Optinmonster

OCTOBER 17, 2023

Focus Groups Like IDIs, focus groups can be face-to-face or online. These groups usually involve sample sizes of 6-10 people. The advantage of in-person focus groups is that you observe the consumer’s verbal and non-verbal reaction to your product or advertising. Then, observe the dialogue.

Research 99

Research Case Studies Case Study Skype 99

Marketing Insider Group

JANUARY 30, 2024

I’m old enough now to remember when we had to do focus groups to learn more about customers and now there’s a daily real time focus group going on all around us if we are willing to listen and interpret and triage that information. I think you develop that foundation.

Ideal Customer Profiles 238

Ideal Customer Profiles Marketing & Strategy Work Management Marketing Management 238

Content Standard

APRIL 23, 2024

Conduct surveys, host focus groups, and utilize customer service interactions to gather real-world insights. You can leverage tools like ATOMM and Accelerator360 to repurpose high-performing existing content for new channels, create briefs for SEO-optimized content, and identify qualified writing talent in minutes.

CMO 52

CMO Enterprise Management Planning Work Management 52

Vision Edge Marketing

JUNE 16, 2020

Because pain and passion points are highly subjective, we recommend beginning with methods such as in-depth interviews or focus groups. What is one sentence that you would write to define your company? Revealing these often takes qualitative and quantitative research.

Allocation 164

Allocation Positioning Marketing Management Paid Search Agency 164

Webbiquity

FEBRUARY 7, 2023

For example, suppose you are writing a blog post about customer behavior. This can involve sharing the story with a small focus group, soliciting their thoughts and suggestions, or conducting user testing to see how well your story resonates with your intended audience.

Storytelling 329

Storytelling Top of Funnel Content Paid Search Agency 329

Martech Advisor

JANUARY 27, 2020

It’s fine to include popular relevant search terms in your content, but not if they disrupt the flow of your writing and detract from its value. Hold focus groups. Truly useful focus groups (and marketing research in general) require a significant amount of upfront planning. Focus on data-driven analytics.

Keywords 77

Keywords Marketing & Strategy Ad Building Focus Group 77

Oktopost

DECEMBER 21, 2023

Focus Groups: Conduct focus group discussions with a representative sample of your target audience. For example, if you want to double leads generated from content marketing, you may want to invest in a paid AI tool specializing in writing content that matches your business’s brand voice.

Marketing Budget 62

Marketing Budget Budget Programs Paid Content Marketing Budget Creation 62

Hubspot

MARCH 10, 2021

The irony doesn't escape me that I'm currently writing a "How to" guide on … "How to" guides. Here, we'll explore the right structure to use when making a How to Guide and how to write a comprehensive How to Guide. For instance, let's say you're writing a blog post, "How to Make an Omelette." Let's dive in.

Examples 101

Examples RFP Lead Scoring Lead Ranking 101

Contently

JUNE 18, 2018

Case in point, I am writing this at 1:30 a.m. Or else, your content focus groups just might feel a bit like Clockwork Orange. You have a much better chance of standing out if you’re trying to reach operations directors at large healthcare companies than if you’re trying to reach travelers or fitness buffs.

Marketing & Strategy 152

Marketing & Strategy Paid Search Agency Content Advertising Agencies 152

ConvertKit

APRIL 17, 2019

Call it writer’s block or a lack of inspiration, but we know what it really is: A misunderstanding of who you are writing for and what they want to hear you say. Why you need to know your niche audience before you start writing. Writing effective emails comes from knowing exactly who is receiving them. Interviews or focus group.

Customer Surveys 86

Customer Surveys Focus Group Ideal Customer Profiles Email Marketing 86

Biznology

OCTOBER 25, 2021

R&D: Social media is the world’s largest unfiltered focus group – and it’s real-time feedback. JEM, Biznology, and our contributor Sue Serna have not been compensated in any way to write this article or to promote Sprout Social. For instance, I once analyzed all mentions of a topic for a year – more than a million mentions.

Social Media 104

Social Media Paid Social Agency Paid Search Agency Companies 104

Anyword

JUNE 21, 2021

Before sitting down to write text for your landing pages, it is vital to have a thorough idea of the message and the kind of language that interests them the most. The Easiest Way to Write Like the Pros Using AI Copy / Landing Page Copy Generator. Landing Pages from Leading Brands. Or maybe they need to work on it.

Landing Pages 52

Landing Pages Marketing AI Lead Scoring Lead Ranking 52

ConvertKit

APRIL 17, 2019

Call it writer’s block or a lack of inspiration, but we know what it really is: A misunderstanding of who you are writing for and what they want to hear you say. Why you need to know your niche audience before you start writing. Writing effective emails comes from knowing exactly who is receiving them. Interviews or focus group.

