• ACT-ON  |  FRIDAY, MAY 26, 2017
    [Forrester] Inside Act-On: 10-Step Guide to Rebuilding Your Lead-to-Revenue Funnel
    Both Forrester Research and SiriusDecisions provide this type of funnel data. Everyone in marketing and sales and on the executive team knows about the “lead-to-revenue funnel.” A well-running funnel is vital to your company’s success. And the key to building a well-running funnel is creating efficient funnel stages. .
  • VIDYARD  |  THURSDAY, MAY 25, 2017
    [Forrester] 3 Reasons Why Video is Ideal for Internal Communications
    Research by Forrester suggests that one minute of video is worth 1.8 Marketers have long understood the advantages of video: it’s multi-media, it’s exciting, and it conveys a lot of information. According to Hubspot , 87% of marketers use it and according to Google , 50% of customers expect it. So if video is so clearly the preferred method for communicating with our customers, then why are we still doing so much emailing internally?
  • 6SENSE  |  WEDNESDAY, MAY 24, 2017
    [Forrester] Jewel, a CFO and 2,500 B2B Marketers Walk Into a Room…
    As the CFO of a software company, the prospect of attending a three-day B2B marketing conference can be daunting. Where do I fit in amid a sea of marketers? Fortunately, the SiriusDecisions 2017 Summit had a little bit of everything for everyone. The highlight for me came from the one person there *seemingly* more out of place than I was – acclaimed singer/songwriter Jewel. No overnight success – sound familiar? Jewel was living in a van when she was discovered.
  • CONTENTLY  |  TUESDAY, MAY 23, 2017
    [Forrester] Understanding the Artificial Intelligence Hype Cycle, in 5 Stats
    Along with what seems like every market research and consulting firm, Forrester is extremely bullish on AI , and this year is the beginning of a tidal wave. Speaking of getting left behind, Forrester does not pull punches when it comes to the impact AI can have. At last week’s Google I/O conference, a few choice terms came up repeatedly. Machine learning. Artificial intelligence. Deep learning.
  • WEBBIQUITY  |  TUESDAY, MAY 23, 2017
    [Forrester] Nine Winning Digital Marketing Strategies From The B2B World
    According to recent research from Forrester, digital marketing spend in the US will reach $120 billion by 2021. Guest post by Cheryl Joy. Spread over paid search, video marketing, social media and other online channels , digital is expected to account for more than 46% of all advertising in the next five years. But what does this mean for brands, especially B2B vendors, that have traditionally relied on more conservative means of attracting their audiences?
    [Forrester] Survey: Marketers Want More Video. What Else Is New?
    In fact, Forrester Research found that videos were 50 times more likely to receive an organic first page ranking than traditional text pages. Let’s play a little game. Can you guess what year this lede is from? “There’s no doubt that online video marketing is on the rise. Numerous studies and statistics prove that video works. That’s a pretty impressive stat!” ” How about this one?
  • HUBSPOT  |  TUESDAY, MAY 16, 2017
    [Forrester] How to Leverage Social Intent Data in Your Next Nurturing Campaign
    According to Forrester's Business Technographics Survey in 2016 , buyers use 15 vehicles during the Discover stage. As marketers, capturing buyer attention is everything. Without it, we're just throwing more content, emails, ads, and offers into the abyss. Yet, there has never been a harder time to earn buyer attention. Thanks to advances in technology and the abundance of information on the internet, today's buyers have a lot more knowledge and power.
  • 6SENSE  |  WEDNESDAY, MAY 10, 2017
    [Forrester] How PGi Achieves Marketing-Sales Alignment, Consistently Grows Pipeline and Takes the Guesswork out of ABM with 6sense
    With all the new technologies that enable B2B marketers to use the sharp minds they were born with, it really is a whole lot more fun than it used to be. There are so many new tools and solutions to geek out about that it’s not surprising Marketing has become one of the largest stakeholders for IT investments in the enterprise. So when PGi decided to shift our strategy from traditional demand generation to an Account-Based-Marketing (ABM) approach, we were excited to go shopping for new tech.
    [Forrester] How to get on Influencers’ Radars
    Target the ‘key influencers’ in the top tier- once a relationship has been built with them, this will naturally filter down to the wider network- after all, Forrester claim that 6.2% As an industry, we’re forever going on about why you should be doing influencer marketing- hopefully we’re well on our way to convincing you all, since 84% of marketers are planning at least one influencer marketing campaign this year.
  • 6SENSE  |  TUESDAY, MAY 9, 2017
    [Forrester] The Next-Generation SiriusDecisions Demand Waterfall: A Framework to Prioritize In-Market Buyers
    If you’re heading to SiriusDecisions Summit next week, one of the can’t-miss analyst keynotes will be Kerry Cunningham and Terry Flaherty ’s unveiling of the Next-Generation Demand Waterfall. Every marketer is already familiar with the classic Demand Waterfall and has likely implemented the SiriusDecisions framework in varying ways. The Waterfall has become famous for improving visibility into the health of the lead funnel and driving increased revenue from marketing and sales investments.
  • VIDYARD  |  TUESDAY, MAY 9, 2017
    [Forrester] Forrester Ranks the Martech that Makes the Biggest Impact
    So we wanted to share this brand new Forrester report to help you make informed decisions about the future of martech – with advice from the experts! In The Top Emerging Technologies For B2B Marketers , Forrester looks at 11 future-proof marketing technologies, ranks them by how likely they are to provide long-term value for your business, and gives case studies of successful companies that are using them. If you’re anything like most marketers, your budget is sacred.
