value Marketing Pisello Alinean Value Selling content marketing
  • THE ROI GUY  |  TUESDAY, APRIL 7, 2015
    [Forrester] Most Popular Articles (so far in 2015)
    Forrester says Yes (at least 1 in 5 at risk)! Alinean Buyers Journey content marketing Dan Sixsmith Forrester Frugalnomics Frugalnomics Survival Guide Pisello popular SiriusDecisions Value Marketing Value Selling Here’s a round up of the most popular articles so far this year on from our Frugalnomics Survival Guide Blog: Death of a Salesman? Can Your Sales Reps Handle these Four Key Buying Objections? The Buyer’s Journey or Hide and Seek?
  • MODERN MARKETING  |  WEDNESDAY, APRIL 4, 2012
    [Forrester] Social Business Q&A: 10 Questions with Augie Ray
    When my career began to take a new shape, it was his reports (when he was an analyst at Forrester Research) and writing on “ Experience: The Blog ” that, unbeknownst to him, helped me clarify what I wanted to do, why I wanted to do it, and how I wanted to do it. I go back the Forrester Technographics that I used so often when I was an analyst.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, FEBRUARY 21, 2017
    [Forrester] Webinar Highlights: 4 Steps to Operationalize A Stellar ABM Program
    Market Intelligence Marketing Sales Sales & Marketing Alignment Targeting Intelligence Thought Leadership Tips & Tricks ABM ABM webinar ABSD account based marketing account based sales development forrester ABM forrester account based marketing insideview forrester webinar insideview laura ramos webinar insideview webinar laura ramos ABM laura ramos webinar
  • ANYTHING GOES MARKETING  |  SUNDAY, MARCH 11, 2007
    [Forrester] Email Tools and Forrester's Best & Worst of Email Marketing
    then check out Email Labs Email Marketing Usability Rating Calculator as well as the Email Evaluation Scorecard from Forrester (page 4 - provided by Responsys). In the Forrester report: " The Best and Worst of Email Marketing of 2006 ", there are some useful tips for email marketers. In B2B, the average score for the Forrester Email Evaluation Scorecard was -0.8 (10 Tags: email marketing , accountability of marketers , Forrester , email ROI calculator.
  • WEBMARKETCENTRAL  |  MONDAY, MAY 1, 2006
    [Forrester] Forrester on Blogging
    Charlene Li at Forrester Research has put together a nice report on how businesses can effectively utilize blogging (free, but registration is required for non-clients), titled "Blogging: Bubble or Big Deal? " While there's no reason to doubt the accuracy of Forrester's consumer research, this statement is somwhat misleading.
  • THE ROI GUY  |  WEDNESDAY, MARCH 30, 2011
    [Forrester] Spring has Sprung, and So Should New Sales and Marketing Practices
    It is not often we see so many thought leaders and pundits confluence around such significant observations: • At Forrester , sales enablement analyst Scott Santucci indicates that “We are in the middle of a major transformation in the B2B sales model, driven by customer’s enterprise-wide strategic procurement initiatives to buy only what they need at the lowest possible price”.
  • I-SCOOP  |  SUNDAY, DECEMBER 11, 2016
    [Forrester] Wireless IoT connectivity: LPWAN forecasts and predictions 2017
    Research 3GPP 3GPP LPWAN Dale Ford Forrester IDC IHS Ingenu IoT Global Forecast & Analysis 2015-2025 LoRA LoRaWan Low Power Wide Ara Network LPWAN LPWAN services LTE-M LTE-NB LTE-NB1 M2M Machina Research MarketsandMarkets NB-IoT ON World Sigfox Weightless SIG Z-Wave ZigBeeConnectivity is one of the areas where there is still a lot of movement, uncertainty and evolution in the broader Internet of Things strategy context, certainly in the wireless connectivity space.
  • THE ROI GUY  |  TUESDAY, APRIL 14, 2015
    [Forrester] Will Gartner's Latest IT Forecast Put a Chill in your Growth Plans?
