ClearVoice

DECEMBER 13, 2018

pictures of puppies) more so than images of flowers, maybe feature an Instagram Story where there is a “Take Your Puppy to Work Day!” The post Focus Group on Must-Know Instagram User Behavior Stats [Data Study] appeared first on ClearVoice. If they gravitate towards specific images and content (i.e.,

Focus Group 79

Focus Group Stats Studies Profiling 79

Webbiquity

FEBRUARY 17, 2022

Most people still have to drive to work, so they have to drive past billboards where your company could be advertising. That said, it can also be helpful to re-use tactics that have worked well at engaging your target market. Don’t Forget About Focus Groups. Focus groups are there to help you.

Tactics 271

Tactics Advertising Agencies Paid Search Agency Focus Group 271

Oktopost

MARCH 22, 2022

There’s nothing more powerful than “a current customer just like me” telling prospective customers what it’s like to work with you. #2. Learn about what makes your products unique by analyzing the quality of your merchandise and conducting focus groups.

Peer-to-peer 88

Peer-to-peer Word of Mouth Advertising Agencies Paid Search Agency 88

Convince & Convert

JANUARY 16, 2015

While her team is primarily reactive, they also work closely with the proactive marketing team to ensure that everyone is on the same page for promotions, initiatives, and social pushes. The team is also used as a sort of focus group for various marketing ideas. The Big Two: Julie Hopkins.

Service 134

Service Skype Social Media Forecasting 134

SendX

JULY 1, 2021

Customer Interviews / Focus Groups While customer interviews are one-on-one conversations with customers, focus groups include a small panel. Any concerns or hesitations in working with us? This includes Instagram, Facebook, and Twitter, but also blogs and forums. Both can be effective for gathering VOC data.

Business 358

Business Template Customer Satisfaction Analysis 358

Hubspot

AUGUST 8, 2011

Customer focus groups are moderated Q&A sessions with your customers, and as marketers know, they can serve as invaluable opportunities to test products and theories with your end users. But these direct conversations are expensive, and you'll need a talkative group to get the most out of them. This one is my favorite.

Focus Group 28

Focus Group Content Marketing Planning Content 28

B2B Marketing Insights - WE

SEPTEMBER 10, 2020

Here’s a step-by-step guide on how to create customer personas and put them to work through marketing automation. Once they’re in place, you’ll be able to provide personalized marketing without any extra work on your end. The post Put Your Customer Personas to Work with Marketing Automation appeared first on WE•DO Worldwide.

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Automation Customer Satisfaction 40

Optinmonster

OCTOBER 17, 2023

This approach is helpful when you have no working theory for why consumers behave in a certain way. Case Study Case studies are in-depth examinations of a business, process, product, person, or group of people. Focus Groups Like IDIs, focus groups can be face-to-face or online. Then, observe the dialogue.

Research 99

Research Case Studies Case Study Skype 99

KoMarketing Associates

JUNE 7, 2018

Because we work in our organization day in and day out, we become familiar with the lingo, procedures, and information that goes with our work and industry. Focus Groups. It’s also fairly easy (with some planning) to hold your own focus group if it’s not something your company does regularly.

B2B Marketing 216

B2B Marketing Paid Search Agency Content Marketing Work Management 216

Marketing Insider Group

JANUARY 30, 2024

Audiences evolve , trends change, and what worked yesterday might be old news today. This work must be conducted at each functional level. Lack of a documented ideal customer profile is an indication of low maturity, or lack of process discipline in this work. Instead, we keep it simple, straightforward, and useful.

Ideal Customer Profiles 238

Ideal Customer Profiles Marketing & Strategy Work Management Marketing Management 238

Vision Edge Marketing

JANUARY 11, 2022

It employs methods such as interviews, focus groups, observation, open-ended surveys, and recordings (audio and video) to gain insights into people’s opinions and experiences. . Stake’s book, Qualitative Research: Studying How Things Work.

Paid Search Agency 193

Paid Search Agency Research Storytelling Work Management 193

Buzz Marketing for Technology

JUNE 5, 2013

ZMOT is a fantastic way to gain awareness on customer interest and satisfaction; putting these various methods to work for you will keep your brand in the forefront of shoppers’ minds and attentions, giving you the ability to trounce your competition and make the sale. Are You Making These Costly Holiday Mobile Mistakes?

Mobile Advertising 100

Mobile Advertising Mobile Marketing User-Generated Content Internet Marketing 100

Martech

JANUARY 9, 2024

Here are some research tools and tactics to use before the event: CRM systems Surveys Focus groups Social media Community forums Previous events Digital content (webinars, whitepapers, etc.) This engagement data tells you how attendees spend their time during the event and which sessions worked best with your audience.