    [Forrester] Social Selling: Aligning Your Sales and Marketing For The Modern Buyer
    Forrester) • 75% of B2B buyers use social media to research vendors. Are you wondering what social selling is and if it works? It's not a replacement for your sales process - it's additive. And studies show it's very effective. Ask any salesperson and they’ll tell you that selling is becoming even more challenging than just two years ago.
  • VIDYARD  |  FRIDAY, APRIL 28, 2017
    [Forrester] 3 Things Customers Expect from Your Videos for Customer Support
    On-boarding is the key to retaining successful, long-term customers and videos are the best way to do it: According to Forrester , a one-minute video is worth as many as 1.8 When’s the last time you actually read a “read-me” document or browsed a manual before using a product? For most of us, it’s rare.
    [Forrester] Separating marketing technology fact from fiction at #MarTech in 2 weeks
    We’re now only two weeks away from the MarTech conference in San Francisco, May 9-11 — the world’s largest independent marketing technology conference designed for senior-level marketers and technologists. We stress the the word independent because unlike most of the big marketing events these days that are run by Adobe, HubSpot, IBM, Marketo, Oracle, Salesforce, or alliances of smaller vendors, MarTech is produced by a professional conference company with no conflict of interest.
  • PUREB2B  |  FRIDAY, APRIL 21, 2017
    [Forrester] Using Buyer Intent to Drive Your Marketing Efforts
    According to Forrester , the first vendor who makes contact with an interested prospect closes the deal over 85% of the time. Individual users and businesses are becoming increasingly dependent on the internet as a research portal. This has led to changes in the way brands market their products and services. If you’re familiar with the B2B buyer’s journey , then your business may benefit further from understanding the age-old but somehow underutilized concept of buyer intent.
  • KAPOST  |  WEDNESDAY, APRIL 19, 2017
    [Forrester] 3 Ways to Make the Most of Your Marketo Summit Experience
    Forrester Reveals the 7 Key Steps to Customer-Obsessed B2B Marketing. Speaker: Lori Wizdo (Vice President & Principal Analyst for B2B Marketing, Forrester). The Marketo Marketing Nation Summit is headed back to the city by the bay next week after a short detour in Las Vegas last year. San Francisco has a million things to offer, but optimizing your short time at the Summit requires some serious planning. As a data-driven marketer, I ask myself how I am going to maximize my ROI.
    [Forrester] Why Video is the Key to Happier Customers
    According to Forrester , 77% of US adults online say that valuing their time is the most important thing a company can do to provide them with good service. Which of your customers are the happiest? The answer is simple: it’s the successful ones. No matter their size, they’re all on a journey to sell more, save more, optimize more, or just plain improve their image, and the more you can help them along that path, the more you both benefit.
  • KAPOST  |  MONDAY, APRIL 17, 2017
    [Forrester] Why B2B Marketing Still Needs Social Media
    Here’s some additional insight from Forrester’s Global Business Technographics® Marketing Survey, 2016 about the sales space shifting to more social selling, “William Dinkel, CEO of Nova.ai, believes that social channels allow salespeople to draw from an abundance of data that social networks produce ‘to make interactions with business decision-makers and influencers more empathetic and one-to-one.’”.
    [Forrester] Why I Chose Vidyard: A Story of a CMO, The Video-Enabled Business, and Culture
    Vidyard is the new generation video platform, and is leading the way to power the video-enabled business (see Forrester’s Online Video Wave Report ). If you’re lucky, at least once in your career you will have an opportunity to work someplace truly special. For me, Vidyard is that place. As a chief marketing officer, one of my core tasks is to communicate stories that engage people.
    [Forrester] Vidyard Appoints Jeff Loeb as Chief Marketing Officer
    Recently, Vidyard was named a category leader by The Forrester Wave™ Online Video Platforms For Sales And Marketing, Q4 2016, which analyzed the most significant software solutions in the space. Vidyard expands the executive team to accelerate customer success and revenue growth through high-velocity, customer-centric go-to-market strategies.
    [Forrester] Five Ways Marketing Agencies Can Benefit from Live Chat
    A research study conducted by Forrester found investment in reactive chat yields a 15-percent Return on Investment (ROI) while an additional investment in proactive chat capabilities will yield an incremental ROI of 105-percent. Importance of Incorporating Live Chat. A live chat program offers a myriad of benefits to businesses – from real-time interaction to improved customer relations and better overall customer service.
  • CONTENTLY  |  MONDAY, APRIL 10, 2017
    [Forrester] Why Performance Data Isn’t Enough
    Today, marketing technology can essentially be mapped to five key functions: governance, planning, production, utilization, and activation, as established by Forrester’s 2017 Wave Report. When insight into one of Forrester’s core functions is missing, it tends to drag down the other four.
    [Forrester] 5 data assumptions that marketers should avoid
    A 2016 Forrester study found that marketers are struggling to be responsive in real-time interactions with customers, as they focus on traditional performance measurements such as customer retention and acquisition. The following is a guest post by David Dunne , CEO of Velocidi. Marketers using data to inform strategy is not a novel concept.
  • ACT-ON  |  THURSDAY, APRIL 6, 2017
    [Forrester] Tying Your B2B Marketing to Revenue Attribution
    I think Forrester reported that a customer will get 90 percent of the way through the funnel before they even talk to a salesperson, which is really interesting. In this episode of the Rethink podcast, Act-On’s CMO Michelle Huff interviews Christine Vermes, Vice President and Head of Marketing at Full Circle Insights.
    [Forrester] 6 Different Types of Buyer Journey Maps
    According to Forrester, 74% of buyers do more than half their research online before making an offline purchase, and the Corporate Executive Board reports that 57% of executives reach a decision before they contact sales. Whatever model you choose, remember to follow Forrester’s suggestion to map the “5 W’s”: Who, What, Where, When and Why.