    According to Forrester, prospects indicate that less than 12% of sales engagements are focused on outcomes and customer value. Trillion in 2013 IDC 2014 Buyer Experience Study (Oct) Forrester Sales Enablement Conference 2014 SiriusDecisions SiriusIndex, results from 2011 – 2015. Alinean CFO Forrester Frugalnomics Frugalnomics Survival Guide Gartner IDC IT Economics IT Marketing IT ROI IT Sales IT Spending Pisello Value Marketing Value Selling
  • THE ROI GUY  |  TUESDAY, JANUARY 7, 2014
    [Forrester] Top 3: Key Research to Drive Your New Year Success
    To hit these targets you will have to do more, with most organizations investing in three key areas to try and drive results: More Sales Reps More Training More Traditional Content But research from SiriusDecisions and Forrester indicate that these well intentioned investments may not deliver expected returns. Alinean Forrester IDC Pisello research metrics SiriusDecisions Value Marketing Value Selling How well prepared are you to meet your 2014 sales and marketing goals?
  • I-SCOOP  |  WEDNESDAY, DECEMBER 31, 2014
    [Forrester] 2015: people-centric wishes, predictions and top lists
    Content marketing Customer experience Customer service Digital transformation content marketing customer experience customer journey Doug Kessler Forrester Kate Leggett New Year 2015 The end of a year and – amazing coincidence – the beginning of a new year for many is a time to look back and feel a mix of joy, regrets, pain, gratitude and much more in a highly individual way. It’s also a time to look forward and think about the future, the unknown, […].
  • RADIUS  |  MONDAY, MARCH 20, 2017
    [Forrester] Marketing & Sales Leaders: How To Leverage Data To Gain An Unfair Advantage
    That’s why we’re hosting a webinar on March 30th guided by Guest Speaker, Forrester VP and Principal Analyst, Laura Ramos and featuring Radius’ very own John Hurley , Director of Demand Gen & Content. We invite you to join Radius and our guest from Forrester to hear how winners play by a new set of rules, including: Shift from a vendor-driven to a customer-lead strategy. B2B Marketing Data network effects Forrester webinar Leverage Data Marketing and Sales
  • BIZNOLOGY  |  WEDNESDAY, JULY 5, 2017
    [Forrester] How to improve sales with online chat software
    Forrester Research recently stated that 44% of online consumers are of the opinion that a live person in the middle of an online purchase is one of the most important features a website can offer. Online retail as an industry vertical is transforming quickly to keep pace with the rising demands of the consumers looking for convenience.
  • 6SENSE  |  WEDNESDAY, MAY 24, 2017
    [Forrester] Jewel, a CFO and 2,500 B2B Marketers Walk Into a Room…
    As the CFO of a software company, the prospect of attending a three-day B2B marketing conference can be daunting. Where do I fit in amid a sea of marketers? Fortunately, the SiriusDecisions 2017 Summit had a little bit of everything for everyone. The highlight for me came from the one person there *seemingly* more out of place than I was – acclaimed singer/songwriter Jewel. No overnight success – sound familiar? Jewel was living in a van when she was discovered.
  • 6SENSE  |  WEDNESDAY, MAY 10, 2017
    [Forrester] How PGi Achieves Marketing-Sales Alignment, Consistently Grows Pipeline and Takes the Guesswork out of ABM with 6sense
    With all the new technologies that enable B2B marketers to use the sharp minds they were born with, it really is a whole lot more fun than it used to be. There are so many new tools and solutions to geek out about that it’s not surprising Marketing has become one of the largest stakeholders for IT investments in the enterprise. So when PGi decided to shift our strategy from traditional demand generation to an Account-Based-Marketing (ABM) approach, we were excited to go shopping for new tech.
  • THE ROI GUY  |  MONDAY, SEPTEMBER 20, 2010
    [Forrester] Forrester: Understand and Drive Outcomes for Sales & Marketing Success
    In a recent Forrester Sales Enablement blog post, Dean Davison reminisces about his years of selling technology solutions, and how today's successful best practices are so different than those of years past. We concur with Forrester's Davison that Frugalnomics changes everything. The original Forrester blog post can be found at: [link] _. Forrester Pisello b2b selling Alinean Value Selling Frugalnomics
  • MARKETING-GIMBAL  |  SUNDAY, FEBRUARY 7, 2010
    [Forrester] Forrester Consulting's Moronic Blogging Policy
    On Friday our PR firm sent this post fromSageCirclerelating to Forrester's recent decision (some say it has been in effect since mid to late 2009) to ban all personal blogs from analysts that relate to topics they are researching for.
