Webbiquity

MAY 3, 2022

Here are key findings from 10 research reports released since the beginning of April, 2022. In a study conducted by Zoom and Qualtrics Research , 80% of U.S. Image credit: Zoom and Qualtrics Research. According to a research summary from Hospitality Net , “Meetings volume from February to March (2022) increased 55.5

Marketing Report 334

Marketing Report Event Marketing Research Trends 334

Varicent

DECEMBER 7, 2021

You probably know this already, but sales forecasting is all about predicting how much revenue your team or business will likely bring in over the next quarter or the next year. Understanding Sales Forecasting. Sales forecasting really matters. As the adage goes, you must hit forecast if you can't hit quota.

Forecasting 98

Forecasting Analytics Work Management Marketing Management 98

Modern B2B

MARCH 28, 2024

The Rise of AI in Marketing Research Artificial Intelligence has emerged as a game-changer in marketing research. Leveraging Machine Learning for Predictive Insights Machine Learning (ML), a subset of AI, takes marketing research a step further with its ability to learn from data and make predictions.

Marketing AI 52

Marketing AI Research Ethics Correlation 52

B2B Marketing Directions

NOVEMBER 7, 2021

Several organizations have recently released economic forecasts that cover all or part of 2022, and I'll describe some of these predictions in this post. All of the forecasts discussed here are regularly updated, so marketers should check them often to ensure they are working with the latest economic outlooks.

Forecasting 97

Forecasting Conference Statistics Planning 97

Webbiquity

NOVEMBER 10, 2020

The way B2B technology buyers conduct research make buying decisions is changing. Those are just a few of the findings from B2B Buying Disconnect: Forecasting Radical Changes in Tech Buying Behavior just published by software rating site TrustRadius. Self-guided demos and explainer videos work well for almost any type of software.

Enterprise Management 299

Enterprise Management Sales Management Work Management Marketing Management 299

Heinz Marketing

JUNE 26, 2020

Forecasting Sales Leads. One can approach forecasting in several different ways; I like to start by understanding how many leads I must drive to meet my goal, and then evaluate my marketing mix to determine any gaps. However, to sharpen your forecast, using your data is preferred. Forecasting Marketing Channel Mix.

Forecasting 125

Forecasting Cost per Lead Top of Funnel Paid Search Agency 125

ClearVoice

JULY 12, 2021

That’s where the futurist’s capacity to forecast comes in, and fortunately, it’s a skill anyone can develop. How can you #forecast the business developments ahead like a #futurist? Instead, forecasts are based on specific, drilled-down research and data to illuminate what’s coming. What is forecasting?

Forecasting 126

Forecasting Business Lead Ranking Terms and Conditions 126

Hubspot

JANUARY 9, 2023

For this, you need to turn ‌sales forecasting into an art form. In this article, you’ll learn what sales forecasting is all about and how to do sales forecasting in Excel. What is sales forecasting? In this article, you’ll learn what sales forecasting is all about and how to do sales forecasting in Excel.

Forecasting 56

Forecasting Terms and Conditions Analysis Ad Building 56

KoMarketing Associates

JUNE 7, 2023

Although most marketers predict that their content marketing budgets will increase as the year goes on, new research indicates that they intend to invest more in artificial intelligence (AI) solutions for assets and skills, such as writing. 29% forecast that their content marketing budget will at least stay the same.

Marketing Budget 198

Marketing Budget Marketing Report Content Marketing Forecasting 198

Thinkers360

MARCH 22, 2024

At a Glance Maribel Lopez Founder and Principal Analyst, Lopez Research LLC Focus Areas : AI, Mobility, Analytics, Future of Work. Navigating AI in Contact Centers with NICE’s Carmit DiAndrea , Lopez Research Analyst Perspective: AI and Growth Drive HPE’s Strategic Acquisition of Juniper, But It’s Too Early to Declare Victory.

B2B Thought Leadership 52

B2B Thought Leadership Marketing AI Thought Leadership Research 52

Computer Market Research

JANUARY 12, 2021

Welcome to channel sales forecasting! Sales forecasting provides a Back to the Future foundation for leaders’ decision-making about business operations. The proof is in the pudding that businesses that forecast future sales numbers are more likely to grow sales than a company that does not. Do your research!

Forecasting 60

Forecasting Multivariate analysis Advertising Channels Top of Funnel 60

Brandpoint

APRIL 12, 2023

Thanks to our findings from our 2023 Future of the PR Industry Research Report, we have a solid look into the future of the Public Relations profession. The post Forecast 2026: 3 Takeaways for the Next 3 Years of the PR Profession appeared first on Brandpoint. What will the PR profession look like between now and the year 2026?