  • VIDYARD  |  TUESDAY, APRIL 4, 2017
    [Forrester] Last Chance to Register for Fast Forward on April 11
    His talk The State of Sales in 2017: What Hundreds of Sales & Marketing Experts Told Us gathers information from Forrester, Salesforce, and Sales for Life’s own analysis to share top trends that are defining the next era of sales. Fast Forward is less than a week away, and we’re more excited than ever about what our speakers are planning to talk about.
  • CONTENTLY  |  FRIDAY, MARCH 31, 2017
    [Forrester] How Personalization Is Changing Content Marketing
    As a Forrester report from last July suggested, personalization is often a manual, reactive process: Marketers analyze behavioral and identity-based data from first- and third-party sources, and then use that to inform future content deployments.
    [Forrester] How Proper Talent Management Prevents CIOs and CMOs from Butting Heads
    Indeed, according to A Customer-Obsessed Operating Model Demands a Close Partnership with Your CIO , Forrester Research, Inc., According to Forrester, by establishing new skills spanning both marketing and tech management. A member of your tight-knit marketing team just put in his two weeks’ notice, and now you’re faced with the daunting task of talent management.
    [Forrester] What is the Number One Strategy for Effective B2B Lead Generation?
    Source: Forrester Research). The answer to this question is “that depends on who you ask”. Research can be biased. When we examine the results from companies that make their living selling Inbound Marketing services , then the answer is that inbound marketing generates the most leads. When we study the results from businesses that create email marketing programs, the answer is that email marketing draws the most leads.
  • ETRIGUE  |  TUESDAY, MARCH 28, 2017
    [Forrester] 5 Tips for Building Your First Drip Campaign
    You’ve probabbly heard the Forrester stat by now: companies that excel at lead nurturing (i.e. By the name alone, a drip email campaign may sound like a marketing effort that would make only a tiny splash in your goals. But names can be deceiving. Drip email campaigns are predetermined sequences of emails designed to nurture your leads or strengthen existing client relationships.
  • RADIUS  |  TUESDAY, MARCH 28, 2017
    [Forrester] The Era of Paying for B2B Data is Over – Introducing Unlimited Data Access
    TechRadar™: B2B Marketing Technologies, August 2016, Forrester. You can learn more by joining Forrester VP, Principal Analyst Laura Ramos and Sr. Bad data is a commodity, but good data is priceless. To me, the statement above is more than just a soundbite. It’s the foundation that Radius was built on.
    [Forrester] Storytelling Is Not a Strategy
    And one Forrester analyst estimated that global content spend topped $40 billion last year. At the start of 2017, I made the shift from ad tech to martech. In the last decade, I had helped build and steward the brands of two successful ad tech firms recognized for their innovation and amazing cultures, but it was increasingly difficult to ignore the headwinds facing the old media model. The consumers had spoken, and they didn’t want interruptive advertising experiences anymore.
  • RADIUS  |  MONDAY, MARCH 20, 2017
    [Forrester] Marketing & Sales Leaders: How To Leverage Data To Gain An Unfair Advantage
    That’s why we’re hosting a webinar on March 30th guided by Guest Speaker, Forrester VP and Principal Analyst, Laura Ramos and featuring Radius’ very own John Hurley , Director of Demand Gen & Content. We invite you to join Radius and our guest from Forrester to hear how winners play by a new set of rules, including: Shift from a vendor-driven to a customer-lead strategy. B2B Marketing Data network effects Forrester webinar Leverage Data Marketing and Sales
    [Forrester] 6 Mobile Marketing Secrets You’ll Learn in 6 Minutes
    We aren’t the only ones who came to this realization— Forrester explains that data-centric, behavioral messaging is a big part of mobile marketing today. Author: Stefan Bhagwandin Marketing automation means a lot of things. It’s an umbrella term that covers everything from intelligent, data-driven campaigns to deep audience segmentation. . Within this category, mobile marketing automation has emerged to cater specifically to app marketers.
    [Forrester] Straight from the Champions’ Mouths: What to Look Forward to at Summit 2017
    For example, leaders from Gartner, IDC, SiriusDecisions, and Forrester are speaking this year. Author: Katie Pope In just a few months, thousands of people will descend upon San Francisco for the Marketing Nation Summit. This year, we’re bringing together the best and brightest minds in marketing, advertising, IT, services, and beyond for cutting-edge thought leadership, industry best practices, and unparalleled networking opportunities.
  • VIDYARD  |  THURSDAY, MARCH 16, 2017
    [Forrester] 50+ Video Marketing Stats that Prove You’re Doing it Right
    Adding video to your site increases your chance of a front-page Google result by 50x – Forrester ( Tweet This ). Video may be all the rage, but for data-driven businesses, it’s hard to justify spending resources on a new content type without… well… data, right? And if this was five or ten years ago, you wouldn’t find much to support online video. But it’s 2017, and the times, they are a’ changing!
  • VIDYARD  |  TUESDAY, MARCH 14, 2017
    [Forrester] Forrester Finds the Future of Video May Not Be Television
    Forrester Research has bad news for marketers. Well, thankfully Forrester has some answers on that as well. In Video Strategy for the Post-Digital Age , Forrester outlines three strategies for building engagement, whether your prospects are looking to buy, or just casually consuming content. The post Forrester Finds the Future of Video May Not Be Television appeared first on Vidyard. Remember commercials?