  • B2B MARKETING INSIDER  |  MONDAY, APRIL 7, 2014
    [Forrester] Content Marketing Must Focus On Customer Value
    That is according to a March 2014 report by Forrester Research, Inc., Forrester conducted in-depth interviews with marketers, agencies and publishers in order to gain insights into the importance of content marketing, and the top strategies for how brands can become more effective with it. Forrester identified four key objectives for effective content marketing: Pulls Customers closer to the brand by giving away valuable content.
  • MODERN MARKETING  |  MONDAY, APRIL 7, 2014
    [Forrester] 5 Memorable Takeaways From the Modern Marketing Tour Amsterdam Stop
    Peter O’Neill of Forrester kicked off the day by explaining how consumers researching products and services online and expecting a joined up customer experience across all marketing channels is driving marketing today. by Sylvia Jensen | Tweet this Have you ever been to Amsterdam? It is one of the most beautiful cities in the world. It’s unique in character with narrow brick houses set on a semi circle of canals.
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 10, 2010
    [Forrester] Lead to Revenue Management with Andre Pino of Forrester Research
    I recently had a chance to sit down with Andre Pino, principal analyst for Forrester Research, to discuss lead to revenue management , a solution for overcoming the sales and marketing process gap. What we are recommending at Forrester is that organizations establish a lead to revenue model. Lead to Revenue Management with Andre Pino of Forrester Research was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].
  • INDUSTRIAL MARKETING TODAY  |  THURSDAY, JULY 14, 2016
    [Forrester] Industrial Content Marketing Fails to Engage with Target Audience
    Back in 2014, Forrester had published their research report titled B2B Content Fails The Customer Engagement Test. Industrial content marketing used by manufacturers, distributors and engineering companies is failing to engage the target audience – engineers, technical professionals and industrial buyers. This is not a new problem.
  • BIZNOLOGY  |  WEDNESDAY, MAY 31, 2017
    [Forrester] 3 innovative ways to structure video content to support sales engagement
    The “basic” requirements, as depicted by Forrester ’s Lori Wizdo , are shown below. Add video to non-video assets. There’s no getting around the fact that that text is cheap and efficient. That’s why most online “content” is text. To scope out a solution, you can skim text. You can skim video too, if it’s interactive or offered in bite-size chunks. (I I wouldn’t call anything longer than a minute bite-size.)
  • THE EFFECTIVE MARKETER  |  TUESDAY, JUNE 14, 2011
    [Forrester] Email Adoption High But Lacking Best Practices
    A Forrester Research “ How US Maketers Use Email &# Report sheds some light into the use of email by B2B and B2C companies. Despite email’s prevalent use, interactive marketers still don’t do all they can to get the full value out of their email efforts – Sarah Glass, Forrester Research. The Forrester Research Report can be downloaded for free thanks to Neolane.
  • THE ROI GUY  |  THURSDAY, SEPTEMBER 9, 2010
    [Forrester] Tom Pisello: The ROI Guy: Forrester announces Sales Enablement.
    Thursday, September 09, 2010 Forrester announces Sales Enablement Conference focused on Selling into the New Economy We were excited to hear that Forresters first Sales Enablement Conference will be focused on Selling into the New Economy. According to Forrester, "In todays dramatically changing world, many of you are also at a metaphorical fork in the road. according to Forrester. Frugalnomics in Full Effect: Forrester and Gartner.
  • THE ROI GUY  |  TUESDAY, AUGUST 3, 2010
    [Forrester] Strong IT Spending Growth Predictions from Forrester Assures IT Sales & Marketing Success?
    George Colony, CEO of Forrester, in Forrester's most recent earnings conference call, indicates that: "As we move beyond mid-year, Forrester continues to predict growth in the IT market both here and abroad." Forrester indicates to the contrary, with analyst forecast for a tech spending increase of 9.9% Both Gartner and IDC lag in their IT spending predictions by 4-5% less than Forrester's estimates - so why such a difference?
