Remove forecast vendor
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Event Marketing Trends for 2022 and Beyond: Insights from 10 Timely Research Reports

Webbiquity

84% of attendees and 67% of vendors want event organizers to help facilitate ecommerce transactions. In the pre-pandemic world, the top priority for planners was number of attendees; for B2B vendors, number of leads generated; and for attendees, the networking. Demand for podcasts has also increased. Even more strongly than in the U.S.

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Elevating B2B Customer Retention: Innovative Strategies for Lasting Relationships

Engagio

Consider these two stats: A 5% increase in customer retention produces more than a 25% increase in profit ( Bain & Co. Remember that stat above? So are predictable business operations … for strategic planning (forecast demand) and resource allocation (both human capital and technology investments). Know the customer.

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Artificial Intelligence: A beginner’s guide

Martech

Well-known vendors have been baking AI into their solutions for almost a decade. As long ago as 2015, based on my own reporting, AI-powered NLG was creating written reports for physicians and for industrial operations — and even generating weather forecasts for the Met Office, the U.K.’s Are there AI vendors in the martech space?

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How to Engage with Marketing Technology Buyers – Research Deep Dive

Inbox Insight

Marketing technology buyers are results-driven and often choose vendors that are leaders in their field. Our latest research pulls together essential data about the way decision makers reach their outcomes, giving vendors and demand generation managers the inside track. Download the full report, here. How will they spend in the future?

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Forrester B2B Summit EMEA 2023: Focusing on Customer-First

Modern B2B

and tech spending growth (YoY) is predicted at 3.6% (European Tech Market Forecast, 2022 to 2027) – all pretty banal. That’s a nice stat, right? This was particularly true for cloud vendors, so differentiation is key – and that stems from understanding your customer and looking at things through their eyes.

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Event Marketing Research: 35+ Vital Stats, Facts, and Findings from Recent Reports

Webbiquity

While “Serendipity is a highly regarded attribute of face-to-face events,” (see quote source below), pre-scheduled meetings are increasingly popular with vendors that see the value in guaranteeing they will make relevant connections. 2020 started as a year of great optimism, with rosy forecasts for growth amid a strong economy.

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How to Leverage Sales Efficiency and Sales Effectiveness

Seismic

A Few Key Stats. First let’s take a look at a few key stats about sales efficiency and effectiveness in B2B businesses: Sales productivity is the #1 challenge for 65% of B2B organizations (The Bridge Group). And sales organizations are increasingly chasing more aggressive goals with greater pressure to over-achieve.