    [Forrester] Mastering modern marketing technology leadership over 2 intense days
    The last double-header in this track will start with The Identity Resolution Imperative: Building the Foundation for Marketing in a Post-Digital World by Joe Stanhope , vice president and principal analyst at Forrester Research. He’ll be followed by Julie Ask , vice president and principal analyst at Forrester Research , who will give a talk on The Future of Customer Experiences and Emerging Technology: Moving from Silos to Connected Ecosystems.
    [Forrester] 7 Things You Can Learn from Influencers at Marketing Nation Summit
    In Embrace Customer-Centric Measurement to Optimize Business Performance, Rusty Warner , Principal Analyst at Forrester, will explore how the evolution from campaigns to customer context enables brands to improve relevance and build sustainable competitive advantage. Author: Ellen Gomes If you’re like me, you follow a set of marketing influencers on Twitter, LinkedIn, and SnapChat, and almost religiously read their blogs for new ideas, fresh perspectives, and interesting content.
  • ACT-ON  |  MONDAY, MARCH 13, 2017
    [Forrester] What Is Customer Marketing?
    I love this quote from the Forrester Research in the B2B Loyalty the B2C Way report” said Schleifer. B2B marketers are focusing more and more on making sure their customers are successful after they’ve signed the contract and started using your product or service. This renewed attention helps in a couple of ways. First, successful customers are happy customers and their more likely to renew with you.
    [Forrester] Reboot Buyer Insights To Drive B2B Growth
    Multiple studies over the past three years from the likes of PwC, Deloitte, Forrester, and IBM indicate that 75% or more of CEO’s are identifying building out competencies in insights as one of their top goals. Illustration by Gregory Cresnar. B2B companies are faced with the most transformative era in business history.
    [Forrester] Vidyard Expands Ecosystem, Adds SalesLoft to Increase Sales Effectiveness With Personalized Video Emails
    This comes after the company was also named a leader in Forrester’s 2016 Online Video Platforms For Sales And Marketing Wave Report. Vidyard for SalesLoft helps modern sales organizations increase their email response rates by up to 8X through the use of highly engaging, customized, and personalized video emails.
  • VIDYARD  |  TUESDAY, MARCH 7, 2017
    [Forrester] Vidyard Adds LinkedIn CMO Shannon Stubo to Board of Directors
    Recently, Vidyard was named a leader by The Forrester Wave™ Online Video Platforms For Sales And Marketing, Q4 2016, which analyzed the most significant providers in the space. Shannon Stubo brings more than two decades of Silicon Valley marketing and communications expertise to Vidyard’s Board of Directors. KITCHENER, Canada (March 7, 2017) – Vidyard, the leading video platform for business, announces Shannon Stubo , has joined Vidyard’s board of directors.
    [Forrester] Summit or Bust: 5 Reasons You Can’t Miss Marketing Nation Summit
    Here are a few that I’m particularly excited about: Embrace Customer-Centric Measurement To Optimize Business Performance— Rusty Warner, Principal Analyst, Forrester. Author: Rick Siegfried Attending Marketing Nation Summit is almost a rite of passage. Have you really experienced digital marketing if you haven’t attended Summit? I’m not going to say you haven’t, but there really is only one industry event for anyone that’s marketing in this transformational age.
    [Forrester] Marketing and Artificial Intelligence: Make Your Job Robot-Proof
    A Forrester report, “The Future of Jobs, 2025: Working Side-By-Side With Robots,” suggests that by 2019, 25% of all job tasks will be offloaded to software robots, physical robots, or customer self-service automation. Author: Jacob Shama “Hey, Siri! Find the nearest sushi restaurant.”. New technologies are emerging and showing up in our everyday lives at a rapid rate.
    [Forrester] 14 Visualizations Mapping The B2B Buyer Journey
    In mid 2015, Forrester Analyst Lori Wizdo wrote an article highlighting the B2B buyer journey and the various channels and vehicles prospective buyers seek information. The graphic above was likely created based on findings from Forrester survey data that showed 74% of business buyers conduct more than half of their research online before making an offline purchase. The immediate follow up graphic (again from Forrester and Analyst Lori Wizdo) is much more complex.
  • ACT-ON  |  THURSDAY, MARCH 2, 2017
    [Forrester] Rethink Podcast #13: What It Means To Become An Advocate Marketer
    I had lunch with Laura Ramos, she’s the VP of research, analyst at Forrester. Michelle: There was a recent Forrester report that revealed 25 percent of non-high tech companies have even implemented marketing automation. In this episode of the Rethink Podcast, Act-On CMO Michelle Huff interviews Jill Rowley as they discuss what it means to be an advocate marketer. Jill is a social selling evangelist and start-up advisor.
    [Forrester] Hey CMOs, This Is Not An Alternative Fact: Improving Customer Experience Can Increase Revenue
    That was the overall finding of a recently-released Forrester report entitled " Drive Revenue With Great Customer Experience, 2017 " which reveals the connection between customer experience quality and revenue growth across 13 different industries. Sorry, I could not help myself with the "alternative fact" reference in the title.
    [Forrester] Top Webinars You Should Watch For Marketing Success in 2017
    And it’s been exciting to hear all the buzz around it lately, with recent reports from Forrester, Gartner, and other firms reporting that predictive is topping the charts and is a rising category poised to become mainstream over the next few years. TechRadar TM : B2B Marketing Technologies, August 2016, Forrester. It’s that time of year again for marketers – where we take a look at our past efforts, reminisce on the wins, and think about what’s next.
