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And the Oscar Goes to… Our 2023 Content Marketing Awards

Marketing Insider Group

In spirit of 2023’s Oscar Awards, we’re naming 10 small businesses that we believe deserve recognition for the best content marketing. Every great business owner knows that committing to the best content marketing practices can take your profits to the next level. But what exactly are the best content marketing practices?

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Meta advertisers: Glitchy automated system pushing sales down and costs up

Martech

Small businesses in particular have traditionally been reliant on Meta to reach their target audience thanks to the efficiency of its AI-powered targeting technology. Experts are forecasting Meta to report $36.1 Business email address Sign up now Processing. billion in ad revenue. Fuel for your marketing strategy.

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Learn to Use the Percentage of Sales Method to Improve Your Forecasting

Salesforce Marketing Cloud

When forecasting your company’s financial future, the right calculations can make the difference between on-target projections and missed opportunities. If you’re unsure, look no further: The percentage of sales method is one of the most easiest ways to calculate forecasts, according to Harvard Business Review.

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Navigating the Sales Pipeline: Top 5 Challenges and Solutions

ClickDimensions

Small to medium sized businesses (SMBs) with well-defined sales processes and effective pipeline management experience an 18% increase in revenue growth compared to those without. Forecasting Accuracy Accurate sales forecasting is a common challenge for many organizations. However, it’s not without its challenges.

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The 10 Best Examples of Thought Leadership Content Marketing

Marketing Insider Group

Thought leadership content can help your company to get more press exposure, attract new business opportunities, and convert leads. Nutanix The Forecast. Cloud computing firm Nutanix firmly establishes its position as an industry leader with its online magazine, The Forecast. American Express Business Class.

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The CDP space saw sluggish growth in H2 2023

Martech

The CDP industry did see some growth in the second half of 2023, but it was small and sluggish according to the latest industry update from the CDP Institute. Nevertheless, 10 companies, mostly small, have entered the space since 2019. The CDP Institute is forecasting below average growth in revenues for 2024, $2.5 Get MarTech!

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How to Prepare for AI With a Solid Manufacturing Data Strategy

Salesforce Marketing Cloud

While many manufacturers have taken advantage of predictive AI when it comes to planning and supply chain, forecasting, wallet share, and market share, generative AI presents new opportunities and challenges. This network allows businesses to unlock data from each of their applications, data, devices, and assets.