ClickZ

JANUARY 6, 2022

It’s a long road of conversations, presentations, workshops, and focus groups, but it’s worth it. Getting buy-in requires sitting down with as many stakeholders as possible and building trust in your strategy by actively listening and iterating while staying true to your long-term ambition.

Peer-to-peer 113

Peer-to-peer Ad Building Digital Transformation Paid Search Agency 113

Hubspot

DECEMBER 10, 2019

Traditional research methods such as satisfaction surveys, focus groups, and interviews continue to play an important role in assessing satisfaction and capturing the voice of the customer. Perhaps your marketing team can create workshops or brainstorming sessions cross-departmentally to generate solutions and obtain buy-in for change.

Work Management 100

Work Management Marketing Automation Services Marketing Management Customer Satisfaction 100

Hubspot

JUNE 8, 2020

Hold a focus group or run a survey asking for candid feedback on the impact and effectiveness of your sales enablement content. (Note that some of this content would be managed by your customer success and support teams instead of your sales team.). Sales collateral for the Retention and Advocacy Stage includes: FAQ and knowledge base.

Work Management 69

Work Management Marketing Management Case Studies Case Study 69

Convince & Convert

JANUARY 8, 2016

MECLABS uses a five-step process to identify the most effective value proposition, and we conducted a mini version of our value proposition workshop to help determine the Value Focus we would test: 1. Rate the appeal and exclusivity for each Focus. We did this as a group in the workshop.

Copywriting 86

Copywriting Clickthrough Marketing Report Advertising Agencies 86

Bluetext

NOVEMBER 25, 2020

We use a variety of workshops designed to do this, including individual stakeholder interviews and group exercises, ranging from adjective scales, metaphor association, and rapid point system voting in response to visuals. At Bluetext, our branding process seeks to answer that question for you.

A/B testing 26

A/B testing Brand Identity Branding Paid Search Agency 26

Online Marketing Institute

MAY 26, 2010

RSS WIDGETS BLOGS PODCASTS my RAGAN my RAGANTV NEWSLETTERS STORE RAGAN SITES Advanced Search News, ideas & conversations for communicators worldwide PRINT INTRANETS FACE-TO-FACE MANAGEMENT SOCIAL MEDIA WRITING & EDITING INTEGRATING PRINT & ONLINE EMPLOYEE ENGAGEMENT STRATEGIC COMMS MEASUREMENT MEDIA RELATIONS SOCIAL MEDIA WEB SITES SPEECHES CORPORATE (..)

Social Media 40

Social Media Advertising Channels Media Blogger 40

Content Standard

FEBRUARY 15, 2019

It’s also worth doing (a) focus group and workshops with various internal stakeholders to get their input.”

Buyer Personas 67

Buyer Personas Brand Identity Branding Work Management 67

Hubspot

SEPTEMBER 13, 2013

“A three star charity in Atlanta that offers parenting workshops for low-income parents earned check marks on all six questions in the “constituent voice” section [of the 14-question survey], which evaluates whether charities seek feedback form the people they serve.”

Fulfillment 28

Fulfillment Customer Surveys Organic Leads Planning 28

Modern B2B

FEBRUARY 22, 2024

Other activities to help you better understand your audience, include: Customer and prospect surveys Speaking to sales Holding focus groups Using social listening tools For a more thorough understanding of the role audience insights play within content strategy, take a look at why audience insights should be central to your content strategy.

Top of Funnel 52

Top of Funnel Marketing & Strategy Content Ideal Customer Profiles 52

Convince & Convert

DECEMBER 7, 2023

This could include members from within your organization or an external focus group. Gather a diverse group of individuals to review and provide feedback. Pre-testing campaigns with diverse focus groups avoid potential pitfalls or cultural insensitivities.

Campaigns 135

Campaigns Planning Paid Search Agency Peer-to-peer 135

Convert

MAY 31, 2022

Louise Grenier , Creator of Stand The F**k Out , an 8-week high intensity workshop, advocates for radical differentiation. Selling Angles: For Black people by Black people Privacy first Results contain specific African country and tribes. Finding your USP: Radical Differentiation. Collecting VoC Data. Categorizing VoC Data.

Product 52

Product Best Practices Work Management Paid Search Agency 52

Adobe Experience Cloud Blog

NOVEMBER 12, 2019

Walk yourself through the experience a million times before it happens, and consider forming focus groups of diverse individuals to do the same. From podcasts to workshops, HBO is controlling the narrative by anticipating how people will emotionally react to its brand and carving a niche for itself.