Forecasting 62

Forecasting PR Public Relations Tactics 62

KoMarketing Associates

OCTOBER 15, 2018

As marketers look to channels and tactics to achieve their key goals, new research suggests that they will be investing heavily in paid search and social media going forward. will increase from $86 billion to $109 billion. Marketers and Social Media Spend.

Paid Search Agency 123

Paid Search Agency Forecasting Social Media Search Marketing 123

Seismic

NOVEMBER 15, 2023

Aragon Research recently took a fresh look at coaching technology with their inaugural report covering the Enterprise Coaching market. Copyright © 2023 Aragon Research Inc. Aragon Research and the Aragon Research Globe are trademarks of Aragon Research Inc. Copyright © 2023 Aragon Research Inc.

Enterprise Management 64

Enterprise Management Marketing Management Research Copyright 64

Martech

DECEMBER 6, 2021

And brands that are doing precisely that this holiday season are arming their teams with the most accurate, real-time consumer research possible. Let’s see how that looks and ways your brand can still take advantage of opportunities that consumer research has to offer this holiday season. The state of holiday gifting.

Differentiation 103

Differentiation Research Brand Identity Branding 103

KoMarketing Associates

APRIL 19, 2023

Although marketers have shifted their focus to initiatives, such as the customer experience and customer relationship management (CRM), new research suggests that they will invest less in these areas in the coming months. This comes as they look toward maintaining their present success, rather than forecasting future outcomes.

Budget Programs 223

Budget Programs Marketing Report Spending Marketing Management 223

KoMarketing Associates

DECEMBER 21, 2022

Although more marketers are discovering the advantages of leveraging artificial intelligence (AI) and predictive analytics, new research indicates that they are still facing several obstacles when trying to use this data and technology. Approximately 50% are utilizing it to forecast customer trends.

Marketing AI 241

Marketing AI Marketing Report Analytics Cross-Selling 241

KoMarketing Associates

FEBRUARY 7, 2023

As digital marketers forecast which solutions will provide the most benefits in the coming months, new research suggests that they believe it is becoming essential to keep up with marketing technology (martech) trends. Interestingly, the majority (67%) believe that artificial intelligence (AI) is primarily a fad.

Marketing AI 213

Marketing AI Trends Paid Search Agency Cross-Selling 213

QuanticMind

APRIL 26, 2019

Whether you’re an independent marketing agency pitching to clients or an in-house SEM manager, you need accurate PPC forecasting to succeed in your role. PPC forecasting gives you hard numbers to prove the value of ad spend to those controlling the finances. Downloading Historical Data for Your Google Ads Forecast.

Forecasting 47

Forecasting Cost Per Click PPC CPC 47

B2B Marketing Directions

MARCH 13, 2022

(This month's Research Round-Up features the latest ABM benchmark study by ITSMA and the ABM Leadership Alliance, Winterberry Group's latest forecast of marketing and advertising spending, and a survey examining the future of marketing events by the CMO Council and Cvent.) linear TV, direct mail) and eleven online channels (e.g.

Account Based Marketing 52

Account Based Marketing ABM Spending Budget Management 52

Martech

APRIL 8, 2024

Have you applied predictive analytics techniques to forecast future trends or customer behavior? Predictive analytics: Duty: The business analyst will apply predictive modeling techniques to forecast future trends, customer behavior, and market dynamics, helping the organization proactively plan for the future.

Business 91

Business Best Practices Marketing AI Forecasting 91

LeanData

JANUARY 5, 2023

As today’s digital buyer journey favors buyers over sellers, this trend will continue in 2023 as more and more research will happen outside of a SaaS vendor’s website. The post 2023 SaaS Buying Trend Forecast: Here’s What Industry Experts Are Predicting appeared first on LeanData. 4 Adapt quickly. . #5

Forecasting 52

Forecasting Buy Trends Peer-to-peer 52

InsightSquared

AUGUST 14, 2019

Whether it be aiding budgeting and forecasting, scheduling meetings, or providing reminders, AI helps sales professionals complete the back-end tasks that inhibit their opportunities to connect with customers. In fact, only about 5 to 10% of qualified leads successfully convert for today’s sales leaders.

Sales Management 228

Sales Management Marketing AI Process Top of Funnel 228

KoMarketing Associates

SEPTEMBER 22, 2016

When I am thinking of a keyword research project, I like to think of it like fishing. It’s the same with keyword research – you have to cast a wide net to find the right “fish.” Similarly, many keyword research tools that western marketers use do not function at all for search engines in China.

Search Engine Marketing 120

Search Engine Marketing Keywords Search Marketing Budget Programs 120

Marketing Insider Group

MARCH 13, 2023

After realizing their content marketing strategy lacked regularity and data-based research, Oberer partnered with Marketing Insider Group to develop a plan that promised results. Best Growth: Nutanix In 2019, Nutanix created The Forecast , a newsletter that covers the latest trends in cloud computing, technology, and their impact on business.