Optimization 105

Optimization Ideal Customer Profiles Customer Surveys Communities 105

Convert

MARCH 22, 2022

It’s the secret sauce behind the success stories that attracted you to working with CRO experts. By the end, you’ll know how to work with CRO agencies to hit all your growth goals. It’s part of the reason Alex Birkett (quoted below) works with agencies – to add the needed integrity to A/B testing results. Let’s dig in….

Ad Agencies 52

Ad Agencies Work Management Ideal Customer Profiles Budget Programs 52

Sprout Social

MARCH 1, 2023

Another 39% of marketers work with creators on a monthly basis. After all, an unfiltered comment section on a creator video will give you far better insight into your consumer than any formal survey or focus group ever could. You likely have a roster of creators you’ve worked with in the past.

Product 89

Product Focus Group Social Media Advertising Agencies 89

Altitude Marketing

OCTOBER 23, 2018

Once you’ve fleshed out the above details, it’s time to get to work. Perform asset audits to see what’s working and what isn’t. At the high end, you can invest $100,000+ in a high-priced Madison Avenue advertising firm that will show you plenty of mood boards and conduct lots of focus groups before landing on a visual scheme.

Marketing Budget Creation 56

Marketing Budget Creation Marketing Budget Work Management Paid Search Agency 56

Martech

MARCH 20, 2024

In one case, my internal team of three digital marketers and I worked with an outside design firm, one with whom I had prior experience, to refresh the corporate and product logos, update the color scheme and then redesign the website and product data sheets. And you can’t start work on your creative assets until you’ve nailed down the name.

Enterprise Management 101

Enterprise Management Work Management Marketing Management Brand Identity 101

Tomorrow People

APRIL 27, 2022

Previous customer surveys, interviews, focus groups. However, this will only work well if your offerings truly have mass appeal. But other important sources may also include: Demographic censuses. Google Analytics. Social media analytics tools. CRM platforms. Lead generation forms. Sales feedback.

Work Management 288

Work Management Marketing Management Tips Marketing Analytics Tools 288

Biznology

MAY 14, 2020

For a solid eight weeks, we’ve been working with managers on how best to communicate with their teams remotely during the COVID-19 crisis. From surveys and focus groups to informal listening sessions, we cover approaches to soliciting feedback ? Can you hear them now? and offer you ideas on how to execute.

Advertising Channels 104

Advertising Channels Consulting Focus Group Customer Surveys 104

The Lead Agency

NOVEMBER 14, 2023

Conducting customer surveys, focus groups, or interviews aids in understanding consumer perceptions and preferences, providing valuable qualitative data. However, it’s not enough to just know what your competitors are doing, and copy them with the hope that it will also work for your business.

Ad Building 118

Ad Building Business Work Management SWOT 118

Zoominfo

OCTOBER 18, 2022

I spoke with Mitchell Hanson , ZoomInfo’s senior director of demand generation, to learn more about how startups can maximize the impact of their lead-generation initiatives and make every marketing dollar work harder. Market intelligence Includes internal surveys, external focus groups, and SWOT analyses Why is this distinction important?

Lead Gen 130

Lead Gen Startups Demand Allocation 130

Oktopost

DECEMBER 21, 2023

Focus Groups: Conduct focus group discussions with a representative sample of your target audience. Internal Collaboration: Work closely with other departments within the organization, such as sales, customer support, and product development, to gather insights. Did your SEO program lead to a surge in web traffic?

Marketing Budget 62

Marketing Budget Budget Programs Paid Content Marketing Budget Creation 62

ClearVoice

JUNE 23, 2020

As we explained in Part 1, many businesses that are focused on developing and launching a new product, or improving an existing product by launching new features, must now run remote focus groups, and are trying to figure out the best way to do this. What is the purpose of focus groups? Click To Tweet. Time to get going.

Customer Surveys 59

Customer Surveys Product Focus Group Pricing 59

Convert

JUNE 28, 2021

In my line of work, I have helped plenty of companies flip the situation. If it seems like cold PPC ads are working for “other businesses”, it is because the paid ads are in context and on point, part of a larger purpose-driven strategy. How has that worked out for you so far? Don’t call them a FOCUS group.

Work Management 52

Work Management Paid Search Agency Companies Marketing Management 52

ClickZ

MARCH 9, 2021

Traditional forms of market research like consumer surveys and focus groups didn’t get to the heart of what drove consumers to purchase StarKist’s products. Traditional brand, product, and category research such as focus groups and eye tracking studies didn’t get to the heart of what motivated consumers.

