Digital advertisers still looking for recipe to thrive in cookieless world by Stirista
Martech
MARCH 21, 2024
No one is ready for cookie crunch time Identity providers are having a heyday with creating solutions to fill in the gap that cookies will inevitably leave, spawning a number of ID solutions ranging from the Trade Desk’s Unified ID 2.0, LiveRamp’s RampID and Google’s PAIR and Privacy Sandbox.
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