  • CONTENTLY  |  WEDNESDAY, MAY 31, 2017
    [Forrester] Why Visibility Is Key for Content Marketing Success
    According to software research firm Forrester, one of the core functions of content marketing software is bringing “visibility, order, and insight into countless streams of activity.” Brands command center content calendar Content Marketing Software Forrester visibilityIt’s 12 p.m., do you know what your content team is doing? If you’re a senior manager, it can be difficult—okay, impossible—to know what your team is up to on a day-to-day basis.
  • THE ROI GUY  |  WEDNESDAY, OCTOBER 20, 2010
    [Forrester] Frugalnomics in Full Effect: Forrester and Gartner Downgrade IT Spending Outlook
    In the latest research from Gartner and Forrester, both IT research firms revised their annual spending projections over the next few years, predicting lower budgets and slower growth. Forrester Research: More Optimistic, But Less So Forrester Research has updated its U.S. In prior research reports and board presentations, Forrester has optimistically predicted a new fourth wave of IT innovation , and these predictions drive higher spending growth projections.
  • THE ROI GUY  |  MONDAY, MAY 3, 2010
    [Forrester] Forrester - start of 4th wave of innovation - let the good times roll?
    In Forresters latest earnings call CEO George Colony summarized the latest IT spending trends and projections. With regard to IT spending growth for 2010, Forrester has been the most aggressive in their projections, with a view that IT spend would grow 8.4% Forrester IT Economics IT Budgets Pisello Alinean Frugalnomics IT Spending
  • EMAGINE B2B BLOG  |  TUESDAY, MARCH 30, 2010
    [Forrester] B2B online marketing spending set to double by 2014 – Forrester
    B2Bs will double their online marketing spending between now and 2014, according to Forrester research summarized in a recent BtoBonline article. Last year, interactive marketing spending totaled $2.3 billion; it’s projected to reach $4.8 billion by 2014. Many observers have noted that the current recession has greatly accelerated a shift that’s been underway for some time, [.].
  • I-SCOOP  |  SUNDAY, FEBRUARY 24, 2013
    [Forrester] How many content sources does your buyer consult?
    B2B marketing Content marketing content marketing personas content sources Forrester Michael Gale PulsePoint Group With the never ending rise of new communication channels, the shift from selling to buying, the rise of the ‘empowered’ and connected buyer, and the fragmentation of the media landscape, the attention of the (prospective) customer is not that easy to get. People proactively look for information themselves. Depending on the sources, it seems that […].
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, APRIL 6, 2011
    [Forrester] The End of Traditional Marketing
    In 2009 Forrester issued a report that outlined the world of interactive marketers in the digital space. And that’s the point Forrester was making in its report: measuring earned media and shifting resources from paid to owned media is what will empower your brand in today’s world – not hanging on to traditional media planning and buying strategies. Paid, owned and earned media. Those three words, often shortened to “POE,” have bounced around for years.
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 23, 2013
    [Forrester] Is It A Good Time To Be CMO?
    The main finding from a survey of senior marketing executives conducted by Forrester and the Business Marketing Association was that there has never been a better time to be a CMO at business-to-business organizations. According to Forrester’s Laura Ramos, “marketing execs deepen customer engagement when they coordinate input across the enterprise to identify gaps in sales, purchase, and support experiences that inhibit fanatical attention to customer interactions.”
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, APRIL 13, 2011
    [Forrester] Consolidate and Coordinate your Media
    Forrester has observed that advertising/PR agencies are battling each other for dominance in the digital media space. To learn more about Paid Owned and Earned Media – check out this Webinar with Forrester’s Sean Corcoran. In reality, the agencies that are actively engaged in this battle are not the ones you want to represent you. Instead, you want truly integrated agencies like the ones Kirk Cheyfitz alludes to in a recent Huffington Post article.