    [Forrester] Webinar Highlights: 4 Steps to Operationalize A Stellar ABM Program
    Market Intelligence Marketing Sales Sales & Marketing Alignment Targeting Intelligence Thought Leadership Tips & Tricks ABM ABM webinar ABSD account based marketing account based sales development forrester ABM forrester account based marketing insideview forrester webinar insideview laura ramos webinar insideview webinar laura ramos ABM laura ramos webinar
    [Forrester] Forrester Research Predicts Account-Based Everything in 2017
    According to Forrester Research, a revolution is coming for account-based marketing. While many companies claim to be experts in ABM, Forrester has found that a lack of connectivity between marketing and sales, combined with a deluge of tools with similar feature sets are holding back real ABM success. Discover why Forrester is predicting skyrocketing usage of account-based marketing in 2017 in their new report Predictions 2017: ABM Boosts B2B Marketing’s Customer Obsession IQ !
    [Forrester] 82% of CMOs Have Goals that Align with Revenue Targets — A Discussion on Marketing Performance Management with a Forrester Analyst [Video]
    Allison Snow is a Senior Analyst on Forrester’s B2B marketing team with a focus on marketing performance management. With this context, she then discusses the findings of Forrester Consulting’s study conducted on behalf of Bizible, including an ROI of 734%, a net present value of over $4 million, and a payback period of less than one month. What does the marketing performance management space look like in 2017?
  • PUREB2B  |  SUNDAY, FEBRUARY 19, 2017
    [Forrester] How Personalization Affects Lead Nurturing
    It’s hard to argue against a 50% increase in sales leads generated at a 33% lower cost per head, according to Forrester Research. The lead nurturing process walks a prospect through the stages of the sales funnel and continues through the sale. Proper execution requires knowing what to send when and ensuring that you’re adequately meeting your target market’s needs.
    [Forrester] Augmented Reality: What Is It and Why Do B2B Marketers Need It?
    According to a report by Forrester Research, technology like AR, helps companies also create new customer loyalty opportunities and improve customer service effectiveness. In a world of constant change, many successful companies are now adopting a digital engagement strategy across their entire customer lifecycle. Interactive experiences on websites, smartphones and tablets are everywhere we turn these days. And now we are about to be driven by immersive experiences.
    [Forrester] You Can Run But You Can't Hide from the Importance of Data in Modern Marketing
    Forrester reports that 96% of CMOs say they are being asked to do things they never had to do before, while according to ANNUITAS, only 8% of B2B marketers say they are very effective. Marketing equals data and data equals marketing. These two things go hand in hand as marketing technology becomes a bigger driver in marketing itself. So it is no surprise that when we asked global marketing experts about marketing in 2017, many of them came back with predictions about data-driven marketing.
    [Forrester] This is the week that was in B2B: from surrogate meeting attendees to AI tools
    In a week where Netflix got a kicking for its dirty data centres , Forrester revealed who was most at blame for losing our data and Uber got sued by a philanderer , there was much to write home about in the world of B2B. Tongue in cheek B2B campaign' of the week. comes courtesy of Scandinavian airline Widerøe – and its spoof company Norwegian Meeting Services. You know that meeting you just don’t want to go to, well you don’t have to anymore.
  • ACT-ON  |  FRIDAY, FEBRUARY 10, 2017
    [Forrester] 7 Steps to Achieving Optimal Sales & Marketing Alignment
    In fact, fewer than one in ten companies say they have tight alignment between sales and marketing, according to Forrester. Oil and water. Fire and ice. Cats and dogs. Too often, companies’ sales and marketing teams have a complex, disconnected, and sometimes even contentious relationship. On one hand, both sides realize that they need to work together in order to meet overarching company goals.
    [Forrester] Why You Should Question Most Video Marketing Stats You See
    That claim, attributed to Dr. James McQuivey of Forrester Research, gets cited by marketers all over the globe. ” I’ve been told that the statement originates from a 2008 Forrester report titled “ How Video Will Take Over The World ,” but the full text is behind a paywall. Nevertheless, given the nature of the study and caliber of Forrester, it’s safe to assume that the 1.8 We all know the value of a good stat.
    [Forrester] How Marketing Can Enable Sales To Use Video
    Forrester Report: B2B Buyers Mandate a New Charter for Marketing and Sales. With so many conflicting priorities, is it realistic to align your sales and marketing teams in 2017? Although it may be easy to claim that these parts of your business work together like ‘peanut butter and jelly’, is there any truth to it? For the majority of businesses I would argue this is in fact a falsehood.
    [Forrester] Forrester : Marketing : Robots, AI Will Replace 7% Of US Jobs By 2025
    Read the original article: forrester.com – Forrester forecasts that cognitive technologies such as robots, artificial intelligence (AI), machine learning, and automation will replace 7% of US jobs by 2025. The post Forrester : Marketing : Robots, AI Will Replace 7% Of US Jobs By 2025 appeared first on Opentopic.
    [Forrester] Brand new MarTech agenda launched with 70+ talks and 100+ speakers
    In the years that I’ve worked on the marketing technology landscape , I have often been surprised at the end of each iteration by the sheer scale of the thing. I’ll sit back, typically with a glass of wine at that point, and reflect in awe at just how big this space has become — and in such a short time. I’m experiencing that same sensation of awe now that we’ve launched the agenda for the next MarTech conference in San Francisco, May 9-11.
    [Forrester] Hit Your Channel Sales Goals with ROI Selling
    For example: Engaging earlier is a requirement, with 74% of deals going to the provider setting the buying agenda (according to Forrester), but most partners are notorious at engaging late in the sales cycle, and merely responding to solution requests and RFPs. 2112 Group Accenture Alinean Assessment tools Channel Partners Forrester Microsoft Windows 10 Partner Enablement Pisello ROI Selling ROI tools ShoreTel Value Marketing Value Selling
    [Forrester] CMOs Not Happy With the State of Cross Channel Marketing
    Then add in the fact that, according to Forrester, cross channel retail sales in the US alone will be nearly $2 trillion by 2018—and you can see why delivering a strong cross channel experience is paramount for success. It’s no secret that the best customers are the ones who engage with brands across multiple channels. It’s not surprising, therefore, that the brands who deliver value to customers across channels see strong growth. How much growth?
