[Forrester] State of Search Shout-Out: Two Days in Texas
    In fact, I think Duane Forrester put it the best when he noted the following: “There will always be SEO to do because people will always screw up websites.”. This past week I was fortunate enough to speak at the State of Search conference in Dallas, Texas. State of Search is a conference put on by DFWSEM and over the past few years has gained notoriety for the quality of sessions, speakers, and attendees. I can see why. Photo Credit: Akvile DeFazio.
    [Forrester] Sales and Marketing Alignment: 45 Experts Explain How To Connect The Dots
    Companies that have adapted to this change are seeing real bottom line benefits: Aligned organizations achieved an average of 32% annual revenue growth while less aligned companies reported an average 7% decline in revenue – Forrester Research. The B2B sales funnel has changed a lot. . Until recent years, the traditional selling process looked something like this: Marketing would hand leads off to the sales team. The sales team would attempt to close those leads. .
    [Forrester] Marketers Are Seeing an Increase in Email Marketing Performance
    The “Elevate Your Email Marketing with a Customized Approach” report from SendGrid and Forrester discovered that 82 percent of marketers use email, making it the most commonly used marketing channel. New research suggests that despite previous struggles, marketers are now finding more success with email marketing than they did in the past.
    [Forrester] Diluting Expertise: Does Pursuing Thought Leadership Make Us All the Same?
    Some brands very obviously align well with this stance: Take for instance market research giant Forrester. With vast resources at their disposal for insight and conversation, Forrester’s blog provides detailed research about the future of various industries or well-thought-out responses to movements that we see happening in the news headlines daily. Growing up, my parents tried to teach me and my three siblings to be good leaders.
    [Forrester] How Account-Based Marketers Drive Revenue + More [2017 State of Pipeline Marketing Data]
    As Allison Snow said in a recent Forrester blog post , “ Smart marketers are using ABM to support the goals they already had, not to change the game and achieve different outcomes.”. Account-based marketing is here to stay. It’s no longer a new strategy and marketers realize it can supplement traditional demand generation, not just replace it.
    [Forrester] Make a List, Check it Twice for an Impressive Professional Services Website
    Forrester Research reported that Executives in Professional Services expect 49% of revenue to come through digital channels or products by 2020. Plus, Hinge Research Institute’s report shows that professional service firms are beginning to deeply understand the importance of a corporate website, as more than half (54.9%) reported updating or upgrading their website as a major marketing initiative.
    [Forrester] The Blockchain Marketing Technology Landscape (2017)
    One Forrester analyst claims that publishers who remove middlemen can increase CPM from $1 to $5. The following is a guest post contributed by Jeremy Epstein , CEO of Never Stop Marketing , a growth marketing advisory firm focused 100% on blockchain and decentralized technologies. He will be presenting at the upcoming MarTech conference in Boston, October 2-4, on Blockchain and the CMO: The Next Era of Marketing.
    [Forrester] Interview with Zontee Hou
    Her 10+ years of work in the marketing industry has garnered multiple awards including a Forrester Groundswell Award. Zontee Hou – Senior Strategist at Convince & Convert. Key Topics: Content Marketing, Digital Marketing Strategy, Consumer Behavior. Location: Brooklyn, New York. Bio: Zontee Hou is the founder & president of Brooklyn-based consultancy Media Volery and co-lead of the respected Convince & Convert Consulting team.
    [Forrester] How to Attract B2B Buyers with Killer Content
    Two of the leaders in B2B funnel benchmarking, SiriusDecisions and Forrester, will tell you that inquiry-to-closed-won conversion ratios are often below two percent […]. Content marketing is booming. According to the 2017 B2B Content Marketing Trends, 39% of companies are increasing investment in content marketing. And yet most companies are not creating effective content. Want proof?
    [Forrester] Kapost and Forrester Live Q&A: Are Content Marketing Platforms the Answer? [Webinar]
    The post Kapost and Forrester Live Q&A: Are Content Marketing Platforms the Answer? Content is critical for B2B marketing success. That’s nothing new. Planning, creating, distributing, and analyzing all this content is a big challenge that is only getting bigger. That’s also nothing. Webinar] appeared first on Kapost Content Marketing Blog. Marketing Strategy
    [Forrester] Close More Deals With Video Storytelling Techniques
    Who’s more credible, you or a research firm like Forrester or Gartner? There’s really no way you can blow your credibility with buyers faster than the four words, “But wait, there’s more!” ” We all know what’s about to follow: Listeners are going to be sold something. Nobody likes to be sold to—they want to feel engaged, respected, and treated like rational human beings with many options and the right to walk away.
    [Forrester] 30 Books to Help Make You a Better Marketer
    Growth and leadership go together like peas and carrots, to grossly misquote Forrest Gump. It’s that time of year! Leaves are starting to turn, the days are getting shorter, pumpkin spice everything has infiltrated the consumables marketplace, and syllabi are in the hands of many students as school is back in session! While marketers don’t exactly get the summer off, Fall is a perfect time to get back to into a learning and growth mindset with 30 books to stick on your reading list.
    [Forrester] Best Practices for Technology Marketing
    According to Forrester Research, B2B marketers who implemented marketing automation software increased their sales pipeline by an average of 10%. Another Forrester study concluded companies that excel in lead nurturing generated 50% more sales-ready leads at 33% lower cost per lead. What do technology companies care about when it comes to marketing? Like other businesses, they strive to build their brand and generate demand for it.
