The B2B Decision Making Unit (DMU); The Real Faces of Persuasion
Inbox Insight
APRIL 5, 2019
This statement brings forth 2 considerations: The individual needs of each stakeholder ( 72% of B2B customers expect vendors to offer personalized engagement ). The processes they go through when making a decision about you ( 62% say they can now develop selection criteria or finalize a vendor list — based solely on digital content ).
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