    [Forrester] Sales and Marketing Must Join Forces or Get Left Behind
    Recent research from Forrester found that 80% of marketers report their relationship with sales is “good” and 60% of sales people said the same. According to Forrester, companies that don’t fix this issue are going to be left behind. Get the Forrester report B2B Buyers Mandate A New Charter For Marketing And Sales. How often does your marketing team sit in on sales calls? Or vice-versa, how much feedback does your sales team pass over to marketing about lead quality?
    [Forrester] 18 Productivity-Boosting Bots for Marketers
    Forrester reports that AI will eliminate 16% of U.S. If it's not clear by now, allow us to be the first ones to tell you: Artificial Intelligence [AI] is here to stay. There have been some mixed responses to this phenomenon. jobs by 2025 , which understandably freaks some people out. But that same report also says it will provide some job creation, so the news isn't all bad.
  • ACT-ON  |  MONDAY, FEBRUARY 6, 2017
    [Forrester] Customer Lifecycle Metrics, Part 4: Convert, and Create a Customer
    In a 2013 survey, Forrester Research asked B2B marketing execs about the quality of collaboration between sales and marketing, and 57% reported weak or mixed collaboration with sales when “defining lead qualification criteria” and “administering leads and lead pipelines.”. This is part four in a series of five blog posts that examines the metrics you should measure throughout the five stages of the customer lifecycle: attract , capture , nurture , convert, and expand. .
    [Forrester] How to Choose the Right Predictive Analytics Tool for Account-Based Marketing
    According to a 2015 report from Forrester Research, 83 percent of companies who tried using predictive analytics for insights had positive outcomes. As account-based marketing (ABM) gains momentum, companies clearly see the value of identifying high-value prospects and targeting them with customized content. In the B2B marketing environment, successful ABM is the gold standard companies aim for.
    [Forrester] The Right Data Fuels the Artificial Intelligence Race
    Given the growing demand for better insights and faster decision-making, Forrester expects investments in AI to grow more than 300% over the 2016 numbers. In 1957, Army mathematician Wiliam D. Mellin argued that because computers can’t think, the quality and accuracy of their output was only as good as the programming and data going in. In other words, “garbage in, garbage out.”.
    [Forrester] The Right Data Fuels the Artificial Intelligence Race
    Given the growing demand for better insights and faster decision-making, Forrester expects investments in AI to grow more than 300% over the 2016 numbers. In 1957, Army mathematician Wiliam D. Mellin argued that because computers can’t think, the quality and accuracy of their output was only as good as the programming and data going in. In other words, “garbage in, garbage out.”.
    [Forrester] How Artificial Intelligence Will Impact Productivity, Hiring Practices, Collaboration & More [Live Discussion]
    An analysis from Oxford researchers reported than 47% of jobs are at risk , while a more recent Forrester report predicts that 7% of jobs may be eliminated by 2025. The field of artificial intelligence (AI) is dominating both headlines and the attention of businesses -- and for good reason. In 2016 alone, at least 40 AI companies were acquired. The increasing sophistication of AI is also predicted to change the work force.
  • BIZIBLE  |  FRIDAY, JANUARY 27, 2017
    [Forrester] The High ROI of Attribution: A Total Economic Impact™ Study by Forrester Consulting on Behalf of Bizible [Infographic]
    The Total Economic Impact™ Study of Bizible is a commissioned study conducted by Forrester Consulting on behalf of Bizible in December 2016. Forrester interviewed Bizible customers and created a representative “composite organization” by averaging all the customers’ costs and benefits from over a three-year period.
    [Forrester] 2016’s Must-Read List for B2B Marketers
    Forrester Report: Customer Goodwill Is an Untapped Marketing Goldmine Influitive. According to Forrester, advocacy has never been more important in the success of B2B companies. In this blog, Influitive summarizes some key points from a recent Forrester report that outlines how to identify four advocate marketing personality types and the common pitfalls marketers face when trying to build advocacy programs. Successful marketers are well-rounded.
    [Forrester] 2016’s Must-Read List for B2B Marketers
    Forrester Report: Customer Goodwill Is an Untapped Marketing Goldmine Influitive. According to Forrester, advocacy has never been more important in the success of B2B companies. In this blog, Influitive summarizes some key points from a recent Forrester report that outlines how to identify four advocate marketing personality types and the common pitfalls marketers face when trying to build advocacy programs. Successful marketers are well-rounded.
    [Forrester] Engaging Earlier and Higher with Financial Peer Comparisons
    According to Forrester, the early bird still catches the worm, with a significant 74% of all deals going to the provider who helps "establish the buying vision", while only 26% goes to the vendor who "responds to a request" and wins the bake-off. According to this research from Forrester, 62% of salespeople who call on them are knowledgeable about their products and services, but only 42% are knowledgeable about the business and 24% understand their business issues.
  • ACT-ON  |  THURSDAY, JANUARY 19, 2017
    [Forrester] Your Role on the Customer Journey
    Forrester Research describes customer journey this way: “The customer journey spans a variety of touch points by which the customer moves from awareness to engagement and purchase. Do you get lost? I do. I’m infamous for my 180-degree wrong sense of direction. Come to an intersection and I will invariably go left when I should go right, north when I should go south, and so on. It’s because I rely on instinct.