    [Forrester] How to Attract B2B Buyers with Killer Content
    Two of the leaders in B2B funnel benchmarking, SiriusDecisions and Forrester, will tell you that inquiry-to-closed-won conversion ratios are often below two percent […]. Content marketing is booming. According to the 2017 B2B Content Marketing Trends, 39% of companies are increasing investment in content marketing. And yet most companies are not creating effective content. Want proof?
  • THE ROI GUY  |  MONDAY, AUGUST 28, 2017
    [Forrester] Executive Conversations: Evolving from a Sales Pitch to Prescriptive Advice
    According to Forrester, 80% of sales conversations are still about selling products and services, with only 20% focused on the executive buyer's challenges and initiatives. Executives don’t want a sales pitch, however, research indicates that is just what they are getting most of the time. It’s no wonder that only one in four salespeople ever get to meet with the executive again. Your typical PowerPoint pitch about your latest solution falls flat with today’s executive.
  • VIDYARD  |  MONDAY, AUGUST 28, 2017
    [Forrester] The Top 3 Trends in Customer Service
    Forrester finds that only 23 percent of B2B companies claim to have a customer-centric approach and Salesforce finds that only 17 percent of brands have integrated their customer data across their organizations. Customer expectations are higher than ever and still rising—buyers in both B2B and B2C want e-commerce-level convenience and they want it instantly, everywhere. To keep up, modern customer support teams are turning to social media, video, and service design for answers.
    [Forrester] How To Do Lead Management That Improves Conversion
    According to Forrester, top performers convert 1.54% of marketing qualified leads to revenue. In this post, I’m going to focus on how to do lead management that increases sales conversion. Here’s why: First, the average conversion rate of marketing qualified leads to actual revenue conversion is low. You may be wondering: how low? And […]. The post How To Do Lead Management That Improves Conversion appeared first on Marketing Insider Group. Content Marketing
    [Forrester] Self-Driving Marketing Campaigns: Possible But Not Easy
    A recent Forrester study found that most marketers expect artificial intelligence to take over the more routine parts of their jobs, allowing them to focus on creative and strategic work. That’s been my attitude as well. More precisely, I see AI enabling marketers to provide the highly tailored experiences that customers now demand. Without AI, it would be impossible to make the number of decisions necessary to do this.
    [Forrester] Report: B2B Buyers Demand Enhanced Engagement from Marketers
    In “The Complexities of B2B Sales Require Thinking Beyond Today’s CPQ” study from by Forrester Consulting and FPX, 70 percent of B2B firms said their customers now have higher expectations for their buying experiences than they did in the past. As B2B customers demand more from their products and services, they are also seeking enhanced engagement from marketers during the buying process.
  • 6SENSE  |  THURSDAY, AUGUST 24, 2017
    [Forrester] Exec Q&A: Insights from the Front Lines on Transformation, Growth and Drinking Our Own Champagne
    The Forrester Wave naming us the leader in the space completely validated my instincts. We’re thrilled to announce the expansion of our executive team with three key hires who will help lead our go-to-market strategy and further accelerate growth for 6sense!
    [Forrester] Influencer Marketing: What is it and Why Should You be Doing it?
    A Forrester research study shows that “6.2% Last week we published our white paper called The Definitive Practical Guide to Influencer Relationship Management. First thing’s first- what does the white paper cover? This guide is both definitive and practical (yes you guessed it- hence the name).
    [Forrester] Why Event Marketing Works and Then Some
    According to Forrester, event marketing makes up […]. What’s one of the most powerful content marketing tools used today? Event marketing. 58 percent of marketers consider conferences, trade shows, and other events to be important for improving the customer experience. For B2B marketers, the appeal of in-person marketing is even higher. 67 percent believe events are their most effective content tool.
    [Forrester] The Future of Content Marketing Isn’t Content Marketing
    While the Google trends chart is very useful when you’re making the case for content marketing, it’s not nearly as telling as a different chart from Forrester, which maps the hype cycle of marketing technologies. Look where content marketing falls—smack dab in what Forrester calls the trough of disillusionment. Brands Voices American Express content marketing Content Marketing World Forrester GE Mint Red Bull
  • PUREB2B  |  SUNDAY, AUGUST 20, 2017
    [Forrester] Will Social Selling Work for My Business?
    In terms of age, Facebook has the biggest share in all age groups, but Forrester Research has found that decision-makers are more active on Twitter and LinkedIn. In today’s socially-connected world, buyer trust in traditional advertising is dropping fast while trust in organic, user-generated content is growing by leaps and bounds. This phenomenon, along with the growth of social media usage, has led to the rise of social selling.
  • VIDYARD  |  FRIDAY, AUGUST 18, 2017
    [Forrester] 4 Types of Messages you Must Replace with Video
    No really, that’s what Forrester concluded. Are you familiar with the acronym TLDR? It stands for ‘too long, didn’t read’ and began as internet slang to say ‘you have written too much.’ ’ It has evolved over time, however, and has taken on a different meaning: People everywhere now add it as a disclaimer on the headers of long emails and articles to say, “I have written too much.” ” The irony is, of course, thicker than molasses.
    [Forrester] How Technology Is Revolutionizing B2B Events
    In total, events make up about a fifth of marketing spend at B2B companies, according to Forrester Research and Boston Consulting Group. When you’re inundated with the glories of digital marketing every day, we can start to forget that in-person events still make up such an important part of the marketing stack. Events can be chaotic, complicated, and expensive. Yet in B2B marketing, there’s a reason they’re still incredibly popular.