  • INDUSTRIAL MARKETING TODAY  |  THURSDAY, NOVEMBER 14, 2013
    [Forrester] Industrial Marketing in the Age of the Customer
    Let me give credit where credit is due, I first heard the phrase “The Age of the Customer” from Forrester Research. It has a nice ring to it and IMO, [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.]. Inbound Marketing Industrial Marketing Sales Strategies Age of the customer Conversions Digital marketing
  • SALESFUSION  |  MONDAY, APRIL 21, 2014
    [Forrester] Getting Sales and Marketing on the Same Page with Predictive Lead Scoring
    Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half]. one_half_last valign="middle"]. frame style="none"] [/frame]. [/one_half_last]. one_half_last]. divider style="simple"].
  • MODERN B2B MARKETING  |  TUESDAY, JULY 10, 2012
    [Forrester] The Lead-To-Revenue Performance Framework Explained [Infographic]
    This infographic, based on independent research from Forrester, gives a visual representation of how marketers can make the most of their L2RM investments by keeping a few things in mind: be honest about your marketing process maturity, identify what capabilities you really need, and develop a marketing automation road map.
  • TYPE A COMMUNICATIONS  |  THURSDAY, JUNE 16, 2016
    [Forrester] 7 Elements of Customer Understanding the C-Suite Must Master
    According to recent surveys by PWC, Forrester, IBM, and. June 16, 2016 by Tony Zambito Changes in customer and buying behaviors continue to rock the very foundations of many industries. read more. B2B Marketing Customer Experience Personas content marketing strategy Customer Journey Tony Zambito
  • MODERN MARKETING  |  WEDNESDAY, APRIL 20, 2011
    [Forrester] Measuring by Anecdote with SlideShare
    Figuring viewers associate analyst firms with data collection, we ran our LeadShare campaign around a PowerPoint that accompanied a webinar on Revenue Performance Management conducted by Eloqua CMO Brian Kardon and Forrester analyst Suresh Vittal. Revenue Performance Management Brian Kardon cloud connectors Eloqua Forrester Greg Thorne JMP Securities Joe Payne LeadShare Marketing Measurement SlideShare Steve Woods Suresh Vittalby Joe Chernov | Tweet this.
  • SALESFUSION  |  THURSDAY, APRIL 3, 2014
    [Forrester] What Can Marketing Do for You?
    Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half]. one_half_last valign="middle"]. frame style="none"] [/frame]. [/one_half_last]. one_half_last]. divider style="simple"].
  • SALESFUSION  |  TUESDAY, APRIL 15, 2014
    [Forrester] Six Things Sales Needs from Marketing
    Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half]. one_half_last valign="middle"]. frame style="none"] [/frame]. [/one_half_last]. one_half_last]. divider style="simple"].
  • SALESFUSION  |  MONDAY, APRIL 21, 2014
    [Forrester] From Crumpled Atlases to GPS Systems
    Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half]. one_half_last valign="middle"]. frame style="none"] [/frame]. [/one_half_last]. one_half_last]. divider style="simple"].
  • SALESFUSION  |  TUESDAY, APRIL 8, 2014
    [Forrester] (Apartment) Hunting for Marketing Qualified Leads
    Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half]. one_half_last valign="middle"]. frame style="none"] [/frame]. [/one_half_last]. one_half_last]. divider style="simple"].
  • SALESFUSION  |  MONDAY, MARCH 17, 2014
    [Forrester] 12 Reasons You Should Prioritize Social Selling in 2014
    Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half]. one_half_last valign="middle"]. frame style="none"] [/frame]. [/one_half_last]. one_half_last]. divider style="simple"].
  • SALESFUSION  |  TUESDAY, APRIL 8, 2014
    [Forrester] Nine Things I Learned at Social Media Marketing World 2014
    Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half]. one_half_last valign="middle"]. frame style="none"] [/frame]. [/one_half_last]. one_half_last]. divider style="simple"].
  • TONY ZAMBITO  |  FRIDAY, OCTOBER 9, 2015
    [Forrester] The Telltale 8% Drop In Content Marketing Effectiveness
    Recent surveys, from the likes of Forrester and SiriusDecisions , indicate the sentiment is nearly 70% or more of buyers outright reject content. In the Forrester report, specific to Sales Enablement surveying over 300 business and IT decision-makers, it ironically proves to be a telltale state of the union about content marketing. The Forrester report, as well as others, alludes to this problem. by Aha-Soft.