    [Forrester] 57% of US Marketers Say Predictive Analytics Will Be a Primary Martech Tool in 2017
    A survey conducted by Forrester Consulting in 2016 found that B2B marketers who use predictive analytics are 2.9 As customers utilize more types of technology, marketing professionals are turning to their own resources to keep pace. Marketo recently surveyed global marketers to learn more about which resources are becoming more valuable in 2017. Approximately 57 percent of U.S.
    [Forrester] How to simultaneously attract new prospects and retain loyal customers
    This Forrester Report: B2B Loyalty, The B2C Way emphasizes the opportunities B2B companies can explore that have already worked well for B2C companies. (I One of the challenges business owners face is attracting new customers while trying to retain current customers. Choosing where to spend your energy and how to divvy up your time between the two can be challenging. B2B companies tend to focus more resources on attracting new customers than retaining current customers.
    [Forrester] 9 Essential Tips for Researching Your Next Content Campaign
    Forrester. Coming up with a steady stream of ideas is par for the course for content and demand gen marketers. Not every idea is necessarily perfectly aligned , or can be followed up on, however, what makes a strong piece of content stand out from the others is almost always the research behind it. Smart marketers gotta do research. And there are a lot of different methods and starting points to conduct the research.
    [Forrester] 9 Essential Tips for Researching Your Next Content Campaign
    Forrester. Coming up with a steady stream of ideas is par for the course for content and demand gen marketers. . Not every idea is necessarily perfectly aligned , or can be followed up on, however, what makes a strong piece of content stand out from the others is almost always the research behind it. . Smart marketers gotta do research. And there are a lot of different methods and starting points to conduct the research. .
    [Forrester] B2B Companies Who Don’t Implement Multi-Touch Attribution Will Fall Behind in 2017
    Forrester’s Total Economic Impact study of Bizible’s multi-touch attribution solution found an ROI greater than 700%. According to data from the State of Pipeline Marketing Survey 2016, 83.3% of marketers who are using single-touch attribution are doing so because it’s easy to implement or because it is the legacy system. Essentially, they’re not using it because it gives them an accurate representation of marketing’s impact on revenue, but because it is the status quo.
    [Forrester] The Customer Experience Map
    Analyst Laura Ramos listed content as one of the four core imperatives in the Forrester report, “ Make Your B2B Marketing Thrive in the Age of the Customer.”. Disjointed customer experiences are limiting the growth of B2B companies. Across the B2B landscape we see content being produced in an uncoordinated way, managed by different, siloed teams.
    [Forrester] Experience Interlock: The Missing Ingredient to Effective CX
    This is what Forrester refers to when discussing how “hard handoff points create jarring customer experiences as staff tosses buyers from one department to another.”. Regardless of industry or role, B2B marketers are focusing their attention—and budgets—on customer experience management. The proof is in the numbers , further supported by marketing analysts discussing the need to prioritize consistency and the revenue impact of effective customer experience (CX ).
    [Forrester] 2017 Marketing Trends to Watch
    Forrester Research ). Where did the year go? As 2016 comes to a close, all of us here at Distribion would like to wish you a joyous holiday season and a very happy New Year. We hope that you take in all of the cheer of the season and that your endeavors in 2017 come with great happiness and success. Here are two trends that we are looking forward to in 2017: 1. Marketing automation on the rise. Increase marketing efficiency while achieving better results with automation. Did you know?
    [Forrester] 5 Ways to Use AI Technology in Marketing In 2017
    In a survey conducted by Forrester Consulting and commissioned by Everstring, 41 percent of B2B marketers using predictive technology reported growth above the industry average compared to 14 percent of traditional B2B marketers. Artificial technology is not a new concept, but its use in marketing and other industries has expanded greatly due to increased sophistication. Algorithms can sift through more data in a second than humans can do in a month.
    [Forrester] 73 Experts Reveal B2B Marketing Trends to Leverage in 2017
    As 2016 draws to a close, it's time to look forward and see what B2B marketing trends will shape the road into 2017. The B2B industry is constantly shifting, and is projected to grow at an annual compounded growth rate of 12.9%. New opportunities, challenges and technologies are emerging every day, making it harder than ever for companies to keep up.
    [Forrester] 10 Most Popular B2B Lead Blog Posts of 2016
    Additionally, Forrester Consulting discovered, “65 % of marketers struggle to employ emotional marketing as they turn to automation to improve customer engagement.”. The year 2016 is quickly coming to an end and the holiday season is a time for reflection and preparation. I’ve compiled a list of the 10 most popular and shared posts on the B2B Lead Blog, chosen by marketers, just like you, to help you get ready to have a great 2017.
  • ACT-ON  |  MONDAY, DECEMBER 12, 2016
    [Forrester] Act-On’s a Leader in the Forrester Wave™ and What That Means to You
    So, with that said, we were pretty excited to see Act-On Software named a Leader among lead-to-revenue management (L2RM) platform vendors in the Forrester Research, Inc., report: The Forrester Wave™: Lead-to-Revenue Management Platform Vendors, Q4 2016. “… What Act-On might miss in depth, it reaches in breadth,” writes author Lori Wizdo, Principal Analyst for Forrester Research in the report. The Forrester Wave™ research process is rigorous, objective, and transparent.
  • I-SCOOP  |  SUNDAY, DECEMBER 11, 2016
    [Forrester] Wireless IoT connectivity: LPWAN forecasts and predictions 2017
    Research 3GPP 3GPP LPWAN Dale Ford Forrester IDC IHS Ingenu IoT Global Forecast & Analysis 2015-2025 LoRA LoRaWan Low Power Wide Ara Network LPWAN LPWAN services LTE-M LTE-NB LTE-NB1 M2M Machina Research MarketsandMarkets NB-IoT ON World Sigfox Weightless SIG Z-Wave ZigBeeConnectivity is one of the areas where there is still a lot of movement, uncertainty and evolution in the broader Internet of Things strategy context, certainly in the wireless connectivity space.