    [Forrester] Study: B2B Marketers Remain Focused on Customer Acquisition
    The Complexities of B2B Sales Require Thinking Beyond Today’s CPQ” study produced by Forrester Consulting and FPX discovered that 68 percent of B2B professionals believe providing a high-quality customer experience is “very important” to their sales strategy. Research now suggests that marketers are placing a greater priority on acquiring new customers, rather than retaining existing ones, despite the cost associated with doing so.
    [Forrester] What’s better than a marketing tech stack? Your marketing org stack
    For instance, in reading the recent report Drive the BT Agenda With A Marketing Technology Office produced by Joe Stanhope and Rusty Warner of Forrester Research — a terrific report, by the way — they mapped out a series of RASCI matrices around the management of marketing technology, such as this: You might consider illustrating a RASCI overlay to the roles and functions of your org stack.
    [Forrester] B2B Consultant Sellers are Changing Sales Forever
    As Forrester points out in their new report, B2B Consultant Sellers Reign In The 21st Century , top sellers are master storytellers, empathetic partners, and focused on advocacy rather than closing the deal. Salespeople have a bit of a bad rap. For every sleazy salesperson that will do anything to close a deal, there are hundreds that go the extra mile for their prospects rather than their paycheque. And thankfully, the world of sales is changing because of that second group.
    [Forrester] Demand Generation: An A-Z Guide for B2B Marketers (with Strategies & Examples)
    Both Forrester and Gartner predict that by 2020, 80% of the buying process will occur without any human contact. According to Forrester , 100% of business decision-makers use social media for work purposes. You’re in the malt shop one day before class when in walks Biff and his crew of goons. . Where’s my homework, McFly?” he demands. . . Rather than eat a knuckle sandwich, you promise to bring the bully’s homework to his house later so he can take full credit for your work.
    [Forrester] Best Practices for Digital Marketing for Technology Companies
    Forrester projects that the global tech market will grow 5% this year alone. The technology industry worldwide is expanding at a rapid pace. The United States has the largest tech market, and will also increase by 5% in 2017. There are many reasons tech is flourishing so fast. Increasingly, people around the world have access to the internet on their desktop and mobile devices, and the Internet of Things is advancing many parts of our everyday lives.
    [Forrester] How blockchain technology will revolutionize advertising
    One Forrester analyst claims that publishers who remove middlemen can increase CPM from $1 to $5. The following is an excerpt from the new e-book, The CMO Primer For The Blockchain World: How This “Trust Machine” Impacts Branding, Customer Experience, Advertising and Much More by Jeremy Epstein, CEO of Never Stop Marketing. It features forewords by the CMO of NASDAQ, Jeremy Skule and the CMO of Dun & Bradstreet, Rishi Dave.
    [Forrester] Is Account-Based Social Selling Right For Your Sales & Marketing Team?
    Forrester identified key areas B2B companies should be focusing on in their 2017 B2B Predictions Report , and account-based marketing ranked #1. Sales and marketing leaders within the B2B world are abuzz about account-based everything. From account-based marketing to account-based sales development to account-based social selling (ABSS), the excitement is palpable.
  • TERMINUS  |  FRIDAY, JULY 28, 2017
    [Forrester] The 4 Tactical Approaches to Account-Based Marketing
    It’s the reason less than 1% of leads become revenue, according to Forrester Research. What makes account-based marketing (ABM) so popular is that it can be adapted to virtually any B2B company’s needs. No matter what you sell or who you sell to, account-based marketing can help you generate demand, close more deals more quickly, and improve your lifetime customer value. But ABM cannot be a one-size-fits-all strategy.
    [Forrester] 3 Ways Marketing Ops Can Improve Your Planning Process
    Groups like Gartner and Forrester have similar practices as well. “I can’t wait for planning season to start!” ” said no marketer ever. Let’s be real, for marketers, planning season can be a grind. It often involves long meetings, bloated documents, and endless debates to (try and) scramble together a plan for the year.
    [Forrester] Report: Customers Challenge Marketers to Deliver Omni-Channel Experiences
    The Complexities of B2B Sales Require Thinking Beyond Today’s CPQ” report from Forrester Consulting and FPX recently looked at how B2B marketers are serving their customers and prospects. Marketers are connecting with their customers and prospects in multiple ways today, but is one method of contact more effective than others?
    [Forrester] Why You Need Digital Marketing Experts
    According to Forrester Research, last year, the average company dedicated 30% of its marketing budget to online efforts. Digital marketing is dominating the marketing space, and its influence will only continue to grow. Every year, organizations are increasingly allocating bigger shares of their overall marketing costs towards digital. Digital marketing expenditures are expected to increase to 35%, with search engine marketing comprising the largest share of the budget.
  • 6SENSE  |  MONDAY, JULY 17, 2017
    [Forrester] My Journey from What If to What’s Next
    In 2013, Forrester released a Forrester Wave report (aka Forrester’s evaluation of vendors in a software, hardware or services market) in the Identity and Access Management space for the cloud. Just last month, Forrester released The Forrester Wave TM : Predictive Marketing Analytics for B2B Marketers, Q2 2017. The whole world is going digital – and companies everywhere must adapt to compete. No industry is immune.
  • BIZIBLE  |  MONDAY, JULY 17, 2017
    [Forrester] How Marketing Can Move The Dial On Down-Funnel Metrics
    On average, 1% of leads eventually become customers (according to Forrester), so the math, simply, looks like this: 1,000 leads → 10 customers; 2,000 leads → 20 customers. Conventional B2B marketing is all about lead generation—filling the top of the funnel and allowing the numbers game to play out. Lead-centric organizations primarily grow their business by expanding the top of the funnel—the amount of leads generated.