Ideal Customer Profiles 86

Ideal Customer Profiles Customer Surveys Focus Group Email Marketing 86

ClearVoice

AUGUST 27, 2020

Pieces that have been reworked a hundred times and focused-grouped and tested before general release may just not be worth it anymore. Things are changing so rapidly in today’s world, there’s no time for the customary market research, focus groups and so on. Here are the trends that are driving creative and production now.

Video Marketing 105

Video Marketing Brand Identity Branding Paid Search Agency 105

Marketing Insider Group

AUGUST 30, 2021

Too many marketers rely on survey data or focus groups to tell them how customer’s think and feel, but that’s not enough. That’s empathetic listening. And’s it’s a deeper level than active listening. Empathetic understanding is not the product of survey data. You need to get out of the building and observe the world of your customer.

Paid Search Agency 292

Paid Search Agency B2B Sales Marketing & Strategy CMO 292

Biznology

OCTOBER 1, 2015

We have to collect all the actual data we have on our customers as the place to start–surveys, focus groups, social listening, sales calls, call center logs, emails–and synthesize enough of it into the insights we need to make decisions. Those stories are valuable for getting us motivated–and often they are riveting.

Clickthrough 80

Clickthrough Differentiation CMO Paid Search Agency 80

seo.co

SEPTEMBER 4, 2023

In addition to writing excellent content, building links consistently, and optimizing for strategically targeted keywords, you need to fix and adjust dozens of little variables all over your website. Use focus groups and surveys to improve user experience. How do users behave when seeing your navigation links for the first time?

SEO 64

SEO Practices Best Practices Lead Scoring 64

Writing on the Web

NOVEMBER 11, 2011

Content marketing experts and the people who write marketing messages ought to understand how consumers’ brains work if they want to engage and create trust and loyalty. But marketers continue to write messages as if people were paying attention. We think we are rational, logical, and smart human beings. billion in US alone.

Trigger Marketing 100

Trigger Marketing Loyalty Focus Group Tagging 100

Salesforce Marketing Cloud

JANUARY 9, 2023

What you can do today: Invest in focus groups to start collecting in-depth feedback about your policy and its impact on local communities. Although writing product policy can give the veneer of “doing enough,” it rarely is in the real world. 5 min read. Salesforce Certification Prep: 4 Ways to Get Certified for Less!

Product 98

Product Ethics Communities Intent 98

Writing on the Web

JULY 16, 2015

If it is a new product or service, include feedback from initial reviewers, “This product has been used in focus groups; here’s some feedback from initial reviewers.”. Ask clients to write a testimonial for you and suggest they add a few results from working with you. Briefly explain your relationship.).

Ethics 100

Ethics Trust Marketing Focus Group Consulting 100

Kevin Indig

APRIL 1, 2023

Writing is a creative pursuit, but scaling content is a science. We tend to romanticize writing for the web, but good content is the result of a measurable process. In plain terms, because it’s straightforward to find content Google ranks highly for a topic, we can quantify what good looks like before even writing content.

Paid Search Agency 95

Paid Search Agency Lead Scoring Lead Ranking Companies 95

Lake One

OCTOBER 19, 2023

Instead, they should be given the flexibility, training, and incentives to write their own posts and distribute them in their own ways. Diversification : Employee advocacy multiplies the number of voices, backgrounds, and writing styles that influence your social media strategy.

Social Media 52

Social Media Media Ideal Customer Profiles Work Management 52

Martech

FEBRUARY 5, 2024

Personal contacts through focus groups, telephone surveys and the like are more expensive. You’ll need tight integration with other platforms, especially your customer support, but this step is essential if you don’t want to irritate someone into writing a bad review. The boss told us to do it. But something’s askew here.

Ideal Customer Profiles 123

Ideal Customer Profiles Trigger Marketing Customer Surveys Allocation 123

B2B Marketing Directions

MARCH 28, 2020

One way that I keep myself on a regular writing and publishing schedule is to always have several topics lined up for future posts. Now is not the time to run a large survey, and in-person focus groups are an obvious no-no. So when February began, I had already identified what I thought at the time were several solid topics.

Terms and Conditions 69

Terms and Conditions Guidelines Custom Publishing Fulfillment 69

Convert

DECEMBER 8, 2020

Did you need to focus on better user experience writing because things were unclear? Find more tips on writing stellar copy for a tailored user experience in our free webinar: Copy, Conversions & Your Customers’ Comfort Zone. Then, you’re able to determine how to improve that experience with actionable next steps.

