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Fliptop: A Customer Data Platform for Predictive Lead Scoring, Pure and Simple

Customer Experience Matrix

But it fits perfectly into the “data enhancement” category, joining Infer , Lattice Engines , Mintigo , Growth Intelligence (which I’ve also yet to review) and ReachForce. The company is considering future applications including campaign optimization, pipeline forecasting, and account-level targeting.

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Why Sales Needs Social Media Engagement Insight

Oktopost

Either that or you fundamentally have a broken forecasting process — and nobody wants that. Sales and marketing alignment can help businesses become 67% better at closing deals Marketo and Reachforce Research. Another problem that stems from this is that it’s not predictable.