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Event Marketing Trends for 2022 and Beyond: Insights from 10 Timely Research Reports

Webbiquity

84% of attendees and 67% of vendors want event organizers to help facilitate ecommerce transactions. In the pre-pandemic world, the top priority for planners was number of attendees; for B2B vendors, number of leads generated; and for attendees, the networking. Demand for podcasts has also increased. ” Just 25% of U.S.

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How to think about budgeting for the marketing tech stack

Martech

Budgeting is never easy; nothing is ever certain — especially when forecasting. Most major vendors reserve the right to increase costs by at least a few percentage points at renewal time. During my career, I’ve worked for small private businesses, government agencies, non-profit organizations, and a publicly-traded company.

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Artificial Intelligence: A beginner’s guide

Martech

Well-known vendors have been baking AI into their solutions for almost a decade. As long ago as 2015, based on my own reporting, AI-powered NLG was creating written reports for physicians and for industrial operations — and even generating weather forecasts for the Met Office, the U.K.’s Are there AI vendors in the martech space?

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The Responsible Approach to Generative AI

Content Standard

While 68% of the execs polled by Gartner believe the benefits of generative AI outweigh the risks, it’s forecasted that trust, security, privacy, and ethical challenges loom on the horizon for many organizations developing and deploying gen-AI solutions.

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14 Examples of Socially Responsible Business Leaders

Zoominfo

Though Gro was founded in 2014, it gained prominence in 2019 during the government shutdown. What could have been absolute chaos for a host of farmers and investors was saved by Gro’s forecast technology. During this time the USDA announced that it would delay its monthly report on supply and demand for 20 crops.

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How To Build Your Go-To-Market Strategy

Zoominfo

While every customer — and thus every potential business opportunity — is unique, establishing road rules for transitioning prospects to move further down the funnel, based on its likelihood to close, helps support forecasting models, and thus organizes customer acquisition in a systematic way.

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Which Way is Up? Selling in an Uncertain Market

DemandMatrix

There is not even agreement on the shape of the recession as it is tied to public health, government policies, economic factors, fear, and the ongoing willingness to social distance. As a result, public companies have widened their Q2 guidance and withdrawn full-year forecasts. But not all companies are struggling.