The ROI Guy

JANUARY 16, 2014

According to Gartner, the annual release of their New Year’s spending forecast predicts global IT spending growth of 3.1% However, as has been proven over the past two years, this forecast may be dramatically optimistic. According to Forrester, prospects indicate that less than 12% of sales engagements are focused on customer value.

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Gartner Forecasting Spending Marketing Proposals 40

The ROI Guy

APRIL 8, 2014

uplift from the last forecast published in Q1). Although the forecast predicts healthy growth for 2014, these same Gartner forecasts have been overly optimistic the past two years. For IT solution providers who may be using these forecasts and expecting a turnaround in 2014 revenues, we urge extreme caution. for the year.

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Gartner Forecasting Spending Marketing Proposals 40

The ROI Guy

OCTOBER 20, 2010

In the latest research from Gartner and Forrester, both IT research firms revised their annual spending projections over the next few years, predicting lower budgets and slower growth. Overall spending is forecast to rise for IT hardware, software and services to $2.5 What do these revised projections mean for IT solution providers?

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Gartner Forrester Spending Budget Programs 40

Terminus

MAY 8, 2020

Numbers a CRO Will Love: According to a commissioned study conducted by Forrester Consulting on the Total Economic Impact of Terminus, a sample set of Terminus customers reported 60% more meetings scheduled by SDRs. The quote above is from the same Forrester Consulting study we referenced earlier. million and an ROI of 313%.

Account Based Marketing 29

Account Based Marketing ABM ROI Ideal Customer Profiles 29

Madison Logic

JANUARY 3, 2024

Forrester’s July 2023 Artificial Pulse Survey participants agree , ranking creating marketing content with genAI as the most important use case for AI over the next 12 months. By understanding which strategies are likely to yield the best results, you can allocate your resources more effectively and achieve higher ROI.

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Marketing AI Account Based Marketing ABM Effectiveness 52

The ROI Guy

JULY 9, 2013

To kick off 2013, Gartner predicted that the reigns on worldwide IT spending would loosen, forecasting an increase of 4.2% According to Forrester, prospects indicate that less than 12% of sales engagements are focused on customer value. Gartner Says Worldwide IT Spending Forecast to Reach $3.7 in IT spend for the year.

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Gartner Forecasting Spending Marketing Proposals 40

The ROI Guy

MAY 19, 2016

Despite the growing need to convince buyers as to the unique value you can deliver, the traditional ROI Business Case - long a staple of value selling - may be losing its luster in driving sales success. The Traditional ROI Business Case is often too inside-out (vendor-centric), focused too much on the solution and what it can do.

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ROI Demand Webinar Metrics Forecasting 45

The ROI Guy

AUGUST 3, 2010

George Colony, CEO of Forrester, in Forrester's most recent earnings conference call, indicates that: "As we move beyond mid-year, Forrester continues to predict growth in the IT market both here and abroad." Forrester indicates to the contrary, with analyst forecast for a tech spending increase of 9.9% in the U.S.

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Forrester Spending Gartner Budget Programs 40

Content4Demand

NOVEMBER 5, 2021

Here, he forecasts what’s next in content marketing, plus his perspective on first-party data’s expanding importance. Result : Imprivata received a 430% ROI utilizing True Influence Marketing Cloud. His groundbreaking work in intent monitoring earned him the B2B Innovator People’s Choice Award in 2019.

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Intent Data Intent Top of Funnel Intent Signal 92

The ROI Guy

MARCH 1, 2016

Gartner recently published their latest worldwide IT spending forecasts, and with a likely economic slowdown on the horizon, are projecting an anemic 0.6% Economically Focused – today’s IT buyer is more frugal, with over 95% of technology purchase decisions now requiring a formal business case, with quantifiable ROI and fast payback (IDC).

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Gartner Spending Effectiveness Marketing Proposals 40

ANNUITAS

JANUARY 6, 2015

Marketers will again be challenged to keep pace with these advancements and will need to do more in order to connect with their buyers and show demonstrable ROI as a result of their Demand Generation and Content Marketing Strategies. Oh how I wish it was as simple as this. Author: Carlos Hidalgo @cahidalo is CEO/Principal of ANNUITAS.

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Demand Generation Demand B2B Marketing Marketing Automation Services 100

Martech

MARCH 10, 2022

It’s about uncovering prospect behavior and weighting sales intent/intel and brand engagement rather than “funnel lead scoring” (engagement is a better metric to forecast revenue). The decision-maker: Usually the manager of the influencer (focused on ROI). Why we care.

Account Based Marketing 107

Account Based Marketing Ideal Customer Profiles Enterprise Management Work Management 107

ScanmarQED

MARCH 17, 2021

approach can help you to do things like forecast,?estimate estimate your marketing ROI (Return on Investment) , and get a more comprehensive view of your overall marketing effectiveness at both the aggregate level and the disaggregate level. Forrester coined the term “Unified Measurement” in 2016 to describe this?process.

