Remove forecast media-plan
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And the Oscar Goes to… Our 2023 Content Marketing Awards

Marketing Insider Group

Sharing meaningful newsletters, blog posts, and social media updates, can make a serious impact on the success of your business. After realizing their content marketing strategy lacked regularity and data-based research, Oberer partnered with Marketing Insider Group to develop a plan that promised results. Not convinced? We have proof!

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HubSpot’s August 2023 releases: The manager’s guide

Martech

HubSpot’s August releases include additions to its AI tools, numerous reporting and forecasting improvements, commerce updates and more. Efficiently create and edit social media captions using the AI assistant for highlight commands (beta), now available in social media tools.

Insiders

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What are the benefits of Nested Modeling?

ScanmarQED

Nested modeling lets you account for this interaction but still get separate planning ROIs and response curves for each tactic. With strataQED we have simplified the process so that you can use a complex set of models within one practical planning tool?. Clients have reported that the nested modeling module saves them approx.

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Maximizing Business Success: 5 Strategic Methods for Collecting Valuable Insights

Heinz Marketing

Whether it’s for planning strategic company direction, departmental initiatives, or team-oriented goals, the significance of collecting relevant and impactful insights cannot be overstated. Social media listening tools provide real-time feedback, tapping into the pulse of public sentiment.

Business 101
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Elevate B2B Marketing News Weekly Roundup: New B2B GTM Data, Adobe’s Annual Visual Trends, & Rising Creator Spending

Top Rank Marketing

Social Media Today Brandwatch 2024 Digital Marketing Trends [Report] Social media management and research firm Brandwatch has published its 2024 collection of digital marketing trends, with top areas of focus expected for the coming year including AI, authenticity, personalization, and social listening, among others, Brandwatch recently announced.

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[Research] The Influence of AI on GTM Strategies

Convince & Convert

In fact, over half of companies already have or plan to hire someone to oversee the use of AI. Few marketers used AI for lead scoring (23%) and social media listening (7%). Now, the use of AI by marketers for social media listening has tripled, and lead scoring is expected to double in the year ahead.

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How AI insights improve decision making

Sprout Social

Sprout’s 2023 State of Social Media report confirms these advantages, with 9 out of 10 business leaders acknowledging the indispensable role of AI in enhancing market competitiveness, understanding customer preferences and driving innovation. This capability enables you to adjust your strategies proactively and remain competitive.