Marketing Budget 227

Marketing Budget Work Management Marketing Management Marketing Budget Creation 227

BenchmarkONE

NOVEMBER 19, 2020

Keyword research is the first step in a well-thought-out and successful SEO strategy. Because keyword research is such a determining factor in whether or not prospects discover your business, it’s natural to want to handle it with the utmost of care. Gone are the days of off-the-cuff keyword research. The results? a month. .

Paid Content 94

Paid Content Keywords Research Paid Search Agency 94

KoMarketing Associates

SEPTEMBER 29, 2021

As B2B marketers analyze their fastest-growing channels, new research indicates that social media is blowing away the competition, offering them more ways to connect with customers than ever before. Looking ahead, previous research suggests that marketers are not going to hesitate when it comes to investing in social media.

Social Media 272

Social Media Advertising Channels Allocation Social Marketing 272

Webbiquity

FEBRUARY 16, 2023

Research shows that a whopping 60% of companies spend more time researching potential partners than meeting with them. An experienced marketing manager, she likes to use her skills to shed light on trends, forecasts, and best practices within the business world. Brit Tucker is a part-time writer and a full-time mom.

Trends 308

Trends B2B Marketing B2B Thought Leadership B2B 308

Martech

APRIL 12, 2024

Experts are forecasting Meta to report $36.1 We recently fixed a few technical issues and are researching a small amount of additional reports from advertisers to ensure the best possible results for businesses using our apps.” billion in ad revenue. Fuel for your marketing strategy. Business email address Sign up now Processing.

Cost 99

Cost Advertisements Advertising Automation 99

Lead Forensics

APRIL 16, 2024

Get ready to leverage data-driven insights, improve forecasting accuracy, and become a sales superstar in the age of AI. In fact, research by Accenture indicates that customers are 5x more likely to convert when they feel a company understands their individual needs.

Ideal Customer Profiles 52

Ideal Customer Profiles Cross-Selling Budget Programs High Quality Lead 52

Valasys

MAY 11, 2021

The clients, usually, research their desired products from various sources available online and offline. On the other hand, B2B companies make use of market research to know the requirements of their target customers. What Is the Role of Market Research in B2B Companies? What Is the Role of Market Research in B2B Companies?

B2B Marketing 52

B2B Marketing Research Advertising Agencies Planning 52

Webbiquity

OCTOBER 5, 2021

The 2022 IT spending forecast is bright for B2B technology marketers. Here are six more interesting results from the SWZD research. 61% of companies expect higher revenue in the coming year. More than half (53%) expect their IT budgets to increase, while just 7% anticipate budget cuts. Among companies based in the U.S.

Enterprise Management 309

Enterprise Management Work Management Marketing Management Paid Search Agency 309

Tony Zambito

FEBRUARY 19, 2022

In engaged B2B buyer research I have been conducting, there appear to be strong headwinds ahead for buyers to contend with. Having performed B2B buyer research on global trade in a couple of engagements, this one does not surprise me as much as it might others. B2B Buyers Will Endure Ongoing Challenges Ahead. Globalization Tapers Off.

B2B 195

B2B Digital Transformation Forecasting Research 195

Heinz Marketing

DECEMBER 26, 2023

Market Research and Analysis Market research and analysis form the foundation of informed decision-making for businesses. Furthermore, deciphering consumer behaviors through research sheds light on what drives purchasing decisions, enabling businesses to tailor their products or services to meet customer needs effectively.

Business 104

Business Analysis Work Management Forecasting 104

Inbox Insight

AUGUST 30, 2020

Where do they go to research solutions? Our latest research pulls together essential data about the way decision makers reach their outcomes, giving vendors and demand generation managers the inside track. How buyers do their research. How much research do they do? How do they plan their budget?

Work Management 98

Work Management Marketing Management Research Allocation 98

LeanData

SEPTEMBER 28, 2016

Too often, companies end up trying to build forecasts solely based on human intuition,” Ort said. Ort has the distinct advantage of understanding best-practice forecasting methodologies through his access to the research that SiriusDecisions develops for their clients. CFOs are expecting a predictable and accurate forecast.

Forecasting 40

Forecasting Practices Best Practices Paid Search Agency 40

LeanData

SEPTEMBER 28, 2016

Too often, companies end up trying to build forecasts solely based on human intuition,” Ort said. Ort has the distinct advantage of understanding best-practice forecasting methodologies through his access to the research that SiriusDecisions develops for their clients. CFOs are expecting a predictable and accurate forecast.

Forecasting 40

Forecasting Practices Best Practices Paid Search Agency 40