  • RADIUS  |  WEDNESDAY, JULY 12, 2017
    [Forrester] Driving Strategy, Implementation and Execution for Einstein ABM
    Source – Q&A: 10 ABM FAQs — And Five More That B2B Marketers Should Ask More Often, March 2017, Forrester. Q&A: 10 ABM FAQs – And Five More That B2B Marketers Should Ask More Often, March 2017, Forrester. According to Forrester, ABM is still a greenfield market as 64% of B2B marketers have yet to initiate account-based activities. Account-based marketing (ABM) is a popular and much-hyped movement in today’s B2B marketing strategy space.
  • THE ROI GUY  |  TUESDAY, JULY 11, 2017
    [Forrester] Forrester: The Accelerating Death of the B2B Sales Rep
    I n this session, Forrester boldly predicted that 1 million B2B salespeople would be displaced by 2020, as B2B buyers by-pass reps who just take orders or pitch products, instead favoring digital self-service and more value-added interactions with a select group of more capable, consultative sales reps. Now, two years on, the forecast from Forrester is even gloomier, with faster than anticipated disintermediation.
  • SNAPAPP  |  TUESDAY, JULY 11, 2017
    [Forrester] ?What Is the Modern B2B Buying Process?
    Considering that we also know from Forrester research that 74% of business buyers conduct more than half of their research online, and Demandbase research shows that 53% of B2B buyers admit to taking longer to make a purchase, this poses an interesting scenario. . The B2B customer experience isn’t a shifting landscape anymore. It’s a whole other planet. . Your customers are relying on honest peer reviews, and they’re not fooled by 100% 5-star evaluations. .
    [Forrester] Get Out of the Spam Folder and Into the Inbox
    According to Forrester, 82% of businesses use email to deliver their marketing messages , making it the most popular option in marketers’ toolboxes. We’re living in a new email world. Gone are the days when marketers could blast out emails to randomly purchased bulk lists, just hoping something would stick.
    [Forrester] How to do lead management that improves conversion
    According to Forrester, top performers convert 1.54% of leads to revenue. Source: Forrester US and Europe B2B Marketing Tactics and Benchmarks Online Survey. In this post, I’m going to focus on how to do lead management that increases sales conversion. Here’s why: First, B2B lead conversion to actual revenue conversion is low. You may be wondering: how low? And average performers turn less than 0.75% of leads into closed deals.
    [Forrester] 3 Top Metrics for B2B Marketers to Track on Social Media
    In its 2016 Report Metrics That Matter for B2B Marketers, Forrester surveyed a large number … Social Media Marketing B2B Marketing Lead Generation Social AnalyticsSo, you’ve been publishing content to Facebook, LinkedIn, Twitter, and maybe a few other social networks, building up some followers and engagement. What’s next? How can you measure and demonstrate the true impact of your B2B social media marketing efforts?
    [Forrester] How to improve sales with online chat software
    Forrester Research recently stated that 44% of online consumers are of the opinion that a live person in the middle of an online purchase is one of the most important features a website can offer. Online retail as an industry vertical is transforming quickly to keep pace with the rising demands of the consumers looking for convenience.
    [Forrester] Data Shows CTR and Open Rates Rise Despite Email Marketing Challenges
    The “Elevate Your Email Marketing With a Customized Approach” report from Sendgrid and Forrester found that 82 percent of marketers use email, making it one of the most widely used marketing tactics. New research suggests that email and personalization remain prominent marketing tactics, but marketers still face obstacles in execution.
    [Forrester] Report: Email Marketing Usage Remains Dominant, but Impersonal
    The “Elevate Your Email Marketing With a Customized Approach” report from SendGrid and Forrester found that email is the most commonly used marketing channel, with 82 percent of marketers saying they use it. Email is a marketing staple, but new research indicates that marketers are not tailoring their efforts to fully tap into the potential of this tactic.
    [Forrester] How Account-Based Marketing Changes the Business Developer’s Role
    In a study that EverString commissioned with Forrester Consulting, they discovered that companies that used predictive analytics were almost three times more likely to surpass the average growth rates in their industries. “It is not the strongest or the most intelligent who will survive but those who can best manage change.” ” — Charles Darwin. A Shift from Inbound Marketing.
    [Forrester] Top Digital Marketing Agencies in Phoenix | KEO Marketing
    According to Forbes and Forrester, digital marketing budgets will experience an annual compound growth rate of 11% between 2017 and 2021. Companies in every single industry across the globe are realizing the value of digital marketing. They are investing heavily into their digital marketing efforts to gain new customers and increase sales. By 2021, the United States’ digital marketing expenditures will rise to nearly $120 billion.
    [Forrester] Sample Post | Omni-Channel Marketing
    77% of people say that valuing their time is the most important thing a company can do to provide them with good service. – Forrester Research. 7 Ways to Implement an Effective Omni-Channel Strategy. . . Imagine a bike wheel. What do you see? Rubber around the rim. Spokes that connect to the inner hub. Everything else rotates around and is supported by this central hub. If you’re a multi-channel marketer, you’re used to thinking of your brand as the center of the wheel.
  • 6SENSE  |  THURSDAY, JUNE 22, 2017
    [Forrester] Leader of the Pack! Forrester Wave Results Revealed for Predictive Marketing
    Forrester has just released The Forrester Wave TM : Predictive Marketing Analytics for B2B Marketers, Q2 2017. In the first report of its kind for the predictive marketing analytics space, Forrester named 6sense a leader among predictive analytics providers. In Forrester’s new report designed to help B2B marketers make the right decisions when choosing a partner to help them identify and reach ready-to-buy prospects, 6sense emerged as a leader of the pack.