Multi-Touch Attribution 52

Multi-Touch Attribution Marketing Mix Paid Search Agency Aggregators 52

ScanmarQED

MARCH 17, 2021

approach can help you to do things like forecast,?estimate estimate your marketing ROI (Return on Investment) , and get a more comprehensive view of your overall marketing effectiveness at both the aggregate level and the disaggregate level. Forrester coined the term “Unified Measurement” in 2016 to describe this?process.

Multi-Touch Attribution 52

Multi-Touch Attribution Marketing Mix Paid Search Agency Aggregators 52

The ROI Guy

JULY 15, 2015

Gartner recently published their latest worldwide IT spending forecasts with a sharp downward revision, now projecting a 5.5% This latest estimate from Gartner is a further downward revision of the overly optimistic forecast published to kickoff the New Year, where Gartner was anticipating a 2.4% YoY decline from 2014 levels.

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Gartner Spending Effectiveness Marketing Proposals 40

ViewPoint

MARCH 6, 2012

According to Aberdeen , 40% of the sales-forecasted pipeline among Best-in-Class companies is generated by marketing, compared with 22% among Industry Average firms and 13% within Laggard companies. Source: Forrester, Metrics that Matter for B2B Marketers, October 26, 2011. Moreover, Best-in-Class companies report a 31.6%

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Buyer Personas Forrester Lead Ranking Peer-to-peer 120

The ROI Guy

NOVEMBER 5, 2015

Last year, new research from Forrester boldly predicted the Death of the B2B Sales Rep, making some stark forecasts: Much of B2B buying will not need sales reps anymore, and will move to lower cost self-service or inside sales reps. On the heels of these forecasts, SiriusDecisions countered with research of their own.

Cost 40

Cost Forrester Trends B2B 40

Valasys

NOVEMBER 21, 2019

According to a prediction by Forrester by the year 2021, 48% of the B2B marketing organizations will be organized to support customers’ journeys. Learn more : How Intent Data Analysis Helps B2B Companies Boost ROI. Thus, the year 2020 will see B2B marketers pivot from products to experiences.

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Planning Studies B2B Marketing Trends 58

Metadata

SEPTEMBER 14, 2020

Every decision you make is scrutinized and needs to be approved by Finance, who requires you to show an ROI justification before they let you spend your own budget. Suddenly we were generating Named Account Lists, forecasting which accounts would be our best customers, and focusing all of our activities around them.

Account Based Marketing 52

Account Based Marketing Marketing Analytics Tools ABM Demand Generation 52

Webbiquity

APRIL 20, 2010

Mark Brownlow answers objections to email marketing based on concerns about spam and social media using compellig statistics such as “email marketing generated an ROI of $43.62 Forrester Wave Report Cites Email Marketing Service Provider Leaders by Demand Gen Report. by Email Marketing Reports.

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Tactics Email Marketing Marketing Strategy Marketing & Strategy 100

The ROI Guy

OCTOBER 15, 2014

Forrester indicates that for each typical sales rep, $130,000 is spent annually on sales enablement, training and support, trying to make each rep smarter, faster and more powerful. Adoption CEB CRM Forrester Qvidian ROI Sales Benchmark Index Sales Enablement Sales Tools Sales Training salesforce.com SiriusDecisions Value Selling'

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Forrester Budget Programs Peer-to-peer Salesforce.com 40

Kapost

APRIL 19, 2017

As a data-driven marketer, I ask myself how I am going to maximize my ROI. The weather forecast looks gorgeous for the week, so keep your devices charged thanks to Mr. Sun. Forrester Reveals the 7 Key Steps to Customer-Obsessed B2B Marketing. These three strategies deliver every time. #1: I know this sounds a little crazy.

Marketo 48

Marketo Account Based Marketing B2B Thought Leadership ABM 48

Allocadia

SEPTEMBER 16, 2019

Our vision at Allocadia has always been to build a world where marketers make every dollar count and solve the big problem of Marketing ROI. ” – Forrester Data: Marketing Automation Technology Forecast. “54% of CMOs are adopting or have plans to adopt MPM.”

Planning 45

Planning Enterprise Management Paid Search Agency Work Management 45

The ROI Guy

FEBRUARY 4, 2009

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Updated Alinean Social Media ROI Calculator - New.

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Enterprise Management Work Management Marketing Automation Services Marketing Management 40

The ROI Guy

MARCH 30, 2011

If you are in sales and marketing, there is another forecast that is just as promising, especially if you recognize the pending fertile business opportunity and prepare accordingly. So how do you prepare for the changes these forecasts predict? How to Fight Frugalnomics?