Brand Identity 134

Brand Identity Branding Ad Building Paid Search Agency 134

ClearVoice

JANUARY 29, 2024

Surveys and feedback forms: Implement these tools at various touchpoints across different platforms, including at the end of a blog post, after a customer support call, post-purchase, when visitors leave your website, and after a webinar, training session, or workshop.

Webinar Metrics 69

Webinar Metrics Ad Building Marketing & Strategy Content 69

Sprout Social

JUNE 12, 2023

Use surveys, interviews and focus groups to collect feedback. Organize training programs, seminars or workshops that help employees understand your customers and how to serve them better. More importantly, listening shows customers you value their opinions. So, listen actively. Then, act on the feedback.

Marketing AI 131

Marketing AI Marketing & Strategy Lead Scoring Lead Ranking 131

Savanta

OCTOBER 15, 2016

Post-survey you may also want to consider some further focus groups or interviews to explore specific issues raised by the survey in detail. Then re-convene the working group of key stakeholders, share the story and run a workshop which explores how to drive improvements. Rule 5: Create a plan. Rule 6: Cascade.

Customer Satisfaction 166

Customer Satisfaction Rules Customer Surveys Loyalty 166

Convince & Convert

APRIL 1, 2010

I must have used the Edelman WalMart 'flog' example 20 times in pitches and workshops! I must have used the Edelam WalMart 'Flog' example 30 times in presentations and workshops! But I wasn’t the only person doing this, and by no means was I doing it any more than anybody else in the community.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Savanta

AUGUST 15, 2016

Post-survey you may also want to consider some further focus groups or interviews to explore specific issues raised by the survey in detail. Then re-convene the working group of key stakeholders, share the story and run a workshop which explores how to drive improvements. Rule 5: Create a plan. Rule 6: Cascade.

Customer Satisfaction 120

Customer Satisfaction Rules Customer Surveys Loyalty 120

Adobe Experience Cloud Blog

NOVEMBER 12, 2019

Walk yourself through the experience a million times before it happens, and consider forming focus groups of diverse individuals to do the same. From podcasts to workshops, HBO is controlling the narrative by anticipating how people will emotionally react to its brand and carving a niche for itself.

Brand Identity 51

Brand Identity Branding Ad Building Paid Search Agency 51

Buzz Marketing for Technology

JUNE 27, 2008

Berkeley’s Mellon-funded program, renewed after its initial grant for several years, is now in a hiatus phase in which the university is working with external evaluation consultants to conduct focus groups and interviews with participants. through peer workshops, revision, multiple class visits to the library, etc.â??in

Education 100

Education Research Google Class 100

B2B Digital Marketer

MARCH 4, 2021

So whether it’s like a workshop or a panel or a discussion, they’re all going to be tailored to you. Here’s what I, so it’s like a little mini focus group. They’re just doors on both sides, pretend in your mind. Rita Goodroe (04:32): Right. You’re going to love every single one.

B2B Marketing 98

B2B Marketing Social Marketing B2B Work Management 98

Bluetext

JUNE 11, 2021

Your first task is to gather the intelligence needed to identify, segment, and target each stakeholder group. Taking a card from the B2C marketing playbook, it’s very similar to traditional customer personas, focus groups, data collection and tracking.

Paid Search Agency 26

Paid Search Agency Advertising Agencies Ad Agencies Enterprise Management 26

Modern B2B

SEPTEMBER 14, 2023

Their time isn’t easy to get hold of for meaty interviews or focus groups. This insight is valuable – we run workshops with these people every time we start a new campaign at Modern. It’s not always easy to access the very specific B2B buyer that your company is targeting. Say your company targets CIOs at large banks.

Marketing & Strategy 52

Marketing & Strategy Advertising Agencies B2B Thought Leadership Ideal Customer Profiles 52

Heinz Marketing

MARCH 12, 2018

Matt: Well, it’s basically a free focus group, right of people out there that demand something, that want something and they’re willing to pay for it once it gets created. Pretty impressive and lots of lessons for marketers. Matt: Yeah. I mean, I will always remember and I tell this story a lot.

Top of Funnel 50

Top of Funnel B2B Thought Leadership Work Management Word of Mouth 50

Salesforce Marketing Cloud

JUNE 13, 2022

Through leader interviews, stakeholder focus groups, and design sessions, new priorities became the “true north” for the broader transformation road map: Anyone can lead. We needed virtual programs for much of the pandemic and potentially beyond. First, decide what matters. Initial results.

Peer-to-peer 98

Peer-to-peer Lead Ranking Thought Leadership Leads 98