    [Forrester] 3 Reasons Why B2B Businesses Are Failing to Take Advantage of AI (And How To Be Different)
    But an major rule of thumb for businesses with any level of interest in AI who are struggling to see through the blinding fog of hype, is to immediately moderate their expectations by focusing on what Forrester refers to as “pragmatic AI,” and simply ignoring everything else. In 1930, economist John Maynard Keynes famously predicted that by 2030, technological advances would allow for a 15-hour workweek.
    [Forrester] Are CMOs The New Owner Of The Data And Technology Around Which Companies Should Organize?
    To further support her belief one can point to Forrester's report C-Suite Tech Purchasing Patterns which predicts that by 2018 about 36% of all marketing technology-related new project spending will be fully controlled by CMOs. According to Forrester Research, marketers that have adopted predictive analytics are twice as likely to exceed revenue targets and lead in market share. Let's cut right to the chase here, kids.
  • LATTICE  |  FRIDAY, JUNE 16, 2017
    [Forrester] Lattice is a Leader in the Forrester Wave™
    Marketers “will find Lattice to be a proven solution” and that Lattice has “the most consistent performance” across all of the vendors they evaluated
  • RADIUS  |  THURSDAY, JUNE 15, 2017
    [Forrester] The Data Quality Crisis
    Forrester cited Radius as a strong performer in its 2017 Wave report on predictive analytics for B2B marketing. Radius match rates and accuracy are thus very high and do not degrade as quickly as those of other approaches.” – The Forrester Wave™: Predictive Marketing Analytics For B2B Marketers, Q2 2017. B2B Marketing B2B Data Quality Data Quality Crisis Forrester WaveThe abundance of data is overshadowed by the major shortcomings in quality.
    [Forrester] Strategic ROI vs Attribution: CMOs Must Know the Difference
    Allison Snow, Senior Research Analyst at Forrester summarizes it well. For CMOs, and all marketers tasked with driving revenue, the constantly-looming question we try to answer is, “where should I spend my next marketing dollar to drive the most impact?” ” An entire job function has been built to answer this question, Marketing Operations, and an entirely new marketing discipline has emerged because of it, Marketing Performance Management.
  • THE ROI GUY  |  TUESDAY, JUNE 13, 2017
    [Forrester] Why Renew? Quantify Realized Value or Perish
    In fact, Forrester customer success research data indicates “that up-sells increase by 10% of existing revenue by quantifying the value that purchased solutions yield.” Many Cloud / SaaS businesses talk a good game when it comes to renewals, but when it comes right down to it, most aren’t doing what they need to in order to retain their precious subscribers. Did you know. ●
    [Forrester] Survey: Marketers are Dedicating More of Their Budgets Toward Digital
    In the “Global Digital Outlook Study” from SoDA and Forrester, nearly half of surveyed marketers (43 percent) said that they intend to increase their budgets for digital marketing in 2017/18. As marketers look ahead to 2018, more of them are finding that they may dedicate a large portion of their budgets to digital.
  • ACT-ON  |  MONDAY, JUNE 12, 2017
    [Forrester] How to Maximize Your Inbound Strategy
    We’ve also built best-in-class inbound features in our platform, according to Forrester , to help marketers do the best work of their careers. Marketers are pressed for time. There are way too many things to do and channels to do them on ‒ and not enough staff, cash, or time to get them all done. That’s why an inbound strategy is so appealing. Maybe this isn’t true for you and your B2B marketing team.
    [Forrester] 7 Ways to Implement an Effective Omni-Channel Strategy
    77% of people say that valuing their time is the most important thing a company can do to provide them with good service. – Forrester Research. Imagine a bike wheel. What do you see? Rubber around the rim. Spokes that connect to the inner hub. Everything else rotates around and is supported by this central hub. If you’re a multi-channel marketer, you’re used to thinking of your brand as the center of the wheel. You communicate to customers on the outside of the wheel.
  • KAPOST  |  FRIDAY, JUNE 9, 2017
    [Forrester] Kapost a Top-Ranked Current Offering by Research Firm for Content Marketing Platforms
    Forrester Research ranked Kapost highest in current offering in The Forrester Wave™: Content Marketing Platforms, Q2 2017 report released April 18, 2017, commenting “Kapost ranked as the most thought-through current. The post Kapost a Top-Ranked Current Offering by Research Firm for Content Marketing Platforms appeared first on Kapost Content Marketing Blog. Marketing Strategy
  • 6SENSE  |  TUESDAY, JUNE 6, 2017
    [Forrester] “What’s ROI Got to Do With It?” 4 Questions for B2B Marketing & Sales
    In fact, according to a MMA/Forrester/ANA study , “87% of senior marketers don’t feel confident in their ability to impact the sales forecast of their programs.”. Forrester then defines ROI as “a measure of a project’s expected return in percentage terms. Putting Forrester’s definition into a mathematical equation looks like this: (Profit on Incremental Sales + Reduced Costs) / (Total Cost of Ownership).
    [Forrester] How Executive Branding Can Help Your B2B Marketing Efforts
    George Colony, the CEO at Forrester Research, does a good job of intermingling Branson and Stewart’s approaches to blogging. His blog on Forrester’s site, The Counterintuitive CEO , shares monthly posts about business, leadership, news, and his opinions on specific topics. Executive branding essentially means focusing on the same branding techniques you’d use for entire companies and narrowing it down to the single individual; the executive leader.