  • THE EFFECTIVE MARKETER  |  TUESDAY, MAY 3, 2011
    [Forrester] The Challenges in Adoption of Marketing Technology « The Effective.
    The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Challenges in Adoption of Marketing Technology A recent webinar hosted by Neolane, “ Crack the Code – Getting C-Suite Buy-In for Your Marketing Tech Purchases &# had a very interesting presentation by Suresh Vital from Forrester Research.
  • TYPE A COMMUNICATIONS  |  THURSDAY, OCTOBER 30, 2014
    [Forrester] 31 Scary B2B Marketing Statistics
    A majority (70%) of B2B marketing leaders surveyed admit they are concerned about brand integrity and execution in social media (Business Marketing Association/Forrester Research). Business Marketing Association/Forrester Research). Business Marketing Association/Forrester Research). Business Marketing Association/Forrester Research). Business Marketing Association/Forrester Research). Business Marketing Association/Forrester Research). October 28, 2014.
  • VIEWPOINT  |  THURSDAY, MARCH 6, 2014
    [Forrester] Social media ROI sucks! (Or, you can prove anything if you send out a survey)
    Social distribution of content and messages isn’t considered all that effective in providing business value to companies, according to a recent analysis by Forrester Research. According to Forrester’s “Q3 2013 North American and UK Digital Maturity Online” report (based on an August online survey of 395 marketers), onsite ratings and reviews are rated No. By Christopher Hosford, editor-in-chief, HosfordGroup LLC.
  • SALESFUSION  |  THURSDAY, JANUARY 30, 2014
    [Forrester] Salesfusion Acquires LoopFuse to Expand Midmarket Presence
    one_half] [one_half_last valign="middle"] [frame style="none"] [/frame] [/one_half_last] [divider style="simple"] Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. [one_half valign="middle"] Partner Portal. Why Partner With SalesFUSION. [/one_half]
  • SALESFUSION  |  MONDAY, MARCH 31, 2014
    [Forrester] Lead Generation Best Practices
    Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half]. one_half_last valign="middle"]. frame style="none"] [/frame]. [/one_half_last]. one_half_last]. divider style="simple"].
  • SALESFUSION  |  MONDAY, MAY 19, 2014
    [Forrester] The Perception of Sales and Marketing Alignment from the Executive Level
    Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half]. one_half_last valign="middle"]. frame style="none"] [/frame]. [/one_half_last]. one_half_last]. divider style="simple"].
  • SALESFUSION  |  MONDAY, APRIL 7, 2014
    [Forrester] Build a Model, Debate, Adjust, Debate, Adjust…
    Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half]. one_half_last valign="middle"]. frame style="none"] [/frame]. [/one_half_last]. one_half_last]. divider style="simple"].
  • SALESFUSION  |  THURSDAY, MARCH 27, 2014
    [Forrester] Five B2B Social Strategy Myths
    Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half]. one_half_last valign="middle"]. frame style="none"] [/frame]. [/one_half_last]. one_half_last]. divider style="simple"].
  • SALESFUSION  |  THURSDAY, MAY 15, 2014
    [Forrester] All We Need is Alignment
    Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half]. one_half_last valign="middle"]. frame style="none"] [/frame]. [/one_half_last]. one_half_last]. divider style="simple"].
  • REACHFORCE  |  WEDNESDAY, FEBRUARY 23, 2011
    [Forrester] What Exactly is a Nurture Campaign…?
    According to Andre Pino over at Forrester Research, Lead nurturing is Just the other day I found myself defining for a co-worker what exactly a nurture campaign is and isn't and in doing so I ran across some great content that helps to clarify things a bit and wanted to share.
  • SALESFUSION  |  TUESDAY, MAY 6, 2014
    [Forrester] In This Corner – The Marketing Manager
    Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half]. one_half_last valign="middle"]. frame style="none"] [/frame]. [/one_half_last]. one_half_last]. divider style="simple"].
  • SALESFUSION  |  WEDNESDAY, MAY 21, 2014
    [Forrester] B2B Marketing Communications
    Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half]. one_half_last valign="middle"]. frame style="none"] [/frame]. [/one_half_last]. one_half_last]. divider style="simple"].