Analytics 116

Analytics Conversion Peer-to-peer Eye-Tracking 116

Content Standard

DECEMBER 21, 2015

Chevrolet’s recent video marketing spots feature real people in focus-group like settings, but the overly gushing, enthusiastic consumers and elaborate set-ups tend to feel staged. The post The Reason Why Customer Testimonials Work for Video Marketing appeared first on The Content Standard by Skyword.

Video Marketing 42

Video Marketing Case Studies Paid Search Agency Marketing & Strategy 42

ANNUITAS

SEPTEMBER 7, 2021

Neither approach works. To get to this level, start by focusing on the sales experience the same way you would focus on the user experience. When building a progressive profiling strategy, marketing tends to make a lot of assumptions about what they think is going to create a meaningful conversation without ever asking sales’ opinion.

Conversion 234

Conversion Sales Qualified Leads Ideal Customer Profiles Opinions 234

ANNUITAS

SEPTEMBER 7, 2021

Neither approach works. To get to this level, start by focusing on the sales experience the same way you would focus on the user experience. When building a progressive profiling strategy, marketing tends to make a lot of assumptions about what they think is going to create a meaningful conversation without ever asking sales’ opinion.

Sales Qualified Leads 228

Sales Qualified Leads Ideal Customer Profiles Opinions Work Management 228

Martech

SEPTEMBER 19, 2023

Closely collaborating with BDRs is like having a built-in focus group that’s always ready to give insights. Learning from bad or good experiences can help marketers tune their activities or even change focus, elevating the quality of leads. In this case, the alignment is crucial for marketing, BDRs and sales teams.

Lead Ranking 114

Lead Ranking Top of Funnel Lead Scoring ROMI 114

SmartBug Media

JUNE 22, 2020

I would argue that any marketing strategy is more effective when the marketing and sales teams work hand in hand, meeting often to discuss what’s working and what’s not working. Your first step is to work with sales to identify the best targets to go after. First, ask: Is Sales and Marketing Alignment Happening?

Account Based Marketing 111

Account Based Marketing Ideal Customer Profiles Webinar Metrics Marketing Strategy 111

Modern B2B

MARCH 1, 2024

Our biggest area for improvement was ‘Environment’ Without a full understanding of our carbon footprint, there was a lot of work to be done – creating policies and gathering data to better inform us of our impact, whether at our shared office or working from home. So, what’s next?

Communities 52

Communities Customer Surveys Focus Group Analysis 52

Martech

NOVEMBER 19, 2021

Just be patient and flexible, because as the B2B playbook is expanding, so are the digital lives of business prospects who often work remotely and are juggling many different tasks all at the same time. Chris Wood, Editor.

Work Management 92

Work Management Marketing Management B2B Paper 92

Salesforce Marketing Cloud

JULY 26, 2023

Focus groups can misinterpret behavioral sentiment such as eye contact aversion associated with autism. Learn about ethical design Find out how to incorporate these concepts into your work Embrace the responsibility +300 points Module Ethics by Design Building trust Slack worked in ways that traditional research methods didn’t.

Research 52

Research Design Peer-to-peer Ethics 52

Vision Edge Marketing

JUNE 6, 2023

They have a dedicated customer experience team that works closely with product development, marketing, and sales teams to ensure that the customer experience is seamless and consistent. The company gathers customer feedback through a variety of channels, including customer surveys, focus groups, and customer advisory councils.

Touchpoints 182

Touchpoints CMO Work Management Cross-Selling 182

Unbounce

MARCH 1, 2022

Let’s first take a look at how click tracking works. They help uncover what’s confusing and what works well. . Email click-tracking can give you data on which email campaigns are more engaging than others, so you know what works best for each audience. What’s working best on your page? What Is Click Tracking?

Landing Pages 140

Landing Pages Optimization Click Rate PPC 140

Martech

FEBRUARY 2, 2022

Focus groups? The environment in which we now live and work just seems too complex and fast-moving for those traditional ways of understanding how happy or unhappy customers and employees are. Read next: From sentiment to empathy: Understanding how customers feel. Why we care. Questionnaires?

Work Management 80

Work Management Acquisitions Focus Group Customer Surveys 80

Webbiquity

NOVEMBER 10, 2020

As TrustRadius notes, “Buying decisions are largely still collaborative, but buying committees are likely to be composed of more focused groups of between 2-5 individuals.” Self-guided demos and explainer videos work well for almost any type of software. ” Are technology analyst firms in trouble?

Enterprise Management 299

Enterprise Management Sales Management Work Management Marketing Management 299