  • SNAPAPP  |  TUESDAY, JUNE 6, 2017
    [Forrester] Understanding the Modern B2B Sales Process
    According to Forrester Research , 74% of business buyers conduct more than half of their research online before making an offline purchase. . According to a recent report from Forrester , the successful salesperson today has these 6 skills: Embraces technology. It's been a dramatic last 10 years for B2B sales teams. What worked a decade ago now makes modern buyers run for the hills. . B2B sales cycles have changed.
    [Forrester] Forrester Names Oracle Marketing Cloud’s BlueKai Data Management Platform a Leader in the.
    The Oracle Data Management Platform is proud to be named a “Leader” in the recently released report: The Forrester Wave™: Data Management Platforms, Q2 2017. We are fortunate not only to be named a leader in this Wave but also a leader in the most recent Enterprise Marketing Suite and Cross-Channel Campaign Management Forrester Wave [1]. Click here to learn more and download The Forrester Wave™: Data Management Platforms, Q2 2017. [1]
    [Forrester] B2B Companies Strive to Meet Higher Customer Experience Expectations
    The Complexities of B2B Sales Require Thinking Beyond Today’s CPQ” study produced by Forrester Consulting and FPX recently looked at the challenges faced by B2B sales professionals. As B2B sales leaders look to capitalize on new leads, research suggests that B2B marketers need to be prepared to offer a more unique customer experience.
  • ACT-ON  |  THURSDAY, JUNE 1, 2017
    [Forrester] How To Use Social Media To Convert More B2B Leads With Daniel Kushner
    Daniel : And I think just to add one more thing, Michelle, there was a Forrester report recently. One of the biggest challenges B2B marketers face is measuring the success of social media marketing. Oktopost’s Daniel Kushner believes his company can help. On a recent Rethink Podcast, he discusses how to use social media to convert more B2B leads. Today’s modern marketer needs to connect the dots between Tweets and MQLs.
    [Forrester] Why Visibility Is Key for Content Marketing Success
    According to software research firm Forrester, one of the core functions of content marketing software is bringing “visibility, order, and insight into countless streams of activity.” Brands command center content calendar Content Marketing Software Forrester visibilityIt’s 12 p.m., do you know what your content team is doing? If you’re a senior manager, it can be difficult—okay, impossible—to know what your team is up to on a day-to-day basis.
    [Forrester] 3 innovative ways to structure video content to support sales engagement
    The “basic” requirements, as depicted by Forrester ’s Lori Wizdo , are shown below. Add video to non-video assets. There’s no getting around the fact that that text is cheap and efficient. That’s why most online “content” is text. To scope out a solution, you can skim text. You can skim video too, if it’s interactive or offered in bite-size chunks. (I I wouldn’t call anything longer than a minute bite-size.)
  • TERMINUS  |  WEDNESDAY, MAY 31, 2017
    [Forrester] Display Advertising 101: The Impact of Digital Ads on Account-Based Marketing
    Fewer than 1% of B2B leads turn into customers (via @forrester) Click To Tweet. Let’s start with the basics: what is online display advertising? Marketing Land defines it this way: “Display advertising is a type of online advertising that comes in several forms, including banner ads, rich media, and more. Unlike text-based ads, display advertising relies on elements such as images, audio and video to communicate an advertising message.”
    [Forrester] 10 B2B Marketing Presentations to Favorite on Slideshare
    This presentation from Yidyard , in coordination with Forrester Research Analyst, Nick Barber , shares research on B2B video consumption, the growth of online video platforms, and best practices to follow when using video for business. Slideshare can be an excellent resource for B2B marketers looking to showcase expertise, and provide a way to share thought leadership and information. Slideshare can also be an underrated social media platform for SEO and lead nurturing as well.
  • ACT-ON  |  MONDAY, MAY 29, 2017
    [Forrester] 4 Strategies for Reestablishing Your Website’s Lead-Gen Magnetism
    Forrester reports that typical buyers are 70 to 90 percent of the way through the buying process before they ever agree to engage with a sales person.). How do you get a seat at the table when nobody’s officially invited you to pull up a chair? That’s the challenge for today’s businesses and the marketers tasked with making them gloriously conspicuous by establishing brand presence, generating demand, and enticing leads to come hither.
  • ACT-ON  |  FRIDAY, MAY 26, 2017
    [Forrester] Inside Act-On: 10-Step Guide to Rebuilding Your Lead-to-Revenue Funnel
    Both Forrester Research and SiriusDecisions provide this type of funnel data. Everyone in marketing and sales and on the executive team knows about the “lead-to-revenue funnel.” A well-running funnel is vital to your company’s success. And the key to building a well-running funnel is creating efficient funnel stages. .
  • VIDYARD  |  THURSDAY, MAY 25, 2017
    [Forrester] 3 Reasons Why Video is Ideal for Internal Communications
    Research by Forrester suggests that one minute of video is worth 1.8 Marketers have long understood the advantages of video: it’s multi-media, it’s exciting, and it conveys a lot of information. According to Hubspot , 87% of marketers use it and according to Google , 50% of customers expect it. So if video is so clearly the preferred method for communicating with our customers, then why are we still doing so much emailing internally?
  • TERMINUS  |  WEDNESDAY, MAY 24, 2017
    [Forrester] The Buck Stops at the CEO for Account-Based Marketing
    But alas, Forrester found that less than 1% of leads generated ever turn into customers. If leadership says, “I want the marketing team to generate leads” and they are sticking to the MQL, SAL, SQL, metrics, then share that Forrester stat. When it comes to generating leads vs. account-based marketing, the buck stop at the CEO. Period.