  • CRIMSON MARKETING  |  WEDNESDAY, JANUARY 7, 2015
    [Forrester] Business in 2015: How the CMO and CIO Will Determine the Future
    Forrester predicts that 60% of companies will experience a data breach in 2015, “with the worst and most-publicized examples destroying years of brand value.” Source: Forrester. The two executive roles that matter most for 2015 are the CIO and the CMO. How they define their relationship and joint business strategy will determine their company’s future. . It’s no longer enough for the CMO to focus only on marketing and promotion.
  • SALESFUSION  |  TUESDAY, APRIL 1, 2014
    [Forrester] Social Media for the Sales Department
    Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half]. one_half_last valign="middle"]. frame style="none"] [/frame]. [/one_half_last]. one_half_last]. divider style="simple"].
  • KAPOST  |  FRIDAY, JUNE 9, 2017
    [Forrester] Kapost a Top-Ranked Current Offering by Research Firm for Content Marketing Platforms
    Forrester Research ranked Kapost highest in current offering in The Forrester Wave™: Content Marketing Platforms, Q2 2017 report released April 18, 2017, commenting “Kapost ranked as the most thought-through current. The post Kapost a Top-Ranked Current Offering by Research Firm for Content Marketing Platforms appeared first on Kapost Content Marketing Blog. Marketing Strategy
  • MODERN MARKETING  |  SUNDAY, MAY 15, 2011
    [Forrester] B2B Gets Yelp’d
    According to a survey of high-tech of marketing executives at B2B companies by Forrester Research, only 3% of respondents claimed marketing was the most influential business function at their company. Social Media Ardath Albee B2B b2b marketing customer service Facebook Focus Forrester Research lead management Lead Nurturing LinkedIn marketing Paul Gillin Quora Social Marketing to the Business Customer social media marketing social media support channel SocialTimes Twitter Yelp
  • SALESFUSION  |  THURSDAY, MAY 1, 2014
    [Forrester] How to Hand Off Leads without Dropping the Baton
    Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half]. one_half_last valign="middle"]. frame style="none"] [/frame]. [/one_half_last]. one_half_last]. divider style="simple"].
  • SALESFUSION  |  MONDAY, APRIL 14, 2014
    [Forrester] Lead Generation Funding
    Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half]. one_half_last valign="middle"]. frame style="none"] [/frame]. [/one_half_last]. one_half_last]. divider style="simple"].
  • SALESFUSION  |  MONDAY, MARCH 31, 2014
    [Forrester] Ensuring Qualified Lead Generation
    Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half]. one_half_last valign="middle"]. frame style="none"] [/frame]. [/one_half_last]. one_half_last]. divider style="simple"].
  • OKTOPOST  |  WEDNESDAY, JULY 5, 2017
    [Forrester] 3 Top Metrics for B2B Marketers to Track on Social Media
    In its 2016 Report Metrics That Matter for B2B Marketers, Forrester surveyed a large number … Social Media Marketing B2B Marketing Lead Generation Social AnalyticsSo, you’ve been publishing content to Facebook, LinkedIn, Twitter, and maybe a few other social networks, building up some followers and engagement. What’s next? How can you measure and demonstrate the true impact of your B2B social media marketing efforts?
  • SALES INTELLIGENCE VIEW  |  MONDAY, FEBRUARY 14, 2011
    [Forrester] Why You Should Attend Forrester’s Technology Sales Enablement Forum 2011
    Sales teams that converse effectively with clients about solving their problems and creating desirable business outcomes can sell higher in the organization, uncover new opportunities, and get ahead of the RFP — yet fewer than 15% of buyer executives tell Forrester that their interactions with vendor salespeople meet their expectations.
  • FATHOM  |  TUESDAY, JANUARY 15, 2013
    [Forrester] Keep More SaaS Customers With Lead Nurturing
    It’s hard to believe when Forrester Research reported that the companies that excel at lead nurturing generate 50% more sales ready leads at 33% lower cost. More than half of B2B marketers have not established lead nurturing, according to MarketingSherpa. … Continue reading → The post Keep More SaaS Customers With Lead Nurturing appeared first on Fathom. B2B Technology Industry lead nurturing SaaS
  • SALESFUSION  |  THURSDAY, APRIL 17, 2014
    [Forrester] The Wayward Path to Alignment Nirvana
    Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half]. one_half_last valign="middle"]. frame style="none"] [/frame]. [/one_half_last]. one_half_last]. divider style="simple"].