Research 98

Research Optimization Eye-Tracking Customer Satisfaction 98

Webbiquity

NOVEMBER 6, 2018

Companies for decades ran focus groups and test markets, and of course monitored sales success. Bloggers started writing about how online reviews help with SEO. Not that the opinions of buyers didn’t matter ; of course, private enterprises have always thrived (or not) based on satisfying consumer desires.

Enterprise Management 178

Enterprise Management Work Management Marketing Management Customer Surveys 178

Content Standard

MAY 12, 2021

Putting CPG into Context My own introduction to CPG demand began with industry analysis—for years, I had an agency contract to write a monthly report for a market research company that followed the latest releases in the food industry. Some brands are taking this to an even higher level with product co-creation experiences.

Demand 131

Demand Marketing & Strategy Marketing Strategy Paid Search Agency 131

Hubspot

DECEMBER 10, 2018

Imagine this -- for long hours of the day, you're asked to sit alone, research various topics, and write about them. As long as you finish your blog posts by a certain deadline, it doesn't matter where or when you write them. A web copywriter is often required to write more technically, and less creatively, than a blogger.

Best Practices 71

Best Practices Copywriting Blogger Work Management 71

Writing on the Web

OCTOBER 21, 2010

Content marketing and the people who write marketing messages must understand how consumers’ brains work if they want to engage and create trust and loyalty. But marketers continue to write messages as if people were paying attention. 85% of the time our brains are on autopilot. billion in US alone. In 2007, $12 billion.

Content Marketing 100

Content Marketing Trigger Marketing Digg Content 100

Hubspot

FEBRUARY 6, 2020

For instance, companies can gather general demographics and spending habits of their consumers to write better, more targeted social media ads. Focus groups. To learn more about the customer and the competition so you can better market your own product or service. So, what type of information should you collect? Interviews.

CMS Development 93

CMS Development SWOT Paid Search Agency Hubspot 93

Buzz Marketing for Technology

MAY 23, 2012

In traditional research, companies elicit feedback through periodic surveys and then enhance their findings through focus groups. Focus Groups suffer from the most human of all issues; the loudest person in the group wins and sways others through a combination of charisma and decibels.

Business 100

Business Opinions Act-On Focus Group 100

Oktopost

SEPTEMBER 21, 2020

They’re not tagging your brand or writing on your page, but thousands of people are reading and absorbing the message. . There’s no reason (or luxury nowadays) to wait for focus groups and industry op-eds to tell you how you’re doing. Somewhere on social media, somebody is talking about a feature they wish your product offered.

Lead Scoring 89

Lead Scoring Lead Ranking Social Marketing B2B Marketing 89

SmartBrief - Marketing

SEPTEMBER 25, 2023

We must conduct more interviews and focus groups before we create a campaign or a strategic plan. Think person; not persona The first is that we need to think more about the actual consumer and less about the personas we built. Often these are concepts of our wishful thinking and imagination. I have seen this happen repeatedly.

Marketing Attribution 52

Marketing Attribution Planning Advertising Agencies Marketing Analytics Tools 52

B2B Marketing Traction

MARCH 27, 2012

Once you commit to blogging, you will be forced to find great topics to write about. By writing about trending topics, you are in touch with the pulse of your industry. Instead of or in addition to expensive market research such as focus groups, you can use your blog and social media to get feedback and opinions.

B2B Marketing 100

B2B Marketing Planning B2B Word of Mouth 100

Leading Results Rambings

AUGUST 20, 2014

They used focus groups to see if the copy they wrote would move people to action. Great content writers today write educational content that helps a potential client figure out how to solve a problem they are having. Her job was to create promotional materials for the purpose of selling to a specific demographic.

Viral Marketing 77

Viral Marketing Marketing & Strategy Demographics Focus Group 77

Pam Didner

AUGUST 16, 2020

If you have their e-mail addresses or contact information, reach out to them and see if you can engage them in phone calls or focus groups. You can’t write 15 blog posts and expect your website traffic to increase 10X. Talk to your potential customers and get to know them. That’s the best way to learn. Do you agree with this?

Content Marketing 118

Content Marketing Enterprise Management Work Management Resource Management 118

Marketing Insider Group

AUGUST 30, 2021

Too many marketers rely on survey data or focus groups to tell them how customer’s think and feel, but that’s not enough. That’s empathetic listening. And’s it’s a deeper level than active listening. Empathetic understanding is not the product of survey data. You need to get out of the building and observe the world of your customer.

Paid Search Agency 176

Paid Search Agency B2B Sales Marketing & Strategy CMO 176