  • 6SENSE  |  WEDNESDAY, MAY 24, 2017
    [Forrester] Jewel, a CFO and 2,500 B2B Marketers Walk Into a Room…
    As the CFO of a software company, the prospect of attending a three-day B2B marketing conference can be daunting. Where do I fit in amid a sea of marketers? Fortunately, the SiriusDecisions 2017 Summit had a little bit of everything for everyone. The highlight for me came from the one person there *seemingly* more out of place than I was – acclaimed singer/songwriter Jewel. No overnight success – sound familiar? Jewel was living in a van when she was discovered.
  • CONTENTLY  |  TUESDAY, MAY 23, 2017
    [Forrester] Understanding the Artificial Intelligence Hype Cycle, in 5 Stats
    Along with what seems like every market research and consulting firm, Forrester is extremely bullish on AI , and this year is the beginning of a tidal wave. Speaking of getting left behind, Forrester does not pull punches when it comes to the impact AI can have. At last week’s Google I/O conference, a few choice terms came up repeatedly. Machine learning. Artificial intelligence. Deep learning.
  • WEBBIQUITY  |  TUESDAY, MAY 23, 2017
    [Forrester] Nine Winning Digital Marketing Strategies From The B2B World
    According to recent research from Forrester, digital marketing spend in the US will reach $120 billion by 2021. Guest post by Cheryl Joy. Spread over paid search, video marketing, social media and other online channels , digital is expected to account for more than 46% of all advertising in the next five years. But what does this mean for brands, especially B2B vendors, that have traditionally relied on more conservative means of attracting their audiences?
    [Forrester] Survey: Marketers Want More Video. What Else Is New?
    In fact, Forrester Research found that videos were 50 times more likely to receive an organic first page ranking than traditional text pages. Let’s play a little game. Can you guess what year this lede is from? “There’s no doubt that online video marketing is on the rise. Numerous studies and statistics prove that video works. That’s a pretty impressive stat!” ” How about this one?
  • HUBSPOT  |  TUESDAY, MAY 16, 2017
    [Forrester] How to Leverage Social Intent Data in Your Next Nurturing Campaign
    According to Forrester's Business Technographics Survey in 2016 , buyers use 15 vehicles during the Discover stage. As marketers, capturing buyer attention is everything. Without it, we're just throwing more content, emails, ads, and offers into the abyss. Yet, there has never been a harder time to earn buyer attention. Thanks to advances in technology and the abundance of information on the internet, today's buyers have a lot more knowledge and power.
  • 6SENSE  |  WEDNESDAY, MAY 10, 2017
    [Forrester] How PGi Achieves Marketing-Sales Alignment, Consistently Grows Pipeline and Takes the Guesswork out of ABM with 6sense
    With all the new technologies that enable B2B marketers to use the sharp minds they were born with, it really is a whole lot more fun than it used to be. There are so many new tools and solutions to geek out about that it’s not surprising Marketing has become one of the largest stakeholders for IT investments in the enterprise. So when PGi decided to shift our strategy from traditional demand generation to an Account-Based-Marketing (ABM) approach, we were excited to go shopping for new tech.
    [Forrester] How to get on Influencers’ Radars
    Target the ‘key influencers’ in the top tier- once a relationship has been built with them, this will naturally filter down to the wider network- after all, Forrester claim that 6.2% As an industry, we’re forever going on about why you should be doing influencer marketing- hopefully we’re well on our way to convincing you all, since 84% of marketers are planning at least one influencer marketing campaign this year.
  • 6SENSE  |  TUESDAY, MAY 9, 2017
    [Forrester] The Next-Generation SiriusDecisions Demand Waterfall: A Framework to Prioritize In-Market Buyers
    If you’re heading to SiriusDecisions Summit next week, one of the can’t-miss analyst keynotes will be Kerry Cunningham and Terry Flaherty ’s unveiling of the Next-Generation Demand Waterfall. Every marketer is already familiar with the classic Demand Waterfall and has likely implemented the SiriusDecisions framework in varying ways. The Waterfall has become famous for improving visibility into the health of the lead funnel and driving increased revenue from marketing and sales investments.
  • VIDYARD  |  TUESDAY, MAY 9, 2017
    [Forrester] Forrester Ranks the Martech that Makes the Biggest Impact
    So we wanted to share this brand new Forrester report to help you make informed decisions about the future of martech – with advice from the experts! In The Top Emerging Technologies For B2B Marketers , Forrester looks at 11 future-proof marketing technologies, ranks them by how likely they are to provide long-term value for your business, and gives case studies of successful companies that are using them. If you’re anything like most marketers, your budget is sacred.
    [Forrester] Social Selling: Aligning Your Sales and Marketing For The Modern Buyer
    Forrester) • 75% of B2B buyers use social media to research vendors. Are you wondering what social selling is and if it works? It's not a replacement for your sales process - it's additive. And studies show it's very effective. Ask any salesperson and they’ll tell you that selling is becoming even more challenging than just two years ago.
  • VIDYARD  |  FRIDAY, APRIL 28, 2017
    [Forrester] 3 Things Customers Expect from Your Videos for Customer Support
    On-boarding is the key to retaining successful, long-term customers and videos are the best way to do it: According to Forrester , a one-minute video is worth as many as 1.8 When’s the last time you actually read a “read-me” document or browsed a manual before using a product? For most of us, it’s rare.