  • INFER  |  FRIDAY, DECEMBER 9, 2016
    [Forrester] The State of B2B Software Reviews, Martech Growth and the G2 Stack [Podcast]
    The online B2B software review company has built an impressive community made up of over 100,000 crowdsourced reviews from real-life users, then turns those thousands of data points into trend reports, a la Gartner and Forrester. G2Crowd is disrupting the traditional analyst quadrants.
  • ACT-ON  |  MONDAY, DECEMBER 5, 2016
    [Forrester] B2B Marketing Automation Software for Fast Growing Companies
    According to Forrester , 74% of B2B buyers find buying from a website more convenient and 59% would rather not interact with salespeople as their primary source of research. But as Forrester points out, tomorrow’s successful marketer will be spending less time sending mass emails using purchased lists, and more time mining social intelligence or taking advantage of predictive modeling and then incorporating that into account-based marketing.
    [Forrester] This is the week that was in B2B: from customer objectification to invisible payments
    According to a recent Forrester study: “65% of marketers struggle to employ emotional marketing as they turn to automation to improve customer engagement.” In the week that Castro smoked his last cuban cigar, Apple reveale d it is investing in self-drive cars and we had our first viral VR injury , there was much to talk about in the world of B2B and beyond. Food for thought of the week. Goes to Brian Carroll on his B2B Lead Blog.
    [Forrester] Bizible Introduces Marketing Measurement & Reporting Solution For Microsoft Dynamics
    According to Forrester, just 1% of leads turn into revenue for the average company. Today I’m excited to announce that Bizible’s marketing measurement and reporting solution is now available to Microsoft Dynamics customers. Over 250 customers are already using Bizible to confidently make the best marketing decisions that drive sales, including industry leaders like Optimizely, ADP, and The University of Vermont.
    [Forrester] Better Social Selling, an Interview with Jill Rowley
    I literally just had this question, being interviewed for a Forrester research report on social selling. Have you ever wondered about how you can leverage social selling for better lead generation and business development? In this post, I interview Jill Rowley Chief Evangelist and startup advisor for #SocialSelling on how to do just that. I’ve known Jill for years, and she’s made a huge impact in the marketing automation community.
    [Forrester] Oracle Attains Highest Score for Current Offering in The Forrester Wave™: Lead-To-Revenue.
    Forrester Research recently evaluated 11 lead-to-revenue management (L2RM) platform vendors including Act-On, Adobe, bpm’online, CallidusCloud, HubSpot, IBM, Marketo, Oracle, Right On Interactive, Salesforce, and Salesfusion against 36 criteria. According to Forrester, a L2RM business system includes integrated goals, processes, and metrics that reshape marketing practices to drive effective customer engagement across the entire customer life cycle — from awareness to advocacy.
    [Forrester] The Contently Interview: Scott Brinker on the Pitfalls and Promise of Martech
    ” On the other end of the spectrum, you’ve got these analyst firms, the Gartners, the Forresters, folks like that, who publish much less frequently. As much as marketing has changed in the past 10 years, it’s no exaggeration to say it may change even more in the next five. The marketing technology industry has exploded, which has disrupted traditional notions about the role of the marketer at an exponential rate.
    [Forrester] 4 Ways to Elevate Your Marketing with Great Content
    Laura Ramos, VP & Principal Analyst at Forrester Research, shared some valuable insights in her session, “The Power of Video in Making Your B2B Story Come Alive.” Author: Elaine Ip As marketers, we’re always looking for new ways to engage our audience. New channels, strategies, and campaigns. At the core of these initiatives is our content, which fuels each and every one.
    [Forrester] Think Beyond Mobile-First and Consider Mobile Experiences Like These Brands
    Micro Moments In 2014, Julie Ask wrote "Micro-Moments Are the Next Frontier for Mobile" and coined the phrase "Mobile Micro-Moments” in a Forrester report : “Simple triggers spur consumers to take action, both on devices and in the real world. A few years ago, mobile was viewed by digital marketers as a side channel; a sort of “diet-digital” that was marginalized because of smaller screen sizes and a less mature marketing ecosystem.
    [Forrester] 14 key facts on website speed and 4 top tips when it ‘s slow
    Forrester ). Website speed has long been recognized as a important factor that impacts search engine rankings. And a top factor in Search Engine Optimization (SEO). Slow website speed creates a bad user experience, one that may result in visitors not coming back to your website or going to your competition. And that it even more important than search rank because search engines don’t buy products, people do. Is website speed a concern for your site? If it is, what can you do about it?
    [Forrester] Why You Should Rethink the Purpose of Your Marketing Analytics
    In a survey about how analytics improve the bottom line, Forrester Research defined some useful language and research that marketers can use in these conversations. In the survey, Forrester delineated between companies with basic versus built-out analytics using the language of “sophisticated marketers” as opposed to the rest of industry. If there is a marketing hell, and if there is a road that leads to it, that road is paved with the best intentions of startups.
    [Forrester] What Is Account-Based Marketing, and Will It Work for Your Brand?
    That’s been a more or less successful approach, but one plagued with inefficiency: As Forrester Research pointed out , less than one percent of leads turn into revenue-generating conversions. In the marketing world, the race for a competitive edge is endless. Inbound marketing has been a cornerstone of effective digital marketing for quite some time. But in 2016, it’s nearly a universal practice—so these efforts largely cancel one another out.
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