Enterprise Management 40

Enterprise Management Work Management Marketing Management Practices 40

The ROI Guy

JANUARY 6, 2012

The New Year’s cheer didn’t last long for IT, as Gartner was quick to lower its global technology spending forecast, barely a week into 2012. growth forecasts. growth forecasts. Looking beyond 2012, Gartner also estimates continued headwinds, lowering future forecasts for 2015 downwards to 5% growth from earlier 5.4%

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Work Management Marketing Management Gartner Forecasting 40

The ROI Guy

JANUARY 8, 2013

the Prospect should not wait to address the issue because they are leaving good money on the table (significant bottom-line impact, ROI and fast payback), and they are falling behind competitively (illustrated through peer comparison benchmarks). According to Forrester, less than 12% of sales engagements are focused on customer value.

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Gartner Spending Marketing Proposals Terms and Conditions 40

The ROI Guy

APRIL 14, 2010

Both Forrester Research and Gartner independently released IT spending forecasts for the remainder of 2010, and both have adjusted their targets higher for the year. Gartner has accelerated its forecasts for 2010 spending increases from 3% to more than 5.3%, with worldwide IT spending is expected to reach $3.4 trillion in 2009).

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Spending Forrester Gartner Lock-In 40

Adobe Experience Cloud Blog

FEBRUARY 10, 2011

More collaboration also leads to improved revenue forecasting because sales can get a more complete picture of prospects yet to enter the sales funnel during forecasted periods. When you offer sales people new ways to be informed and efficient, you’ll find them more prepared to take their performance and your ROI to the next level.

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B2B Sales Top of Funnel Landing Pages RSS 48

The ROI Guy

JUNE 3, 2010

Both of these spending forecasts are about half of Forresters estimates, which remain above 8% for the year according to estimates from April's quarterly financial briefing. Gartner has a slightly more optimistic outlook, predicting a 4.1%

Budget Programs 40

Budget Programs Gartner Campaigns Forrester 40

Marketing Insider Group

FEBRUARY 5, 2024

DemandSage) 49% of marketers believe organic search yields the best ROI. Statista) 97% of marketers using Account-Based Marketing (ABM) report it delivers higher ROI than other marketing activities. Backlinko) 49% of marketers agree that organic search offers the best ROI among all marketing channels. PwC) Customers are 2.4x

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Paid Content Stats Marketing Budget Webinar Metrics 219

The ROI Guy

JULY 8, 2014

Although the forecast at the beginning of the year predicted healthy growth for 2014, these same Gartner forecasts have been overly optimistic the past two years. And sure enough, Gartner had to once again lower their forecasts substantially. According to Gartner, worldwide IT spending was expected to reach $3.8

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

Salesforce Marketing Cloud

MARCH 4, 2023

Explore the Customer 360 ROI Dashboard See how connecting more departments on a shared CRM impacts growth. A CRM streamlines day-to-day tasks like executing marketing campaigns, forecasting new sales opportunities, and routing service cases. Explore the dashboard How does a CRM work? That can translate to real growth.

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CRM Work Management Marketing Management Paid Search Agency 98

Terminus

APRIL 14, 2020

Key Terminus Benefits: 313% ROI. With that in mind, we are pleased to share a commissioned study by Forrester Consulting on the Total Economic Impact of Terminus. We’ve outlined below the key benefits Forrester Consulting found after interviews and an in-depth analysis of select Terminus customers. million and an ROI of 313%.”

Forrester 26

Forrester Consulting Account Based Marketing Ideal Customer Profiles 26

Salesforce Marketing Cloud

JANUARY 11, 2024

About $3 trillion — that’s Forrester’s estimate for B2B sales by 2027, almost double what it was in 2021. B2B buyers need to understand the potential return on investment (ROI) and how a product or service will ultimately benefit their business before they move forward with a purchase.

B2B Sales 59

B2B Sales Practices Work Management Marketing Management 59

Hubspot

DECEMBER 14, 2012

18) Subject lines that contained terms such as “ROI,” “asset,” and “industry" perform the lowest. Source: Forrester Research, “Email Marketing Forecast 2012 – 2017? Email Subject Line Stats. 17) For B2B companies, subject lines that contained terms such as “money,” “revenue,” and “profit” perform the highest. 44) 78% Of U.S.

Stats 28

Stats Email Marketing Clickthrough Click Rate 28

Heinz Marketing

JULY 25, 2023

Truth 6: Flywheels are the new funnels – according to Forrester, less than 1% of leads from a lead funnel will become loyal customers , so focus more on quality over quantity or else you’ll have a wasteful churn machine. Do customers feel like they understand and see the ROI of the product by renewal time?

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Marketing Analytics Tools Ideal Customer Profiles Planning Work Management 93