    [Forrester] Separating marketing technology fact from fiction at #MarTech in 2 weeks
    We’re now only two weeks away from the MarTech conference in San Francisco, May 9-11 — the world’s largest independent marketing technology conference designed for senior-level marketers and technologists. We stress the the word independent because unlike most of the big marketing events these days that are run by Adobe, HubSpot, IBM, Marketo, Oracle, Salesforce, or alliances of smaller vendors, MarTech is produced by a professional conference company with no conflict of interest.
  • PUREB2B  |  FRIDAY, APRIL 21, 2017
    [Forrester] Using Buyer Intent to Drive Your Marketing Efforts
    According to Forrester , the first vendor who makes contact with an interested prospect closes the deal over 85% of the time. Individual users and businesses are becoming increasingly dependent on the internet as a research portal. This has led to changes in the way brands market their products and services. If you’re familiar with the B2B buyer’s journey , then your business may benefit further from understanding the age-old but somehow underutilized concept of buyer intent.
  • KAPOST  |  WEDNESDAY, APRIL 19, 2017
    [Forrester] 3 Ways to Make the Most of Your Marketo Summit Experience
    Forrester Reveals the 7 Key Steps to Customer-Obsessed B2B Marketing. Speaker: Lori Wizdo (Vice President & Principal Analyst for B2B Marketing, Forrester). The Marketo Marketing Nation Summit is headed back to the city by the bay next week after a short detour in Las Vegas last year. San Francisco has a million things to offer, but optimizing your short time at the Summit requires some serious planning. As a data-driven marketer, I ask myself how I am going to maximize my ROI.
    [Forrester] Why Video is the Key to Happier Customers
    According to Forrester , 77% of US adults online say that valuing their time is the most important thing a company can do to provide them with good service. Which of your customers are the happiest? The answer is simple: it’s the successful ones. No matter their size, they’re all on a journey to sell more, save more, optimize more, or just plain improve their image, and the more you can help them along that path, the more you both benefit.
  • KAPOST  |  MONDAY, APRIL 17, 2017
    [Forrester] Why B2B Marketing Still Needs Social Media
    Here’s some additional insight from Forrester’s Global Business Technographics® Marketing Survey, 2016 about the sales space shifting to more social selling, “William Dinkel, CEO of Nova.ai, believes that social channels allow salespeople to draw from an abundance of data that social networks produce ‘to make interactions with business decision-makers and influencers more empathetic and one-to-one.’”.
    [Forrester] Why I Chose Vidyard: A Story of a CMO, The Video-Enabled Business, and Culture
    Vidyard is the new generation video platform, and is leading the way to power the video-enabled business (see Forrester’s Online Video Wave Report ). If you’re lucky, at least once in your career you will have an opportunity to work someplace truly special. For me, Vidyard is that place. As a chief marketing officer, one of my core tasks is to communicate stories that engage people.
    [Forrester] Vidyard Appoints Jeff Loeb as Chief Marketing Officer
    Recently, Vidyard was named a category leader by The Forrester Wave™ Online Video Platforms For Sales And Marketing, Q4 2016, which analyzed the most significant software solutions in the space. Vidyard expands the executive team to accelerate customer success and revenue growth through high-velocity, customer-centric go-to-market strategies.
    [Forrester] Five Ways Marketing Agencies Can Benefit from Live Chat
    A research study conducted by Forrester found investment in reactive chat yields a 15-percent Return on Investment (ROI) while an additional investment in proactive chat capabilities will yield an incremental ROI of 105-percent. Importance of Incorporating Live Chat. A live chat program offers a myriad of benefits to businesses – from real-time interaction to improved customer relations and better overall customer service.
  • CONTENTLY  |  MONDAY, APRIL 10, 2017
    [Forrester] Why Performance Data Isn’t Enough
    Today, marketing technology can essentially be mapped to five key functions: governance, planning, production, utilization, and activation, as established by Forrester’s 2017 Wave Report. When insight into one of Forrester’s core functions is missing, it tends to drag down the other four.
    [Forrester] 5 data assumptions that marketers should avoid
    A 2016 Forrester study found that marketers are struggling to be responsive in real-time interactions with customers, as they focus on traditional performance measurements such as customer retention and acquisition. The following is a guest post by David Dunne , CEO of Velocidi. Marketers using data to inform strategy is not a novel concept.
  • ACT-ON  |  THURSDAY, APRIL 6, 2017
    [Forrester] Tying Your B2B Marketing to Revenue Attribution
    I think Forrester reported that a customer will get 90 percent of the way through the funnel before they even talk to a salesperson, which is really interesting. In this episode of the Rethink podcast, Act-On’s CMO Michelle Huff interviews Christine Vermes, Vice President and Head of Marketing at Full Circle Insights.
    [Forrester] 6 Different Types of Buyer Journey Maps
    According to Forrester, 74% of buyers do more than half their research online before making an offline purchase, and the Corporate Executive Board reports that 57% of executives reach a decision before they contact sales. Whatever model you choose, remember to follow Forrester’s suggestion to map the “5 W’s”: Who, What, Where, When and Why.
  • VIDYARD  |  TUESDAY, APRIL 4, 2017
    [Forrester] Last Chance to Register for Fast Forward on April 11
    His talk The State of Sales in 2017: What Hundreds of Sales & Marketing Experts Told Us gathers information from Forrester, Salesforce, and Sales for Life’s own analysis to share top trends that are defining the next era of sales. Fast Forward is less than a week away, and we’re more excited than ever about what our speakers are planning to talk about.
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