  • SALESFUSION  |  TUESDAY, FEBRUARY 18, 2014
    [Forrester] Marketing Automation Done Right
    one_half] [one_half_last valign="middle"] [frame style="none"] [/frame] [/one_half_last] [divider style="simple"] Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. [one_half valign="middle"] Partner Portal. Why Partner With SalesFUSION. [/one_half]
  • SALES INTELLIGENCE VIEW  |  TUESDAY, NOVEMBER 20, 2012
    [Forrester] Vorsight: If You Can’t Beat ‘Em, Train ‘Em
    All of the research of Forrester, IDC, CEB, SiriusDecisions, etc. Customers Needs Decision Criteria forrester Great Customer Service Inmail linkedin Professional Reasons Prospecting Techniques Prospects S Sales sales effectiveness sales process Sales Rep Sales Reps Salespeople Senior Executives Short Messages Social Interactions social selling Time Content Vision Of The Future vorsight
  • ANNUITAS  |  TUESDAY, FEBRUARY 4, 2014
    [Forrester] Why Organizations Should Stop Focusing on Lead Nurturing Campaigns
    In Forrester’s Balance People & Process to Fund L2RM study in December 2013, Laura Ramos states the following “In earlier studies, Forrester found that at least half of B2B marketers surveyed did not have well defined L2RM processes or failed to follow the ones they did have in place for activities like lead scoring, nurturing, recycling, and management.
  • SALESFUSION  |  MONDAY, APRIL 7, 2014
    [Forrester] Lead Generation Marketing
    Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half]. one_half_last valign="middle"]. frame style="none"] [/frame]. [/one_half_last]. one_half_last]. divider style="simple"].
  • MARKETING ACTION  |  WEDNESDAY, JANUARY 22, 2014
    [Forrester] So, The Underdog is on Top Now?
    Yesterday’s release of Forrester Research, Inc.’s s report: “The Forrester Wave™: Lead-to-Revenue Management Platform Vendors, Q1 2014” is, in our opinion, an amazing milestone for this company – an objective validation of our status as a true leader in marketing automation. A “Forrester Wave™” is a meticulously researched evaluation of vendors in a software, hardware, or services market.
  • MODERN MARKETING  |  FRIDAY, FEBRUARY 4, 2011
    [Forrester] The Revenue Performance Management Bandwagon
    We hosted webinars on RPM with Forrester Research. The bandwagon now includes: analysts firms like Forrester and Gartner, who have begun to speak and write about RPM-related topics; bloggers who are writing about it; and clients who are speaking about it in videos, case studies and webinars. Revenue Performance Management Eloqua Forrester Gartner It's All About Revenue JMP Securities RPMby Brian Kardon | Tweet this. Following is a post from our internal blog.
  • VIDYARD  |  WEDNESDAY, JULY 20, 2016
    [Forrester] 4 Research-Backed Ways to Infuse Online Video in Your Marketing
    And most marketers aren’t doing this, according to Forrester’s latest research report, “ Take This Four-Step Approach to Branded Video ”. “We’ve But, according to Forrester, they’re wrong. Discover the 4 myths of online video in Forrester’s report here. These four myths have led to bad habits in content marketing, according to Forrester. And that’s why Forrester elected to research this topic and provide tangible recommendations.
  • SALES INTELLIGENCE VIEW  |  FRIDAY, JUNE 7, 2013
    [Forrester] Great Minds & A Great Time: Insider Summit 2013 Recap
    In the second keynote of the morning, Scott Santucci of Forrester Research declared that the traditional four “P’s” of Marketing (Product, Price, Place and Promotion) have been replaced with “Problem, Patterns, Path and Proof.” The second annual Insider Summit was held a couple weeks ago on May 21-22 at the InterContinental Hotel in San Francisco. We think it did a great job building off the momentum from last year’s first Summit.
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